➕LEVEL UP YOUR STRATEGIC LEADERSHIP ➟ I share proven systems, actionable tips, and lessons from 20+ years of helping CEOs make better strategy ➕STRATEGY ADVISOR TO CEOs + THEIR TEAMS ➟ Learn more in my ABOUT section👇

I help CEOs, leadership teams, and boards design and execute real strategy—the kind that drives alignment, action, and results.

For over 20 years, I’ve worked with CEOs, boards, and senior leadership teams at global organizations like BMW, Deloitte, DeBeers, the OECD, as well as high-growth mid-market companies to move beyond strategic planning theater and into practical, co-created strategies that leaders can actually lead through.

Through my Better Strategy OS™ and frameworks like the Strategy Launchpad™ and the Strategy Canvas Collection, I guide organizations to:

✅ Create strategy that’s clear, actionable, and co-owned by the team
✅ Build strategic thinking as a core leadership capability
✅ Move from confusion to confidence—without outsourcing their future

But I don’t just facilitate strategy—I also help you learn it.

I offer courses, tools, and executive education programs for leaders, consultants, and professionals who want to master the Better Strategy OS, learn to think more strategically, and guide others through the process.

Whether you’re leading a team, or a strategist building your own expertise—this is where you learn to make strategy real.

What I’m known for:

– Making complex strategy simple and executable
– Facilitating alignment and unlocking clarity
– Rigorous, structured, yet pragmatic approach 
– Author of The Art of Opportunity (Wiley)
– Trusted advisor & educator to global leaders
– Creator of the Better Strategy OS™
– Challenger of old-school strategic planning
– Founder of The Better Strategy School

If you’re ready to stop outsourcing your strategy—and start building the clarity and capability to lead it—please DM me.

If you’re here to learn how to make better strategy yourself, check out my tools, courses, and frameworks at www.makebetterstrategy.com

Marc Sniukas

90% of strategies fail.
Not because of execution.
Because they were never good strategy to begin with.

Every year, leadership teams spend months building decks, setting targets, and holding offsites.

Six months later?
Those slides collect dust while everyone goes back to firefighting.

That’s not strategy. That’s theatre.

If you want better results, you don’t need more strategy.
You need Better Strategy — built on 7 essential shifts 👇


1️⃣ From financial targets → to strategic challenges
Numbers are outcomes, not strategy.
Better strategy starts with answering: What’s the real problem we must solve?


2️⃣ From 3–5 year plans → to 12–18 month priorities
Long-term plans create comfort, not clarity.
Better strategy focuses on what moves the needle now — while shaping the future.


3️⃣ From copying competitors → to creating advantage
Best practices make you average.
Better strategy puts innovation back where it belongs — at the core.


4️⃣ From annual offsites → to always-on strategy
Strategy shouldn’t happen once a year at a resort.
It’s a continuous practice of learning, sensing, and adapting — every week.


5️⃣ From closed boardrooms → to open collaboration
The best strategies aren’t designed in isolation.
They’re co-created with the people who make them real.


6️⃣ From PowerPoint → to real conversations
Strategy isn’t a document; it’s a dialogue.
Leaders who talk about strategy daily create alignment and momentum.


7️⃣ From consultants → to ownership
Advisors can guide, but they can’t lead for you.
The real power lies in taking responsibility for your own strategy.


Better strategy isn’t about perfection.
It’s about progress, clarity, and courage.

Strategy isn’t a plan — it’s a practice.
The question is: are you doing it once a year, or every day?

Let’s make better strategy.
Every day. Everywhere. Together.

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Dr. Marc Sniukas

20+ Years Helping Leaders Design + Execute Winning Strategies • Founded The Better Strategy School to Help Leaders Worldwide Master Strategy • Global Strategy Advisor

What’s a good strategy to learn about strategy?

Most people still learn strategy as if it were a formula.

Follow the steps.
Memorize the models.
Apply the tools.

