➕LEVEL UP YOUR STRATEGIC LEADERSHIP ➟ I share proven systems, actionable tips, and lessons from 20+ years of helping CEOs make better strategy ➕STRATEGY ADVISOR TO CEOs + THEIR TEAMS ➟ Learn more in my ABOUT section👇

Most professionals reach a point in their career where the rules change — quietly.

What used to matter most — execution, reliability, getting things done — stops being what earns trust.

Suddenly, the conversations shift.
The decisions get murkier.
And you’re no longer being asked for your performance only, but for your strategic leadership.

That moment is rarely named.

But every senior professional eventually feels it.

It’s the moment when strategic responsibility expands faster than your preparation for it.

And that’s where most leadership development stops helping.

I built The Better Strategy School to close that gap.

Not by offering more frameworks or theories.
But by creating an environment where serious professionals can develop strategic leadership — deliberately, while their work is live.

Inside the School, members learn to:
– Frame issues clearly when clarity is incomplete
– Make trade-offs visible — and stand behind them
– Hold direction when others are still negotiating it
– Lead with coherence instead of control

It’s not about knowing more.

It’s about thinking, deciding, and leading differently.

After two decades of working with leaders and organizations navigating complexity, one thing became clear:

Strategy isn’t a document.
It isn’t a plan.

It’s the ongoing ability to make coherent choices under uncertainty — and to help others align around them.

That ability isn’t taught in most leadership programs.

It’s practiced — through live tension, real trade-offs, and reflection.

That’s what we do here.

If you’re an experienced professional who’s ready to:
– Strengthen how you think, not just what you know
– Lead strategy with calm confidence under pressure
– Develop judgment you can trust when conditions change

You’ll feel at home in this work.

Most leadership development doesn’t prepare you for this shift.
It gives you frameworks when what you need is judgment.

And here’s the truth most people never name:
Strategy becomes your responsibility long before it becomes your title.

That’s the moment this work exists for.

So the question isn’t whether strategy is coming for you — it already has.

The question is:
How do you want to prepare?

If you’re ready to develop strategic leadership deliberately — this is where you begin.

📍 Learn more → www.makebetterstrategy.com
📩 Or connect directly: team@makebetterstrategy.com

Marc Sniukas

Most organizations do not fail at execution.
They fail at strategy, then blame execution.

👉 The illusion of strategy is more dangerous than the absence of strategy.
When a strategy is not a strategy.
The organization moves.
Progress seems visible.
Yet the actions do not lead to success.

👉 The business school approach substitutes analysis for judgment.
Frameworks and PowerPoint create the appearance of rigor.
More data is gathered as a way to postpone difficult choices.
The work feels productive.
The thinking remains shallow.

👉 The everybody's darling strategy avoids making clear choices.
A bit of everything is included so no one is unhappy.
Consensus is mistaken for coherence.
Tough decisions are deferred.
The organization feels aligned.
The strategy remains directionless.

👉 The ivory tower speaks in buzzwords and abstractions.
Obvious challenges are not addressed.
The work floats above daily reality.
Unrealistic objectives are set.
The vision sounds impressive.
The organization cannot reach it.

What these patterns reveal is that weak strategy creates the illusion of progress.

The organization is busy.
The deck is complete.
The launch is announced.
The strategy was never there.

❓ A question I'll leave you with:
What is one initiative your organization is pursuing that creates the appearance of progress without addressing the real challenge?

📌 Become a better strategist with the
The Better Strateg School
Link in my profile. 

♻️ Repost to help others in your network and
follow Dr. Marc Sniukas for strategy insights.

Dr. Marc Sniukas

Founder, The Better Strategy School → Where strategy becomes a leadership capability.

When Steve Jobs returned to Apple in 1997,
the company was in chaos.

Too many products. Too much noise. No clear focus.

The core idea of his strategy?
Focus on only four  products.

– 1 desktop + 1 laptop for professionals
– 1 desktop + 1 laptop for home users

Stop everything else.
That’s it.

Everyone understood. Everyone aligned.
And Apple came back stronger than ever.

Strategy can be that simple.

It’s the same principle behind my Better Strategy Canvas — a tool I designed to help leaders visualize strategy clearly and simply.

Why I built the Canvas:

Most leaders felt confused by strategy frameworks. Too abstract. Too disconnected. Too heavy.

