Ben Fisher✨

Founder @ Rodeo and Fractional CTO to 8-figure DTC brands, sharing learnings as a Full-stack Coder, Designer and Shopify Expert

My friend Paul says I'm a "Human Zapier." That checks out. 

I'm a solid programmer and a decent designer, but they're really a means to an end: I love to build things and solve business problems. 

I'm a product person, a technologist, and an entrepreneur at heart. 

My superpower is at the intersection of tech + design + automation/optimization. And I love dtc ecomm.

I get a DISGUSTING amount of satisfaction by eliminating inefficiency. And I do it through building software tools.

I am obsessed with Systems Thinking and love to experiment with new ways to connect disparate systems.

I won't stop until we've got a deceptively simple solution that's damn fun to use.

**

For the past 10 years, I've built "commerce enablement" tools in the Shopify ecosystem that help DTC brands make more $$$.

With CartHook, we brought post-purchase upsells to the Shopify ecosystem and worked directly w/ Shopify to add it natively. 

CartHook processed > $1B GMV and added $250MM/year in revenue through its post-purchase upsell tech. It was acquired by Pantastic in 2022.

At Rodeo, we released one of the first native Shopify subscription apps (acquired by Recharge) and pivoted to a LTV Growth platform that originated as a small feature. Ultimately, wound it down as Shopify actively started building a solution themselves.

I'm on a mission to build damn good tools that help you make more money and have fun doing it.

Co-founder, Technical CEO

Ben Fisher 🏴‍☠️

Playing w/ AI + Automation | Prev @Rodeo, @CartHook (trusted by AG1, Four Sigmatic)

Deeply researched product, growth, and career advice

My biggest takeaways from Stewart Butterfield:

1. Product design is about creating understanding, not removing friction. Teams obsess over reducing friction and removing steps, but 70% to 80% of product design challenges are actually about helping people *understand* what your product does and what to do next. Users arrive barely interested and confused about what you offer. If they can’t quickly grasp what they’re looking at, they’ll leave. Making it easier to do confusing things just gets users to the exit quicker. The mantra should be “Don’t make me think,” not “reduce friction.”

2. You’re not selling features—you’re selling outcomes. Nobody wants a saddle; they want to go horseback riding. Nobody wants a hammer; they want something built. People understand cars and beer without explanation, but new software needs an explanation of both what it is and why they should want it. Slack wasn’t selling messaging features—it was selling better team coordination and reduced email chaos. If you can’t articulate the transformation your product creates in people’s lives, you’re just listing features.

3. Organizations naturally fill with fake work that looks exactly like real work, what Stewart calls “hyper-realistic work-like activities.” Meetings to preview deck slides, analysis of tiny feature differences, elaborate processes around insignificant decisions. People aren’t lazy; they’re responding to having more time than valuable work to do. Leaders must continuously ensure there’s enough valuable work and explicitly say no to projects that can’t possibly generate meaningful impact.

4. Small conveniences create emotional connections that drive word-of-mouth growth. No one switches products because of a good time-zone picker or smooth password recovery, but these details make users love or hate your product. Slack grew largely because people who used it at one company would join a new company and advocate strongly for adopting it. That advocacy came from accumulated small delights, not major features.

5. The “owner’s delusion” explains why bad experiences persist everywhere. Restaurant owners create terrible websites even though they’ve experienced the frustration of visiting other terrible restaurant websites. Business owners assume visitors care deeply about their product, when in reality people arrive distracted, in a hurry, just above the threshold of caring at all. The solution is to regularly step back, be a normal person with limited time and patience, and honestly evaluate if your product makes sense.

6. Only pivot after exhausting all reasonable ideas. The right time to pivot isn’t when things get hard—it’s when you’ve genuinely tried every non-ridiculous approach and can coldly, rationally assess that the expected value has dropped below alternatives. Pivoting is humiliating because you’ve convinced investors, employees, and users of a vision you’re now abandoning. That emotional cost means most people pivot too quickly or too late.

Panoramata

The best way to track your ecommerce competitors.

Finally monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Go beyond their social networks to track your competitors: newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo. 

If you subscribe to everything, you won't stay of top of anything. You won't even get your own strategic work done. Let us spy for you so you can invest directly your time finding out what you should do, rather on checking what your competitors are doing.

