➕LEVEL UP YOUR STRATEGIC LEADERSHIP ➟ I share proven systems, actionable tips, and lessons from 20+ years of helping CEOs make better strategy ➕STRATEGY ADVISOR TO CEOs + THEIR TEAMS ➟ Learn more in my ABOUT section👇

I help CEOs, leadership teams, and boards design and execute real strategy—the kind that drives alignment, action, and results.

For over 20 years, I’ve worked with CEOs, boards, and senior leadership teams at global organizations like BMW, Deloitte, DeBeers, the OECD, as well as high-growth mid-market companies to move beyond strategic planning theater and into practical, co-created strategies that leaders can actually lead through.

Through my Better Strategy OS™ and frameworks like the Strategy Launchpad™ and the Strategy Canvas Collection, I guide organizations to:

✅ Create strategy that’s clear, actionable, and co-owned by the team
✅ Build strategic thinking as a core leadership capability
✅ Move from confusion to confidence—without outsourcing their future

But I don’t just facilitate strategy—I also help you learn it.

I offer courses, tools, and executive education programs for leaders, consultants, and professionals who want to master the Better Strategy OS, learn to think more strategically, and guide others through the process.

Whether you’re leading a team, or a strategist building your own expertise—this is where you learn to make strategy real.

What I’m known for:

– Making complex strategy simple and executable
– Facilitating alignment and unlocking clarity
– Rigorous, structured, yet pragmatic approach 
– Author of The Art of Opportunity (Wiley)
– Trusted advisor & educator to global leaders
– Creator of the Better Strategy OS™
– Challenger of old-school strategic planning
– Founder of The Better Strategy School

If you’re ready to stop outsourcing your strategy—and start building the clarity and capability to lead it—please DM me.

If you’re here to learn how to make better strategy yourself, check out my tools, courses, and frameworks at www.makebetterstrategy.com

Marc Sniukas

90% of strategies fail.
Not because of execution.
Because they were never good strategy to begin with.

Every year, leadership teams spend months building decks, setting targets, and holding offsites.

Six months later?
Those slides collect dust while everyone goes back to firefighting.

That’s not strategy. That’s theatre.

If you want better results, you don’t need more strategy.
You need Better Strategy — built on 7 essential shifts 👇


1️⃣ From financial targets → to strategic challenges
Numbers are outcomes, not strategy.
Better strategy starts with answering: What’s the real problem we must solve?


2️⃣ From 3–5 year plans → to 12–18 month priorities
Long-term plans create comfort, not clarity.
Better strategy focuses on what moves the needle now — while shaping the future.


3️⃣ From copying competitors → to creating advantage
Best practices make you average.
Better strategy puts innovation back where it belongs — at the core.


4️⃣ From annual offsites → to always-on strategy
Strategy shouldn’t happen once a year at a resort.
It’s a continuous practice of learning, sensing, and adapting — every week.


5️⃣ From closed boardrooms → to open collaboration
The best strategies aren’t designed in isolation.
They’re co-created with the people who make them real.


6️⃣ From PowerPoint → to real conversations
Strategy isn’t a document; it’s a dialogue.
Leaders who talk about strategy daily create alignment and momentum.


7️⃣ From consultants → to ownership
Advisors can guide, but they can’t lead for you.
The real power lies in taking responsibility for your own strategy.


Better strategy isn’t about perfection.
It’s about progress, clarity, and courage.

Strategy isn’t a plan — it’s a practice.
The question is: are you doing it once a year, or every day?

Let’s make better strategy.
Every day. Everywhere. Together.

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Dr. Marc Sniukas

20+ Years Helping Leaders Design + Execute Winning Strategies • Founded The Better Strategy School to Help Leaders Worldwide Master Strategy • Global Strategy Advisor

What’s a good strategy to learn about strategy?

Most people still learn strategy as if it were a formula.

Follow the steps.
Memorize the models.
Apply the tools.

That’s not strategy.
That’s administration.

In most strategy courses and textbooks,
you’ll find the same pattern repeated:

❌ A single, accepted view of what strategy “is.”
❌ A linear, step-by-step process to follow.
❌ Simplified, reworded ideas from past thinkers.
❌ And a strong bias toward one national or business context.

It’s clean.
It’s structured.

But it kills independent strategic thought.