That’s not strategy.
That’s administration.

In most strategy courses and textbooks,
you’ll find the same pattern repeated:

❌ A single, accepted view of what strategy “is.”
❌ A linear, step-by-step process to follow.
❌ Simplified, reworded ideas from past thinkers.
❌ And a strong bias toward one national or business context.

It’s clean.
It’s structured.

But it kills independent strategic thought.

Strategy isn’t a discipline of answers.
It’s a discipline of questions.

At the Better Strategy School, we don’t teach strategy like that.

We explore 11 types of strategic issues,
their underlying paradoxes, and
the multiple perspectives that exist to resolve them:

(1) How do we strategize?
(2) What’s our mission and vision?
(3) How do we compete at the business level?
(4) How do we create value at the corporate level?
(5) How do we collaborate and compete across networks?
(6) How is strategy formed and realized?
(7) How do we lead strategic change?
(8) How do we drive strategic innovation?
(9) How do industries evolve and shape our choices?
(10) How do we develop our organization?
(11) How does the international context influence our strategy?

Each of these issues invites opposing perspectives — markets vs. resources, control vs. chaos, globalization vs. localization — forcing leaders to think beyond one “right” answer.

Because strategy isn’t about memorizing frameworks.
It’s about learning to think across them.

👉 If you'd like to learn more about these 11 strategy issues, join our next webinar with Bob de Wit: https://lnkd.in/dd9FW-Tr

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I’ve spent 20+ years studying and answering three questions:


❓What is strategy?
❓How do you design a good strategy?
❓How do you execute a good strategy?

The key lesson I learned is this:
✅ Good strategists know there are no easy answers.


❌ There’s no silver bullet.
❌ No single framework.
❌ No “5 easy steps” that will magically give you your strategy.

Strategy is inherently complex.

To do it well, you must:
🔹 Understand all its dimensions:
Purpose: Why you exist and where you’re going.
Content: The choices that make you unique.
Process: How strategy gets created and renewed.
Context: The environment that shapes every decision.

🔹 Synthesize its paradoxes:
Profit ⬌ Purpose
Logic ⬌ Intuition
Outside-in ⬌ Inside-out
Competition ⬌ Cooperation
Deliberate ⬌ Emergent
Revolution ⬌ Evolution
Exploitation ⬌ Exploration
Globalization ⬌ Localization
and many more…

Mastering strategy is about holding these tensions, paradoxes, and perspectives together—not oversimplifying them.

👉 And if you’re ready to become a master strategist, join our Better Strategy School Executive Circle: https://lnkd.in/d-Zm9GPa

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20+ Years Helping Leaders Design + Execute Winning Strategies • Founded The Better Strategy School to Help Leaders Worldwide Master Strategy • Global C-Suite Strategy Partner

500+ leaders. One shared goal:
To make better strategy — not longer slide decks.

Most strategy efforts fail not because leaders don’t care —
but because they lack a clear definition, a structured framework, and a systematic process for making strategy work.

They’re told to “think strategically.”
But not how to do it.
They’re handed playbooks that explain what strategy is.
But not how to build and execute one in the real world.

That’s why so many strategies stay stuck in PowerPoints instead of changing organizations.

At the Better Strategy School, we’ve now passed 500 participants.

Leaders, founders, consultants, and executives who decided they don’t want to just plan, they want to lead strategy that delivers results.

But this milestone isn’t about numbers.
It’s about impact.

Here’s what that looks like in practice 👇

🧩 Stefania Mangini, CFO & Board Member, O’Neill:
“Valuable insights from real case studies. Helpful framework, easy to use when having strategy discussions and to ask the right questions at board meetings.”

🧠 Tylney Taylor, Managing Director, Bold Transformations:
“Marc brings in unique and highly valuable insights that add to the robust framework he has developed.”

🚀 Lisa Rehm, Associate Director PMO, Nice-Pak Products:
“Marc’s Better Strategy Masterclass takes this work to an entirely new level.”

