High Magick X Systems | I see & remove blocks you don't know exist, but feel - without Zoom, phone calls or being in the same room | Change Mentor for Executives & Founders who want to live with more depth & die happy

Most of the decisions you regret weren’t “bad decisions”.

They were built on values you never defined properly.

It’s why you stay in roles, relationships and versions of you that look fine on paper but wrong in your body.

You didn't just end up there - you unknowingly decided your way into them.

Because each choice you make sits on top of values that collapse the moment people, money or pressure push back.

In The Obsidian Vault, we cut through all of it so your tough decisions feel simple to make:

We'll break down: 
- What’s really happening.
- What you’re actually loyal to and why it matters.
- What it will cost to keep things as they are.

That’s how you stop making decisions you regret and build a life you don't.

You'll see clearly, decide cleanly, and live closer to what you truly value with each choice you make.

𝐖𝐡𝐨 𝐢𝐭'𝐬 𝐟𝐨𝐫
 -You’re smart, capable & deeply responsible, but privately exhausted
 -You’re dragging unfinished conversations, roles or relationships behind you
 -You’re standing in a life that looks fine on paper & wrong in your body
 -You’re value driven, but feel a constant gap between what you stand for vs what you tolerate.

More insights, healing or content won’t change that. This is the lever:

Language, structure and perspective that makes it harder to lie to yourself.

𝐖𝐡𝐨 𝐈 𝐚𝐦
I’ve walked parallel paths since I was 19, when I quit uni to build a 25 year career with the likes of Goldman Sachs, UBS, HSBC, Barclays and others.

I set up my first business alongside my first job, went on to build two jewellery brands, a business transformation consultancy, and a private practice working with 600+ founders and executives through High Magick.

All while navigating Complex Post Traumatic Stress Disorder (c-PTSD)

Tough calls come with that territory, and often arrive all at once. But that wasn’t new to me.

Aged eight, I became a carer for my disabled aunt. It was violent and turbulent.

I had a front row seat to what happens when loved ones refuse to make obvious decisions, what it costs them, and me.

It taught me something most miss:

Your best decisions are made when you can be a bystander in your own life at the right moment - then move swiftly.

That’s tough for most people.

Master it, and you solve problems before they can even exist - just like I, and 600+ executives and founders have.

Through real-life (anonymised) examples from their sessions and my own life, I explain how.

When you need to stop making decisions you regret and build a life you don't, welcome.

https://theobsidianvault.substack.com/about

Sonal Bhaskaran

What being a carer in a violent home at 8 taught me about decision-making at 45:

Clarity requires separation.

The closer you are to a situation, the more deliberate that separation must be.

We view separatiom as ‘cold’.

I know many people have thought that of me with personal decisions I've made.

But it isn't.

It’s objective curiosity.

Curiosity creates understanding.

Understanding creates distance.

Without distance, most adults react and call it ‘intuition’. 

But if you can observe chaos without entering it, you control the next move.

That distance creates clarity.

Clarity gives you choice.

And when you have choice?

You gain the kind of personal power you've needed all along.

Writer @The Obsidian Vault | Letters for smart people who are tired of making decisions they regret - and want to build a life they don’t.

Ash Rathod

You already know storytelling is essential for your business and brand. But storytelling is much more than the words on your website, content and other communications. The right narrative can inform your short and long term strategy, help align your team, outmanoeuvre the competition and build a tribe of ambassadors.It can help you attract and retain the right customers who are willing to pay you more for a longer period of time and tell others to do the same.It's about high level performance. ie. increasing profits for the business and providing unique value to the people you serve.I specialise in guiding businesses do exactly this. My philosophy centres on a "Story-First Approach," a method that has proven to be the missing link for many who struggle with brand identity and growth.The challenge most people face when building a brand is twofold: either they're paralysed by indecision, never taking the first step, or they jump in headfirst, producing content without a coherent strategy. Both paths lead to a stagnant or unclear identity. The root cause? A lack of strategic direction.  I can help with that.---I studied media and communications specialising in script-writing, where my love for storytelling started. I worked in TV media alongside the London arm of global ad agencies such as StarCom, OMD, PHD Media and many smaller DRTV agencies. My portfolio stretched across global FMCG, (P&amp;G and Unilever) and automotive (Ford and Toyota) brands before moving to Turner Broadcasting (now Warner Bros. Discovery) to work on kids brands (such as Mattel and Hasbro). As the online world began to grow, I moved into Digital Marketing where I helped scale the Manchester office of a Bournemouth based media agency, going from media owner to client side, which consisted of a team of 20+ designers, marketers, copywriters and BDMs.Then after a short sales role at BT, I decided to start my own creative agency, to help start-ups to SMEs with with their communications online.This was almost 16 years ago. I'm proud to say I still run and I own that brand consultancy and design studio in the UK which has focused on serving start-ups to corporations over those years. Right now my focus covers:L&amp;D Training (1:1 &amp; Corporate teams)Speaking at eventsBrand Strategy workshops for start-ups and SMEs.None of these are an overnight fix.But if you are serious about shaping and growing your brand, I can help you do this faster than most.NB. My profile picture has been touched up with AI to change the colour of my shirt and  background

Brand Story Strategist | Managing Director

A brand strategy + design collective specializing in creating compelling content for digital communications. We work with forward-thinking founders, c-suite stakeholders, and marketing teams who passionately strive to lead the change in making the world of work a better place for all.

Our capabilities include:

Brand Strategy

  - Storytelling for brands 
  - Storytelling for leaders

Activation

  - Content Production
  - Media Planning

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The Battle

Sonal Bhaskaran

Ash Rathod

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The Battle

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Ash Rathod

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Engagements

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