Notion! Notion is an infinitely customizable blank canvas of ultimate power. 

Notion's greatest advantage is also it's biggest weakness. That's where I come in.

As the GTM Lead @ Optemization, I specialize in helping companies in hyper growth mode scale effectively without letting their workspace become a "dumping ground" for scattered info, links, meetings notes, and outdated docs that no one can trust. 

Optemization is an Ops Design consultancy focused specifically on the adoption of Notion. 

That could mean large migrations onto Notion, improving current workflows, creating custom automations and integrations, or auditing what you're currently working with.

If you've made it this far and want to learn more, here's some resources that can help:

Our all-in-one Notion template built for early-stage startups

https://optemization.com/hivemind

(Make sure to duplicate it)

Notion's Eleven - A free online course exploring the fundamentals of building an effective Notion workspace for teams of all sizes:

https://optemizations.notion.site/Welcome-to-Notion-s-Eleven-317a0fd26bf24d0295504e4cab1eba83

AND, my last offer is if you ever want to about anything related to Notion, I'm your guy 😎 

Lastly the fun part. My Special Skills include:

🏆 3x Cornhole Champion 🏆 
🏅 3x Dodgeball Champion 🏅 
👨‍🍳 Former Food Cart Owner 👨‍🍳 
🥩 Steak Off Champion 🥩 
🐔 Notoriously known as “The Chicken Man” 🐔

Skyler Birk-Stachon

Creative Brave

eCommerce Marketing Powerhouse for DTC brands looking to boost their sales and reach their target audience.

With expertise in Facebook ads, Google ads, and Creative messaging, we guarantees results and utilize the latest strategies and techniques to create effective campaigns that drive traffic, generate leads, and increase conversions. 

Whether you're a small start-up or a well-established brand, we have the experience and knowledge to help you reach your goals. With a focus on delivering measurable results, you can trust that your investment will pay off in increased sales and growth.

Founder 

👋 Hi, I’m Kashif – Your Meta Ads (Facebook Ads) Expert for Scaling e-commerce Revenue

Struggling with low ROAS, high CAC, or stagnant sales from Meta Ads?
I transform underperforming campaigns into profit engines for DTC, Shopify, and SaaS brands.

✅ Certified Meta Ads Specialist | $5M+ Managed Ad Spend | 40+ eCommerce Clients
✅ Proven Results: 3.5x Average ROAS | 25%+ AOV Lift | 50%+ Lower CAC

I Solve These eCommerce Pain Points:
🔻 Ads that drain budgets without sales
🔻 Unclear audience targeting & poor ad relevance
🔻 Competitors dominating your niche
🔻 Low-converting creatives & stale ad copy
🔻 Scaling plateaus after initial success

How I Drive Growth:

🔥 Data-Driven Meta Ads Strategy: Full-funnel campaigns (TOFU → BOFU) optimized for LTV, ROAS, and repeat purchases.
🔥 Audience Hyperscaling: Advanced lookalike audiences, interest stacking, and AI-powered retargeting.
🔥 Creative That Converts: Scroll-stopping UGC videos, dynamic product ads, and A/B tested copywriting.
🔥 CAC Slayer: Bid strategies & budget allocation to profitably scale beyond $50k/month ad spend.
🔥 eCommerce Edge: Shopify/Klaviyo integrations, post-purchase upsells, and cart abandonment flows.

Recent Wins:

📈 +200% Revenue for a skincare brand (ROAS from 1.8x → 5.4x in 90 days).
📈 35% Lower CAC for a DTC apparel co. using AI-generated creative testing.
📈 $120k+ in 30 Days for a home goods brand via Black Friday funnel optimization.

Why Partner With Me?

✨ Risk-Free Guarantee: Pay only if I move the needle – or get a full refund.
✨ Transparent Process: Weekly KPI reports (ROAS, CTR, CPC, CPM).
✨ Long-Term Mindset: I become an extension of your team – no “set and forget.”

Let’s Talk If You’re Ready To:

✅ Turn Meta Ads into your #1 revenue channel
✅ Scale profitably past 6-7 figures in ad spend
✅ Outsmart competitors with data, not guesses

📩 Free Offer: DM “ROAS” for a FREE Audit of your account (3 quick growth hacks spotted in <24 hrs).

Kashif Shahid

Running Black Friday ads today?
Here are 7 levers you can still pull today to stop burning budget:

1️⃣ Push proven winners only
Pause “nice to have” tests.
Double down on creatives + audiences that already proved themselves in the last 7–14 days.

2️⃣ Separate warm vs cold
Warm (viewed product, ATC, IG engagers) = higher bids + higher budgets.
Cold = keep, but don’t let it eat the whole day’s spend.

3️⃣ Tighten your offer messaging
Your offer should be obvious in the first 1–2 seconds:
➤ “Flat 30% off sitewide”
➤ “Buy 2, get 1 free – today only”
No clever copy. Just clarity.

4️⃣ Fix your landing experience
Don’t send Black Friday traffic to generic homepages.
Send them to: hero products, bestsellers, or a simple offer page that loads fast on mobile.

5️⃣ Protect margin with simple rules
If ROAS < X or CPA > $Y for 3–4 hours → cut budget by 20–30%.
If it’s beating target → nudge budgets up, not 10x, just 20–30% steps.

6️⃣ Mine comments in real-time
People are literally telling you objections in the comments.
Turn common questions into new hooks, FAQs on page, and quick creatives.

7️⃣ Plan the rest of the weekend now
Use today’s winners for:
➤ Small creative variations
➤ Retargeting for Cart Abandons
➤ “Last chance” Cyber Monday angles

Black Friday isn’t about being clever.
It’s about removing friction and amplifying what’s already working.

👉 What’s the first lever you’re pulling in your ad account today?

(And if you want more operator-level Facebook ads breakdowns for DTC, hit Follow.)

I help 6-figure DTC stores 2–3x their Revenue in Q4 with Meta Ads | Scaling Brands Since 2018

taplio

The Battle

Skyler Birk-Stachon

Kashif Shahid

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taplio

The Battle

Skyler Birk-Stachon

Kashif Shahid

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kashif Shahid's LinkedIn Performance

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Performance ScoreKashif Shahid's LinkedIn Performance