💡 Semih Görür, CEO, Tuna Aluminium:
“The sessions provided practical applications directly relevant to today’s business challenges. Marc makes complex concepts easy to understand and apply.”

If you want to design and execute winning strategies — not just talk about them —
you need three things:

1️⃣ A clear definition of what strategy really is.
2️⃣ A structured framework to align thinking and teams.
3️⃣ A systematic process that connects design with execution.

That’s the foundation of Better Strategy — and what every leader deserves to master.

🎯 Learn how top leaders are transforming how they think, design, and execute strategy:
👉 https://lnkd.in/dejWcSAT

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Advisor in finance , management and digital marketing , feel free to ask any questions , Welcome ! FREE E-mail copy every FRIDAY

Ladies qnd gentlemans welcome to my profile.
I'm riad and they call me Rj
I m a student in the 1st year of master in finance and i have a license in finance and Accounting and i study also economy
And i'm a digital marketer and a copywriter 
_i love problem solving and philosophy 
_ One of my favorite hobbies is : photography and filmmaking.
If you face any problem in your finance or marketing i would happy to help you solve ir.
I'm thainkful to you for reading this.
Have a good day .

Riad Bournane

Secure your free spot  To join my upwoming workshop about AI, DIGITAL PRODUCTS and FUNNELS,
https://lnkd.in/egzcbDaM
There is a huge diffrence between Traffic Problem and Quality traffic probelm,
Taffic probelm could be fix with volume , by markting and selling more of your stuff online,
but when it comes to traffic qaulity you need t filter teh traffic sent to your funnel in order to make just teh right people buy your digital product , espcially your webinar,
and if your funnel get too much low quality traffic, you’ll suffer inorder to amke your webinar successeful,
and there 3 things i recomed doing it for every webianr creator ,
1 Your webianr Topic must about solving a sepcefic probelm , pain point, cahllenge or obsticle for your viewr / custoemr avaatr,
and when you promote to it and share content about it,
the worng peopel will bounce off and will not sign up for teh webianr becasue they’re not intrested,
2 the laead magnet ,
you must create a lead magnet taht magnet just teh right peopel,
the lead magnet must be also like the conetent share, it must solves probelms, pain points , challenges taht these people face ,
with taht even teh worng peopel will take the lea magnet , But tehy’ll never tatend teh webianr beacsue tehy’re know it’s not for them,
3 Warming Them Up,
You need to warm your emial list too mcuh by sending value to them,
you need to keep in mind that , the more value you sned to them by educating them , on teh topic that will run a webianr for it ,
the more lieklyhood of them joining and on top of that the wrong people will not join by default because tehy’re not getting any value from it ,
And i will cover more more and more in the upcoming webianr if you want to join , secure your spot here, 
https://lnkd.in/egzcbDaM

#funnels #webinars #marketingfunnels #traffic

Open article: Digital Product + AI + Funnel Building Webinar by ai-funnel-blueprint.lovable.app