So I built a tool that:
 ✅ Fits on one page
 ✅ Visualizes challenges, opportunities, and responses
 ✅ Creates instant clarity + alignment

The Canvas works because it’s grounded in a simple principle:

Strategy is about how you respond to the specific challenges and opportunities blocking your ambitions.

👉 Use the Canvas to map and visualize your strategy.

I shared the full backstory in an article here: https://lnkd.in/dRyYfJTN

You can download your copy here: https://lnkd.in/d_vZTcs5

👉 What would happen if you simplified your strategy like this?

Share to help someone in your network, and
Follow Dr. Marc Sniukas for more insights on how to make better strategy.

Which single strategy framework are you relying on?

Most strategy failures do not come from bad analysis.
They come from seeing strategy in one dimension.

I see this pattern repeatedly with senior teams.

The slides are solid.
The market is sized.
The competitors are mapped.
The five-year plan looks coherent.

Twelve months later, momentum stalls.

Not because the strategy was “wrong.”

But because it was flat.

Strategy is not a single problem to solve.

It is a three-dimensional leadership challenge.

When leaders reduce strategy to “What should we do?”
they overlook two forces that quietly determine outcomes:
• How strategy actually emerges and changes
• Where those choices collide with reality

A more useful way to work with strategy is through three intertwined lenses:

1. Strategy content — the what
The choices you make at business, corporate, and network level.
Where you compete.
What you integrate.
Who you partner with — and who you don’t.

2. Strategy process — the how
How ideas become commitments.
Whether strategy is planned, emerges, or is retrofitted after the fact.
How change really happens inside your system.

3. Strategy context — the where
The industry rules you accept or challenge.
The organizational constraints you respect or try to reshape.
The global vs local assumptions you embed — often unconsciously.

These dimensions constantly influence one another.
Ignoring any one of them creates blind spots.

Before debating frameworks,
strong strategists clarify one deeper question:

How do we actually think about strategy?
Do you know how you think about strategy?

Read the full article here: https://lnkd.in/dmEFeEug

⚠️ Find this valuable?
📌 Save // ♻️ Repost // 💬 Comment // 👍 Like // 👤 Follow.

20+ Years Helping Leaders Design + Execute Winning Strategies • Founded The Better Strategy School to Help Leaders Worldwide Master Strategy • Global C-Suite Strategy Partner

Most leaders don’t struggle with execution.
They struggle with how they think about strategy.

When strategy stalls, it’s rarely because people don’t work hard enough.

It’s because leaders default to one way of thinking—analysis, planning, frameworks—and ignore the tensions and contradictions that actually define real strategy.

That’s why so many strategies look coherent on slides
and fall apart in practice.

Today, we’re hosting a live masterclass on this exact issue:

👉 How do you think about strategy—really?

In this session, we’ll explore:
- Why strategy is not a problem to solve, but a set of paradoxes to navigate

- The most common thinking traps leaders fall into when designing strategy

- How world-class strategists hold opposing ideas without losing clarity

- What changes when leaders shift from linear thinking to strategic sensemaking

It’s a live thinking session for leaders who are accountable for strategy—and feel the limits of traditional approaches.

🕒 Happening today, January 8, 10 am ET / 4 pm CET
📍 Online, live, interactive, and practical

If strategy feels harder than it should…
or if execution keeps exposing hidden flaws in the strategy itself…
this session will sharpen how you think.

👉 Register here https://lnkd.in/dyA4Dq8B

See you later today.

Social27 Inc.

Managing company's go-to-market functions including Sales, Customer Success, Marketing, Solutions Engineering, Pricing, and Revenue Operations

Chief Revenue Officer (CRO) | Partner

Social27 is a Virtual Events Platform powered by Intelligent Automation. The leading enterprise ready platform allows event organizers to create a 'no friction' journey that humanizes the virtual event experience and enables attendees and sponsors to meet their business objectives.

Additional Social27 solutions: 
The Playlist: Accelerates sales and revenue growth in a virtual event or any online experience by empowering B2B marketers to deliver a personalized and ‘binge-worthy’ content experience in real-time. 

The AI Assistant: This smart chatbot identifies buyer intent, qualifies leads, schedules appointments, and more through out a virtual event or any online experience. 

