Dean Seddon

Speaker, Author & 7-figure Entrepreneur ▪ Build your brand, win clients and dominate your market ▪ Social Selling ▪ Personal Branding ▪ LinkedIn ▪ DM me 🆆🅸🅽 to get started

I’m on a mission to help a million people succeed with social selling.

Since 2014, I’ve been teaching and practicing it. I’ve delivered training in 11 countries, worked with global companies, coached individuals 1:1, trained over 100,000 people, and earned 500+ five-star reviews along the way.

Most people put in effort on LinkedIn but don’t see results.

❌ Posts don’t lead to clients.
❌ Messages don’t lead to conversations.
❌ Hours of activity don’t build a reliable pipeline.

That’s where I come in.

Through company training for marketers, sales teams and my Social Selling Accelerator, I help people build a simple, repeatable process that makes social selling work without it taking over your entire day.

Here’s what that looks like:

✅ Build authority so people take you seriously.
✅ Own your audience instead of relying on the algorithm.
✅ Sell your on social using non spammy tactics or banking on viral fame.
✅ Keep it simple so growth does not mean stress.

I don’t do hacks or gimmicks - they don't last.
I teach systems that bring predictable results.

That is why I call myself the #1 social selling coach. After more than a decade in the trenches, no one has trained more people, in more places, with more proven outcomes.

➡️ If you are ready to make social selling work, DM me 🆆🅸🅽 and we’ll make it happen.

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MAVERRIK trains marketing, sales, and leadership teams to get consistent leads and clients from LinkedIn. 

We cover all the important areas such as building company pages and creating content, mastering Sales Navigator, outreach, and personal branding. Whether you want to expand your company’s presence, improve sales prospecting, or build thought leadership, our training and coaching give you everything you need to make LinkedIn a reliable source of leads and new business. 

Trusted by over 500 clients with five-star reviews, MAVERRIK provides complete and easy-to-follow systems that work.

Chief Executive Officer

Working with Mid-Market to Large Enterprises to optimise how LinkedIn, Sales Navigator being integrated into the sales and marketing process can drive higher performance and better outcomes

What do you think? Good approach?

Did the last message feel like an attempt to recover or was it me?

#1 Social Selling Coach • Build A $250k Business On LinkedIn As An Expert, Coach Or Consultant • ❌ No ads, cold pitching, or virality • 📥 DM me 🆆🅸🅽 to start

If you want it, go get it. If you want to build that business...

You've got to get serious about the goal.

A goal without taking action is just a dream.

→ Build an offer: A solution to a problem people want to solve.

→ Pick your buyers: Target people who've got budget and have the problem.

→ Map your message: Craft a message that triggers action not just engagement

→ Leads To Clients: Install a system to capture leads, book calls and win clients.

My own experience has been this:

→ Life is tough.
→ Nothing comes by chance.
→ You have to position for it.
→ You have to pursue it.

If you don't go for it, it will pass you by. 

You're one conversation away from winning a client.

So get serious and you'll smash it.

This is the sign you've been waiting for.

You’re not as far from a new client as you think.

Instead of posting and waiting.
Go out and start conversations.

Not pitching.
Don't hard sell.

I make it a mission to start at least 5 conversations every day.
Even now with a team of 30+ people.

It's the simplest sales strategy you can follow.

You know the saying "an apple a day keeps the doctor away"
Well, a conversation a day keeps.... clients coming in.

Don't wait for the “perfect post” or the algorithm to work some miracle.

One human-to-human chat can open a door you’ve been staring at for months.

If you want more clients, start talking to the people already in your world. 

The opportunity is usually closer than you realise.

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🗨 DM me 🆆🅸🅽 to get started

#1 Social Selling Coach • Helping Experts, Coaches & Consultants win clients on LinkedIn in 30mins/day • 📥 DM me 🆆🅸🅽 to start

We can FINALLY post voice notes!

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Gotcha!

Free tips, helpful hacks grow your following, but they don't get you clients.

