Ben Fisher✨

Founder @ Rodeo and Fractional CTO to 8-figure DTC brands, sharing learnings as a Full-stack Coder, Designer and Shopify Expert

My friend Paul says I'm a "Human Zapier." That checks out. 

I'm a solid programmer and a decent designer, but they're really a means to an end: I love to build things and solve business problems. 

I'm a product person, a technologist, and an entrepreneur at heart. 

My superpower is at the intersection of tech + design + automation/optimization. And I love dtc ecomm.

I get a DISGUSTING amount of satisfaction by eliminating inefficiency. And I do it through building software tools.

I am obsessed with Systems Thinking and love to experiment with new ways to connect disparate systems.

I won't stop until we've got a deceptively simple solution that's damn fun to use.

**

For the past 10 years, I've built "commerce enablement" tools in the Shopify ecosystem that help DTC brands make more $$$.

With CartHook, we brought post-purchase upsells to the Shopify ecosystem and worked directly w/ Shopify to add it natively. 

CartHook processed > $1B GMV and added $250MM/year in revenue through its post-purchase upsell tech. It was acquired by Pantastic in 2022.

At Rodeo, we released one of the first native Shopify subscription apps (acquired by Recharge) and pivoted to a LTV Growth platform that originated as a small feature. Ultimately, wound it down as Shopify actively started building a solution themselves.

I'm on a mission to build damn good tools that help you make more money and have fun doing it.

Co-founder, Technical CEO

Ben Fisher 🏴‍☠️

Playing w/ AI + Automation | Prev @Rodeo, @CartHook (trusted by AG1, Four Sigmatic)

Deeply researched product, growth, and career advice

My biggest takeaways from Stewart Butterfield:

1. Product design is about creating understanding, not removing friction. Teams obsess over reducing friction and removing steps, but 70% to 80% of product design challenges are actually about helping people *understand* what your product does and what to do next. Users arrive barely interested and confused about what you offer. If they can’t quickly grasp what they’re looking at, they’ll leave. Making it easier to do confusing things just gets users to the exit quicker. The mantra should be “Don’t make me think,” not “reduce friction.”

2. You’re not selling features—you’re selling outcomes. Nobody wants a saddle; they want to go horseback riding. Nobody wants a hammer; they want something built. People understand cars and beer without explanation, but new software needs an explanation of both what it is and why they should want it. Slack wasn’t selling messaging features—it was selling better team coordination and reduced email chaos. If you can’t articulate the transformation your product creates in people’s lives, you’re just listing features.

3. Organizations naturally fill with fake work that looks exactly like real work, what Stewart calls “hyper-realistic work-like activities.” Meetings to preview deck slides, analysis of tiny feature differences, elaborate processes around insignificant decisions. People aren’t lazy; they’re responding to having more time than valuable work to do. Leaders must continuously ensure there’s enough valuable work and explicitly say no to projects that can’t possibly generate meaningful impact.

4. Small conveniences create emotional connections that drive word-of-mouth growth. No one switches products because of a good time-zone picker or smooth password recovery, but these details make users love or hate your product. Slack grew largely because people who used it at one company would join a new company and advocate strongly for adopting it. That advocacy came from accumulated small delights, not major features.

5. The “owner’s delusion” explains why bad experiences persist everywhere. Restaurant owners create terrible websites even though they’ve experienced the frustration of visiting other terrible restaurant websites. Business owners assume visitors care deeply about their product, when in reality people arrive distracted, in a hurry, just above the threshold of caring at all. The solution is to regularly step back, be a normal person with limited time and patience, and honestly evaluate if your product makes sense.

6. Only pivot after exhausting all reasonable ideas. The right time to pivot isn’t when things get hard—it’s when you’ve genuinely tried every non-ridiculous approach and can coldly, rationally assess that the expected value has dropped below alternatives. Pivoting is humiliating because you’ve convinced investors, employees, and users of a vision you’re now abandoning. That emotional cost means most people pivot too quickly or too late.

Tella

Growth Marketer

Double

Partner

We help venture-funded companies reach their full potential with strategy and marketing - from B2B robotics to high-end consumer tech. Proud to work with clients like Payhawk ($1B valuation), Lely ($900M revenue), and Concierge Auctions (acquired by Sotheby's).

Senior Growth Marketer

Concierge Auctions

In charge of re-work of onboarding/registration flow for online buyer journey, including wire framing, analytics, design, and comms with dev team. Other activities incl. email marketing, ad creative.