Strategy isn’t a discipline of answers.
It’s a discipline of questions.

At the Better Strategy School, we don’t teach strategy like that.

We explore 11 types of strategic issues,
their underlying paradoxes, and
the multiple perspectives that exist to resolve them:

(1) How do we strategize?
(2) What’s our mission and vision?
(3) How do we compete at the business level?
(4) How do we create value at the corporate level?
(5) How do we collaborate and compete across networks?
(6) How is strategy formed and realized?
(7) How do we lead strategic change?
(8) How do we drive strategic innovation?
(9) How do industries evolve and shape our choices?
(10) How do we develop our organization?
(11) How does the international context influence our strategy?

Each of these issues invites opposing perspectives — markets vs. resources, control vs. chaos, globalization vs. localization — forcing leaders to think beyond one “right” answer.

Because strategy isn’t about memorizing frameworks.
It’s about learning to think across them.

👉 If you'd like to learn more about these 11 strategy issues, join our next webinar with Bob de Wit: https://lnkd.in/dd9FW-Tr

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I’ve spent 20+ years studying and answering three questions:


❓What is strategy?
❓How do you design a good strategy?
❓How do you execute a good strategy?

The key lesson I learned is this:
✅ Good strategists know there are no easy answers.


❌ There’s no silver bullet.
❌ No single framework.
❌ No “5 easy steps” that will magically give you your strategy.

Strategy is inherently complex.

To do it well, you must:
🔹 Understand all its dimensions:
Purpose: Why you exist and where you’re going.
Content: The choices that make you unique.
Process: How strategy gets created and renewed.
Context: The environment that shapes every decision.

🔹 Synthesize its paradoxes:
Profit ⬌ Purpose
Logic ⬌ Intuition
Outside-in ⬌ Inside-out
Competition ⬌ Cooperation
Deliberate ⬌ Emergent
Revolution ⬌ Evolution
Exploitation ⬌ Exploration
Globalization ⬌ Localization
and many more…

Mastering strategy is about holding these tensions, paradoxes, and perspectives together—not oversimplifying them.

👉 And if you’re ready to become a master strategist, join our Better Strategy School Executive Circle: https://lnkd.in/d-Zm9GPa

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20+ Years Helping Leaders Design + Execute Winning Strategies • Founded The Better Strategy School to Help Leaders Worldwide Master Strategy • Global C-Suite Strategy Partner

500+ leaders. One shared goal:
To make better strategy — not longer slide decks.

Most strategy efforts fail not because leaders don’t care —
but because they lack a clear definition, a structured framework, and a systematic process for making strategy work.

They’re told to “think strategically.”
But not how to do it.
They’re handed playbooks that explain what strategy is.
But not how to build and execute one in the real world.

That’s why so many strategies stay stuck in PowerPoints instead of changing organizations.

At the Better Strategy School, we’ve now passed 500 participants.

Leaders, founders, consultants, and executives who decided they don’t want to just plan, they want to lead strategy that delivers results.

But this milestone isn’t about numbers.
It’s about impact.

Here’s what that looks like in practice 👇

🧩 Stefania Mangini, CFO & Board Member, O’Neill:
“Valuable insights from real case studies. Helpful framework, easy to use when having strategy discussions and to ask the right questions at board meetings.”

🧠 Tylney Taylor, Managing Director, Bold Transformations:
“Marc brings in unique and highly valuable insights that add to the robust framework he has developed.”

🚀 Lisa Rehm, Associate Director PMO, Nice-Pak Products:
“Marc’s Better Strategy Masterclass takes this work to an entirely new level.”

💡 Semih Görür, CEO, Tuna Aluminium:
“The sessions provided practical applications directly relevant to today’s business challenges. Marc makes complex concepts easy to understand and apply.”

If you want to design and execute winning strategies — not just talk about them —
you need three things:

1️⃣ A clear definition of what strategy really is.
2️⃣ A structured framework to align thinking and teams.
3️⃣ A systematic process that connects design with execution.

That’s the foundation of Better Strategy — and what every leader deserves to master.

🎯 Learn how top leaders are transforming how they think, design, and execute strategy:
👉 https://lnkd.in/dejWcSAT

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IHH Healthcare

Pan-Asia role, advancing innovation to address real patient needs and deliver better care. Through strategic partnerships, we develop new products and services to better serve our patients.

