I'm a full-stack marketer who builds demand generation campaigns from concept to completion, and actually ships them.

Over 10+ years in digital marketing (4+ in SaaS), I've become the person teams rely on when something needs to get done end-to-end. Strategy, execution, follow-through—I handle it. I work fast, stay flexible, and care about results more than looking busy.

I work closely with sales, product, and customer success to make sure campaigns don't just generate activity, they generate the right leads and support real pipeline growth. I'm comfortable balancing big-picture strategy with in-the-weeds execution, and I optimize as I go based on what's actually working.

Recent work I'm proud of:

✔ Led a $300K trade show campaign that generated 200+ qualified leads and 160+ event RSVPs

✔ Drove $5.1M in influenced revenue through integrated marketing across digital, campaigns, and demand generation

✔ Launched an industry guide that drove 1,120+ downloads, 28% conversion rate, and influenced $41K+ in revenue in under 90 days

✔ Managed 13 in-person events averaging 70+ RSVPs each

I'm comfortable in HubSpot, Salesforce, and whatever else the stack requires. I do well in environments where things move quickly and "figure it out" is part of the role.

Always happy to connect with other marketers, swap ideas, or talk shop.

Stephen MacIntyre

I believe even the hardest things, misunderstood tools, complex stories, or painful experiences, can be turned into a force for good. That’s what drew me to social media: a space that’s often written off as shallow or overwhelming, but when used well, can move people to act, connect deeply, and create real change.

After a decade working on hundreds of social media campaigns, I’ve seen both sides of it. The impact side and the frustrating side. I’ve watched leaders pour time and resources into social without results, feeling like they’re shouting into the void.

I often hear:
"Social isn't working for us."
 "This is so frustrating."
 "You're my last stop before I throw in the towel."

That’s exactly why I founded Cause Fokus—a social-first thought leadership agency that helps executives and founders step confidently into their story, build trust, and turn their influence into impact.

We use empathy-driven strategy, grounded in human psychology, to get you in the room with the people who matter most to your mission. I’ve had the privilege of leading social for U.S. policymakers, international NGOs, small businesses, professional athletes, artists, and global change-makers.

And yes, I’m very proud of my Swedish roots, so you might hear me talk a lot about quality over quantity, fika breaks ☕️, and clarity in everything I do. (That’s also why "fokus" is spelled with a k. 😉)

3 ways to work with me:

- Subscribe to my free newsletter
- Hire me as a fractional consultant
- Hire our team for LinkedIn content strategy & support

CASE STUDY: Turning Influence into Opportunity

A CEO of a patient advocacy foundation came to me with a big problem: no traction from their company’s LinkedIn ad campaigns. Cold outreach was falling flat. They were losing momentum with healthcare partners—and couldn’t afford to keep spinning their wheels.

Our solution:

We activated the Chief Development Officer’s personal LinkedIn presence.
In his own voice, we posted 3–4 times a week, spoke directly to the pain points of ideal partners, engaged in strategic conversations, and sent warm, personalized messages to his top-tier contact list.

In just 6 months:
- His content reached 100,000+ impressions
- Profile views from key decision-makers jumped 508%
- Connection acceptance rate hit 60%
- A major lapsed partner re-engaged and said: “I love what you’re doing on LinkedIn. I can tell the organization is taking a turn for the better. Let’s chat.”

Because when the right people trust you, the right doors start opening.
Trust is currency. Let’s spend it well!

Brynne Krispin

What if joy was your competitive strategy? I can’t stop thinking about Alysa Liu's performance... winning Olympic gold not by pushing harder, but by stepping away, recalibrating, and coming back on her own terms. 

I see the same shift in the seasoned leaders I work with: they don’t need more content playbooks or more rules; they need space to say what they actually think. When they stop performing and start expressing something true, the partnerships, conversations, and revenue follow.

I wrote about that tension, how I've experienced it myself, and what happens when you choose differently! Read below.

This is what it looks like when you choose joy as your competitive strategy. Ever since Alysa Liu won Olympic gold, I haven't been able to stop thinki

Open article: She Stopped Playing by Someone Else's Rules by Brynne Krispin • 5 min read

She Stopped Playing by Someone Else's Rules

I was working with someone this week who couldn't decide on his primary LinkedIn focus.

His expertise spans corporate partnerships, nonprofit sales coaching, and CSR advising... all of it super valuable, all of it real expertise.

And like so many brilliant people I work with, the breadth of what he can do was making it harder to position himself clearly.

So I told him this:

Your profile can absolutely serve multiple revenue streams eventually, but it needs one primary lens. Not because you can only do one thing, but because your dream client needs to land on your profile and immediately think: 

"This is for me."

When you try to speak equally to two different audiences with two different pain points, you end up resonating with neither.

This is the power of strategic positioning, and it puts the power back in your hands.

Instead of casting a wide net and hoping you catch enough projects to stay busy, you get to decide:

→ Who energizes you to work with?
→ Who has the most sustainable budget?
→ Who already sees the value in what you do?

When you take time to position yourself well, you stop being at the mercy of whoever happens to find you. You get to choose.

Here's a quick litmus test I use:

If your ideal client landed on your profile today, who do you most want thinking, "We need to hire this person"?

This is the ONE person you should be writing for and your primary lens when deciding what to post.

Everything else becomes part of your ecosystem, not your headline promise.

Clarity isn't about doing less. It's about being findable by the right people first.

Once they trust you, they'll discover everything else you offer.

Give the litmus test a try. Does the answer surprise you? Does it give you permission to move forward with something new?

taplio

The Battle

Stephen MacIntyre

Brynne Krispin

Followers

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Performance ScoreBrynne Krispin's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Stephen MacIntyre

Brynne Krispin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brynne Krispin's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBrynne Krispin's LinkedIn Performance