➕LEVEL UP YOUR STRATEGIC LEADERSHIP ➟ I share proven systems, actionable tips, and lessons from 20+ years of helping CEOs make better strategy ➕STRATEGY ADVISOR TO CEOs + THEIR TEAMS ➟ Learn more in my ABOUT section👇

I help CEOs, leadership teams, and boards design and execute real strategy—the kind that drives alignment, action, and results.

For over 20 years, I’ve worked with CEOs, boards, and senior leadership teams at global organizations like BMW, Deloitte, DeBeers, the OECD, as well as high-growth mid-market companies to move beyond strategic planning theater and into practical, co-created strategies that leaders can actually lead through.

Through my Better Strategy OS™ and frameworks like the Strategy Launchpad™ and the Strategy Canvas Collection, I guide organizations to:

✅ Create strategy that’s clear, actionable, and co-owned by the team
✅ Build strategic thinking as a core leadership capability
✅ Move from confusion to confidence—without outsourcing their future

But I don’t just facilitate strategy—I also help you learn it.

I offer courses, tools, and executive education programs for leaders, consultants, and professionals who want to master the Better Strategy OS, learn to think more strategically, and guide others through the process.

Whether you’re leading a team, or a strategist building your own expertise—this is where you learn to make strategy real.

What I’m known for:

– Making complex strategy simple and executable
– Facilitating alignment and unlocking clarity
– Rigorous, structured, yet pragmatic approach 
– Author of The Art of Opportunity (Wiley)
– Trusted advisor & educator to global leaders
– Creator of the Better Strategy OS™
– Challenger of old-school strategic planning
– Founder of The Better Strategy School

If you’re ready to stop outsourcing your strategy—and start building the clarity and capability to lead it—please DM me.

If you’re here to learn how to make better strategy yourself, check out my tools, courses, and frameworks at www.makebetterstrategy.com

Marc Sniukas

90% of strategies fail.
Not because of execution.
Because they were never good strategy to begin with.

Every year, leadership teams spend months building decks, setting targets, and holding offsites.

Six months later?
Those slides collect dust while everyone goes back to firefighting.

That’s not strategy. That’s theatre.

If you want better results, you don’t need more strategy.
You need Better Strategy — built on 7 essential shifts 👇


1️⃣ From financial targets → to strategic challenges
Numbers are outcomes, not strategy.
Better strategy starts with answering: What’s the real problem we must solve?


2️⃣ From 3–5 year plans → to 12–18 month priorities
Long-term plans create comfort, not clarity.
Better strategy focuses on what moves the needle now — while shaping the future.


3️⃣ From copying competitors → to creating advantage
Best practices make you average.
Better strategy puts innovation back where it belongs — at the core.


4️⃣ From annual offsites → to always-on strategy
Strategy shouldn’t happen once a year at a resort.
It’s a continuous practice of learning, sensing, and adapting — every week.


5️⃣ From closed boardrooms → to open collaboration
The best strategies aren’t designed in isolation.
They’re co-created with the people who make them real.


6️⃣ From PowerPoint → to real conversations
Strategy isn’t a document; it’s a dialogue.
Leaders who talk about strategy daily create alignment and momentum.


7️⃣ From consultants → to ownership
Advisors can guide, but they can’t lead for you.
The real power lies in taking responsibility for your own strategy.


Better strategy isn’t about perfection.
It’s about progress, clarity, and courage.

Strategy isn’t a plan — it’s a practice.
The question is: are you doing it once a year, or every day?

Let’s make better strategy.
Every day. Everywhere. Together.

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Dr. Marc Sniukas

20+ Years Helping Leaders Design + Execute Winning Strategies • Founded The Better Strategy School to Help Leaders Worldwide Master Strategy • Global Strategy Advisor

What’s a good strategy to learn about strategy?

Most people still learn strategy as if it were a formula.

Follow the steps.
Memorize the models.
Apply the tools.

That’s not strategy.
That’s administration.

In most strategy courses and textbooks,
you’ll find the same pattern repeated:

❌ A single, accepted view of what strategy “is.”
❌ A linear, step-by-step process to follow.
❌ Simplified, reworded ideas from past thinkers.
❌ And a strong bias toward one national or business context.

It’s clean.
It’s structured.

But it kills independent strategic thought.

Strategy isn’t a discipline of answers.
It’s a discipline of questions.