They bring in DIYers.

DIYers almost NEVER turn into buyers.

→ Education content builds visibility.
→ Education content builds followers
→ But it doesn't drive action.

If you want to get more clients without wasting time being helpful, you need content that is built to convert - not to educate.

If your content is attracting the wrong crowd, it's not your product, it's your positioning.

If you're spend 30mins+ per day on LinkedIn and not getting leads... 
You are over-investing

You don’t need more posting.

You need a simple system you can repeat that actually brings in clients.

Here’s what that takes:
✅ An offer people will gladly pay for
✅ A focused audience so you can spot perfect-fit clients fast
✅ A message that hits a nerve and moves people to act
✅ A repeatable lead system that turns interest into paying clients

If you're a self starter, we’ve got 5 spots in our Accelerator Core Membership left for 2025.

You’ll get:
☑️ A 1:1 strategy with our coaches to build your offer, audience and message
☑️ Lifetime access to our Lead-To-Client Systems
☑️ Weekly live group coaching
☑️ Training to turn leads into clients without feeling salesy

This week for Black Friday, you can join for $995.

There are only 5 places left and they will go.

Claim Your Spot
https://lnkd.in/dmu9qpU2

Today is one of those days when the "make the shirts part of your brand" really bites you in the ass.

It is flippin freezing in the UK right now.

Who is crazy enough to wear short sleeve tropical shirts in freezing temperatures?

Me!

How I get clients on LinkedIn

(without pitching)

I've been using LinkedIn as a lead source for 14 years.

2025 has been my best year.

So, I'm breaking down how I get clients here without pitching.

→ LinkedIn Events - I host a weekly lives sharing my experience and practical application. On average 400 people sign up for them.

→ LinkedIn Newsletter - Weekly newsletter giving advice and tips and promoting what I do. I get 7k readers each week. 

→ Hyper Targeted Messaging - Not pitching but speaking to the problems my target audience face. Book 5 calls per week.

All 3 achieve the same thing.

CONVERSATIONS

I just do the same thing over and over.

What about posting?

Well, everything that comes from my content is a bonus.

I don't rely on posts to achieve anything.

I am focused on things I can do over and over again and get predictable results.

Content can't do that.

If you're an expert, coach or consultant, you want to build systems to get leads and start conversations.

That's the key to getting clients.

"I'm worried AI can replace me / my business"

Here's 5 ways to make you and your business AI proof.

→ Trust will fall - AI helps amateurs look like experts. It will be more competitive, but people will look for people with experience and a history of achieving results.

→ Perception will not be reality - If you have a big following, lots of engagement, it is assumed you are competent. People will look deeper before they buy.

→ Paradox of choice - As AI gives us more options and more information, making decisions will become more difficult. Information overload will create space. This will be an opportunity.

→ Niche Specialisms - AI will be the generalist, humans will be the specialists. We'll pay more for specialised advice and less for general advice. Experts in complex issues will thrive.

→ Human skills - The skill in sales and marketing will be your ability to connect and have conversations with humans. It's either get good at AI or get good at humans. No room in between.

AI can only replace what is replaceable.

→ Salespeople relying on automation to get leads.
→ Business owners not having a specialism or USP.
→ Experts trying to appeal to broad markets.

These are the major risks that make you vulnerable to AI.
But in reality, you're just as vulnerable to human competitor.

Think about your moat.
The barriers to entry into your market.

Whether you are looking for a job or building a business, the question is the same - What is my value prop to the market?

→ An ultra human skillset.
→ Deep knowledge and experience
→ A specialism.

These make you AI proof.

We all need leads. We all need clients. 

But people are fed up of sales pitches and robotic, generic outreach. 

We'll look at how to sell better, without the ick, in a way which is effective predictable and sustainable whether you are full time sales pro or a solopreneur.

You think you’re selling outcomes…but you’re not.

And that’s why they never take the next step.

Buyers ignore you when you use words like ‘better’ and ‘clearer’.

