Ben Fisher✨

Founder @ Rodeo and Fractional CTO to 8-figure DTC brands, sharing learnings as a Full-stack Coder, Designer and Shopify Expert

My friend Paul says I'm a "Human Zapier." That checks out. 

I'm a solid programmer and a decent designer, but they're really a means to an end: I love to build things and solve business problems. 

I'm a product person, a technologist, and an entrepreneur at heart. 

My superpower is at the intersection of tech + design + automation/optimization. And I love dtc ecomm.

I get a DISGUSTING amount of satisfaction by eliminating inefficiency. And I do it through building software tools.

I am obsessed with Systems Thinking and love to experiment with new ways to connect disparate systems.

I won't stop until we've got a deceptively simple solution that's damn fun to use.

**

For the past 10 years, I've built "commerce enablement" tools in the Shopify ecosystem that help DTC brands make more $$$.

With CartHook, we brought post-purchase upsells to the Shopify ecosystem and worked directly w/ Shopify to add it natively. 

CartHook processed > $1B GMV and added $250MM/year in revenue through its post-purchase upsell tech. It was acquired by Pantastic in 2022.

At Rodeo, we released one of the first native Shopify subscription apps (acquired by Recharge) and pivoted to a LTV Growth platform that originated as a small feature. Ultimately, wound it down as Shopify actively started building a solution themselves.

I'm on a mission to build damn good tools that help you make more money and have fun doing it.

Co-founder, Technical CEO

CEOs trying to get their teams using AI — this might be the problem.

Most AI conversations go sideways in the first message.

Not always because people are "bad at prompting" – but because they're thinking out loud. Half-formed ideas, missing context, vague asks. The AI takes that initial direction and runs with it. Now you're course-correcting for the next 10 messages.

For people who steer AI all day, that's fine. You recover and keep going.

But when someone on your team tries AI once, gets garbage, and decides "it doesn't work for me" — that's expensive. And often, it's just a bad first message.

I built Promptó to fix the 𝗳𝗶𝗿𝘀𝘁-𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺.

It's a desktop app – one shortcut from anywhere. Copy your rough thought, press the key, and it turns your half-baked idea into a clear starting point. Then you paste it into ChatGPT, Claude, whatever you use.

What it actually does:

- Asks clarifying questions when you're too vague
- Adds the structure AI needs to run useful
- Saves your context window for actual work, not course-correction

The reason it's a desktop app (not a browser tab): 𝗳𝗿𝗶𝗰𝘁𝗶𝗼𝗻 𝗸𝗶𝗹𝗹𝘀 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻. A shortcut becomes muscle memory. People use it for everything, not just "important" prompts.

The compound effect of starting clean – hundreds of times a week – is real.

One early user told me it writes better prompts for his vertical than his best employees.

If your team has quietly decided AI "isn't for them," it might just be a first-message problem.

𝗜𝘁'𝘀 𝗳𝗿𝗲𝗲 𝗳𝗼𝗿 𝗻𝗼𝘄. Link in the first comment.

Struggling with AI adoption on your team? What's worked (or hasn't)?

--

Link: https://tryprompto.com

Its companion desktop app: https://lnkd.in/ePSw5UHS

Ben Fisher 🏴‍☠️

Playing w/ AI + Automation | Prev @Rodeo, @CartHook (trusted by AG1, Four Sigmatic)

graphical user interface, text, application

Founders / PMs: stop me when this sounds familiar.

You have a great product call. Ideas, constraints, edge cases all get talked through. Everyone hangs up and... nothing really happens.

A week later you're trying to recreate what you already figured out on that call.

Last week I had a 45-minute product brainstorm with my friend Jared Cocken. By the time I closed Claude, I had:

- A first-draft spec the team could actually build from
- User stories mapped to the core problem
- A short list of questions we hadn't answered yet

Total time after the call: ~15 minutes.

In my setup, AI does the boring part:

- Pulling the relevant parts of the conversation out of the call notes
- Turning messy ideas into something an engineer can react to
- Pointing out gaps and edge cases I didn't cover

I still keep the actual thinking:

- Is this even a problem worth solving right now?
- Which requirements are real vs "nice to have"?
- What actually makes it into the doc we share?

Most teams just let transcripts pile up in whatever tool they're using and tell themselves they'll "get to it later."

In practice, later rarely happens.

This little workflow has made it way more likely that good calls turn into actual work instead of just... more recordings.

If you want to see exactly how I run this, I recorded a short "Dear Ben" episode walking through the flow step by step, plus a small Claude skill + GitHub repo you can hand to your team.

