Passionate about leveraging tech & AI for positive change, I specialize in developing innovative solutions to complex problems.

Smriti Mishra

Reach First

As the Assistant Director SEO at Reach First, a top digital marketing agency in Edmonton, Canada, I spearhead advanced SEO strategies for Canadian and U.S.-based businesses, driving organic growth and maximizing ROI.

Key Responsibilities:

Strategic SEO Execution:

- Crafted and implemented tailored SEO strategies, achieving a 30% boost in organic traffic and 25% ROI improvement.
- Conduct in-depth site audits, keyword research, and competitive analysis.
- Advanced Technical SEO & Site Migration.
- Optimize website architecture, crawlability, and indexing.
- Deploy Semantic SEO strategies for enhanced content visibility.

Team Leadership & Collaboration:

- Lead and mentor a team of SEO specialists, content strategists, designers, and developers.
- Foster a collaborative environment, achieving a 50% reduction in project turnaround time and 20% increase in productivity.
- Collaborate with paid search, social media, and content teams for integrated campaigns.

Performance Monitoring & Data-Driven Insights:

- Track KPIs like keyword rankings, traffic growth, and conversion rates with tools like Ahrefs, SEMrush, and Screaming Frog.
- Make data-backed decisions, resulting in a 60% improvement in keyword rankings within six months.

Client Management:

- Served as the primary contact for 10+ key clients, delivering performance analysis and strategic recommendations.
- Contributed to a 30% rise in client retention through proactive communication and customized solutions.

Key Achievements:

- Executed successful site migrations.
- Designed and implemented high-impact link-building strategies, including HARO campaigns.
- Boosted organic traffic by 40% year-over-year.

Skills & Expertise:

- SEO Strategy & Technical SEO
- Semantic SEO Implementation
- Team Leadership & Collaboration
- Data Analysis & Web Analytics
- Performance Marketing & ROI Optimization
- Client Relationship Management
- Advanced Link Building Strategies

Assistant Director SEO

Responsibilities are:

- Media Buying, Purchasing, Negotiating and Finalizing Deals (Contracts)
- Semantic SEO & Content Network Building
- Leading the team of SEO Specialists, Content Writers, Designers, and Developers to identify opportunities 
- Developing effective keyword targeting strategy for Onpage and off-page SEO activities
- Implementing, and measuring the impact of both technical and on-page optimizations for clients
- Maintain ongoing SEO efforts to determine the viability of new initiatives.
- Use data and analytics to support strategic and tactical initiatives and the creation of project plans.
- Creating and designing Organic Marketing Strategies for websites, social media, and other channels
- Creating SEO KPIs and SOPS for teams
- Auditing client websites to ensure SEO best practice compliance
- Consulting with developers to troubleshoot technical SEO issues
- Developing link-building strategies for Local, National, and International SEO Campaigns and implementing said strategies
- Planning and Managing Link Building Outreach and HARO Campaigns
- On-page optimizations on a page-by-page basis; perform regular SEO audits
- Report on web KPIs with a focus on keyword/page ranking and new natural search traffic opportunities.
- Competitor SEO activities Monitoring and Researching on a Regular Basis

Providing recommendations, Media Buying Budget and executing strategies for content development to increase sales.

Search Engine Optimization Manager

Working in Reach First Inc Canada as a Senior SEO Strategist. Providing Complete SEO and Organic Marketing services to our Canadian and US based Clients. Performing Complete Client Product/Service Research, Competitors analysis to SEO campaign management.

My job responsibilities include:

• SEO Strategies Creation For Local, National and International Clients

• Conducting Market Research, Data, and Competitor Analysis 

Manage execution of SEO strategies, including keyword strategy implementation, upper navigation implementation and executing tactical strategies based on competitive analysis

• Performing keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities 

• Industrial Concept building and creating User and Google-friendly site structure

• Team Building and Training on advanced white-hat SEO and digital marketing Practices

• Performing site-level optimization: improving site structure, page construction, compelling SEO copywriting, updating metadata and all tags (h1, alt, etc.)

• Helping Content Department in creating quality content for websites, social media campaigns, and for other marketing channels to enhance business reputation and establish online authority.

