Notion! Notion is an infinitely customizable blank canvas of ultimate power. 

Notion's greatest advantage is also it's biggest weakness. That's where I come in.

As the GTM Lead @ Optemization, I specialize in helping companies in hyper growth mode scale effectively without letting their workspace become a "dumping ground" for scattered info, links, meetings notes, and outdated docs that no one can trust. 

Optemization is an Ops Design consultancy focused specifically on the adoption of Notion. 

That could mean large migrations onto Notion, improving current workflows, creating custom automations and integrations, or auditing what you're currently working with.

If you've made it this far and want to learn more, here's some resources that can help:

Notion's Eleven - A free online course exploring the fundamentals of building an effective Notion workspace for teams of all sizes:

https://optemizations.notion.site/Welcome-to-Notion-s-Eleven-317a0fd26bf24d0295504e4cab1eba83

AND, my last offer is if you ever want to about anything related to Notion, I'm your guy 😎 

Lastly the fun part. My Special Skills and Fun Facts include:

🏆 3x Cornhole Champion 🏆 
🏅 3x Dodgeball Champion 🏅 
👨‍🍳 Former Food Cart Owner 👨‍🍳 
🥩 Steak Off Champion 🥩 
🐔 Notoriously known as “The Chicken Man” 🐔

Skyler Birk-Stachon

Vanessa Jupe

Leva

Leva is a wellness platform reimagining how we support working parents, because parenthood shouldn't mean career penalty or burnout.

Key Highlights:
◆ 60% improvement in retention for parents at employers using Leva
◆ 85% ongoing use after 6 months (high engagement)
◆ 65% exclusive breastfeeding at 12 weeks in a clinical trial (vs. 45% nationwide)
◆ 10× ROI 
◆ Award-winning, multi-service platform supporting lactation, mental health, sleep, nutrition, and career reintegration.

I founded Leva to close the gap in maternal and family support, especially during postpartum and the transition back to work. Our platform delivers personalized care through expert coaching, mental health services, and digital tools that help families thrive and employers retain top talent.

Founder and CEO

I help mission-driven companies modernize their digital experiences and scale with clarity, empathy, and intentional strategy. Drawing from 20+ years of executive product leadership at large, international companies, I partner with teams to bridge vision and execution, with a strong bias toward action and impact.

Consulting focus includes:
◆ Digital transformation strategy & product roadmapping
◆ AI/ML Implementation 
◆ Customer experience redesign & go-to-market planning
◆ Tech stack evaluation & vendor recommendations
◆ Team structure, roles & capability building
◆ Executive alignment & change management

Digital AI Strategy Consultant

Clearcover

◆ Introduced new ways of working that delivered strategic alignment on roadmaps across the enterprise 
◆ Delivered mix shift to profitable segments through machine-learning technology (+$290 ARPU)
◆ Led servicing and mobile efforts to increase retention, delivering 4pp better than the goal
◆ Through engaged leadership, increased employee satisfaction scores by >7pp 
◆ ‘Best’ Award: 2022 Comparably Best Product and Design Team

Senior Vice President of Digital Business

H&R Block

◆	Created vision and product strategy for online business unit 
◆	Managed product roadmap for large portfolio, using creative thinking to solve problems
◆	Leveraged excellent communication skills to explain complex business and technical concepts 
◆	P&L responsibility for >$400M business  
◆	Delivered +60% revenue growth in only three tax seasons, exceeding financial goals
◆	Led double-digit client growth in 2019 and 2020 – largest client retention growth ever
◆	Transformed the organization thru automation, AI, user-centered research and design
◆	Automated the tax preparation experience – ideation, design and pilot in production in 8 months which enabled clients to do their taxes 34% faster
◆	Created culture of hypothesis-driven experimentation, bringing in tools and processes to increase testing
◆	Delivered new two-sided marketplace product line (+86% revenue growth in year 2)
◆	Hired first technical product managers to deliver machine learning platform/infrastructure model
◆	Established cross-enterprise leadership team of Product, Engineering, and Design to collaborate on product development best practices and roadmap alignment 
◆	Analyzed data and metrics to drive business results and impact; taught team to do the same
◆	Partnered with CEO, CTO, and CMO
◆	‘Best’ Awards: Business Insider, Nerd Wallet, CNET, PC Mag

Vice President, Digital Products and Services

USAA

◆	Built 20-person team that delivered sales growth (2016 +22%; 2017 +18% YoY) 
◆	Led redesign of dotcom/mobile, increasing conversion by over 50% 
◆	Led move to agile methodology reducing cycle time by 25%
◆	Led research/design for new product; received multi-million-dollar funding stream
◆	Leadership awards (‘top talent’ and mentoring)
◆	‘Best’ Award: JD Power

Executive Director of Digital Investment Products 

I build systems that don’t just work for people — they fight for them.

As Founder & CEO of Leva, I lead a platform that helps companies retain working parents through a blend of digital innovation and personalized human care. We close the gap between workplace policy and lived experience, because parenthood shouldn’t mean career penalty or burnout.

I also partner with organizations on AI and digital product strategy — helping leaders cut through complexity, accelerate results, and build solutions that stick. Drawing on 20+ years as an executive in product management and design, I’ve led initiatives generating hundreds of millions in revenue while building inclusive, high-performing teams.

