Peter Sorgenfrei

Live a happier and healthier life. I'll get you there in 3 months or less.

I work privately with founders when something has started to repeat or quietly erode, even though nothing has visibly broken yet.

By the time people reach out, conversations escalate more easily, conflicts don’t fully resolve, authority thins, or work begins to spill into personal life in ways that are hard to contain. What used to feel manageable starts depending on effort.

This is not coaching for growth, optimisation, or personal development. It’s not therapy.

The work focuses on stabilising these patterns before continuing as-is costs more than it should, professionally, personally, or both.

Engagements are private, time-bounded, and deliberately contained. We reassess once things begin to resolve cleanly again.

If you’re looking for ongoing support, performance work, or stress relief, this is probably not a fit.

If continuing as you are no longer feels neutral, this is usually the right moment to reach out.

I also send occasional writing under the name Intentional Leadership, quiet notes on pressure, responsibility, and decision-making. Sent infrequently.

Executive and Board Advisory

I work with Investors, Boards, and Leadership teams to develop people and grow companies

Being a startup founder explained in 12 seconds.

You start at the top.

You've got a plan. 

A strategy. 

A direction.

Then you spin around completely, and suddenly you're going downhill, facing the wrong way.

You can't see where you're going. 
You definitely can't see the finish line. 

Your investors are watching from the sidelines, trying to make sense of what just happened.

But you're still moving.

Still somehow staying on your feet.

And against all logic, you cross the finish line. 

Backwards. 
Confused. 
But you crossed it.

Six companies. 
Fifteen years. 
I've finished backwards more times than I'd like to admit.

The founders I coach? Same thing. 

The ones who make it aren't the ones who never spin out.

They're the ones who keep skiing when they can't see where they're going.

What's your "finished backwards" moment?

In 30 days, you can go from snappy and reactive to calm and clear, at work and at home | 60+ happy clients | 6x CEO/Founder | DM me: I can probably fix whatever it is you are dealing with.

Helping B2B life science companies grow using strategic outbound | Co-founder at Astris Partners

Stop reading this.

Unless you want systematic, predictable revenue growth.

👉 Here’s my stance:

If you’re looking for a lead gen agency that promises 50 unqualified meetings a month, scroll on.

If you want someone who claims they understand your market better than you do after a 30-minute discovery call, this isn’t for you.

👉 Here’s what we actually do at Astris Partners:

We don’t generate leads. We build systematic outreach operations.

We extract the winning patterns from your existing customer relationships and create repeatable systems to reach more people in identical situations.

No guesswork. No spray-and-pray. No promises we can’t keep.

👉 Whether you’re:

	• A startup testing product-market fit hypotheses

	• An established company wanting predictable growth systems

	• A life science leader tired of random outreach

If you’re serious about systematic growth that you can forecast and scale, let’s talk.

We work with B2B companies who want to own their growth process, not depend on it.

Ready to stop hoping and start systematizing?
Shoot me a DM or click the link in my bio.

PS. We’ve done this successfully for over 50 B2B companies so far

Kevin Patrick (KP) 🤝

50 Books Every Salesperson Should Read

To make you a better salesperson in 2026.

Here are 20 to start with 👇
• Fanatical Prospecting – Jeb Blount
• Radical Candor – Kim Scott
• Snap Selling – Jill Konrath
• Pitch Anything – Oren Klaff
• Selling from the Heart – Larry Levine
• Buyer First – Carole Mahoney
• High-Profit Prospecting – Mark Hunter
• The Lost Art of Closing – Anthony Iannarino
• MEDDICC – Andy Whyte
• The Qualified Sales Leader – John M.
• Sell Different! – Lee Salz
• What Great Salespeople Do – Mike Bosworth & Ben Zoldan
• Start with No – Jim Campbell
• The Introvert’s Edge – Matthew Pollard
• SPIN Selling – Neil Rackham
• The Challenger Sale – Matt Dixon & Brent Adamson
• Predictable Revenue – Aaron Ross & Marylou Tyler
• Gap Selling – Keenan
• Never Split the Difference – Christopher Voss
• The Ultimate Sales Machine – Chet Holmes

📌 If you want the full list and the high res PDF of the graphic:

Comment “50” and I’ll send it to you. Make sure we are connected 

Make sure we’re connected so I can DM you.

P.S. Did I miss any must-read?