• Conversion optimization and testing, site inner linking and architecture strategy

• Working with the design team to suggest the best UI/UX and CRO Related practices

• SILO Structure Creation
 
• Haro (Help a reporter) and Guest Post Outreaching

• Managing and optimizing UGC content

• Optimizing websites for Google Maps

• Optimizing websites for Local Search

• Video Optimization

• News Optimization

• Content Strategy & Management

• Linkbaits Generation and Purchasing Quality Links

• Linkwheels creation and management

• Social Media Search Optimization (SMO)

• Podcasts Creation and Optimization

Senior SEO Strategist

Medheave - Medical Billing Services

Started working with Medheave Medical Billing Company as Senior SEO Manager. Building their Marketing Department and optimizing their own brand and Healthcare SaaS based Products. Recruiting and Mentoring Content Team, SEO Team, Designers and Developers along with Research Team. 

My Basic Responsibilties are:

- Identifying Right Media/PR Media Opportunities in the Healthcare industry
- Email Outreach to achieve our SEO goals (Negotiating with listing management and generating sales
- Semantic SEO Marketing Strategy creation and planning
- Creating Leads Generation System for the company to generate high leads and sales
- Creating Complete Technical SEO strategy and Implementing to achive optimal performance in all seach engines
- Overseeing Linkbuilding strategy to build authority of our websites
- Managing team of Website Developers, Designers and SEO experts along with researchers and collaborators.
- Project Management (Managing all of our current projects)
- Connecting our online business assets for Tracking and Monitoring (Google Analytics, Search Console, Third part software)
- Designing Strategies for Future Projects and opportunities for my company

And doing other tasks.

Juggernet Communications

As an SEO Expert and Media Buying Specialist I have worked on several Healthcare Projects Including Managing Ecommerce Platform with expertise in Identifying and selecting suppliers that can provide products/services needed for the eCommerce platform.

For Ecommerce Clients:

- Market Research and Trend Analysis
- Sourcing and Supplier Management
- Inventory Management
- Purchase Order Processing
- Cost management & Quality Assurance
- Establishing relationships with new suppliers to expand product offerings
- Disputes resolution with vendors and clients

For SEO and Digital Marketing Strategies:

- Creating SEO Plans for advanced Healthcare products and services
- Developing a Full Digital Marketing Department (Hiring right talent content team, developers, designers, researchers)
- Creating Digital Marketing Strategies for Healthcare Clients
- Creating Strategies for Ecommerce Businesses
- Linkbuilding and Technical SEO strategies for Ogranic Growth
- Branding Efforts
- Developing Advacned Healthcare Business Models (Stem cell therpay, Regenerative Medicine)
- Developing and executing Social Media Marketing Strategies
- Developing Content Strategies
and Worked on other DIGITAL Marketing strategic plans for company and product growth.

SEO Consultant and Media Buying Specialist

QuaidTech

Worked as a Digital Marketing, SEO and Content Strategist with Quaid Technologies. 

As a Digital Marketing my responsibilities were:

-> Link Building and Acuqistion Stratgegies to gain higher ranking for client Money keywords 
->Sourcing and Outreaching to the Suppliers selling products which is required by my client. Identifying right product, finding suppliers, main vendors, Finalizing Pricing and Deal.
-> Brand Development & Management
-> Paid and Organic Advertisement, Social Media marketing 
-> Content Development for Company websites/Blogs and for client Portals
-> Manage and improve online content, considering SEO and Google Analytics
-> Blog Outreach and Guest Posting (For Acquiring High quality backlinks, media placement)
-> Networking with editors and bloggers to achieve link earning goals
-> Evaluating customer research, market conditions, and competitor data.
-> Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, SEMrush etc.)
-> Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
-> Improving the usability, design, content and conversion of the company website
-> Execute technical SEO Audits of client websites
-> Performed site analysis, competitor SEO research, keyword research, and assessed link-building opportunities.
-> Enhancing company and our client's site content regularly from Content Team

Worked on the following Projects:

https://www.tradedirectory.com/
http://cosmeticsurgeon.com.pk/
http://mile.org/

Digital Marketing Strategist

NZH Technologies

Worked with NZH Technologies for more than 5 years as SEO (Organic Marketing) Expert and Senior Team Lead. Managed their SEO Projects from the Planning stage to execution and did business performance optimization for several business websites. Ranked several competitive and high ROI Keywords to improve the sales of companies and their own products.