▶ No need to subscribe to 100s of newsletters you'll never read (what?)
▶ No need to read some of these newsletters, only to lose them later in your inbox (been there, done that)
▶ No need to go screenshot this competitor website every week (🥲)
▶ No need to remember to go to these ads libraries every 2 weeks (yeah, you've got something else to do)
▶ No need to try to find examples of Black Friday/NYE/Mothers day/Christmas newsletters the week before (yeah it hurts)

Panoramata is the ultimate intelligence ecommerce platform, for brands and agencies of all size. Improve your performances by monitoring your competitors and the best brands. 

▶ Stop wasting your time checking what others are doing ▶ invest your time to find out what you should do.

Founder

hutte

Two things we promise: 1/ A clear and results-oriented growth strategy 2/ A work you'll be able to take over

Nide.co

Nidé.co •  Cosmetic brand, only co-creating products with consumers. Each product starts from a user idea, first voted by 2000+ people, then co-developed with 5000 future consumers.

 Co-producer - Marketing & Growth 

Productions La Poursuite du Bleu

Producer

Octoly

Octoly raised 9M€ in Serie A funding in 2017 (Havas, Otium Venture, Twins Partners). 

- Acquisition - Led the influencers acquisition efforts starting Jun. 16 - up to a community of 14k signup  influencers on Instagram and YouTube in five countries, vetted according strict processes.
- Marketing - Designed and implemented the marketing & content strategy for our 5 operating countries. Responsible for inbound share within the New Business MRR.
- Retention - Designed and improved users onboarding and reactivation processes to increase activity rate and perceived value of the platform (both for influencers and brands).
- Operations - Built and supervised a growth team up to 5 people and led the launch of marketing operations in Spain (July. 17), Germany and Italy (Sept. 18).

Head of Growth

Octoly helps brands build their social selling strategy into one single platform. In 3 years, we built a marketplace connecting  more than 300 brands with 14k influencers in 5 countries (France, United States, Spain, Germany and Italy). On the brand side, we were selling Saas subscriptions to beauty, fashion and lifestyle brands. Octoly raised 1,2M€ early stage in 2015 (Otium Venture). 

- Preparation and launch of the marketplace in September 2015 and kept weekly reporting of marketplace KPIs                                                                                                                               
- Business Development: supported sales team efforts for our first go-to-market into beauty french companies
- Inbound Marketing (up to 20% of New Business MRR) and led Demand Generation organization                   
- Account Management: up to 50 beauty clients (Beauty Top Accounts & SMBs / Clarins, L'Oréal, Coty, etc.) in portfolio
- Implementation of Zoho, then Salesforce CRM for sales enablement (and workflows creation)
- Logistics handle: up to 3,000 shipments per month

Business Developer

Junior ESSEC Conseil

Junior ESSEC Conseil is the leading student consulting firm in Europe. Our year, we got a turnover of 1.6M€, with a team of 14 associates. 

- 42 studies and 280 000 euros of turnover generated personally in one year,
- Main clients:  Luxury – L’Oréal, Rémy Cointrau, Métaux Précieux France / Tech – Nokia, EDF, Orange, SFR / Others – RELAY, Paris Musées, Spie, Valeo, Amundi, Oliver Wyman.
- Development of a new CRM/ERP and of IT security operations
- Management and training of the Junior Associates Team
- Annual audit of our financial accounts

Associate

Capital Consulting

- Business Plans
- GPEC and management of job descriptions
- Organisation of the 8th International Diversity Summit
- Work on legal, economic and social situation for people with disabilities

Junior Consultant, Knowledge Department

BdBuzz

- Étude du marché de la bande dessinée en ligne,
- Élaboration d’une stratégie de développement.

Junior Consultant

Sharing ecommerce marketing best practices | I help you track your competitors without thinking about it 🧿 it's chaos, be kind 💛

hey hi 👋

I'm Mehdi. 

Glad to help - send me a note if I don't know you. 

Right now, I'm working on https://www.panoramata.co/, the ultimate ecommerce benchmarking platform. Email, Ads, Flows, Landing Pages - track the best players and your competitors and get what's working for them.

Mehdi BOUFOUS

Track your competitors without thinking about it 🧿 it's chaos, be kind 💛

AI Ads x Conversion Rates

Here's the first study on how people perceive ads that use GenAI, and if it improves click-through rates. 

I've read it for you: 

❌ Disclosing AI use decreases ad effectiveness by 31%

❌ Ads improved by AI are not performing better than human-created ads

✅ The most effective GenAI ads are the ones where the AI can create the packaging, the setup, and have no creative constraint. 

It might fail your brand, but it will perform better.

(I'll post the link of the study in the first comment)

taplio

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taplio

The Battle

Ben Fisher✨

Mehdi BOUFOUS

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ben Fisher✨'s LinkedIn Performance

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