Kevin  Patrick (KP) 🤝

Helping B2B Healthcare & Life Sciences companies with PMF scale using strategic outbound | Booked calls with 85% of F500 | Co-founder at Astris Partners

Cold emailing in 2026 be like 😂
- First you let ChatGPT write it…
- Then you add emojis to make it friendly…
- Then you accidentally call 87 CEOs “Hey legend”…
- And suddenly your reply rate is 0.2% 💀
I mean… you don’t need fancy lines or emojis, just a clear, short ,human message.
Keep it simple, keep it real, and you’ll get way more replies.

Some companies say they are working on a strategy…

But really, they’re just avoiding tough calls 😄

You have heard lines like:

→ Let’s wait a bit
→ We need more data
→ Let’s discuss this again
→ Maybe next quarter

It sounds smart, buys time, and keeps everyone comfortable.

Meanwhile, nothing actually changes.

Pipeline stays slow.
Same problems, new meetings.

Sometimes, strategy is just a fancy word for not wanting to decide yet.

And hey, we’ve all done it.

But growth usually comes from people who say

“Alright, let’s pick a path and go.”

Easy rule to remember:

If everything is a priority, nothing is.

————

Credit to Yurii Veremchuk for the idea 👏

These 30 signals tell you if outbound will work or not.

Usually, founders think they have a messaging problem when they don’t even know the product market fit

I mean, your outbound isn't failing because your SDRs aren't good enough.

It's failing because the market isn't pulling you in yet 🤷

Your product market fit shows up in very specific ways…

- Prospects forwarding your emails internally
- Competitors getting mentioned less in calls
- Deals closing faster without you pushing
- Reply rates that suddenly double for no obvious reason.

These 30 signals repeat across every successful outbound motion I've studied.

We just have to recognize them early and scale fast

P.S. Follow Kevin Patrick (KP) 🤝 for more outbound insights 😉

Most outbound and GTM teams FAIL at cold email.

Not because their message is bad.

But because their email list is messy.

Here are 5 email verification myths that hurt your outreach (and what to keep in mind) 👇

1. It says verified, so we’re good

Not always.

↳ Some tools only do surface-level checks.
↳ An email can look valid but still not reach a real person.
↳ Verified ≠ will reply.

2. Catchall emails are safe to send to

Be careful here.

↳ Catchall just means the server accepts emails.
↳ It doesn’t mean a real inbox exists.
↳ These can bounce later and hurt your reputation.

3. We verified this list once already

Data gets old fast.

↳ People change jobs.
↳ Companies change email setups.
↳ A clean list today can be messy in a few months.

4. All verification tools do the same thing

They really don’t.

↳ Some go deeper than others.
↳ Some skip important checks.
↳ Accuracy can vary a lot.

5. Verification is optional

It’s not, it’s protection.

↳ Keeps bounce rates low.
↳ Protects your sender score.
↳ Helps good campaigns actually perform.

I turned this into a simple pre-send checklist for teams.

It shows:

→ What does verified actually mean
→ When to re-verify your data
→ What to check before launching a campaign

At the heart of it → tools like Icypeas make this easier:

↳ Catchall detection
↳ Real inbox validation
↳ Up-to-date contact enrichment
↳ Verify before you ever hit send

Simple truth:

Clean data = better outreach.

If email is part of your growth plan, verification is just basic hygiene.

Quick question: which mistake do you see most?

Our outbound stack was getting very expensive.

We were spending more money on tools and getting fewer leads

- One tool for leads.
- One for emails.
- One for tracking.

And somehow… still dealing with bad data.

That’s when I tried Saleshandy’s Lead Finder 2.0.

And honestly?

It feels like they rebuilt prospecting from scratch.

800M+ contacts now…
and way more company-level data than before.

What I actually liked:
✅ Emails verified in real time (fewer bounces)
✅ Credits don’t just disappear (50% roll over)
✅ No more jumping between tools
✅ You can target companies, not just random people

What’s new in Saleshandy’s Lead Finder 2.0:

1. Company-first search.

You can look for companies by hiring, funding, growth, tech stack, website traffic - then find the right people inside.

2. 60–70+ filters.

Not just job title and location, but real filters that narrow results fast.

3. Buying signals.

Like companies that recently raised funds, are hiring fast, or brought in new leadership.

4. Simple workflow.

Find leads → save to list → push to email sequence → track in CRM.
No exporting, no CSV chaos.

Honestly, it feels less like a lead database
and more like a proper prospecting system.

If outbound is part of your growth, worth testing it yourself.

