Peter Sorgenfrei

Live a happier and healthier life. I'll get you there in 3 months or less.

I work privately with founders when something has started to repeat or quietly erode, even though nothing has visibly broken yet.

By the time people reach out, conversations escalate more easily, conflicts don’t fully resolve, authority thins, or work begins to spill into personal life in ways that are hard to contain. What used to feel manageable starts depending on effort.

This is not coaching for growth, optimisation, or personal development. It’s not therapy.

The work focuses on stabilising these patterns before continuing as-is costs more than it should, professionally, personally, or both.

Engagements are private, time-bounded, and deliberately contained. We reassess once things begin to resolve cleanly again.

If you’re looking for ongoing support, performance work, or stress relief, this is probably not a fit.

If continuing as you are no longer feels neutral, this is usually the right moment to reach out.

I also send occasional writing under the name Intentional Leadership, quiet notes on pressure, responsibility, and decision-making. Sent infrequently.

Executive and Board Advisory

I work with Investors, Boards, and Leadership teams to develop people and grow companies

Being a startup founder explained in 12 seconds.

You start at the top.

You've got a plan. 

A strategy. 

A direction.

Then you spin around completely, and suddenly you're going downhill, facing the wrong way.

You can't see where you're going. 
You definitely can't see the finish line. 

Your investors are watching from the sidelines, trying to make sense of what just happened.

But you're still moving.

Still somehow staying on your feet.

And against all logic, you cross the finish line. 

Backwards. 
Confused. 
But you crossed it.

Six companies. 
Fifteen years. 
I've finished backwards more times than I'd like to admit.

The founders I coach? Same thing. 

The ones who make it aren't the ones who never spin out.

They're the ones who keep skiing when they can't see where they're going.

What's your "finished backwards" moment?

In 30 days, you can go from snappy and reactive to calm and clear, at work and at home | 60+ happy clients | 6x CEO/Founder | DM me: I can probably fix whatever it is you are dealing with.

Get Organized Training

Chief Executive Officer and Owner

Spandet And Partners

SPANDET AND PARTNERS IS A MANAGEMENT CONSULTANCY COMPANY FOCUSING ON SALES OPTIMIZATION, MARKETING- AND BRANDING STRATEGY MAINLY IN THE LIFESTYLE- AND LUXURY INDUSTRY.

Clients:
Birger Christensen, Barbara I Gongini, Gudrun Gudrun, Noa Noa, Ticket To Heaven, ej sikke lej, Norlie, Gardenia / Shoe Biz, Venus de Milo, Spon Diogo, Copenhagen International Fashion Fair, Innovationsnetværket Bolig og Beklædning, Kolding School of Design, Hollys, Asger Juel Larsen, Joha, Closed, Maria Zabel, Aluproff, Chros, Danmarks Restauranter og Cafeer, Evita Peroni, Ecouture, 1602, Venzcel, PaperDonkey, Detailforum and many more

Co-founder and Owner

Copenhagen Business School

External Lecturer, Fashion Entrepreneurship and Business Development

Working on a report "The new generation within Danish Fashion" with Copenhagen Business School. The process has so far included seminars and workshops with themes such as financing, go to market, omnichannel, branding. As of September 2015 I will be part of an optional course at CBS as external lecturer on entrepreneurship in Fashion and Lifestyle

Research Assistant, Fashion and Lifestyle

Aluproff A/S

Historien om Aluproff
Historien om Aluproff starter helt tilbage i 1949. Dengang hed firmaet kun Stila, som var et sammentræk af de to efternavne på stifterne af firmaet; “Stilling” og “Larsen” STI-LA. De to startede i en kælder, hvor de om dagen gik fra hus til hus og solgte persienner, som de så producerede i kælderen om natten. Stila blev overtaget helt af Preben Stilling-Petersen, som desværre døde i en tidlig alder i 1970. Hans tre sønner overtog derefter virksomheden, hvor også brødrenes mor og tante trådte til og hjalp. Ole Stilling-Petersen, som er den ældste, ankom i 1970, Anders Stilling-Petersen kom til i 1973 og Henrik Stilling-Løfbjerg kom i 1982. I de tidligere år fungerede brødrenes onkel, Rudi Stilling-Petersen som bestyrelsesformand. Flere af familiens medlemmer, har været ansat i firmaet igennem årene.
Herunder er en kort kronologisk gennemgang af, hvad der er sket i virksomheden helt frem til i dag, hvor virksomheden er delt i to – Stila og Aluproff.

