Peter Sorgenfrei

Live a happier and healthier life. I'll get you there in 3 months or less.

If you are a founder, the outside story probably looks good.

Growing revenue, active pipeline, publicity, and a team firing on all cylinders.

Inside, it feels like you are sprinting while everyone else is jogging. 

Like no one understands what you say or who you are.

Most days are a blur of investors, product, people issues, and late-night email. 

Sleep is short you are sharper than you want to be at home and with your team.

Quietly worrying, you have become “that” founder.

You have done the usual loop: Podcasts (DOAC anyone?), founder books (Hey Alex H), maybe a coach or therapist.

Useful ideas, but nobody has fully sat where you sit. 

Where burn rate, board pressure and a tired relationship collide in one nervous system.

I have. 

I am a six-time founder who burned out in 2019 and rebuilt from there.

Now I coach founders of 10–400 person companies who are done pretending it is fine. 

Within the first month, meeting load is often down 15–30 percent, sleep is up, and someone on the team says, “You seem different.”

What we do together is simple, not easy.

- One weekly session to see the whole system. You, your Company, and your relationships in one picture

- A few non-negotiable habits. Protected mornings, cleaner goals, listening more, being present at home

- Ongoing WhatsApp so you are not alone when the next escalation hits or when you feel alone.

Clients sometimes call me the wise monk. 

Calm, direct, caring, and not afraid to say what others will not.

If you are reading this on your phone in bed, DM me “Calm” and tell me how things really are.

Executive and Board Advisory

I work with Investors, Boards, and Leadership teams to develop people and grow companies

Kevin McDonnell

Scale yourself. Scale your team. Scale your business.

CEO Coach & Advisor

Datalla Group

HealthTech Consulting. With a proven track record of building, scaling, and exiting multiple market-leading HealthTech companies, we are your trusted partner in achieving extraordinary outcomes.

CEO & Founder

ART Health Solutions

ART deliver robust data insights to help organisations make better informed decisions relating to employee wellbeing and performance. Creating more resilient, high performing employees through evidence-based solutions.

Chairman

Psyomics Ltd

Psyomics’ clinically developed software gets to the root of mental health, helping more people find the best support for their needs, whenever they need it. Enabling a deeper understanding of an individual’s mental health concerns and needs from the first point of contact, Psyomics, and their flagship product Censeo, are accelerating assessment and triage to get more people onto the right care pathway, faster and more efficiently than traditional methods.

ZoomDoc Health

ZoomDoc Health provides same day medical letters, rapid home health tests and instant online consultations for everyone via our suite of innovative digital first technologies.

Board & Strategy Advisor

The Future Health

Join 86,500+ HealthTech CEOs, Founders, Entrepreneurs and Enthusiasts who are part of “The Future Health’ community for the latest ideas, people, innovations and technologies that are shaping the future of healthcare. Learn, Connect, Grow!

Founder

Better

Better provides a market-leading open data platform that empowers healthcare organisations to take control of their data, workflows and applications to improve patient care. It powers innovative applications for 120 healthcare customers across 16 different countries.

Welbee

Welbee is an EduTech platform that helps senior leaders to transform workplace culture in their schools, colleges and MATs and improve staff wellbeing.

Harvard Business Review

HBR Advisory Council is a research community of professionals who provide insights to help shape the content of HBR and add a perspective on the world of management and leadership. As an advisor, I help shape the content HBR develops for its global business, management and leadership audience.

Advisory Council Member

UN/CEFACT

The United Nations Centre for Trade Facilitation and Electronic Business is an intergovernmental body that initiates ambitious projects including standards development. As a recognised expert on Digital Health, Technology, and AI I it is a privilege to contribute my knowledge.

Expert Advisor (Digital Health, Technology, AI)

CEO Coach | Board & Strategy Advisor | Chairman & NED - Helping ambitious CEOs, Founders and Entrepreneurs develop themselves, their people, and grow their companies.

I'm a CEO Coach & Advisor - I help ambitious people successfully scale themselves, their teams and their business. I've spent over 25 years building, growing, scaling, and exiting market-leading companies across technology and healthcare:

→ From startup to 4 successful exits
→ Raised millions in venture capital
→ Expanded internationally to 10+ countries
→ Generated GBP60 Million in sales in just 20 months
→ Scaled and captured 80% of a market in just 3.5 years
→ 11.5 million clinical encounters per year.
→ Orchestrated several successful mergers and acquisitions
→ Built several high-performing teams that scaled globally
→ Served 320 million global citizens.
→ Right through to a business with GBP5 Billion in revenues and 75,000 people 

This journey shaped my approach to unlocking growth, performance and leadership. 

But as a CEO, I often wished I had a coach & advisor who had been on the same journey - someone with the insights, guidance and advice to help me navigate growth, scaling and leadership transformation. 

Today, as a CEO Coach & Advisor, I work with ambitious CEOs who want to successfully scale themselves and their companies. Over 150 CEOs have trusted me to help them:  

→ Unlock potential
→ Accelerate growth
→ Transform leadership
→ Build high performing teams
→ Create cultures where people thrive
→ Become the best leaders they can be 

I work with CEOs, investors and teams who demand results for themselves and their business because I've:  

→ Scaled and exited multiple companies
→ Know what does (and doesn’t) work
→ Coached CEOs across industries

My approach blends real-world experience with a relentless focus on results, combining insights from decades of entrepreneurship, behavioural science, business and leadership coaching. 

My clients aren't just looking for growth. They're seeking real transformation:  

→ From working in the business to owning the vision.
→ From isolated success to connected influence.
→ From uncertainty to clarity in strategy.
→ From good to great leadership.
→ From success to legacy. 

Whenever you're ready, there are 3 ways we can work together: 

1. Coach - Elevate your leadership and drive both personal and business growth. 

2. Advisor - Practical, board-level guidance to scale your business effectively. 

3. Chairman or Non-Executive Director - Long-term support to align strategy with execution. 

You’ll find me building a community at: leaderos.substack.com

taplio

The Battle

Peter Sorgenfrei

Kevin McDonnell

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