Strategic Co-Pilot for B2B Tech & Fintech Founders | I Help You Scale Without Chaos | AI & Data Delivery at Radsody

I am a fintech founder turned Independent Non-Executive Director, working with boards, founders, and investors navigating growth in regulated and high-velocity environments.

Over 15+ years, I have built and scaled fintech and SaaS businesses across the UK, Europe, and MENA — from early-stage startups to regulated financial institutions. My experience spans digital banking, payments, embedded finance, and financial infrastructure, with a strong focus on translating strategy into durable execution.

I currently serve as an Independent Non-Executive Director and board advisor to fintechs and financial institutions, bringing an operator’s perspective to governance, risk, and growth decisions.

Current and recent roles include:
- IFC-nominated Independent Director, TBC Bank Uzbekistan
- Fintech Advisory Board Member, PayU
- Executive Board Director, Fiat Republic

Earlier in my career, I was a founder and operator:
- Founding team member at HelloFresh (NYSE: HFG)
- Launched and scaled the UK arm of digital bank Fidor, supporting its sale to Groupe BPCE
- Co-founded and scaled a regulated payments platform (Fiat Republic)
- Led revenue growth in multi-million-dollar B2B SaaS businesses

I am also the co-author of Embedded Finance (Wiley, 2022).

In the boardroom, I help teams bring clarity to complexity and turn strategy into scalable outcomes.

Sophie Guibaud 👾

First day at IMD for the Mastering Board Governance programme, and genuinely excited to be here.

Didier Cossin defines Governance as 𝐭𝐡𝐞 𝐚𝐫𝐭 𝐨𝐟 𝐦𝐚𝐤𝐢𝐧𝐠 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 𝐚𝐭 𝐭𝐡𝐞 𝐭𝐨𝐩 𝐨𝐟 𝐨𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐬, 𝐜𝐨𝐮𝐧𝐭𝐫𝐢𝐞𝐬, 𝐬𝐲𝐬𝐭𝐞𝐦𝐬.

In real life, those decisions need to be made with incomplete information, competing priorities, and real consequences.

The best directors I know never stop sharpening that skill. The landscape - AI, ESG, regulation, stakeholder expectations - is shifting faster than ever.

So here I am. Taking notes, in a room full of people who take this responsibility seriously.

That's exactly where I want to be.

Sophie Guibaud

Independent Non-Executive Director & Board Advisor | Financial Services

There’s a moment in board discussions where everything has been analysed.

The numbers work. The deck is coherent. The downside has been modelled.

And still, something either sits right… or it doesn’t.

People call that “gut feeling.”

At board level, it isn’t instinct. It’s compressed experience.

It comes from reading the full pack.
From understanding how the business actually makes money.
From knowing your own biases.
From not needing to win the room.

Ego is expensive in governance.

The intuition that matters is pattern recognition + preparation + integrity, especially when pressure builds, and consensus feels convenient.

That feeling isn’t emotion.

It’s what’s left after you’ve done the work.

I recently joined the 100 Women In Finance's 100WFinTech Directory as part of the #100WFinTech Global Initiative.

As fintech matures, the conversation is shifting from pure innovation to questions of governance, risk, capital discipline and long-term value creation. 

Communities that bring together senior operators, investors and board members across financial services are increasingly important in shaping that evolution.

I was on the Fintech Insider podcast this week to dig into something many of us have noticed but not quite put together the way the team at 11:FS has done: the banking battlefield hasn't just evolved, it's gone vertical.

The original Banking Battlefield they framed back then was genuinely useful when it was created. 

But the battlefield it describes? That's not the one we're fighting on anymore.

So we took the time this week to revisit it.

The challengers who everyone wrote off are now posting billion-pound profits, helping write the rules for the next generation of payments infrastructure, and finally getting their UK banking licence (congrats Revolut!).

The real competitive pressure has shifted underground. It's no longer about who has the best app. It's about who controls the infrastructure underneath.

Primacy gets you the customer. Infrastructure keeps them.

We should also be honest: incumbents got a break. High interest rates bought them time: margins recovered, pressure eased, transformation felt less urgent.

That window is closing.

And most incumbents are finding transformation harder than expected.

Not because the will isn't there, it is.

But because the constraint was never really the technology. It's culture and governance, and that starts at the board.

You cannot navigate this battlefield without commercial and product expertise at the top. Not just risk and compliance - though that matters - but people who genuinely understand what it means to compete in this environment.

