Ben Fisher✨

Founder @ Rodeo and Fractional CTO to 8-figure DTC brands, sharing learnings as a Full-stack Coder, Designer and Shopify Expert

My friend Paul says I'm a "Human Zapier." That checks out. 

I'm a solid programmer and a decent designer, but they're really a means to an end: I love to build things and solve business problems. 

I'm a product person, a technologist, and an entrepreneur at heart. 

My superpower is at the intersection of tech + design + automation/optimization. And I love dtc ecomm.

I get a DISGUSTING amount of satisfaction by eliminating inefficiency. And I do it through building software tools.

I am obsessed with Systems Thinking and love to experiment with new ways to connect disparate systems.

I won't stop until we've got a deceptively simple solution that's damn fun to use.

**

For the past 10 years, I've built "commerce enablement" tools in the Shopify ecosystem that help DTC brands make more $$$.

With CartHook, we brought post-purchase upsells to the Shopify ecosystem and worked directly w/ Shopify to add it natively. 

CartHook processed > $1B GMV and added $250MM/year in revenue through its post-purchase upsell tech. It was acquired by Pantastic in 2022.

At Rodeo, we released one of the first native Shopify subscription apps (acquired by Recharge) and pivoted to a LTV Growth platform that originated as a small feature. Ultimately, wound it down as Shopify actively started building a solution themselves.

I'm on a mission to build damn good tools that help you make more money and have fun doing it.

Co-founder, Technical CEO

Ben Fisher 🏴‍☠️

Playing w/ AI + Automation | Prev @Rodeo, @CartHook (trusted by AG1, Four Sigmatic)

Deeply researched product, growth, and career advice

My biggest takeaways from Stewart Butterfield:

1. Product design is about creating understanding, not removing friction. Teams obsess over reducing friction and removing steps, but 70% to 80% of product design challenges are actually about helping people *understand* what your product does and what to do next. Users arrive barely interested and confused about what you offer. If they can’t quickly grasp what they’re looking at, they’ll leave. Making it easier to do confusing things just gets users to the exit quicker. The mantra should be “Don’t make me think,” not “reduce friction.”

2. You’re not selling features—you’re selling outcomes. Nobody wants a saddle; they want to go horseback riding. Nobody wants a hammer; they want something built. People understand cars and beer without explanation, but new software needs an explanation of both what it is and why they should want it. Slack wasn’t selling messaging features—it was selling better team coordination and reduced email chaos. If you can’t articulate the transformation your product creates in people’s lives, you’re just listing features.

3. Organizations naturally fill with fake work that looks exactly like real work, what Stewart calls “hyper-realistic work-like activities.” Meetings to preview deck slides, analysis of tiny feature differences, elaborate processes around insignificant decisions. People aren’t lazy; they’re responding to having more time than valuable work to do. Leaders must continuously ensure there’s enough valuable work and explicitly say no to projects that can’t possibly generate meaningful impact.

4. Small conveniences create emotional connections that drive word-of-mouth growth. No one switches products because of a good time-zone picker or smooth password recovery, but these details make users love or hate your product. Slack grew largely because people who used it at one company would join a new company and advocate strongly for adopting it. That advocacy came from accumulated small delights, not major features.

5. The “owner’s delusion” explains why bad experiences persist everywhere. Restaurant owners create terrible websites even though they’ve experienced the frustration of visiting other terrible restaurant websites. Business owners assume visitors care deeply about their product, when in reality people arrive distracted, in a hurry, just above the threshold of caring at all. The solution is to regularly step back, be a normal person with limited time and patience, and honestly evaluate if your product makes sense.

6. Only pivot after exhausting all reasonable ideas. The right time to pivot isn’t when things get hard—it’s when you’ve genuinely tried every non-ridiculous approach and can coldly, rationally assess that the expected value has dropped below alternatives. Pivoting is humiliating because you’ve convinced investors, employees, and users of a vision you’re now abandoning. That emotional cost means most people pivot too quickly or too late.

