Peter Sorgenfrei

Live a happier and healthier life. I'll get you there in 3 months or less.

If you are a founder, the outside story probably looks good.

Growing revenue, active pipeline, publicity, and a team firing on all cylinders.

Inside, it feels like you are sprinting while everyone else is jogging. 

Like no one understands what you say or who you are.

Most days are a blur of investors, product, people issues, and late-night email. 

Sleep is short you are sharper than you want to be at home and with your team.

Quietly worrying, you have become “that” founder.

You have done the usual loop: Podcasts (DOAC anyone?), founder books (Hey Alex H), maybe a coach or therapist.

Useful ideas, but nobody has fully sat where you sit. 

Where burn rate, board pressure and a tired relationship collide in one nervous system.

I have. 

I am a six-time founder who burned out in 2019 and rebuilt from there.

Now I coach founders of 10–400 person companies who are done pretending it is fine. 

Within the first month, meeting load is often down 15–30 percent, sleep is up, and someone on the team says, “You seem different.”

What we do together is simple, not easy.

- One weekly session to see the whole system. You, your Company, and your relationships in one picture

- A few non-negotiable habits. Protected mornings, cleaner goals, listening more, being present at home

- Ongoing WhatsApp so you are not alone when the next escalation hits or when you feel alone.

Clients sometimes call me the wise monk. 

Calm, direct, caring, and not afraid to say what others will not.

If you are reading this on your phone in bed, DM me “Calm” and tell me how things really are.

Executive and Board Advisory

I work with Investors, Boards, and Leadership teams to develop people and grow companies

Astris Partners

At Astris Partners, we help B2B companies build predictable, scalable client acquisition systems that go beyond just booking meetings. We focus on full-funnel outbound sales, ensuring the entire process is optimized to drive real revenue growth.

How We Help
- Outbound Campaigns – Highly targeted strategies to engage the right prospects
- Sales & Marketing Assets – Optimized messaging and content to increase conversion
-Strategy & Execution – Ongoing iteration to improve performance and maximize results

Results in 2024
- Delivered as much pipeline as three full-time SDRs per client, saving $25K-$30K/month
- Built campaigns that outperformed industry benchmarks by 600%
- Secured meetings with companies like Amazon, Google, and Walmart

Who We Work With
We partner with B2B companies ready to scale outbound sales. To ensure results, we onboard only one new partner per month.

Customer Feedback
"Astris took our outbound from zero to 80-100 qualified opportunities per quarter. They refined our entire sales process and continue to bring new insights."
— Stu Brown, CCO, Medipro

"We've tried other business development firms—none come close to Astris. Their strategies consistently book high-quality meetings that convert."
— Nash Castle, CEO, Global IT

"Outbound often feels robotic, but Kevin and the team changed that. They iterated quickly and provided invaluable guidance that improved our results."
— Michael Boham, CEO, Skillsize

Interested in Working Together? Let's chat

https://cal.com/kp-astrispartners/20-min-consultation-call

Co-Founder

A-Leads

Strategic Advisor

Telescope

Imagine if Tinder and Apollo.io had a baby (sprinkled with clever AI) = welcome Telescope. 

A new, quick and easy (and fun) way to find your ideal leads for cold outreach.

get started for free - https://app.trytelescope.ai/sign-up?referral=dXNlcl8ybEYxd1d6MEl3YWdmcG5PV3dSMWxMQTVzWFI7S2V2aW4=

Maildoso

Maildoso is the only cold email infrastructure you need to land in the inbox. 

Setup burner domains and mailboxes in seconds.

Clay

Clay Creator

KP Business Development Ltd

Coaching founders of B2B SMEs on business development strategies

Founder & CEO

Country Navigator

Country Navigator is the No.1 platform for cultural intelligence and inclusion training.

We give individuals, teams and organizations the awareness, knowledge and skills to leverage the benefits of culture and build truly, inclusive global workplaces.