(Link in first comment)

--

Show notes & grab the Claude skill: https://lnkd.in/emJ8AbjQ

𝗦𝘁𝗼𝗽 𝘀𝗲𝗻𝗱𝗶𝗻𝗴 (𝗷𝘂𝘀𝘁) 𝘀𝗰𝗵𝗲𝗱𝘂𝗹𝗶𝗻𝗴 𝗹𝗶𝗻𝗸𝘀.

They feel efficient. They're actually kind of rude.

"Here's my calendar. You do the work."

Open link → load page → scroll days → do timezone math → fill the form. All the friction is on the other person.

The most respectful thing you can do instead:

- Propose specific times
- In 𝘁𝗵𝗲𝗶𝗿 timezone
- With a backup link if nothing works

Something like:

> Would any of these times work for a 25 min meeting (ET)?
> • Wed, Jan 7: 10:30am, 10:30am, 1:00pm
> • Thu, Jan 8: 1:00pm, 3:00pm, 3:30pm
> • Fri, Jan 9: 7:00am, 9:00am, 10:30am

> If none of these work, here's my full calendar: [link]

Doing this manually every time sucks:
check calendar → convert timezones → format nicely.

Even premium tools miss this. 

Superhuman has a built-in scheduler, but you still have to *manually* select your available slots. Every. Single. Time. 

I thought AI agents might solve this, but they got timezone conversions wrong or inconsistently replied.

So I did what I usually do with this kind of annoyance:
I built a small tool for myself.

- Raycast extension that pulls from SavvyCal or Cal dot com
- You pick the recipient's timezone
- It batches times around your existing meetings—not random scattered slots & respects your scheduling preferences (buffer times, working hours, etc.)
- Each time is a clickable link to book  

Both are open source.

Same pattern as Promptó for me: build something I genuinely rely on in my own workflow, then see if it quietly becomes indispensable for other people too.

This one just attacks a very specific kind of friction: making other people do the work to meet with you.

👉 (See link in first comment)

Curious: how are you making scheduling less painful for the people you work with?

--

- "Propose Times" — Raycast extension (https://lnkd.in/eVSrzFrp)

- "SavvyCal Booker" — one-click booking form (for Cal.com or SavvyCal) https://lnkd.in/e5P-AVqb

Everyone's hyped about how fast AI can ship features.

Almost no one is talking about the fights it's causing inside engineering teams.

I had two conversations last week with CEOs trying to get their teams to adopt AI. Same pattern both times.

The CEO discovered vibe coding. Built a feature themselves — maybe a proof of concept, maybe a working prototype. Felt the speed. Got excited.

Came back to the team with, "We should all be doing this."

And hit a wall.

Here's what I've realized: the engineers pushing back aren't all pushing back for the same reasons.

I'm seeing two camps:

𝗠𝗮𝗸𝗲𝗿𝘀 — product-oriented. They care about what gets shipped. AI is leverage. Less boilerplate, more interesting problems. They're often already experimenting. (That's me.)

𝗔𝗿𝘁𝗶𝘀𝗮𝗻𝘀 — craft-oriented. They love writing code. The problem-solving, the shaping, the control. They'll happily spend an afternoon refactoring a module no one else will ever see, because the code "wasn't right." AI doesn't just change how they work — it threatens something they've built their whole career around.

The artisan isn't wrong. They're assessing AI through a different lens. And as a leader, you need to recognize: adopting AI might mean giving up parts of the job they genuinely love.

What I've seen work:

𝗙𝗼𝗿 𝗮𝗿𝘁𝗶𝘀𝗮𝗻𝘀 — don't lead with "look how fast it codes." They've seen the output. They're not impressed. Start with workflows that protect the craft: scaffolding, guardrails, and reviews that produce code they'd actually be proud to ship.

𝗙𝗼𝗿 𝗺𝗮𝗸𝗲𝗿𝘀 — they might need the opposite. Coaching on product thinking, not just AI enthusiasm. Sometimes they're over-indexed on the tooling.

The starting point is the same: stop selling AI as a productivity tool. Start by understanding what each person stands to lose — and what they might actually gain.

Which camp are you in? And if you're leading both, what's actually working (or not) on your team?

𝗦𝘁𝗼𝗽 𝘀𝗲𝗻𝗱𝗶𝗻𝗴 𝘀𝗰𝗵𝗲𝗱𝘂𝗹𝗶𝗻𝗴 𝗹𝗶𝗻𝗸𝘀.

They feel efficient. They're actually kind of rude.

"Here's my calendar. You do the work."

Open link → load page → scroll days → do timezone math → fill the form. All the friction is on the other person.

The most respectful thing you can do instead:

- Propose specific times
- In 𝘁𝗵𝗲𝗶𝗿 timezone
- With a backup link if nothing works

Something like:

> Here are a few options that should work on your end:
> • Tues, Jan 14 – 10:00–10:30am your time
> • Wed, Jan 15 – 1:30–2:00pm your time
> • Thurs, Jan 16 – 4:00–4:30pm your time
> If none of these work, here's my full calendar: [link]

Doing this manually every time sucks:
check calendar → convert timezones → format nicely.

