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LinkedIn has 849.6 million members worldwide... but only the top 1% leverage this platform to generate business.

You're missing out on huge business if you're not leveraging it the right way. But, what if you start leveraging LinkedIn the right way, receive inbound leads, generate revenue, and are renowned as an expert in your field?

Sounds too good to be true? 

That's where I come in to assist you to establish an impactful Personal Brand that will
-  Increase your Social Visibility
- Position you as an Industry Expert
- Build your Social Capital
- Generate Inbounds leads for you

This can be your reality. 
So are you ready to ditch the crowd of 800 million people and be top 1% on LinkedIn?

DM me or Send me a mail at smrisha21@gmail.com

Personal Brand Manager

Social Media Manager

tal64

Creative Associate

A Brand outshines with their trustworthiness among its consumer. 


I help your brand  to outshine among your competitors and develop a trustworthy relationship through a strong Social Media presence and unique brand identity.


I am a Social Media Marketer, Copywriter,  Content Strategist, and Brand Image Consultant. 
I help Entrepreneurs, Business Owners, Coaches, and Consultants to communicate their brand voice with impactful Social Media Management, Brand Strategy, and Marketing Copy that CONNECTS and CONVERTS.


A Social Media Marketer needs more than just content creation, scheduling, and posting. So if you own a Brand and wants that brand to be your audience first choice.

Then, I'm here with following services to embark on a magical journey to build your brand
- Social Media Management
- Social Media Marketing
- Social Media Optimization
- Content Creation
- Content Strategy
- Campaign Planning
- Growth Marketing
- Marketing Copy


I'd love to help your brand to connect with your audience. So why don't you Book a FREE DISCOVERY CALL at smrisha21@gmail.com.

Smriti Sharma

Because She Can

Brand Strategist and Social Media Manager

Seekho

Sri Aurobindo Society

Social Media Strategist

The Placement Cell, Lady Shri Ram College for Women

Placement Coordinator

Internship Coordinator

Learn with Leaders

Business Development Intern

Viral Fission

Campus Ambassador

vInnovate Technologies

Operations Associate

The Social Corporate

Operation and Partnership Associate

Unschool 

Operation and Marketing Associate

Young Indian Revolution Journals Pvt. Ltd.

Social Media Influencer

Managing and upscaling Brands through Social Media Marketing, Brand Marketing, & Content Strategy and helping them to connect with the right audience. 

Brands need an audience, the audience needs enjoyment, and that's where campaigns come into the picture. Making the campaigns that display your brand's persona while attracting the right audience is what I choose to do.
I believe in creating(articulating) the precise content strategy and converting it into crisp and powerful copies.

Let's upscale ourselves digitally with the right audience!

I have also worked with various organizations and gained experience in the following domain:
- Business Development
- Operations & Partnerships
- Sales & Marketing
- Influencer Marketing
- Community Building
- Research.


#socialmediamanagement #digitalmarketing #brandmarketing #brandbuilding #marketingstrategy #contentstrategy #contentwriting #copywriting #emailmarketing #communitymanagement #smm #sem #seo

Swati Sharma

In India, a lot of people who tried matcha called it mehndi juice or green grass water. 

So why is matcha everywhere?
Why are cafes, fitness influencers, and dessert brands obsessed with it?


1) Matcha was picked straight from Japan’s centuries-old tea rituals and rebranded as a modern wellness ritual. Holding a Starbucks cup wasn’t enough anymore!! Gen Z needed something fresh.

2) When fitness influencers started sipping it, it was presented as a healthier option to caffeine on an empty stomach. 
The logic was simple: “If they’re drinking it, it must be healthy.” 🤷‍♀️

3) That led to more people trying it and flexing it on social media, and soon the demand in the real market started rising.

4) This rise in demand encouraged more brands to come up with creative matcha options. Suddenly, it wasn’t just lattes anymore. 

It was matcha donuts, matcha skincare, matcha desserts.
Mentions of matcha on cafe menus jumped; it was everywhere.


Once the market was flooded with matcha, it was no longer just a drink. It was an identity.

Even people who didn’t like it at first started convincing themselves it was an acquired taste.
And soon drinking matcha became a small badge of trend: “I’m health-minded, I’m trendy, I’m global.”

So more people kept buying it, either to be part of that cool identity or just to try what the hype was about.

More demand = more shelf space = more visibility = more buyers. 