Most AI tools will give you tips for prospecting.

But when it’s time to actually do the prospecting…
you’re the one doing all the work.

- Opening tabs.
- Searching LinkedIn.
- Building lists line by line.

That’s manual outbound.
And it eats up your day.

FlashLabs recently dropped their Super Agent, and it’s pretty much built for this.

It’s not just chat.

It actually does the work.

→ You say what kind of companies you want
→ It finds them
→ It gives reasons why they fit
→ It can check founders and LinkedIn
→ It can turn it into a doc or CSV

All in minutes.

So instead of spending hours researching…
you can spend time actually reaching out.

Simple idea:

You give the direction.

FlashLabs does the digging.

If you’re still doing everything manually, this is worth trying.

Especially if outbound is part of your job.

You can even talk to it and it runs with it.

This is probably just the start of tools like this.

What part of prospecting are you still doing by hand?

Most people think their cold emails don’t work because of bad copy.

So they rewrite the subject line.
Tweak the CTA.
Try fancy personalization.

But the real problem?

Their emails aren’t even reaching the inbox.

You can write the best email in the world. If it lands in spam, it’s game over.

Here’s a simple 6-step way to fix that 👇

1️⃣ Set things up right from day one
Don’t send cold emails from your main domain.
Use a separate one for outreach.
And please set up SPF, DKIM, DMARC.
(They sound technical, but they’re just basic email safety checks.)

2️⃣ Warm up your email slowly
New inbox? Don’t blast 100 emails on day one.
- Start small.
- Increase slowly.
- Let email providers get used to you.

3️⃣ Clean your list
If your list is messy, your results will be too.
- Remove invalid emails.
- Avoid high bounce rates.
- Quality always beats quantity.

4️⃣ Test where emails land
Don’t assume you’re in the inbox.
Check if you’re landing in:
- Inbox
- Promotions
- Spam

5️⃣ Watch your domain health
Too many spam complaints or bounces can hurt your domain.
Keep an eye on it like you would your credit score.

6️⃣ Use tools to stay on track
Doing this manually is hard and time consuming.

Tools like Warmy help you:
• Spot issues early
• Keep deliverability healthy
• Avoid burning your domain

Cold email isn’t dead.

Bad deliverability is.

Fix the foundation first, then worry about copy.

Your future reply rates will thank you. 🙂

Want a simple way to keep your deliverability healthy?

👉 Try Warmy for free, no card required.
Sign up here: https://lnkd.in/ebGqVJDg

If I had to quickly check why someone’s outbound isn’t working…

I wouldn’t start with their email copy.

Sounds weird, but it’s true.

A lot of the time, the issue isn’t the message at all.

It’s stuff like:
- They don’t actually know who they’re targeting.
- Their contact data is messy.
- Half the people on the list aren’t even reachable.

So of course, replies are low.

Before fixing the copy, I usually look at:

→ Is the ICP clear?
→ Are the emails/numbers valid? (We usually run it through BetterContact first.)
→ Are they reaching people at the right time?
→ What are real replies saying?
→ Are bounce rates high?

Outbound is pretty simple when the basics are right.

Good data + clear targeting go a long way.

I shared the quick checklist I use in the carousel.

Have a look 👇

What’s been the biggest headache in your outbound lately?

p.s. I’m big on simple systems over fancy hacks. BetterContact has been a nice safety net for keeping data clean before launching campaigns.

If I Could Audit Your Outbound

Every time I wanted to quit, my wife wouldn’t let me.

A few years ago, I had an idea. 

One of those big, bold ideas that felt like it could change everything. 

I was excited, ready to jump in. But before I did, I went to her with the rough plan.

She listened quietly, taking in everything I said.

The half-formed thoughts.

The things I wasn’t sure would even work.

Then, without skipping a beat, she asked the tough questions.

- How will this impact your time with the kids?
- What happens if this doesn’t go as planned?

She wasn’t just nodding along. She was pushing me to dig deeper.

I remember feeling a bit frustrated. 

I thought I had it all figured out. But she kept refining the idea, challenging me to think through every angle.

And when things didn’t go as planned, when the reality of execution hit, she was the steady voice reminding me why I started. 

She never said, “I told you so.” Instead, she helped me get back on track and see the bigger picture.

This past year has been a challenge. 

It’s stretched us both, tested us in ways I never imagined. 

But as I look back, I know I didn’t get here alone.