Assistant Vice President, Innovation

Pan-Asia role, to enhance customer experiences and make a difference to improving patient, employee and other stakeholder journeys across IHH through deep consumer understanding and insights - a true privilege to impact lives and be a business partner in IHH’s quest to become the world’s most trusted healthcare services network with brands like Mount Elizabeth, Gleneagles, Parkway Shenton, Pantai and Acibadem.

Assistant Vice-President, Research & Insights

Organisation Solutions

Organisation Solutions is a global consultancy helping companies grow & manage the many challenges of growth. Our unique set of capabilities & tools help grow organisations, teams & leaders. We started in 2000 by providing highly bespoke organisation development & change management services around growth. Today our 60 consultants on 6 Continents support the world’s leading & most innovative companies with leadership services that help leaders & their teams scale for growth.

Consulting Partner

Liz Lee Coaching & Wellness

I help busy professionals find their purpose and ‘why’ in life so they wake up excited and motivated everyday. Partnerships: BetterUp, Organisation Solutions, SUSS. Signature programs: 'Find Your Why', 'Your Best 12 Months' (YB12), 'Mens Sana' (Healthy Mind).

Founder & Director

Life In Balance Careers

Recruited YB12 Performance Consultants, onboarding them with induction trainings, developing their skills to secure clients while also recruiting for new product offerings (e.g. Neuro Change Practitioners). Built the business from scratch to a team of 10.

National/Regional Director

Diageo

Global role, bringing alive consumer insights & understanding to inspire big ideas for profitable growth. The role includes proactively defining consumer strategic opportunities and being the consumer champion for the development of innovation strategy and execution.

Head of Consumer Planning - Innovation (APAC)

Mondelēz International (formerly Kraft Foods)

Strategic business partner within the Global Biscuits Category Team, inspiring and shaping consumer-centric strategies that drive biscuits growth globally across MDLZ.  Responsible for developing strategic foundational learning for Oreo, Chips Ahoy!, Belvita, TUC/Club Social and Barni, as well as supporting all insights work around Equity, Renovation and Margin.

Global Associate Director, Category Insights, Biscuits Category

Visa

Led the delivery of strategic insights for brand/marketing strategies and investment decision-making across Asia Pacific, Central Europe, Middle East and Africa

Director, Consumer and Client Insights, APCEMEA

Akzo Nobel Paints (A/P) Pte Ltd

Led the Asia Pacific region (11 markets) in developing superior insights against key users/influencers to significantly shape business plans and strategies for innovation and brand architecture.

Regional Market Insight Manager, SEAP

Nielsen Company

Led teams in developing and expanding regional businesses across Asia Pacific/Europe in addition to providing strategic marketing direction to MNC’s.

Director, Client Service

Being curious and compassionate about people, I've been blessed to be able to live and breathe this both professionally and personally. In my day job, I am a marketing & consumer insight professional, bringing alive the 'Voice of the Customer' through deep consumer understanding. As a strategic business partner, my role is/has been to lead, shape and inspire consumer-centric strategies to drive growth for Fortune 500/S&P 500 Companies (P&G, Visa, Mondelez) and now with IHH Healthcare. 

Throughout my career, I’ve shaped, scoped and distilled insights to address key business challenges and priorities, creatively turning data & findings into business relevant insights for winning strategies, brand positioning, architecture, innovations & communications.

Having worked across local, regional and global roles has given me the opportunity to interact across a rich myriad of cultures across Asia, U.S., Central Europe, Middle East and Africa. It has also given me the opportunity to manage mid-large sized teams (5-20 people) while also being adaptable to playing in a single contributor role.

My rich exposure to diverse cultures sparked my fascination to understand people at a deeper level. This led me to venture into the world of coaching back in 2012 and since then, I’ve had the privilege of coaching individuals across a broad spectrum towards their personal and professional goals – from students to fresh graduates to senior executives working in MNCs, the public sector (statutory boards) and small business owners. 

Inspired by my coaching experiences, I’ve authored a book launched in April 2018, titled “Bring out the champ in you – how to nourish and flourish a winning mindset”.

In Mar 2022, I also launched my "Find Your Why" course in 4 weeks. If you're keen to know more, you can check out my link: your-happy-life.teachable.com/p/your-happy-life-teachable-landing-page

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