Without that, transformation is just expensive theatre.

Have a listen, would love to know what resonates 👇
🎧 https://lnkd.in/gcPZ5nGf

Financial services boards are packed with experience. But is it the right kind?

Having spent much of my career working with fintech operators and now spending more time in financial services governance, the difference in operating perspectives is striking.

Across the industry, many bank and payments boardrooms are rich in decades of risk, regulatory, and traditional banking expertise. That experience is invaluable and necessary.

But when career paths around the table look too similar, it can quietly shape how the future is evaluated.

Meanwhile, the industry itself is being reshaped by digital platforms, fintech operators, and entirely new customer expectations.

This is where board skills mapping matters.

When boards honestly assess the expertise around the table against where the institution needs to go (not just where it has been), the gaps often become clear.

Innovation.
Growth.
Digital transformation.
Customer experience.
Technology-led operating models.

These capabilities are still less common around many financial services board tables.

What someone with a fintech or startup operating background brings to a board isn’t disruption for its own sake. It’s a different lens.

In practice, that perspective often changes the questions that get asked in the boardroom.

• 𝐒𝐩𝐞𝐞𝐝 𝐚𝐬 𝐚 𝐝𝐢𝐬𝐜𝐢𝐩𝐥𝐢𝐧𝐞. In high-growth environments, slow decisions don’t just cost time, they cost relevance.
• 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐩𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞 𝐢𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐝𝐢𝐬𝐜𝐮𝐬𝐬𝐢𝐨𝐧𝐬. Fintech operators are often used to framing decisions through the lens of the end-to-end customer journey.
 • 𝐂𝐨𝐦𝐟𝐨𝐫𝐭 𝐰𝐢𝐭𝐡 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐞𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧. Innovation requires bets that won’t all pay off.

The financial institutions that will lead the next decade are already expanding the range of operating experience around the table.

Because boards don’t just govern the present.

Does the expertise around the table reflect where the institution has been, or where it needs to go?

The Bancolombia outage last week has reopened an important conversation, one that goes well beyond a single institution.

When payments move in real time, interdependence increases, and fragility surfaces faster.

This isn't about blame but about architecture.

A few things stand out from a board governance perspective:

𝐀𝐯𝐚𝐢𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐢𝐬 𝐧𝐨𝐰 𝐟𝐢𝐝𝐮𝐜𝐢𝐚𝐫𝐲. 
Uptime is trust, not only an IT metric. For customers, it's whether salaries arrive. For boards, operational resilience deserves the same seriousness as capital and liquidity.

𝐂𝐨𝐧𝐜𝐞𝐧𝐭𝐫𝐚𝐭𝐢𝐨𝐧 𝐫𝐢𝐬𝐤 𝐥𝐢𝐯𝐞𝐬 𝐢𝐧 𝐬𝐡𝐚𝐫𝐞𝐝 𝐥𝐚𝐲𝐞𝐫𝐬. 
Core systems. Cloud providers. Vendors. Instant rails. We tend to assess risk at the institutional level, but increasingly, the real exposure sits in the interconnections.

𝐒𝐜𝐞𝐧𝐚𝐫𝐢𝐨 𝐩𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐦𝐮𝐬𝐭 𝐦𝐨𝐯𝐞 𝐛𝐞𝐲𝐨𝐧𝐝 𝐝𝐨𝐜𝐮𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧. 
What happens if a major participant in a real-time rail is down for 72 hours? How is liquidity managed? Who coordinates communication? How is contagion contained? Resilience is not a framework. It's a rehearsed capability.

And the stack is expanding.

Stablecoins now operate as parallel settlement layers. They add optionality, particularly cross-border, but introduce new concentration points at issuer and protocol level.

Risk doesn't disappear. It migrates.

The question for boards and regulators is no longer simply: "Is our institution resilient?"

It's: "Is the stack resilient?"
Institution. Rail. Vendor. Issuer. Protocol.

Digital finance will never be risk-free. Resilience must be designed, not assumed. And at the board level, design is governance.

The recent debate in Colombia, highlighted by Marcel van Oost and sparked by comments from Marcela Torres of Nubank Colombia, points to a broader systemic issue.