What drives me: Turning systemic challenges into measurable wins. I believe workplaces can be both people-first and performance-driven — and that bold leadership is the bridge.

Core values: Freedom, integrity, continuous learning, joy.

If you want to create cultures and products that retain top talent, deliver innovation at scale, and reflect the world we want to live in, let’s talk.

Senior Vice President of Product and Design

Momentum.
This week has been a week of near effortless momentum for Leva. 

I am thankful. The uphill slog has been real. In the last year, I have posted less about Leva on here. I have let it run. I have not been forcing things. 

We have kept relationships and support for new moms and dads going. But rather than try so hard to force something and extract value, we've been more organic about our efforts. 

The opposite of hustle culture. 

We've been focusing on our family, our lives, and our enjoyment.  

And so far in the last week, we've had:
- Prospect outreaches out of the blue 
- Revenue increases from renewals moving to an unlimited support model for new parents, which I have been so excited to offer. 
- A deal we worked on three years ago coming back to life unexpectedly.  

For those of you who haven't heard me talk about Leva, it's my company. Our mission is to support women across their life journeys. And the current focus is on supporting moms and dads in pregnancy, postpartum, and increasingly in child rearing. We offer coaching and support in lactation, mental health, nutrition, parenting, and more. 

Much love to all of you. In darkness, there is always light.

Redesigning Life Beyond Corporate | Host, 101 Ways Out | Founder/CEO & Digital Strategy Executive (20+ Yrs)

Vanessa in a colorful shirt that says Leva and has hearts on it standing in front of a sign that says "Strong Mujer."

"I am concerned about living the unlived life."

Lisa Weiss had checked every box on the "Success Checklist."

✅ Emmy Award Winner
✅ Producer for Oprah
✅ "Dream Job" status

But when a layoff forced her to stop running, she realized something terrifying:
She had spent 20 years telling other people’s stories, but hadn't started living her own.

We spend so much time optimizing for our resumes.
We rarely optimize for our potential regret.

That's why I love when Lisa shared: "I am concerned about living the unlived life. I don't want my life to end and feel like I haven't done enough of what I wanted to do."

In this episode of 101 Ways Out, Lisa shares why she rejected the pressure to build a 7-figure empire as an entrepreneur and finally gave herself permission to do the work that actually made her feel alive (including creative endeavors that don't pay the bills, like a puppet show about mansplaining).

Stop building a resume. Start building a life.

Listen to my conversation with Lisa here: https://lnkd.in/ekiikqwn
And subscribe to my newsletter so you never miss a Way Out!

💡 I’m sharing stories of people who stepped off the hamster wheel to build a life they actually like. Follow Vanessa Jupe to find your exit. 


#101WaysOut #LaidOff #RedefiningSuccess #CareerPivot #HustleCulture #LifeDesign

Lisa Weiss is sitting in a room with an Emmy on the table in front of her and a glass of white wine. 

"I sat in the chemo suite typing technical docs while the Real Housewives played in one ear and corporate demands buzzed in the other. Then my manager called it a 'vacation.'"

Lauren Tarpley was a tech leader who returned from 11 surgeries and a double mastectomy to a workplace that had lost its humanity. It's no wonder she thinks corporate is evil. 

She didn't just quit; she transformed her life. 

Lauren stopped measuring quarterly KPIs and started measuring the nitrogen in her soil. She traded a "unicorn" startup for a six-acre farm and an Academy of Agriculture.

Today, she is 97% elated with her life. Not because it's perfect, but because she owns it fully. It's no surprise Lauren says health is wealth. 

🎧 Hear Lauren’s full "Way Out" on the podcast.
📩 Get the roadmap to your own exit in my newsletter.

Success is a design choice. Stop negotiating with a system that thinks your survival is a holiday.

Follow Vanessa Jupe for more blueprints on leaving the grind behind.



#101WaysOut #CareerPivot #Sovereignty #LifeDesign #Entrepreneurship #Resilience

Lauren's professional image in black and white. She is writing her book. 

Happiness is the ultimate KPI. 📈

I recently sat down with the founder of StoryBeat Studio for Episode 7 of 101 Ways Out, and one thing she said really stuck with me: "For me, happiness is success."

In a world that often measures "making it" by revenue milestones and headcount, we often forget the most important metric: fulfillment. We talked about:
- The transition from the corporate world to a decade of entrepreneurship.
- The danger of listening to "too many voices" instead of your own intuition.
- The importance of surrounding yourself with people who are willing to tell you the truth—even when it's hard to hear.

If you’re currently at a crossroads or feeling the itch to start something new, this conversation is a reminder to quiet the noise and listen to what actually lights you up.

Check out the full episode at the link in the comments. 

Enjoying these insights? Let’s stay connected: 
🔔 Follow me for more conversations on career pivots, entrepreneurship, and finding your way out. 



#101WaysOut #Entrepreneurship #CareerPivot #Leadership #Storytelling #WorkLifeBalance

taplio

The Battle

Skyler Birk-Stachon

Vanessa Jupe

Followers

Posts

Engagements

Likes

Performance ScoreVanessa Jupe's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Skyler Birk-Stachon

Vanessa Jupe

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vanessa Jupe's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVanessa Jupe's LinkedIn Performance