𝗘𝘃𝗲𝗻 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝘁𝗼𝗼𝗹𝘀 𝗺𝗶𝘀𝘀 𝘁𝗵𝗶𝘀. Superhuman Mail has a built-in scheduler, but you still have to manually pick your available slots every single time. No memory, no defaults. It's just a slightly faster version of the same repetitive work.

I thought AI agents might solve this. Tested three: Howie, Fyxer, and a custom Lindy agent. None of them nailed it. They either got timezone conversions wrong, inconsistently replied, or made the back-and-forth longer instead of shorter.

𝗔𝗻𝗱 𝗲𝘃𝗲𝗻 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲𝘆 𝘄𝗼𝗿𝗸, 𝘁𝗵𝗲𝘆 𝗼𝗻𝗹𝘆 𝗺𝗮𝗸𝗲 𝗶𝘁 𝗲𝗮𝘀𝗶𝗲𝗿 𝗳𝗼𝗿 *𝗺𝗲*. The other person still gets a link. Still has to check their calendar, do timezone math, fill out a form. The friction just moved—it didn't disappear.

So I did what I usually do with this kind of annoyance:
I built a small tool for myself, then opened it up.

So I did what I usually do with this kind of annoyance:
I built a small tool for myself, then opened it up.

- Raycast extension that pulls from SavvyCal or Cal dot com
- You pick the recipient's timezone
- It spits out a preformatted message with a few options
- Each time is a clickable link—there's an optional Vercel app that pre-fills the time slot (neither SavvyCal nor Cal dot com support that natively)

Both are open source:

- Propose Times (Raycast extension)
- SavvyCal-Booker (optional one-click booking form)

Same pattern as Promptó for me: build something I genuinely rely on in my own workflow, then see if it quietly becomes indispensable for other people too.

This one just attacks a very specific kind of friction: making other people do the work to meet with you.

👉 (See link in first comment)

Curious: how are you making scheduling less painful for the people you work with?

Chloë Thomas

➡️ What I do: I'm building a multi-audience media company that helps eCommerce brands and retailers plot their path to success, and helps SaaS and Agencies reach their target customers.

We currently produce:

- eCommerce Tech
Home to a thriving blog, eCommerce tech directory, and events directory, and home to a webinar event series as well.

- eCommerce MasterPlan Podcast
One of the OG email podcasts - in its 10th year.

- Keep Optimising Podcast
An eCommerce marketing show with a spin.

We also have TWO very distinct newsletters with their own audiences and content focus.


➡️ What I'm known for: opinions on eCommerce marketing, strategy, and sustainability. 
I've been working in the eCommerce space for over 20 years, mainly focused on marketing and growth, but with a healthy(?) interest in tech stack optimisation too.

I've been a top LinkedIn Retail Voice since 2023. Named number 34 in the top marketing influencers in the UK in 2025, and have written 5 bestselling books about eCommerce and eCommerce marketing.


➡️ What I'm passionate about: avoiding waste - in all senses from opportunity cost and missed opportunites to environmental sustainability. 

Via our content we try to accelerate the shift to sustainable thinking in the eCommerce and retail industries.

➡️ My Lived Experience: A couple of years ago I was diagnosed autistic, so I often talk about that - but then 20 years ago I realised I was an introvert and started talking about that, so it's not really a new topic!

And currently I'm going through a sod of a peri-menopause. 4 years in, and there's so much I wish I'd known a few years ago - so I also talk about this a bit.

--

At the moment I'm focused on:

1. Sales automation
2. Newsletter growth and monetisation
3. Podcast audience growth (without going full video...)

Feel free to contact me about the following, and I'll do my best to help:

- Advertising to our transatlantic audience of eCommerce brands
- Being a guest on your podcast / virtual summit.
- Being a speaker at your sales event, or chairing a panel at your sales event.
- Providing expert quotes
- Being a guest on one of the Emetko channels

Editor in Chief

A new exciting challenge - continuing the growth of the brilliant eCommerce Tech website.

Current focus = building great relationships with our key listings, and helping even more eCommerce founders, marketers, and CTOs find the right tech to solve their problems and explore their opportunities.

Would you launch a new warehouse and migrate to 2 new Shopify sites during peak?

This brand did, and did it hugely successfully…

One of the biggest challenges I see across eCommerce is brands outgrowing their tech stack.

Without realising it, they’re living in the land of “but we can’t do that”, “I know a workaround for that”, and “oh, just copy and paste”.

That’s why I’m looking forward to hosting the next Commerce Conversations webinar with Leader Online, alongside Brightpearl by Sage and Inventory Planner by Sage.