Responsibilities:

My Major Responsibilities were:

1) Market Research and Analysis
2) Keyword Research, Finalization, and Qualification for Clients
3) Cooperating with the web designers to match visual design intent and suggesting site improvement
4) Creating Onpage and Offpage SEO Strategies to achieve higher rankings against competitive Keywords on targeted geo-locations. 
5) Development and implementation of Social Media Optimization strategies for various clients.
7) Up-to-date with constantly changing search engine trends, algorithms, and ranking factors.
8) Assisted in providing analytics and performance reporting to management.
9) Engaging with Content Team to Create and Market Content for maximum SEO Benefits (Ranking, Backlinks) 
10) Directory submission, Article Submission, Sitemap Submission, Social Signal Sharing 
11) Engaging with influencers for Quality Link Building Opportunities
12) High-Quality Guest Blogging Campaigns

Other Responsibilities:

-> Devising strategies to drive online traffic to the company website.
-> Tracking conversion rates and making improvements to the website.
-> Developing and managing digital marketing campaigns.
-> Utilizing a range of techniques including paid search, SMM, PPC, and SEO.
-> Overseeing the social media strategy for the company.
-> Managing online brand and product campaigns to raise brand awareness.
-> Improving the usability, design, content, and conversion of the company website
-> Evaluating customer research, market conditions, and competitor data.

Senior SEO Team Lead

Cyber Designz

Worked in CyberDesignz as Junior and Mid Level SEO. Performed the Following duties.

1. Optimizing copy and landing pages for search engine optimization
2. Performing ongoing keyword research including discovery and expansion of keyword opportunities
3. Researching and implementing content recommendations for organic SEO success
4. Writing Content on Team Lead instructions for Web 2.0 and other Guest Blogs
5. Competitor Analysis
6. A good Team Player
7. Creation of Social Profiles for different projects and growing social channels
8. Video marketing
9. Doc sharing and Directory Submission
10. Blog Commenting
11. Researching on New Link Building Opportunities

and did lots of other tasks given by Team lead and other senior colleagues

Junior SEO

Experienced Digital Marketer and Semantic SEO strategist with over a decade of agency experience. I have Successfully boosted online sales by 2x to 5x+ for international clients through high-quality leads. Proficient in business analysis, Semantic SEO planning, Topical Authority and team management. Have a deep understanding of best SEO practices for various technologies and platforms. 

Highly Skilled at:

* Semantic SEO and Topical Maps Creation
* Business and Market Analysis
* Media Buying Specialist (Highly Skilled in procurement of advertising inventory across diverse media platforms, Price Negotiation, Vendor Management)
* Documenting technical, design, analytical, and content requirements for clients
* Creating Semantic SEO Plans & Strategies
* Team & Project Management (Managing Developers, Designers, Content Team and SEO teams)
* Overseeing Content Creation & Optimization
* CRO (Conversion Rate Optimization)
* Performance Tracking and Planning
* Technology Management/Platforms (WordPress, Magento, Shopify, laravel, and other PHP Frameworks)
* Advising Clients on advertising and optimization strategies
*


Industries/Niche Expertise (USA, Canada, UK, etc.)  

* Oil and Gas Industry
* Towing, Trucking & Logistics
* Medical Billing and Coding
* SaaS and Pass platforms
* Solar and Wind Energy Services/Products 
* Law Niche (Criminal, Family, Mediation)
* Construction (Commercial, Industrial, and Residential)
* Financial Adviser 
* Cyber Security
* Renovation & Remodeling

I have working experience in 50+ industries experience!


☞ Areas of expertise include:
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
-> 360 Degree Digital Marketing 
-> SEO (Search Engine Optimization) Local, National and International SEO 
-> Conversion Rate Optimization (CRO) 
-> Strategic Planning 
-> Social Media Marketing (Paid & Organic) 
-> Youtube Marketing
-> Voice Optimization (PODCASTING)
-> Team Building/Training
-> Project Management 
-> E-Commerce SEO
-> Client Communication 
-> Influencer Marketing 
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

☞ Advanced Tools I use:

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
✱SEO Surfer ✱ SEMRush ✱ Screaming Frog ✱ Ahref ✱ Google Adwords ✱ Google Keyword Planner ✱ Google Data Studio ✱ Google Analytics & Tag Manager ✱Google & Bing Webmaster ✱ Uber Suggest & other Advanced Tools
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

☞ Technical Skills - Digital Advertising:

✔ Facebook® Ads Manager  ✔ Google® Analytics ✔ Google® Webmaster   ✔ Google DATA Studio ✔Google TAG manager 

Reach Him at:
✆ +92-3345447224 
Skype: azamseo1
Email: azam.cdz@gmail.com

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Smriti Mishra

Muhammad Azam

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