Strategic Co-Pilot for B2B Tech & Fintech Founders | I Help You Scale Without Chaos | AI & Data Delivery at Radsody

I am a fintech founder turned Independent Non-Executive Director, working with boards, founders, and investors navigating growth in regulated and high-velocity environments.

Over 15+ years, I have built and scaled fintech and SaaS businesses across the UK, Europe, and MENA — from early-stage startups to regulated financial institutions. My experience spans digital banking, payments, embedded finance, and financial infrastructure, with a strong focus on translating strategy into durable execution.

I currently serve as an Independent Non-Executive Director and board advisor to fintechs and financial institutions, bringing an operator’s perspective to governance, risk, and growth decisions.

Current and recent roles include:
- IFC-nominated Independent Director, TBC Bank Uzbekistan
- Fintech Advisory Board Member, PayU
- Executive Board Director, Fiat Republic

Earlier in my career, I was a founder and operator:
- Founding team member at HelloFresh (NYSE: HFG)
- Launched and scaled the UK arm of digital bank Fidor, supporting its sale to Groupe BPCE
- Co-founded and scaled a regulated payments platform (Fiat Republic)
- Led revenue growth in multi-million-dollar B2B SaaS businesses

I am also the co-author of Embedded Finance (Wiley, 2022).

In the boardroom, I help teams bring clarity to complexity and turn strategy into scalable outcomes.

Sophie Guibaud 👾

First day at IMD for the Mastering Board Governance programme, and genuinely excited to be here.

Didier Cossin defines Governance as 𝐭𝐡𝐞 𝐚𝐫𝐭 𝐨𝐟 𝐦𝐚𝐤𝐢𝐧𝐠 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 𝐚𝐭 𝐭𝐡𝐞 𝐭𝐨𝐩 𝐨𝐟 𝐨𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐬, 𝐜𝐨𝐮𝐧𝐭𝐫𝐢𝐞𝐬, 𝐬𝐲𝐬𝐭𝐞𝐦𝐬.

In real life, those decisions need to be made with incomplete information, competing priorities, and real consequences.

The best directors I know never stop sharpening that skill. The landscape - AI, ESG, regulation, stakeholder expectations - is shifting faster than ever.

So here I am. Taking notes, in a room full of people who take this responsibility seriously.

That's exactly where I want to be.

Sophie Guibaud

Independent Non-Executive Director & Board Advisor | Financial Services

There’s a moment in board discussions where everything has been analysed.

The numbers work. The deck is coherent. The downside has been modelled.

And still, something either sits right… or it doesn’t.

People call that “gut feeling.”

At board level, it isn’t instinct. It’s compressed experience.

It comes from reading the full pack.
From understanding how the business actually makes money.
From knowing your own biases.
From not needing to win the room.

Ego is expensive in governance.

The intuition that matters is pattern recognition + preparation + integrity, especially when pressure builds, and consensus feels convenient.

That feeling isn’t emotion.

It’s what’s left after you’ve done the work.

I recently joined the 100 Women In Finance's 100WFinTech Directory as part of the #100WFinTech Global Initiative.

As fintech matures, the conversation is shifting from pure innovation to questions of governance, risk, capital discipline and long-term value creation. 

Communities that bring together senior operators, investors and board members across financial services are increasingly important in shaping that evolution.

I was on the Fintech Insider podcast this week to dig into something many of us have noticed but not quite put together the way the team at 11:FS has done: the banking battlefield hasn't just evolved, it's gone vertical.

The original Banking Battlefield they framed back then was genuinely useful when it was created. 

But the battlefield it describes? That's not the one we're fighting on anymore.

So we took the time this week to revisit it.

The challengers who everyone wrote off are now posting billion-pound profits, helping write the rules for the next generation of payments infrastructure, and finally getting their UK banking licence (congrats Revolut!).

The real competitive pressure has shifted underground. It's no longer about who has the best app. It's about who controls the infrastructure underneath.

Primacy gets you the customer. Infrastructure keeps them.

We should also be honest: incumbents got a break. High interest rates bought them time: margins recovered, pressure eased, transformation felt less urgent.

That window is closing.

And most incumbents are finding transformation harder than expected.

Not because the will isn't there, it is.

But because the constraint was never really the technology. It's culture and governance, and that starts at the board.

You cannot navigate this battlefield without commercial and product expertise at the top. Not just risk and compliance - though that matters - but people who genuinely understand what it means to compete in this environment.

Without that, transformation is just expensive theatre.

Have a listen, would love to know what resonates 👇
🎧 https://lnkd.in/gcPZ5nGf

Financial services boards are packed with experience. But is it the right kind?

Having spent much of my career working with fintech operators and now spending more time in financial services governance, the difference in operating perspectives is striking.

Across the industry, many bank and payments boardrooms are rich in decades of risk, regulatory, and traditional banking expertise. That experience is invaluable and necessary.

But when career paths around the table look too similar, it can quietly shape how the future is evaluated.