Digital Product + AI + Funnel Building Webinar

Validating teh diea before creating the thing, is the bigegst advantage in our Era,
As digital product creators , it’s true you love to solve your audince and customer’s avatar probelms and pain points,
But what most od digital product creators forget is maybe the problem is not that hot to e solved, maybe the probelm is outdate ,
you see it’s not jsut about finding the probelm and solving it anymore, it’s about knwoing truly the hyman desire ,
What they truly need to solev right now and in this time,
and the only way to know teh answer is though feeabck ,
and here’s the best 3 Things that you can do i order to get feedback from your customer avatar and your audince,
1 Talking direclty to them, if you’ve your customer avavatr go and talk direclty to them ,
Direclty to them , when you talk direclt to them you’ll get 101 Feedback from them,
the deepr the feedbakc you egt the better teh prodcut wil be,
2 is byananlyzing the amrket , how ?
Is by looking at what’s trending in your niche as a problem and look at what people are comapling of,
and here’s a strategy that Russel bruson used for too many years,
which is being so close to your cutomer avatar onlie ,
by joining teh same facbook gpoups , nline comunitties ,youtbe chennles , podast etc..
and lsienitng closly to them form what tehy’re complianing ,
with this you’ll get better datat from real people,
3 the thrid and last thing which is ,
Creating conenet about teh probelm taht you wanna solve and pay attetion, to teh feedback taht people will give you form teh pieces of conetent tat you’ve shared,
and don’t be like teh 90+% of people taht jsut create 1-3 pieec of content and tehy complain why they didin’t collected any datat ,
you need to post volume of conetnet in order to get better data,
and here’s the hakc of smart creatos ,
the best way of all these 3 , is….
Using them all ,
all of teh 3 have great resuslt so use thme all and you’l have 3X Great result,
and by teh wya i will cover more about this in the upcoming free webinar if you want to join make sure you secure your spot from the link down below,
https://lnkd.in/egzcbDaM

#salesfunnels #digitalproducts #marketingfunnels

The 3 biggest reasons why peopel quit yoru webinar before teh pitch,
teh first and biggest reaosn is There is no social proof ,
if you don’t have any proof of what you’re talkgn about and what you’re sellling the likelyhood oe poeple buy your stuff or keep liseintg ot you i low,
this is teh nightmare of webinar creators when they launch something new and they stiil in teh firs of thier journey ,
You are ahead of two choices ,
the first one is testing the product. service on yourself or your business,
the second one is to land free clinetts to make testomonials, just to build you social proof with people,
you nned to proof to people that you’ve done this before,
the second point is Not providing too mcuh value in teh webianr,
if you provide less value during teh webinar don’t expect people to buy from you at teh end ,
You need alot of value proposiion in order to convince people taht you’re the right fir for their siatuiob=n,
You give first and recieve later,
the third and last one is The worng people attend your webinar,
and this pain poit could be solved with the email filtering,
You need to filter the people who want to attend teh webianr by making sure jsut teh right peple attetion teh webinar,
It’s betetr to pitch 10 right peopel becasue teh close rate will be higher, 70%-80%
rather than pitching 100 wrong people teh close rate is 2% or less,
And i willl cover more of this and more in my upcoming event ,
join via this link ,
https://lnkd.in/egzcbDaM

#webinar #salesfunnels #marketingfunnels

I hah too many failed launches in my career,
All of these failures becasue i was doing the same mistkae over and over,
I was ignoreing data,
Ignoring AI ,
and ignoring customers needs at all ,
so i though it’s easy , I build a product ,
and peple will buy it,
People are not dumb,
So after too many launches, i made anotehr launch and it didi well,
becasue i follwed teh datta , i satrted with teh customers rather than the product and i’ve used AI to lift teh heavy lifting for me,
And i will help you to do the same and for free,
In teh upwoming teh webinar that i will run in 22,23 and 24 decmber,
At 8PM Europen Time,
I will teahc you how to test , vaidate an d develop a digital product using AI,
and i will help you to knwo how to build a funnel for it,
and how to make sure when you launch it it will do well or not,
and the most impratjt is the mindset that you’ll have to adopt in order to make your digital rpoduct succefful ,
This is an opputnity for you to leanr about the ebst skiils in teh market ,
Which are Product Building, FunnelBuidling and AI Implementation,
So secure your spot for free here,
https://lnkd.in/egzcbDaM
#salesfunnels #funnesl #AI #digitalproducts

