Ben Fisher✨

Founder @ Rodeo and Fractional CTO to 8-figure DTC brands, sharing learnings as a Full-stack Coder, Designer and Shopify Expert

My friend Paul says I'm a "Human Zapier." That checks out. 

I'm a solid programmer and a decent designer, but they're really a means to an end: I love to build things and solve business problems. 

I'm a product person, a technologist, and an entrepreneur at heart. 

My superpower is at the intersection of tech + design + automation/optimization. And I love dtc ecomm.

I get a DISGUSTING amount of satisfaction by eliminating inefficiency. And I do it through building software tools.

I am obsessed with Systems Thinking and love to experiment with new ways to connect disparate systems.

I won't stop until we've got a deceptively simple solution that's damn fun to use.

**

For the past 10 years, I've built "commerce enablement" tools in the Shopify ecosystem that help DTC brands make more $$$.

With CartHook, we brought post-purchase upsells to the Shopify ecosystem and worked directly w/ Shopify to add it natively. 

CartHook processed > $1B GMV and added $250MM/year in revenue through its post-purchase upsell tech. It was acquired by Pantastic in 2022.

At Rodeo, we released one of the first native Shopify subscription apps (acquired by Recharge) and pivoted to a LTV Growth platform that originated as a small feature. Ultimately, wound it down as Shopify actively started building a solution themselves.

I'm on a mission to build damn good tools that help you make more money and have fun doing it.

Co-founder, Technical CEO

Ben Fisher 🏴‍☠️

Playing w/ AI + Automation | Prev @Rodeo, @CartHook (trusted by AG1, Four Sigmatic)

Deeply researched product, growth, and career advice

My biggest takeaways from Stewart Butterfield:

1. Product design is about creating understanding, not removing friction. Teams obsess over reducing friction and removing steps, but 70% to 80% of product design challenges are actually about helping people *understand* what your product does and what to do next. Users arrive barely interested and confused about what you offer. If they can’t quickly grasp what they’re looking at, they’ll leave. Making it easier to do confusing things just gets users to the exit quicker. The mantra should be “Don’t make me think,” not “reduce friction.”

2. You’re not selling features—you’re selling outcomes. Nobody wants a saddle; they want to go horseback riding. Nobody wants a hammer; they want something built. People understand cars and beer without explanation, but new software needs an explanation of both what it is and why they should want it. Slack wasn’t selling messaging features—it was selling better team coordination and reduced email chaos. If you can’t articulate the transformation your product creates in people’s lives, you’re just listing features.

3. Organizations naturally fill with fake work that looks exactly like real work, what Stewart calls “hyper-realistic work-like activities.” Meetings to preview deck slides, analysis of tiny feature differences, elaborate processes around insignificant decisions. People aren’t lazy; they’re responding to having more time than valuable work to do. Leaders must continuously ensure there’s enough valuable work and explicitly say no to projects that can’t possibly generate meaningful impact.

4. Small conveniences create emotional connections that drive word-of-mouth growth. No one switches products because of a good time-zone picker or smooth password recovery, but these details make users love or hate your product. Slack grew largely because people who used it at one company would join a new company and advocate strongly for adopting it. That advocacy came from accumulated small delights, not major features.

5. The “owner’s delusion” explains why bad experiences persist everywhere. Restaurant owners create terrible websites even though they’ve experienced the frustration of visiting other terrible restaurant websites. Business owners assume visitors care deeply about their product, when in reality people arrive distracted, in a hurry, just above the threshold of caring at all. The solution is to regularly step back, be a normal person with limited time and patience, and honestly evaluate if your product makes sense.

6. Only pivot after exhausting all reasonable ideas. The right time to pivot isn’t when things get hard—it’s when you’ve genuinely tried every non-ridiculous approach and can coldly, rationally assess that the expected value has dropped below alternatives. Pivoting is humiliating because you’ve convinced investors, employees, and users of a vision you’re now abandoning. That emotional cost means most people pivot too quickly or too late.

Raleon

Co-Founder & CEO

nCino, Inc.

nCino is the worldwide leader in cloud banking software. As Chief Innovation Officer, I have a wide range of product responsibilities, ranging from product strategy and helping drive new product launches to overseeing product teams.

Most recently as Chief Innovation Officer, I have
- Created nCino IQ (or "nIQ). nIQ is the AI/ML capabilities that give our financial institutions data-driven insights to maximize profitability and reduce risk.
- Created our product strategy for nIQ capabilities (which led to our Finsuite acquisition, now Autospreads)
- Helped launch and oversee many of our new nIQ products into market
- Built out our data science and AI platform teams
- Launched and oversee our Data Science efforts to support nIQ
- Launched and oversee our dual cloud strategy of Salesforce and AWS, allowing us to use best-of-breed technology to help meet our customers' needs
- Launched and lead product for new initiatives and platform areas
- Had key designs from my teams patented

I'm fortunate in my role to be able to work with a wonderful group of people that are passionate about transforming the way financial instructions operate by providing a single platform that allows our customers to maximize their profitability and minimize their risk.

Chief Innovation Officer, Co-Founder

SVP Product, Co-Founder

SVP Product & Engineering, Co-Founder

Live Oak  Bank

Banking Business Process Optimization & Proprietary Software Development (Which then became nCino).

Product Lead

Epicenter

- Created a SaaS product that helped small to medium sized business improve their social media marketing on Facebook (clients such as Redbox)
- Consulted with companies to go through digital transformation and create SaaS products (clients such as NYT and one of the most profitable banks in the country)

Founder

Talk, Inc.

Created the internet marketing division, inclusive of app development, SEO, and other digital marketing efforts.

Director Of Internet Marketing

National Speed Inc

At National Speed, my team and I were responsible for the design and development of 3 websites, one of which an eCommerce site with ~100,000 products. In addition to developing the site, we executed the internet marketing, SEO and PPC campaigns organized around our company and eCommerce store.

We also played a large role in the business development activity and process development for National Speed.

Vice President of Technology

Castle Branch, Inc.

Castle Branch is the leading internet based background check company in North Carolina.

I helped manage, plan, design, develop, and market &quot;new media&quot; websites. I also researched new markets to enter and was proactive in pushing new marketing initiatives.

Product Development

The Age of Conversation

Co-Author

I’m an executive with 15+ years of experience in fintech, martech, workflow automation, and analytics. I am currently CEO of Raleon, a AI Retention team that helps DTC brands and agencies give their marketing team's time back while boosting email revenue.

Prior to Raleon, I was cofounder of nCino (Nasdaq: NCNO), the worldwide leader in cloud banking, where I led product & innovation.

I love pushing the limits and helping founders. As a result, I am an angel investor, advisor, and have been in numerous publications (such as the Financial Times). I’ve also spoken to thousands at conferences across the globe (such as Finovate, FinXTech, nSIGHT, BankDirector, and many more).

I'm also known to enjoy board games and cooking meat on a smoker.

taplio

The Battle

Ben Fisher✨

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