Mark V. Smetanin

Unlock Success for Airbnb and Short-Term Rental Business. Recently by Improving the Product - Increased Engagement by 42% , conversion rate by 74%, and acquired 2.5M new users.

I am a fan of technology and business process reengineering to drive business growth. My expertise lies in product management, agile coaching, portfolio management, and strategic planning.I have experience in increasing user engagement, optimizing technical processes, and leading high-performance teams.

Payments and fintech product leader with 15+ years across digital product development, operations, and
customer experience (10+ years owning payment and checkout platforms). Known for combining strategic UX
with process reengineering to deliver secure, compliant, high-conversion payment experiences and measurable
growth.
Selected Results:
• Reduced failed transactions 28% and improved checkout reliability via gateway optimization and UX fixes.
• Increased retention 58% and reduced marketing costs ~40% through funnel and lifecycle redesign.
• Reduced chargebacks 37% and implemented fraud controls that reduced fraudulent activity ~40%.
• Led $10M+ partner funds operations; improved controls, reporting, and reconciliation visibility

Key Highlights:

Director of Product Management: Enhanced user engagement by 16% and improved product value description by 14% through strategic market research and collaboration.

Senior Product Portfolio Manager: Managed a $1.2M project, leading to an $8M revenue projection and a 17% increase in Net Promoter Score. 
Risk assessment methods were applied, which reduced project disruptions by 24%.

Head of Product Strategy: Increased customer engagement by 42%, improved conversion rates by 74%, and acquired 2.5M new users—reduced marketing expenses by 28% by addressing critical pain points.

Skills and Expertise:

Product Management/Product Owner: Agile Frameworks, Scrum, Kanban, SAFe
Technical Proficiency: Jira, Asana, Hubspot, Salesforce
Industry Expertise: Fintech, E-commerce, Property Management, Vacation Rentals
Certifications: PMI-ACP, PMI-PMP, CSM, CSPO

Professional Experience:

Nine years in product management, agile transformation, and strategic planning
I have experience in leading cross-functional teams to deliver high-performance products.
Skilled in negotiating and managing key partnerships and stakeholders

Interests:

The God's Flow State, Process re-engineering, Growth,  Coffee, Stand-up comedy, Kite surfing, Skiing, Music, martial arts (2 black belts), Reading, Ski, Shooting, Snowboarding, and Hiking.

Lead Product Manager / Product Owner / Consultant

•     Improved a Product using a customer journey map, understanding and prioritizing the most critical pain points in the most profitable segment. Provided clear concept and design strategy. Collaborated with Dev and UX teams. Increased customer engagement by 226%, Improved conversion rate by 74%, and acquired 2.5M, new users.

•     Planned and facilitated an extraordinary spike for (AI) Artificial Intelligence tools and prompts. Fixed and resolved seven major issues when team members just felt stuck. 

•     Raised team confidence after the last check-in. Positive emotions and gratitude are on our happiness radar. The current sprint is 100% happiness VS 78% at the previous sprint. 

•     Organized the most efficient communication with stakeholders and implemented advanced product backlog refinement, reducing the backlog by 16%.

•    Stepped forward with special coaching from our Unique Coach and very advanced Scum Master. Differentiated workflow steps, business rule variations, variations in data, and interface variations, polished and deepened INVEST criteria. Dramatically improved the slicing of our vertical stories. Delivered value ~20% faster with the smallest increments to our customers. 

•   Implemented automated test script, additional smoke test after the build is released to QA, and code review by peers. Armed new Definition of Done (DOD) for our dev team. Changed Sprint Planning Agenda. Raised team confidence level in delivering the sprint goals to 94%. 

•    Implemented automated test script and code review by peers. Armed new Definition of Done (DOD) for our dev team. 

•     Collected the data via Web-tracking and customer interviews,  tested and validated assumptions with the development team. Provided much precise anatomy of personas. Redesigned current marketing campaign reducing waist by 28%

Spikes:
Sustainable and environmentally conscious business practices
Enterprise Agile: Changing your culture

LinkedIn Top Voice & Thought Leader - I Help Executives Unlock Peak Performance and Lead with Confidence | Expert in Executive Function, Leadership, and Strategic Success | Former Dean & HR Director | 150+ Happy Clients

"The most strategic leaders often failed where emotionally and spiritually intelligent leaders thrived – especially those aligned with universal principles." 

This observation, made during my 15+ years as Associate Dean and HR Director, led me to develop The Missing Intelligence™ – the spiritually-integrated framework that transforms how women lead through higher wisdom and natural laws.

I'm Raquel Kelly Núñez, and I've spent my career witnessing a critical and painful gap in leadership development: We train minds but ignore the spiritual intelligence and universal principles that create authentic, sustainable leadership.

📊 My Corporate & Academic Experience Revealed:
From the Dean's office to HR leadership, I observed patterns that traditional leadership development missed:
• Women abandoning their intuitive wisdom to fit conventional models
• Emotional reactivity due to spiritual disconnection from higher guidance
• Leadership burnout from fighting universal laws of flow and alignment
• The most impactful leaders integrating something beyond IQ – spiritual wisdom and natural principles

🎯 This Led to The Missing Intelligence™ Discovery:
The spiritual integration of Emotional Intelligence (EQ) and Spiritual Intelligence (SQ) that enables:
• Spiritually-aligned leadership presence
• Wisdom-guided decision-making through universal principles
• Values-aligned influence rooted in higher consciousness
• Purpose-driven impact through spiritual alignment

🔄 The Paradigm Shift:
Old Model: Strategy + Experience = Leadership Success
Conscious Model: IQ + EQ + SQ + Universal Alignment = Transformational Leadership

💫 What Changes When Women Access The Missing Intelligence™ Through Spiritual Integration:
• Confidence in their spiritually-aligned leadership style
• Ability to influence through higher wisdom rather than force
• Sustainable success that honors universal laws and serves the greater good
• Leadership presence that inspires through spiritual resonance

🌟 My Mission:
Creating a new leadership paradigm where women lead from spiritual wisdom and universal principles – where The Missing Intelligence™ becomes the foundation for conscious leadership development that bridges ancient wisdom with modern success.

Currently working with spiritually-conscious women ready to step into their highest leadership potential.

Discover your spiritually-aligned Missing Intelligence™.

#TheMissingIntelligence #SpiritualIntegration #ConsciousLeadership #UniversalLaws #HigherWisdom

Raquel Núñez-Alicea, Esq.

Google your name right now.

What comes up is what your next prospect sees first.
Your reputation. Your track record. The room you walked into and changed.
Except none of that is there.

This is your Digital Real Estate — and it is sitting there, Void.
A practice built on referrals and results. A carefully crafted reputation!
And your Digital Real Estate doesn't reflect any of it.

This gap is not a branding problem.
Your prospects are already noticing.

I lived this. I searched. I paid. Nothing solved it! So I built the infrastructure myself.

One engagement at a time. No templates. No agencies. No funnels.
Most likely, you need to level up.
https://lnkd.in/eks5Tfx4

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Mark V. Smetanin

Raquel Núñez-Alicea, Esq.

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The Battle

Mark V. Smetanin

Raquel Núñez-Alicea, Esq.

Followers

Posts

Engagements

Likes

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