Board Member

Copen Hagen Agency A/S

Member of the Board

Birger Christensen A/S

Since 1869, Birger Christensen has been synonymous with uncompromising quality. 
The company is privately owned and managed by Jens Birger Christensen, the 4th generation of Birger Christensen. With the overall aim of internationalizing the brand, the company’s current activities will be divided into two separately operating companies, each with different objectives, organization and operations. 
 
Birger Christensen International (BCI), is newly formed with a mission to successfully establish and expand sales in new international markets.

Chief Executive Officer Birger Christensen International (BCI) internationalization of the BC brand

WEAR - Danish Chamber of Commerce

Fra det nyvalgte medlem Henrik Spandet lyder det sådan her:

”Vi skal styrke virksomhedernes forretningsmæssige vilkår og forme de politiske anbefalinger – mode- og tekstil er et af Danmarks vigtigste eksporterhverv, og det skal det også være fremover. Med en erhvervsorganisations som Dansk Erhverv i ryggen, og de samarbejdspartnere vi har i branchen, så er alle betingelser til stede for, at vi i fællesskab kan få skabt nogle gode rammebetingelser. Den store danske talentmasse på modeområdet skal også i endnu højere grad kunne omsættes til succes på eksportmarkederne, og det skal vi hjælpe med.”

WEAR an interest organization under DE (Danish Chamber of Commerce).
www.weardenmark.com
 
WEAR is the trade association for the textile and fashion industry that has been around since 1888. WEAR members covering the industry with some of the largest leading Danish companies to small and newly textile and fashion companies.
 
As part of the Danish Chamber of Commerce, WEAR is a strong partner that sets agendas and represents the industry heavily on political platforms.
 
Our VISION:
WEAR is the fashion, textile and design industry's most important forum for the development of responsible business and 'gateway' for international success.
 
Our MISSION:
WEAR will be based on an international vision with a particular focus on SMEs, strengthen and support sustainable business models and create market opportunities for its members through expert advice, export promotion activities and political interests of its members .
 
At WEAR we offer ongoing events within CSR, e-commerce, environment and trade. Here you will be informed, challenged and inspired to see new perspectives on everything from marketing to supply chain management.
 
As WEAR member, you have a wide range of member benefits, discounts and access to in-depth advice that can help you manage your business safely and easily through the daily challenges.

ABC lys

Sales Channels, Go To Market, Branding, Marketing

Inq Nordic

Transformation from Showroom to Newsroom. Focus on storytelling and brand activation. Turnaround, growth and new biz.

Inq is first mover within the international story telling trend (kill the press release-turn into a corporate newsroom).

We believe the foundation of emotional relationship is weaponized story telling.

Inq activates brands through weaponized storytelling from scratch, by journalistically digging to the core. 

You and your stakeholders will obtain increased awareness, knowledge, liking, preference, conviction and sales through on all communication platforms. 

We will help you go inspiring, engaging and entertaining.

Maria Zabel Jewellery

Go to Market, Sales, Internationalization, Segmentation

Advisory Board Member

Say goodbye to stress, overwhelm, and burnout, and hello to greater productivity, success, and fulfillment. Experienced efficiency trainer with Amazon, Novo Nordisk, Mars, CP Kelco, Power Corporation and many more.

Are you or your team drowning in emails, tasks and meetings? 

Many executives and their teams face challenges such as overloaded inboxes, inefficient task management, unproductive meetings, and difficulty prioritizing tasks. 

This leads to stress, overwhelm, and a lack of work-life balance.
 
I provide personalized training and coaching to help individuals and teams become more effective and efficient in managing their time, tasks, and priorities. 

By implementing simple yet powerful time management strategies and tools, I help clients gain control over their schedules, reduce stress, and increase productivity. 
 
Executives and their teams experience significant improvements in their daily productivity, stress levels, and work-life balance. They gain more time for meaningful pursuits, achieve better results at work, and lead more fulfilling lives.  

As former CEO, I've witnessed countless executives surrendering to the chaos of inefficiency, sacrificing precious time amidst stress and ineffectiveness. 

Having trained 600+ leaders, including those from global giants like Amazon, Mars, Wrigley, Power Corporation, Novo Nordisk, and CP Kelco, I specialize in training individuals and teams reclaim their time and boost effectiveness with long lasting effects. I’ve used this system for over 30 years, and it has been distilled down to its simplest form. 

My reach spans the globe with online and onsite training – whether it's 1:1 sessions, team workshops, or engaging townhall talks.

Author of "Forget Being Organized" (Amazon, 2023)
 
Ready to Transform Your Efficiency Journey? 

Contact me at henrik@spandet.com for testimonials a free 20 minute online meeting, or visit spandet.com.

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Peter Sorgenfrei

Henrik Spandet

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The Battle

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Henrik Spandet

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Peter Sorgenfrei's LinkedIn Performance

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