Hart & Co.

Founder | Creative Director

R&G Stategic

Creative Director

Headspace Design

Website Designer

Norex Web

Designer

Build a brand that stands out | Personal branding design | ☞ Follow to learn how top brands use design to outgrow the competition | #ceasefirenow #freepalestine 🇵🇸

Leading brands aren’t just polished-
they’re designed to be a glitch you can't ignore

Because attention in 2025 is currency.
And the ones breaking patterns are the ones cashing in.

So, if you want to be remembered as the leader,
you’ve got to show up differently.

That’s where I come in.
I design psychology‑driven visual identities
that break patterns and stick in people’s minds—
so your brand leads the industry instead of fading into it.

1. Work with me 1:1
I take on a handful of new branding clients each year.
👉 learn more here: https://hartcocreative.com/visual-signature/

2. Brand You: The Visual Sales Funnel System
Course launching soon.
👉 Join the waitlist here: https://hartcocreative.com/vsf/

✤

"Sarah’s a strategic partner who knows how to create gorgeous brands that drive leads and sales.”
–  Katelyn Bourgoin

Sarah Hart ✤

Pantone just announced 'Cloud White' as the colour of the year…

🤔🤔🤔

the official colour of:
…templated brands
…LinkedIn carousels that look like HR manuals
…AI-generated “Great post!” comments 
…quote graphics that give “Live, Laugh, Love”
…stock-photo Chad who’s “thrilled” about your cloud-based workflow platform.
…webinars titled “Revolutionizing the Future of Digital Transformation”

Seriously, 2026 is begging you to be weird again! 
𝐒𝐨, 𝐁𝐞 𝐭𝐡𝐞 𝐠𝐥𝐢𝐭𝐜𝐡. 

PSA:  Being the glitch doesn’t mean colourful. You just need a visual signature that doesn’t blend in like skim milk. 🤷‍♀️

PS. what else is 'Cloud White' the offical colour of? lemme know in the comments

Sarah Hart ✤ 

Visual Brand for Industry Leaders | Follow to learn how top brands use visual psychology to outgrow the competition

Don’t Be The ‘Sad Beige’ Brand

The human brain hoards the strange stuff…

it’s the von restorff effect in action - the bias that pushes something different to the front of your audience’s mind when they’re making a decision.

and that’s why one instantly recognizable visual cue will take your brand further than the most polished guidelines ever will.

- like Clay's clay graphics
- Stripe's gradient
- Katelyn Bourgoin's burn-your-eyes-out yellow
- Zohran Mamdani campaign's vintage aesthetic

You don’t get remembered by being “professional”… 
you get remembered by being 𝘵𝘩𝘦 𝘨𝘭𝘪𝘵𝘤𝘩.

Every standout brand has a visual edge… a distinctive cue that burns itself into your audience’s mind.

Here are 15 cool examples of visually sticky founder-led brands 👇

PS. quick heads up…  Brand you: The Visual Sales Funnel System is dropping soon. Hop on the update list here.: https://lnkd.in/ePsKmPXz

How do I Design my Brand so it Actually Stands Out?

The B2B buying journey has changed… and so has the job of your visual brand.

There was a time when most buyers came through a referral, had one high-trust moment, and jumped straight in after seeing your deck or website…

and your visuals just had to look polished enough not to embarrass anyone 😅

𝐎𝐥𝐝 𝐁2𝐁 𝐯𝐢𝐬𝐮𝐚𝐥𝐬 = 𝐚 𝐡𝐨𝐭𝐞𝐥 𝐥𝐨𝐛𝐛𝐲.
Calm, curated, neutral… designed to reassure, not to stand out.

But buyers don’t follow that playbook anymore.

They self-educate across multiple channels… form opinions long before sales… and remember the brands that stick in their mind.