Failure fater failure after failure,
I know failure is feedakc of your action,
But what if tehre is a way that cna help you to fail fast and not mcuh risk ,
becasue with failure teh risk rate always incearses,
You’re launching digital products and you make 0 in sales,
You’re trying new satrtegy and you fial at making it wroking ,
And you’re trying new compagnes and still bring 0 results,
why ?
Becasue you’re doing teh geussing work ,
You’re guessig that people will love the product where in fact no one is intresting in solving that probelm ,
or siply the probelm is not hot as you think ,
so what do you need instead ?
You need to Test and Validate ,
You need to kill teh guess work , but putting effort into tetsing teh product first efore even buidling it ,
with that you’ll kill even probablity of launching a product and it will fail ,
beacsue you’ll get teh reuslt from teh satrt ,
This si why i’m hsoting a free workshop in 22,23 and 24 December at 8PM Each ,
and i will teahc you everything form using AI , to build teh digital product ,
To the funnel testing , to sing AI to build teh funnel ,
All of this and more,

if you want to join here's teh link, 
https://lnkd.in/egzcbDaM

#salesfunnels #AIdigitalproduct #marketingfunnel #funnels

You need a FUNNEL everywhere in your life, 
Business, Relationship, College... 
WHY? 
Because Funnel teaches one single thing, 
Which is that everything needs time and effort to move into different stages
 , and the higher the stage is, the fewer people that land in.
And deeply, you just need these people, not everyone.

By the way 9 days lsetf for the upcoming webianr if you want to join , join here, 

https://lnkd.in/egzcbDaM

There is a strategy that can save you time and effort from email fitering ,
which is qualifying people from teh top of teh funnel before they opt in the mid of the funnel ,
and thsi satrtegy simply is the conetnet startegy ,
lsient to me you need to create coentnt taht truly warm up people with your bueinss and brand,
and there is 3 fromats of conetnet taht iw ant you to create about ,
teh first one is teheducatioanl conetnet ,
it’s where you deucaing people about what you offer as a product or service,
and this is teh ebst format becasue you’re making people more knwoldgeable, in teh feild,
and providing them with more value and making them better,
teh second type of conetnet is the Case studies,
Your prvious case studies are your biggest social proof of what you’re saying is real and good quality ,
WHY ? Becasue people love to see people just like them trying a product or a service and geting new result ,
with taht they’ll be more convinced taht your product/Service is perfect for them,
teh third and teh last format is Guides or aka , the HOW To s
these formats are teh only where you guide people step by step to achive a specefic dream outcome,
teh How to is your own bkueprints , ùethods and way that help you to achieve something in a simple way, or easiets way an thna avrage,
The webinar is in a week Make Sure you secure your spot here,
https://lnkd.in/egzcbDaM

Less Than 7 Days nd we’ll go live for the workshop about AI + Digital Product ,
This is a quick reminder ,
In 22,23 and 24 December,
I will run a FREE Workshop ABout AI and Digital Products ,
In 22 December we’ll talk about how to use AI to create and validate your digital products ,
we’ll tlak about everything you need to know about validating before you create teh sigital product,
becasue this is teh trap that most digital product creators get trapped in,
In 23 Decmber we’ll talk about how to build a 2 Stpes FUNNEL,
So you can collect the datat and teh leads tah with ti you’ll validate or not your digital product ,
and the best thing is there is no complexicity and no big tech skils,
in 24 Decmber we’ll talk about teh Mindset which represnt 50% of teh bueinss ,
the mindset taht should every digital product creator adopt in order to buidl a good quality and a proftible digital product ,
Becasue if you don’t ahve a good mindset taht help you to fail and success ,
you’ll sufefr and quit too soon,
Secure yoru spot for FREE here
https://lnkd.in/egzcbDaM
#salesfunnels #webianrs #marketingfunnels #funnels

If there one single fostwrae taht will help you to build beatiful funnels is FIGMA,
it provides everythng you need to build a beatiful design,Funnels,

and if you’ve a lead magnet to offer to your audeince and customers,
i’ve prepared a FREE Figame Template for you to build your funnel easilly,
It’s one of teh No Scrol funnels , where you need jsut to put the name of your digital product , headline and sub headline and you make it live,

if you want the template make sure you drop “LEADMAGNET“
Anw i will send you over the link,
#funneldesign #funnels #marketingfunnels

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The Battle

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