Meanwhile, the industry itself is being reshaped by digital platforms, fintech operators, and entirely new customer expectations.

This is where board skills mapping matters.

When boards honestly assess the expertise around the table against where the institution needs to go (not just where it has been), the gaps often become clear.

Innovation.
Growth.
Digital transformation.
Customer experience.
Technology-led operating models.

These capabilities are still less common around many financial services board tables.

What someone with a fintech or startup operating background brings to a board isn’t disruption for its own sake. It’s a different lens.

In practice, that perspective often changes the questions that get asked in the boardroom.

• 𝐒𝐩𝐞𝐞𝐝 𝐚𝐬 𝐚 𝐝𝐢𝐬𝐜𝐢𝐩𝐥𝐢𝐧𝐞. In high-growth environments, slow decisions don’t just cost time, they cost relevance.
• 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐩𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞 𝐢𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐝𝐢𝐬𝐜𝐮𝐬𝐬𝐢𝐨𝐧𝐬. Fintech operators are often used to framing decisions through the lens of the end-to-end customer journey.
 • 𝐂𝐨𝐦𝐟𝐨𝐫𝐭 𝐰𝐢𝐭𝐡 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐞𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧. Innovation requires bets that won’t all pay off.

The financial institutions that will lead the next decade are already expanding the range of operating experience around the table.

Because boards don’t just govern the present.

Does the expertise around the table reflect where the institution has been, or where it needs to go?

The Bancolombia outage last week has reopened an important conversation, one that goes well beyond a single institution.

When payments move in real time, interdependence increases, and fragility surfaces faster.

This isn't about blame but about architecture.

A few things stand out from a board governance perspective:

𝐀𝐯𝐚𝐢𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐢𝐬 𝐧𝐨𝐰 𝐟𝐢𝐝𝐮𝐜𝐢𝐚𝐫𝐲. 
Uptime is trust, not only an IT metric. For customers, it's whether salaries arrive. For boards, operational resilience deserves the same seriousness as capital and liquidity.

𝐂𝐨𝐧𝐜𝐞𝐧𝐭𝐫𝐚𝐭𝐢𝐨𝐧 𝐫𝐢𝐬𝐤 𝐥𝐢𝐯𝐞𝐬 𝐢𝐧 𝐬𝐡𝐚𝐫𝐞𝐝 𝐥𝐚𝐲𝐞𝐫𝐬. 
Core systems. Cloud providers. Vendors. Instant rails. We tend to assess risk at the institutional level, but increasingly, the real exposure sits in the interconnections.

𝐒𝐜𝐞𝐧𝐚𝐫𝐢𝐨 𝐩𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐦𝐮𝐬𝐭 𝐦𝐨𝐯𝐞 𝐛𝐞𝐲𝐨𝐧𝐝 𝐝𝐨𝐜𝐮𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧. 
What happens if a major participant in a real-time rail is down for 72 hours? How is liquidity managed? Who coordinates communication? How is contagion contained? Resilience is not a framework. It's a rehearsed capability.

And the stack is expanding.

Stablecoins now operate as parallel settlement layers. They add optionality, particularly cross-border, but introduce new concentration points at issuer and protocol level.

Risk doesn't disappear. It migrates.

The question for boards and regulators is no longer simply: "Is our institution resilient?"

It's: "Is the stack resilient?"
Institution. Rail. Vendor. Issuer. Protocol.

Digital finance will never be risk-free. Resilience must be designed, not assumed. And at the board level, design is governance.

The recent debate in Colombia, highlighted by Marcel van Oost and sparked by comments from Marcela Torres of Nubank Colombia, points to a broader systemic issue.

Open article: Nu Flags Systemic Risk After Bancolombia Hits Bre-B Rails by connectingthedotsinfin.tech

Nu Flags Systemic Risk After Bancolombia Hits Bre-B Rails

Attract Leads, Investors & Top Talent | Helping Founders, Coaches & Executives Build Authority-Led Brands Through Proven Content + Outreach Engine I Personal Branding Specialist, Ghostwriter & Storyteller

If your content sounds like everyone else’s, don’t be surprised when it gets ignored.

I’m not here to write pretty posts.
I’m here to build authority that attracts leads, clients, press, investors and actually moves the needle.

Here’s what I’ve helped my clients achieve:
→ Ganesh revived a dormant LinkedIn profile and hit 800K+ impressions on his very first post
→ Pallavi landed a speaking opportunity within 30 days of consistent posting
→ Yashwant got 100+ hiring inquiries from a single post
→ Sandeep gained 90K+ impressions and over 200 DMs from one piece of content
→ Nikhil grew from 10 to 6,000+ impressions, gets 5+ inbound DMs daily, and was invited to speak at LPU—all in under 2 months
→ Abdul gained 300+ followers in one week by posting just 3 times, strategically

No engagement pods. No fluff. No hacks.

Just positioning, clarity, and content that lands.