If you want a real advantage in life and business,

build with someone who believes in you,

but isn’t afraid to challenge you too.

That kind of partnership changes everything.

Most reps stress about stuff they can’t control…

and ignore the stuff they actually can.

They spend energy on things like:

→ Prospects ghosting
→ Budgets getting paused
→ Deals dragging forever
→ Competitors being cheaper
→ Bad timing

And yeah, those suck.

But you can’t control them.

Meanwhile, the real needle-movers get less attention.

Top reps are picky about where their energy goes.

Instead of stressing about everything, they sort everything into 3 buckets:

Control (your main job)
→ Who you reach out to
→ How clear your message is
→ Following up properly
→ Your tone & vibe
→ Showing up prepared
→ Getting a little better every week

Influence (you can nudge these)
→ How interested a prospect is
→ How good the conversations are
→ Building trust over time
→ How fast deals move
→ Internal buy-in
→ Clear next steps

Out Of Your Hands (stop stressing here)
→ Ghosting
→ Budget freezes
→ “Not a priority” replies
→ Internal politics
→ Competitors undercutting
→ Bad timing

It sounds basic.

But this shift changes everything.

7 new clients. $150K ARR. 60 days.

Here's the exact cold email framework that made it happen:

Most B2B companies are stuck in a cycle of low reply rates and inconsistent lead gen. 

They're sending more emails, but getting worse results.

The problem isn't volume. It's the system.

After helping clients book calls with 85% of the Fortune 500 and generating 8 figures in a qualified pipeline, here's what actually works:

1. Message-Market Resonance
Stop sounding like spam. Write emails that connect with real problems your prospects face daily.

2. Strategic List Building
Quality over quantity. We pull verified data from 27+ databases using AI research agents to find the right people.

3. Infrastructure & Deliverability
400-500 dedicated mailboxes protect your domain and ensure inbox placement. No shortcuts here.

4. Sniper Campaigns & Testing
High-intent, hyper-targeted campaigns. We've hit 20% reply rates, 20x the industry standard.

5. Reply Management & Booking
Speed wins. Convert responses to meetings within 5 minutes while interest is hot.

Here’s what that looked like in our latest case study:

→ 28,700 prospects contacted
→ 5.2% reply rate
→ 43.6% positive replies

This isn’t theory.

It’s the system we use every day.

And it’s repeatable when done right.

Watch the full breakdown: https://lnkd.in/ebewuefi

80% of your prospect data is wrong.

Here's how to fix it.

You're sending emails to people who left the company 2 years ago.

It’s obvious no one will reply… right?

Bad data kills your outreach before it starts.

But here are 8 ways to fix it…

- Stop targeting everyone, focus on ICP matches
- Talk to the right people, find actual decision-makers
- Verify your data and use tools to check email validity
- Don't guess emails, use proper formats that work
- Check if emails actually exist, before hitting send
- Get phone numbers too, calls still close deals
- Clean lists before you send, remove outdated contacts
- Use Sales Navigator for accurate job titles and mapping

Clean data is a big factor in getting replies

Fix your list first and your message second

Better data leads to better conversation

Ever feel like you’re chasing prospects forever?

At first, prospect research seems easy, right?

— Open LinkedIn
— Google the company
— Scroll through their posts
— Check the news
— Rinse and repeat

But then, you start dealing with more prospects. And suddenly…

You’ve got too many tabs open:

→ Replies get lost in the mix
→ Following up becomes a chore
→ Timing? What timing?

So what’s the real issue?

It’s not your outreach.

It’s your research process.

We used to be stuck in the same cycle until we found Trigify.io  MCP

It let us…

1. Instantly connect social data to Claude
2. Pull real-time buyer signals from LinkedIn, X, Reddit, YouTube, and Podcasts
3. Make our research faster, smarter, and more relevant

With Trigify.io, we stopped wasting time and started talking to people who are actually interested.

So yeah, smarter research = better conversations.

Trigify.io + Claude = your shortcut to getting it right.

What If Calude Did Your Prospect Research

“I’m closing down my business. It’s just too much to handle right now.”

I typed that line late at night after a long day.

I felt tired in a way sleep does not fix.

This was not my 1st attempt.
It was number 4.

Each time I told myself the same story.
Work harder, sleep less, push through.

From the outside it looked fine.
Calls on the calendar, invoices going out, small wins every week.

Inside, it felt like carrying water in a leaking bucket.

No matter how much I poured in, it never stayed full.