Our coolest new feature Fast Track, along with digital assessments, tools and learning pathways will help you navigate culture more effectively and more productively.

www.countrynavigator.com

Head of Sales (Fractional)

School Speakers

I have spoken at more than 100 events sharing my story of how I was bullied at school and how I overcame it and how that experience is the key to my success and drive - https://www.youtube.com/watch?v=9lSbEohjLnY (TEDx Surrey talk)

Motivational Speaker

As-tu Mange

As-tu Mangé translates to 'have you eaten' in French. Our mission is to end hunger by providing hot meals to those who need it most for every item sold. Since launch we’ve provided over 5000 hot meals across 9 countries.

Stay up to date with everything we're getting up to on socials. Tag us in your favourite ATM fits with @as.tu.mange

www.astumange.com

Founder

Ambl

Part of the founding team that launched Ambl to the World! 

Making Reservations is a chore. 
Going out on the fly has become a thing of the past. 
It's a world built for planners, not people who live in the now. 

From one venue, to another. Boosting the spontaneous community. 

www.ambl.co

Ambl is giving venues the power and platform to combat the last-minute cancellations and detrimental no-shows, while keeping everything quick, simple and most importantly, visible.

#WHERENEXT

Head Of Customer Experience (Founding Team Member)

Helping B2B life science companies grow using strategic outbound | Co-founder at Astris Partners

Stop reading this.

Unless you want systematic, predictable revenue growth.

👉 Here’s my stance:

If you’re looking for a lead gen agency that promises 50 unqualified meetings a month, scroll on.

If you want someone who claims they understand your market better than you do after a 30-minute discovery call, this isn’t for you.

👉 Here’s what we actually do at Astris Partners:

We don’t generate leads. We build systematic outreach operations.

We extract the winning patterns from your existing customer relationships and create repeatable systems to reach more people in identical situations.

No guesswork. No spray-and-pray. No promises we can’t keep.

👉 Whether you’re:

	• A startup testing product-market fit hypotheses

	• An established company wanting predictable growth systems

	• A life science leader tired of random outreach

If you’re serious about systematic growth that you can forecast and scale, let’s talk.

We work with B2B companies who want to own their growth process, not depend on it.

Ready to stop hoping and start systematizing?
Shoot me a DM or click the link in my bio.

PS. We’ve done this successfully for over 50 B2B companies so far

Kevin Patrick (KP) 🤝

Nobody wants to sell to doctor offices and government health systems. 

Good. More for us. Haha 😂

When we started Astris Partners, everyone asked the same question...

Why life sciences? 
Why pharma? 
Why government health systems?"

Because they're notoriously difficult
And that's exactly the point

Look, if we can crack the hardest market, we can technically do anything else.

Most firms run toward easy verticals. 

SaaS companies with simple decision-making. 
Ecommerce brands with fast sales cycles. 
B2C plays where volume solves everything.

And what happens? 

They all compete for the same prospects. 

Same playbooks. 
Same messaging. 
Same mediocre results.

Meanwhile the hard markets sit there wide open
Pharma has regulatory complexity. 

Government has procurement nightmares
Doctor offices have zero time and gatekeepers everywhere.

So everyone avoids them
Which means when you figure it out... you own it.

Here's what actually happens when you target impossible markets:

You build methodology that works everywhere. 

The research skills. 
The patience. 
The ability to navigate complexity. 

Once you crack pharma... selling to a SaaS company feels like a layup.

You build real reputation
Anyone can close easy deals

Cracking the hard stuff? That's what gets you referrals and word of mouth. 

While everyone's fighting over the same saturated verticals, you're the only one who knows how to operate in yours.

So, find the thing that scares people. 
Crack it. 
Own it.

That's how you build a business that lasts.

P.S. Repost this if you think most agencies are taking the easy way out.

Kevin  Patrick (KP) 🤝

Helping B2B companies with PMF scale using strategic outbound | Booked calls with 85% of F500 | Co-founder at Astris Partners

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