Most people claim they deliver “better”, “improved”, “clearer”, “stronger”.

None of those tell someone what will actually change.

A real outcome is something you can check with your eyes or hands.

Examples of change:
 • something that used to take 10 steps now takes 3
 • something that was done wrong now gets done correctly
 • something that sat unfinished is now completed
 • something that caused delays now runs on time
 • something that needed chasing now happens automatically
 • something that broke every week now doesn’t break at all
 • something that required guessing now has a clear answer written down

Those are outcomes because you can verify them without opinion.

You can look at them and say “yes, that changed.”

Adjectives are opinions.
Outcomes are facts.

If you describe what you do using adjectives without an outcome, nobody can see the difference it makes.

People don’t pay for opinions.
They pay for facts they can see working.

Big promises and hype won't cut it anymore.

Focus on building these 3 types of trust.

We are heading into a zero-trust world.
Scammers on every corner.
Hype is rife.

This is why trust will be the most important asset for your career / business. This is why you get referrals, but it's also something you need to build in the marketplace too.

You need to build trust with strangers....

3 types of trust you need to build...

➡️ Trust in You
They need to believe you’re a safe pair of hands.  Not perfect. Not flashy. Just credible, consistent and human.  This usually comes from your story, your tone, your experience and how you show up.

➡️ Trust in the Solution
They must feel confident that what you’re offering actually works.  Case studies, outcomes, frameworks, processes, logic.  This is “proof of effectiveness” rather than hype.

➡️ Trust in Themselves
They might believe in you and the solution but still think they won’t get the result. Help them see the path, reduce the overwhelm, simplify the steps and show them people like them have succeeded.

Trust is built by multiple exposures, not one hit wonders. Someone will need to see your offer 7-11 times before they consider buying it.

This is what the need to see from you:

→ Stories and personal experiences.
→ Micro tactical insights and tips.
→ Past clients successes and wins.
→ Your offer simply explained.

Focus all of your efforts not on getting likes, but on your profile, posts and interactions achieving one thing.... build massive trust.

Ready to start winning clients?
DM me "WIN" to get started.

No one buys from a stranger.
Become a trusted name in your niche, or you’re done.

What's wrong with this message?

8 reasons this DM will fail.

➡️ The message is too generic.
It looks like it was sent to thousands of people, not just me.

➡️ It lacks research on my company.
Showing no knowledge of my business makes the message feel irrelevant.

➡️ It fails to mention a specific problem.
People only reply if you address a pain point they are currently feeling.

➡️ The opening sentence is wasted filler.
"Hope you're doing well" takes up space without providing any value.

➡️ It focuses only on what the sender sells.
The language is "We do this," not "Here's what you gain."

➡️ The bullet points are features, not solutions.
Listing tools (like Power BI) is less impactful than listing results.

➡️ It gives me homework.
I'm busy; why do I have to match your services to my needs?

➡️ The subject line sounds like spam.
Vague terms like "Transform Your Systems" get flagged or ignored immediately.

➡️ The call to action is too passive.
"If this aligns" is weak; the sender should state why it aligns.

The best type of outreach is

→ The only goal of outreach is to start a conversation.
→ You don't sell in the DMs.
→ You sell on the call.

Sometimes your eagerness for leads makes you forget the human part.

Keep it conversational
Make it about them
Keep it short
Be specific

The year is almost over.
Let's plan how to make a dent on 2026 now.

Steve Osborne, Kurtis Cheah and 1 other connection attending

How to make winning clients easier and more predictable.

Curious, do you get a fair return for the time you put in....

Biggest challenge on LinkedIn is _____________________

The author can see how you vote. Learn more

You don't master entrepreneurship by reading about entrepreneurship.

You master it by starting a business.