At the Better Strategy School, we don’t teach strategy like that.

We explore 11 types of strategic issues,
their underlying paradoxes, and
the multiple perspectives that exist to resolve them:

(1) How do we strategize?
(2) What’s our mission and vision?
(3) How do we compete at the business level?
(4) How do we create value at the corporate level?
(5) How do we collaborate and compete across networks?
(6) How is strategy formed and realized?
(7) How do we lead strategic change?
(8) How do we drive strategic innovation?
(9) How do industries evolve and shape our choices?
(10) How do we develop our organization?
(11) How does the international context influence our strategy?

Each of these issues invites opposing perspectives — markets vs. resources, control vs. chaos, globalization vs. localization — forcing leaders to think beyond one “right” answer.

Because strategy isn’t about memorizing frameworks.
It’s about learning to think across them.

👉 If you'd like to learn more about these 11 strategy issues, join our next webinar with Bob de Wit: https://lnkd.in/dd9FW-Tr

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I’ve spent 20+ years studying and answering three questions:


❓What is strategy?
❓How do you design a good strategy?
❓How do you execute a good strategy?

The key lesson I learned is this:
✅ Good strategists know there are no easy answers.


❌ There’s no silver bullet.
❌ No single framework.
❌ No “5 easy steps” that will magically give you your strategy.

Strategy is inherently complex.

To do it well, you must:
🔹 Understand all its dimensions:
Purpose: Why you exist and where you’re going.
Content: The choices that make you unique.
Process: How strategy gets created and renewed.
Context: The environment that shapes every decision.

🔹 Synthesize its paradoxes:
Profit ⬌ Purpose
Logic ⬌ Intuition
Outside-in ⬌ Inside-out
Competition ⬌ Cooperation
Deliberate ⬌ Emergent
Revolution ⬌ Evolution
Exploitation ⬌ Exploration
Globalization ⬌ Localization
and many more…

Mastering strategy is about holding these tensions, paradoxes, and perspectives together—not oversimplifying them.

👉 And if you’re ready to become a master strategist, join our Better Strategy School Executive Circle: https://lnkd.in/d-Zm9GPa

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20+ Years Helping Leaders Design + Execute Winning Strategies • Founded The Better Strategy School to Help Leaders Worldwide Master Strategy • Global C-Suite Strategy Partner

500+ leaders. One shared goal:
To make better strategy — not longer slide decks.

Most strategy efforts fail not because leaders don’t care —
but because they lack a clear definition, a structured framework, and a systematic process for making strategy work.

They’re told to “think strategically.”
But not how to do it.
They’re handed playbooks that explain what strategy is.
But not how to build and execute one in the real world.

That’s why so many strategies stay stuck in PowerPoints instead of changing organizations.

At the Better Strategy School, we’ve now passed 500 participants.

Leaders, founders, consultants, and executives who decided they don’t want to just plan, they want to lead strategy that delivers results.

But this milestone isn’t about numbers.
It’s about impact.

Here’s what that looks like in practice 👇

🧩 Stefania Mangini, CFO & Board Member, O’Neill:
“Valuable insights from real case studies. Helpful framework, easy to use when having strategy discussions and to ask the right questions at board meetings.”

🧠 Tylney Taylor, Managing Director, Bold Transformations:
“Marc brings in unique and highly valuable insights that add to the robust framework he has developed.”

🚀 Lisa Rehm, Associate Director PMO, Nice-Pak Products:
“Marc’s Better Strategy Masterclass takes this work to an entirely new level.”

💡 Semih Görür, CEO, Tuna Aluminium:
“The sessions provided practical applications directly relevant to today’s business challenges. Marc makes complex concepts easy to understand and apply.”

If you want to design and execute winning strategies — not just talk about them —
you need three things:

1️⃣ A clear definition of what strategy really is.
2️⃣ A structured framework to align thinking and teams.
3️⃣ A systematic process that connects design with execution.

That’s the foundation of Better Strategy — and what every leader deserves to master.

🎯 Learn how top leaders are transforming how they think, design, and execute strategy:
👉 https://lnkd.in/dejWcSAT

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Sanford Royce

Sanford Royce is a global media and communications network with over 300+ assets and properties in
business, finance, healthcare, and sports. 
As a Board Advisory member, I help oversee the Editorial Integrity and Partnership opportunities for the network.