Open article: Nu Flags Systemic Risk After Bancolombia Hits Bre-B Rails by connectingthedotsinfin.tech

Nu Flags Systemic Risk After Bancolombia Hits Bre-B Rails

Fintech | Embedded Finance | E-commerce

I am a fintech enthusiast and product leader passionate about crafting simple solutions for complex problems. I have successfully launched several products in the payments and fintech space, consistently driving growth for early-stage startups and enhancing customer satisfaction for established ventures. Additionally, I run the Fintech Wrap Up newsletter, sharing the latest industry news and insights, and serve as a pro bono peer mentor in product management, demonstrating my commitment to giving back to the community.

Sam Boboev

Scaling AI in Banks Is a Governance Problem, Not a Data Problem

A successful AI transformation balances two things at once: near-term financial impact and long-term capability building. Miss either, and the effort stalls.
____

Here’s what actually works.

AI transformation does not start with a platform. It starts with a business strategy where AI is explicit, not implied. Domains and subdomains are selected based on value density, not technical curiosity. Execution then happens at scale, with reuse designed in from day one.

One large bank illustrates this well. Instead of shipping isolated models, it built reusable assets and an end-to-end analytics pipeline powering 50+ machine-learning models. Those components now support more than 150 use cases across the bank. Early impact: ~10% projected revenue uplift from hyper-personalization, lead optimization, and cross-sell. Same core assets. Different domains. Compounding returns.
____

This is the pattern most teams miss.

Transform one subdomain deeply. Move from MVP to industrialized use cases. Extract reusable components. Then plug them into adjacent subdomains. Build the AI stack in phases. Never all at once.
____

The real bottlenecks are not technical.

Teams fail when they optimize for models instead of value. High-performing banks run cross-functional squads where banking expertise, data, AI, and risk sit together from day one. Risk is embedded, not bolted on later. Adoption is designed, not assumed.

Sustained value requires central coordination. The strongest banks run an AI control tower with three clear mandates:

• Own the enterprise AI strategy and continuously reallocate capital based on realized value

• Standardize architecture, tools, and risk protocols while allowing selective federation

• Enforce reuse so assets built once are deployed everywhere

AI transformation is not a collection of experiments. It is a production system for decision-making, distribution, and growth.

That distinction is what separates pilots from platforms.

👉 Subscribe for more insights https://lnkd.in/d94JgWBU

Insights by McKinsey

Founder & CEO at Fintech Wrap Up | Payments | Wallets | AI

Payment Tokenization Explained

If you’re handling payments in 2026, understanding tokenization is a must.

Here's what caught my attention: 62% of merchants and 92% of financial institutions already use tokenization. But many teams still aren't clear on how it works or why it matters for their business.
____

What is Payment Tokenization?

Think of it as a security swap. Instead of storing actual credit card numbers (like 4532-1234-5678-3511), you store a random token (like 4532-8716-5413-2416). That token links to the real payment details stored in a secure, PCI-compliant vault.

When you process a transaction, you send the token. Your payment provider swaps it for the real card details behind the scenes. Simple concept, massive implications.
____

Why It Matters

-> Security: If you're breached, hackers get worthless tokens, not card numbers. The token can't be reverse-engineered.

-> PCI Scope Reduction: Tokens can reduce your PCI compliance scope by up to 90%. Less data = less liability.

-> Faster Checkouts: Returning customers do not need to re-enter their payment details. The friction disappears.

-> Multi-Processor Freedom: With the right tokenization strategy, you're not locked into a single payment provider.
____

The Three Types of Tokens

This is where it gets interesting:

1. PSP Tokens: Issued by your payment service provider. Great for getting started, but they lock you to that provider.

2. Network Tokens: Created by card networks (Visa, Mastercard, Amex). They boost authorization rates and reduce interchange fees, but require network-specific integrations.

3. Merchant Owned or Universal Tokens: Provider-agnostic tokens that work across all your processors and channels. Maximum flexibility, zero vendor lock-in.

Most sophisticated merchants combine universal and network tokens strategically based on their infrastructure and goals.
____

Whether you're scaling globally, managing subscriptions, or trying to reduce fraud, tokenization is foundational infrastructure. The question isn't whether to implement it, but how to do it right for your specific use case.

The payments landscape has shifted from single-processor setups to multi-processor strategies. Independent tokenization is what makes that transition possible without creating a data management nightmare.

👉 Subscribe for more insights https://lnkd.in/d94JgWBU

#paymenttechnology #fintech #tokenization

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Sam Boboev

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The Battle

Sophie Guibaud 👾

Sam Boboev

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sophie Guibaud 👾's LinkedIn Performance

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