Doing > Reading

Car Wars

Car Wars is a leading Call-Tracking Solution trusted by thousands of top dealerships. It provides seamless CRM integration, in-depth insights, and actionable alerts. By combining artificial and human intelligence, Car Wars offers valuable metrics and ongoing support from a dedicated consulting team. This creates a continuous feedback loop, enabling dealership staff to consistently improve their performance. For owners and managers, Car Wars delivers comprehensive reporting that drives more informed and strategic business decisions, ultimately leading to a strong return on investment.

Account Executive - New England

Homelendia Mortgage LLC

8/2024 - 
Contract

7/2020 - 8/2024
Head of Sales at Homelendia Mortgage LLC, the only independently owned Mortgage Brokerage Opportunity.

I sold the Homelendia Mortgages' 1st Franchise to get the ball rolling. It took 6 months of getting ove 6,000 no's then finally a yes.  I never went through so much pain in my life.  But it finally happened & we started growing from that point on.

We help Real Estate Brokers, Managers, Team Leaders & Top Producing Agents to add more value to their real estate transaction by offering to have the clients mortgage transaction completed at the same time providing a full service Real Estate / Mortgage Solution.  Yes you can own a mortgage franchise. Yes you can benefit off that mortgage commission.

Director of Sales

Oracle

I presided over B2B sales of education and training services to Oracle customers prior to wide-scale, COVID-19-related reductions. My technical and customer service knowledge allowed me to connect with customers in the healthcare, insurance, retail, food & beverage, hospitality, transportation, pharmaceutical, and security industries. SOME OF MY SUCCESSES AT ORACLE INCLUDE:

🔹 Successfully sold Training & Education solutions to C-Level Human Resources and IT Executives
🔹 Demonstrated expert knowledge of Platform as a Solution (PaaS), Infrastructure as a Solution (IaaS), and Software as a Solution (SaaS) products

Sr Enterprise Account Executive, North America Cloud Sales, Training/Education, SaaS (COVID Layoff)

1 Great Idea, LLC

My team and I provided consulting services to real estate brokers, holding training seminars to help brokers identify gaps in their business, capitalize on social media to generate leads, and boost efficiency and growth. SOME OF MY SUCCESSES AT 1 GREAT IDEA, LLC INCLUDE:

🔹 Managed 10 account executives and a recruiting manager
🔹 Grew the business over 100% 4 years in a row
🔹 A 2X Employee of the Year

District Manager (Selling Manager, Training/Education Sales - SaaS)

One Medical Passport

As VP of Sales, I managed and sold cloud-based pre-admission solutions. I liaised with C-level executives via product demonstrations, RFPs and POCs and closed key contracts with numerous Ambulatory Surgical Centers across the United States. SOME OF MY SUCCESSES AT ONE MEDICAL PASSPORT INCLUDE CLOSING KEY CONTRACTS WITH:

🔹 Cape and Islands Endoscopy Center, LLC and Grand Island Surgery Center LLC 
🔹 Independent Surgery Center and Gastro-Surgical Center of New Jersey, LLC
🔹 Beacon Orthopedics Surgery Centers LLC and Summit Surgical Center, LLC

Vice President Sales (Selling Manager, SaaS)

AUGMENT CONSULTING

As an Account Executive, I interfaced with diverse clientele, ranging from small businesses to numerous Fortune 100 companies, and educated clients on solutions and services for the employment and business cycles. I built strong partnerships and solutions in several specialized fields, including temporary, permanent, and contract recruitment to government institutions. As Branch Manager, I oversaw all IT sales, recruiting, training, revenue, and profits and losses (P&L). I managed 4 account executives and 12 recruiters, training staff in successful sales strategies to achieve organizational goals. SOME OF MY SUCCESSES AT AUGMENT CONSULTING (STAFFING) INCLUDE:

🔹 Earned an Employee of the Year Award and a promotion to Branch Manager
🔹 Closed key contracts with Time Warner Cable, AT&T and doubled revenue
🔹 Gross profit of $2.2M, 117 contractors, and over 200% of quota

Account Executive | Branch Manager (Selling Manager)