Circl

Growth consultant on launch strategy and distribution.

Advisor

InsideTracker

Contributed to +25% in revenue generated in 2-week ‘Black Friday’ Search Ad campaign (vs. same period in 2022), through strategic keyword planning and crafting ad creatives (copy and design).

Conducted several filmed interviews with creators (incl. Justin Moore and Parker Worth).

Content Creator

Payhawk

Alpian Bank

Increased private banking app download rate by +50% in 6 weeks of launch (~2,000 downloads) by running a performance campaign across 4 ad platforms. Responsible for the visual design of ads, landing pages, and ad copywriting.

Glowforge

TikTok for Business

Responsible for various campaign creatives (landing pages, assets) included in campaigns to advertisers.

Creative Consultant

Psychology-infused marketer 🍵 | Helped 30+ startups & scale-ups grow faster | Growth stuff @Double

Growth at Tella 🎥  the screen recorder that edits for you. To work together, drop me a message.

Louise de Sadeleer

I forgot to tell you I turned 29 on Saturday. 

Here's my year in stats: 

- Learned a 5th language
- Surfed average of 3x/week
- Spent 8 months working at Tella
- Listened to 260 minutes of 50 Cent
- Spent 6hrs cooking my birthday buffet

Curious what this year will bring 😏

Growth @ Tella ⎸ I write about growth, product, and video 🎥

FINALLY 

I'm sharing the setup I use to film my Tella videos. 

Things I optimised for: 

✅ Decent price range
✅ Repurpose items I owned
✅ Look extra cute 'n sexy

If you'd like the full list (incl. links), ask me below so I can send it to you.

After years of posting on here, I concluded anyone with at least one of these can grow an audience in no-time: 

- Time (in-depth research like Josh or Guillaume, reading + synthesising) 
- Personal experience (think Elena or Sandra, impossible to copy experience)
- Connections (see interviews by Lenny and Emily on Substack) 
- Humour/personality (Renée from tl;dv and Cory)

Ranked easiest to hardest to acquire. Did I rank them correctly?

Do we think my french Dad knows it's LinkedIn and not "𝘓𝘪𝘯-𝘲𝘶𝘦-𝘥𝘪𝘯𝘯𝘦"?

me, whenever I use CapCut instead of Tella:

Ho, ho, squircles just launched in Tella 🎄

Which one's your favourite camera style? Tell me below!

The good stuff happens on your phone anyways. 

Here's how to record your mobile screen in Tella directly. 

- no reduced browser
- no mobile screen recording

Would you use this? 🤳

the real issue using Tella to reply to customers is when you just woke up and realise you look like this:

No alternative text description for this image

PSA: you don’t need cinematic product launch videos

If your product solves a pain, this super simple product launch video will do the trick 🫡

This formula is how Shortcut (by Nico Christie) got 4.1 million views on their product preview video.

POV: your co-worker hits you with the “well, actually, I think I can pull it off…” in front of your boss after you both agreed that deadline was impossible

Expect '50 vs. Diddy' level pettiness 🤝

I can't keep this to myself any longer.

Our Tella 30-day 'Video for Founders' challenge officially kicks off on January 1st, 2026. 

One month of posting to build a habit and finally grow your (personal) brand. Live sessions, lessons, and accountability groups. 

And we've confirmed some of the hottest creators in B2B as speakers 🥵

➡ Tycho Luijten & Steven van Marle from Dapper 
➡ Justin Brown from Primal Video (1.86M on YouTube)
➡ Renée Shaw (tl;dv), Carmen Vicente & Miranda Shanahan

Sign up opens on Monday 15th of December. 

Comment who you're most excited to learn from and I'll personally DM you when sign ups open (first come, first serve) 🤝

Trying to get Grant to let me order some Christmas gear for upcoming vids. Think he'll notice if I slipped these in there?

taplio

The Battle

Ben Fisher✨

Louise de Sadeleer

Followers

Posts

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Likes

Performance ScoreBen Fisher✨'s LinkedIn Performance

Performance ScoreLouise de Sadeleer's LinkedIn Performance

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taplio

The Battle

Ben Fisher✨

Louise de Sadeleer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ben Fisher✨'s LinkedIn Performance

Performance ScoreLouise de Sadeleer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBen Fisher✨'s LinkedIn Performance