Other business solutions include 
- Online Academies (Cyber security and NASBA accredited Accounting Academy)
- LMS (Learning Management System)
- Video Production Services

Clients include Microsoft, Amazon, ATD, Dell, ASCD, University of Washington, and DocuSign. Social27 is based out of Redmond, WA with offices in UK and India.

Partner and VP Business Development

HiveGPT

HiveGPT empowers businesses to soar with AI-driven marketing campaigns, seamless event planning, and secure AI models. From creating buzz to booking meetings, our platform facilitates every step – from crafting campaigns and landing pages to orchestrating events.

Chief Revenue Officer

CyberTraining 365

CT365 is an online academy that offers most in-demand cybersecurity training and certification through different subscription models. Members have access to the ever growing library of quality, engaging videos that are taught by some of industry’s best and most recognized experts. 

CT365 is powered by Social27's patented cloud-based eLearning platform, providing members with an engaging and collaborative learning environment. Through best in class content, social learning tools, and gamification, CT365 is taking eLearning from Isolation to Collaboration.

Co-Founder

AccountingEd

AccountingEd is a NASBA accredited online accounting academy that offers a growing library of over 150 hours of accounting, fraud and cybersecurity training. Learn from top industry experts while earning your CPE credits.

Prudential Financial

Progressive sales and new business development experience across a wide range of investment/asset management and fiduciary services. My area of expertise pertained to advising individuals/families with a minimum net worth of $1m with their financial planning, investment management, wealth transfer and risk management planning needs.

Specialties: Financial Planning, Investment Management, Wealth Transfer Planning, Risk Management Analysis and Trust Services.

Financial Planner

Ford Motor Company (Bill Pierre Auto Centers)

Led the recruitment, management, and operations of all 3 departments of the dealership; gathering critical feedback from local and national consulting firms on the future of each division to make financial and personnel decisions.

Built a sales force from ground up, strategically trained it and moved departments around; raising the average unit sales from 30 units to 65 units per month and raising average profit from $190,000 to over $400,000 per month, within five months. 

Managed external and internal sales teams as well as outside vendors in development of a market segmentation framework; redefining our customer targets, altering marketing strategies, and evaluating our services and products.

Designed and published a five segment interactive daily sales training series which includes: Meet and Greet, Pre-Appraisal, Alternative Selection, Overcoming Objections, and Handling the Phones.

Established and maintained reputable relationships with top managers of major banks and financial institutions in the state and around the country; allowing for direct negotiations to ensure all sales and service contracts are funded.

Engaged with the company President, CFO and Corporate District Manager on both short and long term goals including advertising strategies, sales promotions, staffing needs, lease promotions and compensation plans. 

Created all marketing and advertising campaigns; working and negotiating directly with executives of The Seattle Times, NWCT, Everett Herald and internet advertising sources: autotrader.com, vehix.com, and cars.com.

General Sales Manager

Nissan Motor Company (Rainier Auto Group)

Architect of the company-wide Internet Sales Department; creating new pricing models, hiring qualified personnel, importing Cobalt CRM, and administering the outsourcing of web design and maintenance  

Managed all aspect of daily operations; structuring and completing car deals, administering vehicle appraisals, purchasing vehicles at major auto auctions around the country, and customer retention.

Developed a formula to manage $8 million in new and used car inventory; reducing flooring costs incurred by old age units and to ensure the proper mix of supply for maximum turnover efficiency.

Ensured to have an advanced understanding of all federal, state, and local regulations that affect business operations.

General Manager

Social27 is a Virtual and Hybrid Events Platform powered by generative AI. The leading enterprise ready platform allows event organizers to create a 'no friction' journey that humanizes the virtual event experience and enables attendees and sponsors to meet their business objectives.

Manpreet is an innovative Leader and Executive with over 15 years of global experience in StartUp’s, General Management, Sales, Marketing, and Business Development. Throughout his career, Manpreet has worked with large and complex multinational corporations, and in diverse environments across the US, Europe, the Middle East, and Asia.

As a trusted thought leader in Virtual Events, AI Automation, Cyber Security, and GDPR, Manpreet has delivered informative presentations at conferences, webinars, and online academies, including CyberTraining365.com, to generate marketing awareness and leading Social27 to drive predictable revenue growth, win substantial market share, and earn customer/channel loyalty.

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