Salary.com

With Salary.com, I sold a diverse multitude of cloud-based solutions and services to human resource professionals, building relationships based on trust and rapport with VP and C-level officers at Global 1000 organizations. I evaluated and aligned customer needs with company offerings; created RFPs, POCs, and product demonstrations; and leveraged interpersonal communication to engage with customers and maximize customer retention. SOME OF MY SUCCESSES AT SALARY.COM INCLUDE:

🔹 Captured the largest deal in company history: $500,000
🔹 Earned Rookie of the Year and achieved over 100% of new and upsell quota ($720K) for 2 years
🔹 Won substantial new business, including $156K (HealthSpring), $100K (University of Michigan), $75K (Shelt Air Aviation), $60K (Livatec), $54K (AmSurg), $40.5K (McKee Foods), $40K (St. Dominics Hospital), $35K (Voyager Learning), and $30K (Revstone)

Regional Sales Manager (Selling Manager, Payroll, HCM,/SaaS)

Reply

Connecting Neighbors is a division of Reply.com where we provided Cloud-based marketing and branding solutions, matching the needs of business owners with company offerings. As Regional Sales Manager, I maintained comprehensive knowledge of the company’s Customer Relationship Management (CRM) marketing tool, leveraged proven customer retention and satisfaction skills to acquire new customers, including C-Level executives and principles, and managed a territory that included 7 states: MA, NH, RI, CT, ME, VT and MD. SOME OF MY SUCCESSES AT CONNECTING NEIGHBORS INCLUDE:

🔹 Reached over 200% of new and upselling quotas for 2 consecutive years and won President’s Club recognition every quarter
🔹 Ranked #3 of 39 Regional Sales Managers nationwide, contracting national deals with globally renowned businesses such as Exit (the fastest growing real estate company globally) and NRT (the largest real estate company globally)
🔹 Set records as the 3rd person in the company’s history to achieve Centurion Club Status and earned Sales Innovator of the Year for being the first in the company’s history to penetrate the New England market

Regional Sales Manager (SaaS)

Phase1

I built this startup company from the ground up, drawing on strengths in consulting with clients and selling diverse technical solutions to meet client needs and serve as an independent reseller of Sun Microsystems hardware and software solutions. I oversaw all daily functions and operations, including managing client contracts. SOME OF MY SUCCESSES AT PHASE 1 INCLUDE:

🔹 Achieved over $1M in revenue within the first year of operations
🔹 I secured major contracts with Verizon ($1.3M hardware), AT&T ($1.1M hardware/software), Burlington Northern Santa Fe Railway ($750M hardware) and Cleveland Clinic Foundation ($600K hardware/software)

Sales/Founder (Selling Manager, Sun Microsystems Hardware & Software)

Concord Technology Group

I began my early sales career with this independent reseller of Sun Microsystems hardware and software solutions, including Sun Systems, Sun 3rd-Party OEM Systems, CLARiiON, MicroNet, Exabite, IPL, HP, Sun Soft, and Veritas. SOME OF MY SUCCESSES AT THE CONCORD GROUP INCLUDE:

🔹 Realized 127% of quota and 131% of quota
🔹 Exceeded 127% of quota and goals for 17 consecutive months

Sr Sales Partner (Selling Manager, Sun Microsystems Hardware & Software)

With over 20 years of sales experience, I am a results-oriented and innovative sales leader passionate about helping businesses grow and thrive. I have a proven track record of generating revenue, building relationships, and delivering value for clients in multiple industries. As the Director of Franchise Sales at Homelendia Mortgage, I am on a mission to empower real estate brokers and agents to offer their customers a full-service real estate and mortgage solution. I bring diverse perspectives and experiences to the team, as I have worked in different markets, cultures, and sectors throughout my career.  I have received several awards throughout my career.  Here are a few.
Sales Person of the Year
Employee of the Year
Innovator of the Year

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The Battle

Dean Seddon

Dino M.

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The Battle

Dean Seddon

Dino M.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dean Seddon's LinkedIn Performance

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