Member of the Board of Advisors

BIED Society

Chairman of the Board of Regents

Manage strategic educational direction, knowledge management, and international initiatives.
Manage staff, financial operations, marketing, publishing, sales, & international affiliations.

***Currently taking applications for International Affairs Fellows, Senior Fellows, and Policy Commissioners for 2023-2024.  You can fill out an application at www.biedsociety.com. ***
          Fellowships and Senior Fellowships are 2 years
          Policy Commissioners are three year terms

Looking for Researchers in:

                    International Defense Policy
                    International Cyber Security Policy
                    International Energy Policy
                    Behavioral Economic Policy
                    International Aviation & Space Policy
                    International Development Policy
                    International Women's Rights Policy
                    International Health Policy
                    International Law & Criminal Justice Policy
                    International Diplomacy Policy
                    U.S. Congressional Affairs
                    International Journalism
                    South America Policy
                    Africa Policy
                    Eurasia Policy
                    Middle East Policy
                    India Policy
                    China Policy

Washington D.C.- United States,           London - United Kingdom,                 Hong Kong, China



San Diego - California, Raleigh-North Carolina, New York City, New York, Frankfurt, Germany, Toronto, Canada

Behavioral Economist (PhD)

Manage the International Economic Fellowship Program.

Strategic Research direction and focus.

Editor in Chief to all economic publications.

Senior Research Economist

Office of the Secretary of Defense

Senior Defense Advisor (PhD) promoting key scientists and researchers to address critical priorities.

Senior Economist-Oversight & Compliance, Office of the Secretary of Defense (OCMO)

Work for the Office of the Deputy Assistant Secretary of Defense for Systems Engineering

Director of Systems Engineering Outreach (PhD)

The George Washington University

International Health Policy Research
U.S. Congressional Budgets
International Behavioral Economics
Behavioral International Economic Development Growth Path Model (BIED-GPM)

Faculty PhD- Health Policy, Researcher

Air Force Acquisition

Defense Advisor to the Assistant Secretary of the Air Force for Acquisition (SAF/AQE) (OBX TEK)  Helping support the National Security Strategy through Smarter and Faster Acquisition policy and practice.

Senior Advisor, Congressional & Strategic Communications

Federal Bureau of Investigation (FBI)

Counter Terrorism, Counter Intelligence, National Security, Criminal, Financial, FISA, etc.  Privacy Act Task Force.  Protecting Americans, America, and the Constitution of the United States. (FCI/PAE)

Department of Justice Research Analyst (PhD)

US Army

Deputy Chief, Senate Liaison Division

U.S. Department of the Treasury

Rotated between several Federal Government Agencies as a Presidential Management Fellow.

Presidential Management Fellow- International Trade Specialist (SBA);Performance Budgeting(Treasury)

USAID

Worked out of the Office of Afghanistan and Pakistan Affairs (OAPA), detailed to NATO Training Mission Afghanistan (NTM-A), Afghan Public Protection Force Advisory Group (APPF AAG) working from the U.S. Embassy in Kabul to promote the State owned Enterprise operations as a Financial Economist.

Foreign Service Officer- NATO Economic Advisor

United States Marine Corps

Deployed to the Asia Pacific for four years.

Operation Al Faher, Fallujah, Iraq.

National Security Fellow- Asia Pacific Center for Security Studies, Hawaii.

Marine Corps Financial Officer

The BIED Society is an International Think Tank based out of Washington DC. Our mission is to bring together key professions that impact national security and international policy. Diplomats, Defense, and Development professionals are joined with PhD's, marketing, advertising, and branding teams. We use our publications to build our members skills and encourage interaction between professions. The key component to the interaction is our unique conference schedule on Cruise ships. This makes a perfect place to get away from the office or school, network, see new countries & cultures, and have fun. Our program is strong and getting attention from traditional academic universities. Life long learning doesn't end with your degree, we need to sharpen our skills and the BIED Society is a great place to do just this. Please review the website at www.biedsociety.com and if you have interest in submitting research for publication or in our fellowship program please fill out the Fellowship Interest Form to get more information. Waiting for the perfect job to come to you is one option, or you can take control of your career and network, travel, build your skills & experiences, and meet internationally minded professionals like you.  Things I am interested in public diplomacy, International relations, fellowships, diplomats, interagency, Journalists, Public Information, Press conferences, spokesperson, talking points, High-level communication efforts, op-eds, economics, development, and international collaboration.

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