Last month my mother asked if I was eating properly.

I laughed it off, then realized I had skipped dinner 3 nights in a row.

That was the moment something clicked.

I was building a business that only ran if I was always present in it

So I paused for 2 weeks.

No new plans, no big moves.

I looked at what actually made money.

1 offer worked, 3 just stressed me out.

I did not really shut down.
I just cut the noise.

Now I run 1 simple offer, fewer hours, and clearer days.
It grows slower, but it feels lighter.

Sometimes the answer is not pushing harder.
It is making things simple.

A business should support your life.
Not take it over.

P.S. If it only works when you’re exhausted, it’s not working

Most SDR teams still waste 1 in 3 dials.

And no… it’s not because they’re not dialing enough.

It’s because the mobile data sucks.

Everyone says:

— Improve the script.
— Call at the right time.
— Handle objections better.

But if the number is wrong, dead, or a landline…

None of that matters.

You can’t have a great conversation with a disconnected phone.

That’s why BetterContact latest mobile upgrade is a big deal.

Here’s the simple version of what changed:

• It now pulls from 20+ data providers
 → So you’re not relying on just one database

• It doesn’t pull randomly
 → Providers are sequenced smartly to get better matches

• Every number is checked multiple times
 → Bad, stale, and landline numbers get filtered out

So your SDRs aren’t wasting time dialing junk.

Because more numbers doesn’t mean more pipeline.

Better numbers = more conversations.

And more conversations = more revenue.

90+ Qualified Conversations. 20%+ Reply Rate. 60%+ Positive Reply. 

These are the metrics we achieved in one campaign for a recent client. 

The average B2B cold email reply rate is well under 1%. 

After breaking down hundreds of cold email campaigns, I've found that the ones that actually work follow a 7-step framework.

They're short. They're specific. They sound human.

If your cold outreach isn't converting, this is where to start.

Check out the pinned comment for the full video.

After 10,000+ sales calls… 

Here's what I tell everyone starting out.

Today's tools are 100x better. But people are getting worse results.

Because they skipped the part that actually matters.

And look, I get it. 

AI is incredible. The tools are incredible. I use them every day too.

But what I see constantly is that beginners lean on AI before they’ve built the fundamentals.

- Manual emails feel too slow.
- Building lists by hand feels unnecessary.
- Researching one company at a time doesn’t seem scalable.

Then six months later they're wondering why nothing's working.

And when it fails, they blame the stack.

But the tool was never the problem.

I started doing this at 14. 

Sent the same basic email to schools across the country. 

Booked 20 meetings a week.

That business hit seven figures.

Not because I had advanced technology. Because I sent enough emails to learn what actually worked.

- Which pain points landed. 
- Which timing mattered. 
- What made someone pick up the phone.

That only comes when you’re consistent and repetitive.

So here's what I recommend:

☝️Send 25-30 emails a day. Manually.
✌️Build your own lists.
👌Research each company yourself.

Because once you actually know what works, the tools become incredibly powerful.

But if you automate before you understand the craft… you're just scaling broken processes faster.

AI does work. 

But it can't teach you what makes good outreach work.

⸻

What's your take? Are we losing something by automating too early?

P.S. Recently I had a great chat with Saurav G. from SalesRobot on their podcast. We talked about this and a lot more. 

Give it a watch - link in the comments 📌

AI in outbound can either make or break your outbound growth.

Here’s why: What worked at first won’t always scale with AI.

Not because AI is bad.
But because it’s not doing the right things:

— Your emails sound great, but no one’s responding.
— AI picks up signals but doesn’t act on them.
— Personalization is there, but it feels forced.
— Conversations get cut short.
— You’re sending more, but it’s not hitting the mark.
— AI’s making decisions, but not the right ones.

For AI to work at scale, everything needs to be in sync:

1/ Message Quality
If replies are low, AI’s probably missing the mark.

2/ Buyer Signals
AI should spot intent, not just churn out content.

3/ Personalization
Good AI feels natural; bad AI feels scripted.

4/ Conversation Flow
More questions → AI’s working.
More ghosting → AI’s failing.

5/ Volume vs Relevance
More emails don’t mean better results. Always focus on quality.

6/ Human Judgment
AI should support, not replace, your decisions.

Miss any piece, and AI won’t help you scale.

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Peter Sorgenfrei

Kevin Patrick (KP) 🤝

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The Battle

Peter Sorgenfrei

Kevin Patrick (KP) 🤝

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