Andrew Brock

I’m an investment operations and client services professional with 16 years’ experience across buy-side, sell-side, and prime brokerage. My career has taken me from trading desks and reconciliations to client-facing roles at Citi, UBS O’Connor, and Värde Partners, where I built a reputation for problem-solving under pressure, improving processes, and strengthening client relationships.

In 2021, I stepped out of banking to run a career coaching practice. Over two years, I delivered 200+ sessions, helping professionals in finance and fintech navigate redundancy, career transitions, and burnout. That experience sharpened my mentoring skills and deepened my understanding of resilience, people, and leadership.

Now, I’m ready to return to financial services, bringing together operational expertise with a coach’s eye for people and performance. Whether solving trade breaks, improving settlement efficiency, or mentoring colleagues, I thrive at the intersection of detail and human connection.

Outside of work, I write, blog, and explore life’s tougher questions with the same curiosity I bring to markets and teams.

📩 Let’s connect: andrew_a_brock@hotmail.com

Life Coach/Owner

Do you feel lost? Are you trapped in a relationship? Do want to get promoted? Have you got goals you want to achieve but keep failing to accomplish them? Send me a message in confidence to get on the path to the best most authentic version of you so you can achieve anything you desire.

SWJ Growth

We help ambitions Accountants generate consistent and predictable lead flow.

Since starting the business back in February  2023, here are some of our key achievements:

 📈 Booked +1,000 qualified sales meetings
 🚀 Generated +£2M in sales pipeline
 📈 Received 20 LinkedIn recommendations
 🚀 Booked meetings with business such as DHL, Peloton, Capital One, Shangri - La Resorts, The Fragrance Shop, Holland & Barrett, The NHS and tons more.

If you're keen to learn how we can help you feel free to book a free discovery call below.

Founder & CEO

Sales Fit Coaching

The Sales Fit Coaching Programme is a comprehensive, high-impact coaching experience tailored specifically for health and fitness coaches aiming to master empathetic, high-ticket sales without feeling scripted or “salesy.” 

This programme goes beyond just a video course, it’s a complete system that combines six focused video modules, personalised one-on-one feedback on real client calls, and supportive group coaching sessions.

Designed to help coaches close more deals by deeply connecting with clients, the programme provides a framework for building trust through genuine conversations and positioning their high-ticket offerings as the natural solution for clients in vulnerable, transformational stages of their lives. 

Through weekly coaching, call reviews, and an active Slack community, coaches receive ongoing support to build authentic confidence, overcome self-doubt, and ultimately create a consistent, fulfilling sales process that transforms their business and client relationships.

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Working with some of the highest revenue-generating clients to ensure all targets were 
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Sales Executive

Founder @ SWJ Growth 👉🏻 Expert Client Acquisition For Exceptional Businesses (LinkedIn Top Voice) 📈 Ex. Trustpilot | Generated £10M in New Biz Revenue | Check Out Our Recommendations Below 🍾

I spent 14 years climbing the corporate ladder in pursuit of success. 

However, after years of long days and late nights with little to show for it, I knew I had to make a change.

That day was the 7th of February 2023.

With our second son due in just 5 weeks, I had no other choice but to follow my dream, start a business, and make it a success. 

It was sink or swim time!

But could starting an online business replace my six-figure income?

YES!

The first week was filled with crippling anxiety and self doubt.

However, I quickly realised that if I didn't change my mindset and tackle this head on, nothing would ever change.

On day 11, I won my first client.

On day 28, I had replaced my monthly income.

And on day 77 I had 5xd it 🤯

What was going on!

The chains were off, and I was creating a life I'd always dreamed of.

Since Feb 2023 I've been the Founder & CEO of SWJ Growth - A completely "done for you" LinkedIn lead generation agency for ambitious Accountants.

On a personal note, I'm married to my beautiful wife Megan and a father to Oscar, Albie & Betty. I'm based in the south coast of the UK, living a stone's throw away from the beach 🏖

taplio

The Battle

Andrew Brock

James Caldecott

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