Which is why the new landscape looks more like this:

𝐍𝐞𝐰 𝐁2𝐁 𝐯𝐢𝐬𝐮𝐚𝐥𝐬 = 𝐭𝐡𝐞 𝐠𝐫𝐨𝐜𝐞𝐫𝐲 𝐬𝐭𝐨𝐫𝐞 𝐬𝐡𝐞𝐥𝐟.
Crowded, noisy, cutthroat.

Every product fighting to get noticed, recognized, and remembered.

Shelf designers don’t make packaging pretty… they make it impossible to ignore in the most competitive brand environment on earth.

like..
the colour that doesn’t belong (Liquid Death’s black can)
the shape that breaks the lineup (One trick pony’s upside-down jar)
the illustrated style that shouts from the shelf (Oatly’s hand-drawn type vibes)
the pattern you can spot from ten feet away (LaCroix wild brushstrokes)

they know they need to grab attention and then hit you with a visual cues you can’t forget.

That’s the new job of your B2B visual brand too.

The purpose of your visuals used to be “look polished enough not to ruin the sale.”

Now its to stick in their head and own their attention, so you’re the first name they think of when they’re ready to buy.

𝐒𝐨 𝐛𝐞 𝐭𝐡𝐞 𝐠𝐥𝐢𝐭𝐜𝐡…. 
not the forgettable hotel art no one notices on the way to the elevator 🥱

your brain’s kinda a traitor sometimes

I was listening to an interview on the science of attention yesterday, and i absolutely loved this quote: "the brain synchronizes better with complexity than simplicity."

everyone says “keep it simple,” but in design that advice backfires fast. if your visuals are too stripped down, too minimal, too tidy… the brain gets bored and wanders off. it 

that’s why infographics and visual analogies stick so well.

and why having a distinctive visual brand is so important.l

If a rebrand or visual upgrade is on your radar for 2026, i’m hosting something that’ll help you get ahead of it instead of scrambling in january.

The game changed a lot in the last few years… B2B brands are fighting for attention in a way we’ve never really seen before, and the whole “sleek and polished = good brand” era doesn’t hold up anymore. 

Brands need to be distinctive, memorable, and visually built to lead, not just blend in.

So i put together a free workshop where i’ll walk through:

1. How to use visual psychology principles to get more attention in the feed, stay memorable at the moment of purchase, and increase buyer intent.

2. The 3 visual mistakes that will quietly sink your brand in 2026

3. Live brand reviews - where I’ll give you specific feedback and small, high-impact tweaks that position you as an industry leader.

If you’re planning to scale, launch something new, or step into new markets next year, this will help you make way smarter design decisions before you spend a dollar.

Grab your spot here: https://luma.com/0mgisof3

Rebrand 2026 kicks off in less than 10 minutes… 

we’ve got 248 people signed up 🥳 🥳🥳

i’m excited to dive in, this one’s gonna be fuun!

https://luma.com/0mgisof3

when your friend tells you to 𝘫𝘶𝘴𝘵 copy and paste your post into a carousel 😂🤣🥲

ok wait… my last workshop was over a year and a half ago and next week’s might be the last one i run for a while…

so if you’ve been wanting the real behind-the-scenes on how i design memorable, credibility-boosting visual brands…you’re going to want to be in this one.

(170+ people are already in and i’m bringing all my best stuff!)

Join here: https://luma.com/0mgisof3

People love to build brands around mission, values, and purpose…

but when it comes to visual brand, you have to clear three tests first:

1️⃣ Memorable
your visuals should imprint themselves in your audience’s mind…
this is the Von Restorff effect making sure you don’t blend in with a thousand near-identical brands.

2️⃣ Attention-holding
every touchpoint should use design psychology to grab attention and keep it long enough for the message to land.

3️⃣ Polished
a credible, high-end execution that raises the perceived value of everything you publish.

And then - once these three are in place -
build visuals that reflect your actual brand strategy and unique message, not just mission or values.

otherwise your brand isn’t keeping pace with where attention is heading in 2026.

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