That’s exactly why I built the Founder Signal System
It’s my high-touch, done-for-you LinkedIn strategy and content offer—built for Founders, CXOs, CEOs, and Coaches who are tired of doing it all and still not being seen the way they deserve.

This is for you if you're done chasing visibility and ready to lead with it.

What you’ll attract:
✅ Top talent in your DMs
✅ Investors and press noticing your work
✅ Clients who convert before the call

How I can help:
- 1:1 Personal Brand Strategy Session: 60 mins of clarity, positioning, and next steps
- Done-For-You Content + Lead Gen: I run the engine, you stay the face
- Executive Ghostwriting: Content that positions you as the authority in your space

My clients span industries like AI, SaaS, Cybersecurity, HR, Finance, CX, Wellness, and more.

If you’re ready to stop winging your way through content and finally show up like the leader you are - 
book a call in the feature section.

Parul Agarwal

When your client messages you saying,
 “He’s copying us. You know him? He’s really famous in the Western world.”

That’s when you know your content system is working.
This isn’t about going viral.

It’s about building a voice strong enough that even industry leaders start noticing and replicating it.

What we did differently:
 → Built a content rhythm that was authentic, bold, and human
 → Shared stories that didn’t just inform but made people feel something
 → Focused on clarity and authority over trends and buzzwords

Within weeks, their posts were not just performing, they were setting a tone in the industry.

That’s the real win.
When your content shifts from “getting likes” to “setting the standard.”

If you’re a founder, coaches, and cxo's tired of blending in,
I help you build a content + outreach system that gets you noticed by the right people, even the ones you thought were out of reach.

DM me “AUTHORITY” and I’ll show you how to make your content impossible to ignore.

A cybersecurity CEO thought ghostwriting was a waste of money,
2 weeks later, his post hit 90,000+ impressions and flooded his inbox with job offers and collab DMs.

When we first spoke, he said what I hear a lot:
“Every founder I know looks fake on LinkedIn. I don’t want to be next.”

He wasn’t wrong.

He’d seen what bad ghostwriting looks like:
→ AI-flavored content
→ Posts with no soul
→ Zero conversation, just surface-level noise

He thought every ghostwriter just “makes you sound nice.”

But what he wanted was to be understood. Not polished.

Here’s what I told him:
You don’t need someone to write for you.
You need someone to think with you.

Here’s how we flipped the narrative:

1. I built content from his head, not my template
→ Listened to how he talks
→ Mapped how his ICP actually thinks
→ Pulled real thoughts from real conversations
Then shaped it into content that sounds like him, not a thread boy.

2. We wrote to build trust, not engagement
No viral formatting. No made-up lessons.
→ Talked about what he actually believed
→ Shared bold takes grounded in his industry
→ Positioned him as someone with depth, not someone chasing attention
That’s what built real traction.

3. We made every post say something
→ Not “how to protect your data”
→ More like “here’s the mistake your CTO won’t admit”
→ Clear POV, not empty noise

That’s how the post hit 90k+ impressions.
That’s how the inbox started filling with opportunity.

If you're a founder, coach, c-level executive who’s tired of:
→ Posts that look good but feel empty
→ Writers who don’t get your space
→ Content that never leads to actual business

You don’t need a ghostwriter.
You need a partner who knows how to write trust.

📍I take on 2 to 3 DFY clients/month.

 Link in featured. Let’s turn your voice into your biggest growth asset.

My B2B client posts are doing 1,500 to 6,000 impressions.
But he still get qualified calls every single week even when we are not posting.

This surprises people.
Because they think impressions = income.

For the last 2 months, every post was built with one goal 
→ attract only the people who can actually buy.

And still:
→ Inbound from founders, partners, executive directors
→ DMs asking to work together
→ Calls booked even on weeks I don’t post
→ Replies from the exact ICP I target in outreach


Here’s the structure behind it:
1 → ICP-first content
Every post answers one of three things:
• What your industry is getting wrong
• What you’ve learned the hard way
• What your audience needs to hear, not what goes viral

2 → Human-centric outreach
I don’t spam.
I send intentional, researched messages.
This is why my reply rate stays high even during low posting weeks.

3 → Reputation-led consistency
When your content + outreach + profile say the same thing, people trust you without needing daily reminders.
This is why my calls continue even when impressions fluctuate.

If you want LinkedIn to bring you revenue without burning yourself posting daily, you need a system that works when you’re not online.

I build that system for founders and experts who want:
 → Authority-led content
 → Human outreach that gets replies
 → A profile that brings inbound
 → A pipeline that grows even in your off-weeks

Send me SYSTEM and I’ll share how we can set this up for you.

taplio

The Battle

Sophie Guibaud 👾

Parul Agarwal

Followers

Posts

Engagements

Likes

Performance ScoreSophie Guibaud 👾's LinkedIn Performance

Performance ScoreParul Agarwal's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sophie Guibaud 👾

Parul Agarwal

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sophie Guibaud 👾's LinkedIn Performance

Performance ScoreParul Agarwal's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSophie Guibaud 👾's LinkedIn Performance