That’s how it turned into a $4.3 billion industry. In the US alone, matcha sales reached about $479 million in 2024.

The simple learning for brands: 
→ start attaching aspirations to your product so people can associate it with an identity.
→ and make sure your social media taps into that aspiration. That’s how you build a cult around your product.


p.s.: I never tried matcha, so I created a pic using AI, but somehow it gave me the superpower to magically fly the cup 😭😂😂

Brand Strategist and Social Media Manager | Personal Branding for Founders | Managed 50+ Podcasts

Crocs took Asia’s two biggest obsessions:

The slow-burn romance of K-dramas… and
The larger-than-life energy of Bollywood.

Then they cast Siddhant Chaturvedi from India and Chae Soo-bin from Korea in a love story set in the rain.
(ik this ad came 3 months ago, but I just can’t stop thinking about it!!!)

How all that perfect backdrop to highlight just one simple thing:
Crocs. Are. Waterproof.

It was a campaign to change Crocs’ image → from the “ugly shoe” everyone joked about… to something aspirational.

Rain turned into romance.
Jibbitz charms became symbols of connection and love.
And suddenly, Crocs weren’t just practical for monsoon, they were part of a story you wanted to be in.

It was cultural fusion + smart localization.
K-dramas are global. Bollywood is a cultural identity.
Mix the two and you get instant emotional buy-in across markets.

And it worked.
> The film racked up 15M+ views in just weeks (now it's 20M) across YouTube and Instagram.
> Crocs India’s engagement skyrocketed, making it one of their best-performing campaigns in Asia.

And with 1 campaign, Crocs went from the ‘ugly-but-comfy’ meme shoe…
to a cultural fashion statement that gives Gen Z, The main character energy. #vibes ;)

That’s the power of moving beyond product features and selling “the vibe” through story.

I honestly don’t own Crocs YET - Do you? And is it cuz it's comfy or because it's a “fashion statement” now? 👀

“Why does someone with a full-time job need to post on LinkedIn?”
“They’re posting during office hours - must have less work.”
“Oh, they’re building a personal brand now?”

Funny how it’s never strangers on the internet who say this, it’s your own colleagues.

Curiosity is fine.
But questioning someone’s work ethic because they post online? Seriously?!

If they’re truly curious, they can just ask
“Hey, why did you start posting on LinkedIn?”

Instead of assuming we’re scrolling away on company time.
(and I don't think so, they know that schedule option exists and we can schedule our post prior now, because they never tried to post here)

I hope people do realize
> Some people choose to build something online instead of scrolling reels
> Work after office hours for themselves, instead of "enjoying" the few hours after office, they sit, draft, and create posts.

To have better things aligned for them in the future.

So next time, instead of gossiping, maybe try supporting someone who’s building something for themselves.

I hope people (even your colleagues), support you when you decide to create your personal brand here, instead of talking behind your back.

And if you already have colleagues who support your LinkedIn journey, tag them to say - Thank you. ❤️ 


P.S.: I had a discussion with one of my close friends who went through this recently, and I couldn’t help but write about it.

They said: “Marketing is just about making things look pretty.”


Cool. Then why do ugly ads sell better than your polished brochure?

Marketing is not always about Aesthetics.
It's knocking on the heart of the viewer, making them believe what you actually stand for.

Marketing = Psychology + Data + Timing.


The prettiest campaign fails if it doesn’t understand the customer’s brain.
And the ugliest meme wins if it nails emotion and timing.

So it's not always about conversion, but making sure that when a customer is going to buy, your brand tops their mind.

That's why giants like Coca-Cola or Colgate spend millions on their marketing.

Next time someone says marketing is fluff, remind them:
> Pretty doesn’t convert. Insight does.

What’s one marketing myth you wish people would stop believing?

The only one getting more hate than Taylor Swift’s new album…


is the EM DASH —

Apparently, if you use it too much, people assume ChatGPT wrote your post —

But let’s be honest —
It’s not the em dash’s fault that humans forgot how to pause ————dramatically.

It's a little extra ik but always — delivers emotion perfectly (like Taylor, lol)


So do you still use it — or are you scared of looking "too ChatGPT?"

taplio

The Battle

Smriti Sharma

Swati Sharma

Followers

Posts

Engagements

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Performance ScoreSwati Sharma's LinkedIn Performance

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taplio

The Battle

Smriti Sharma

Swati Sharma

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Swati Sharma's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSwati Sharma's LinkedIn Performance