Notion! Notion is an infinitely customizable blank canvas of ultimate power. 

Notion's greatest advantage is also it's biggest weakness. That's where I come in.

As the GTM Lead @ Optemization, I specialize in helping companies in hyper growth mode scale effectively without letting their workspace become a "dumping ground" for scattered info, links, meetings notes, and outdated docs that no one can trust. 

Optemization is an Ops Design consultancy focused specifically on the adoption of Notion. 

That could mean large migrations onto Notion, improving current workflows, creating custom automations and integrations, or auditing what you're currently working with.

If you've made it this far and want to learn more, here's some resources that can help:

Notion's Eleven - A free online course exploring the fundamentals of building an effective Notion workspace for teams of all sizes:

https://optemizations.notion.site/Welcome-to-Notion-s-Eleven-317a0fd26bf24d0295504e4cab1eba83

AND, my last offer is if you ever want to about anything related to Notion, I'm your guy 😎 

Lastly the fun part. My Special Skills and Fun Facts include:

🏆 3x Cornhole Champion 🏆 
🏅 3x Dodgeball Champion 🏅 
👨‍🍳 Former Food Cart Owner 👨‍🍳 
🥩 Steak Off Champion 🥩 
🐔 Notoriously known as “The Chicken Man” 🐔

Skyler Birk-Stachon

I help small business owners 2X their profits in 12 months without feeling overwhelmed and lost.

Founder | Investor | Managing/Operating Partner | Fractional COO for low and mid-market SMBs. I have bought, sold, and invested in the growth of 160+ businesses. I now help service-business owners streamline operations, grow profits, integrate AI-powered solutions, and build real value - so they can create scalable businesses, create real wealth, and empower others. Want me to help you grow your business? Click the link in my bio or shoot me a DM to get started.

Evan Gove

If you prepare right on Sunday evening…

You set yourself up for success for the entire week.

The worst assumption you can make as a business owner is this…

“Once I hire people to run my business, I will be hands off”

No matter how good your team is, you will always need to be involved in some way. 

Owning a business is so much more than running the day to day operations. 

You must coach, lead, inspire, network, and invest in the people and processes that will help everyone grow.

What is your best advice for business owners 5-10 years behind you? 

#network #entrepreneur #advice

Showing your team you appreciate their efforts is one of the most under rated ways to unlock more potential.

Trying your best and being the best are not the same… 

So many people today think that ‘trying’ somehow equates to value. 

While yes, effort should not go unnoticed, it is not inherently valuable in business. 

Producing a desired result for someone willing to pay for it is what is valuable. 

If you can produce the result faster, or cheaper, or higher quality than anyone else… then you’re doing great. 

If you can do all three, you are unstoppable.

The best businesses are often ones no one wants to run. 

Usually they are boring, not flashy, cash machines. 

Sometimes the ugly thing that makes money is the best way to go.

The best advice I have ever received on when to fire someone? 

Here it is...

When evaluating whether to keep someone on your team, ask yourself this:

Knowing what I know now about this person's character, values, work ethic, and performance, would I hire this person again? 

If the answer is yes, keep them and invest in elevating their skillset. 

If the answer is no, replace them asap. 

If the answer is maybe. Determine if it is because they lack the values that align with your company (bad fit). 

Or if they are lacking in performance (production metrics - aka not producing the desired outcome they were hired for). 

If a bad fit, replace them asap. 

If they are lacking in performance, create a plan for improvement and enable them to succeed. 

If they still are lacking after giving extra enablement and support, it is time to let them go. 

What would you add to this?

The hardest lessons to learn are the ones you don't want to be wrong about. 

So many business owners fight the same battles over and over because they don't want to accept the reality of their situation. 

Whether it is an employee who is a bad fit, a failing department, or a collapsing business... 

Failure only means something if you learn from it and change your actions moving forward.

The growth mindset asks for permission later. 

Commit. Figure it out. Repeat. 

All that’s required is trying and iterating until you find success. 

Try. Fail. Try again. 

There are no secrets. 

There are no shortcuts. 

Only relentless determination to implement learnings from failure fast enough and long enough to (hopefully) find success.

Understanding the real cost of your lead gen is crucial for growth. 

CPL is vanity. Conversion is cash.

We build social platforms that generate a clients using your social platforms in 90 days

Your cost per lead is the last thing you should be looking at.

I see business owners getting hyped up about a cheap cost per lead all the time.

I've been speaking to a lot of business owners, and I spoke to one just this weekend. They were getting hundreds of leads but barely any qualified conversations.

A cheap CPL looks great on a report for the first month, but it gets exhausting very fast once you actually dial all of them and try to convert them.

You soon realize the quality isn't what you paid for, and your team is wasting hours on the phone with people who have zero intent to buy.

Let me give you a quick math lesson on this.

If you're generating 200 leads a month for $2,000, but only having 5 good conversations, you're not paying $10 per lead.

You're paying $400 per qualified conversation.

That's the real number. That should wake you up.

Here are two questions you need to ask your marketing agency tomorrow:

1. How are we actually qualifying these leads? We need 3-4 real qualifying questions. If they answer wrong, they get disqualified. Period. Yes, your CPL will go up, but your cost per qualified conversation will go down.

2. Why are we still using image ads? Videos attract higher-intent people. If your image ads are outperforming your video ads, it just means your videos aren't good enough. And by videos, I mean actual videos with you talking, testing hooks, and providing real value, not just graphics turned into a slideshow. Test more videos.

Stop optimizing for a fake number. Start optimizing for actual, qualified conversations that turn into cash.

P.S. Do you know your cost per qualified conversation? Not your CPL.

Whatever you accept in the small things becomes the big thing your company is known for.

Is running a marathon or being an entrepreneur harder?

The best systems run so smoothly you forget they are there.

What do you think is the strongest indicator of future success?

Is it past actions? 

Is it presents actions? 

Or is potential - aka actions yet to come?

There is only one secret in business… 

And that is that there are none. 

All success in business boils down to this:

Work hard. 

Apply leverage. 

Learn from your failures. 

Never stop. 

What would you add?

People will be the number one factor that will make or break your business. 

Great people. Great success. 

No great people. No great success. 

Hire accordingly.

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The #1 reason businesses stagnate is not what you think. 

Most business owners I talk to say their business is stagnating for a number of reasons. 

"The economy is bad". 

"I can't find good employees". 

"I just had a slow year". 

"Folks aren't buying the way they used to". 

Everything except for the real problem. 

So what is the real problem? 

A personal willingness to dig into the business to identify the true constraint holding their business back. 

This is 70% of the work on its own. 

Then, you need to be willing to do everything you can to solve the problem. 

Some wait weeks, others months, years, and even decades. 

Once you reach this point, it is better to simply sell the business. 

A quick exit for less than what you would ideally want is better than a decade long slow death. 

Do you agree?

Marketing or sales…

Which one is more important to drive business growth?

A great life starts with gratitude. 

Gratitude for what you have and an understanding of how you can use what you have to improve the world for others. 

Without a true purpose in life, you will always lose drive. 

You will never deeply connect with your work. 

And most importantly, you will never feel gratified by the work you do…

And no one should live in that torturous cycle.

The best plan for success in business? 

Never stop trying to succeed…

You will eventually.

taplio

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Skyler Birk-Stachon

Evan Gove

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The Battle

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Evan Gove

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