We’ll be unpacking how Leader Online has built and evolved their eCommerce tech stack and warehouse operations, the lessons they’ve learned from scaling, and what other brands can take from their experience.

Expect lots of great advice on how to follow in their footsteps from Gary Murray who led the project, and his key suppliers Anthony H., Beth Tyrrel, and Tim Mawson.

📅 Live session + recording
 👉 Register free: https://lnkd.in/eUHeUB2t

I’m really looking forward to learning from them all, so come and join us next week.

Brand partnership • Follow for eCommerce, Marketing, and Sustainability stuff + LinkedIn Top Retail Voice 2023-now. Plus insights on growing a media company.

banner for the commerce conversations webinar

5 days of no electric or usable internet connection: what it taught me about eCommerce, business and life...

🌬️ An electric car makes a BRILLIANT tech recharging station, but you do have to turn it on again every 30min (hello step count!)

🌬️ Mobile apps are FAR too dependent on a fast internet connection... I'm looking at you BBC weather, Amazon, Wob, and H&B. (why can't BBC weather hold onto the last data it gave me rather than going blank???)

🌬️ You need backup plans for your backup plans - backup mobile internet connections are of no use when the mobile towers are damaged too...

🌬️ It's very easy to find a temporary desk somewhere, it's very hard to find a temporary office somewhere... (you can't record podcasts or webinars with other people around!)

🌬️ If you have cats, make sure they have some white fur so you don't trip over them in the dark 😼

🌬️ Have ALL the account details of your telephone line suppliers on a piece of paper somewhere.

🌬️ Do NOT try to achieve "business as usual", you'll go mad. Instead, switch your mindset to make the best of the situation.

🌬️ A great team ReALLY helps.

🌬️ Solid systems REALLY help.

🌬️ Cut down the dead trees next to the overhead cables BEFORE the storm arrives.

🌬️ Timing your storm recovery with when half the industry is distracted by NRF is very helpful!

If you've been caught up in any of the weather/utilities weirdness this week - what are your tips?

🖼️ Picture is me after a few very ill-advised minutes outside during the storm. Idiot.

Follow for eCommerce, Marketing, and Sustainability stuff + LinkedIn Top Retail Voice 2023-now. Plus insights on growing a media company.

Me after an ill-advised few minutes outside in Storm Goretti

What's it going to take to be successful in eCommerce in 2026?

In some ways I think this is one the hardest years to answer that question, because there's no silver bullet...

Remember the glorious years of "Do Facebook", (and if you're old like me) "Adwords for the win"?

It's not that simple anymore.

Competition is high.
Let's not get into the economy.
And all our 'routes to customer' have become more complex.

Well, next week we're going to do our best to give you the answers and some clarity on what the winners are going to do in 2026.

I'll be hosting a panel of awesomeness including:

Ashu Dubey expert in all things AI and personalisation
Sian Conway-Wood who's all about profits, and behavioural science
AND Ian Sells who has a stellar back catalogue of helping brands drive BIG growth

I'm really looking forward to picking their brains, and you can too if you join us live.

Just register for free here https://lnkd.in/eJdBbGiU

And, yes, replay available within a couple of hours to everyone who signs up.

So... what's your answer for success in 2026? And is there anything you'd LOVE us to chat about? Let me know.

advertising banner for our upcoming "how to be successful in 2026" webinar.

🥳🥳🥳 We also had a great year on the Keep Optimising Podcast! 🎂

SOOO cool to see our top episode on Spotify is one that me and the guest worked hard to find the right content and the right way to position it...

Great work Becky Hopkin and Jonny Hyams

If you want to be a star guest this year - apply here: https://lnkd.in/eQAHrfuF
And if you want to sponsor this awesome show - DM me!

Huge thanks to the team, guests, sponsors and listeners.

View company: Keep Optimising Marketing Podcast

Phew! What a year it was! 

With some massive changes - at the start of the year, we were still getting used to our 5-episode series format. Then, at the end of the year, we started to take a week off between each series.

Clearly, the audience is enjoying the changes as we've had another great year of growth on Spotify.

Here's our take on the standout insights...

🎧 Dedicated Audience

For over 250 people, we're in their top 10 most listened to podcasts 😱
And they've listened for over 1,000 hours.

🎧 Growing audience

Our audience grew by a whopping 471%, with a followers increase of 16%.

🎧 Clickbait works...

Our most listened to episode was our "5 do and 5 don'ts on Google Ads" chat with Becky Hopkin and Jonny Hyams - thank you for giving the listeners what they wanted!

🎧 Eclectic interests...

On our other show the top 5 audiobooks listened to by listeners was all business. FAR more eclectic for the Keep Optimising listeners...
1. The Trading Game
2. Stoicism
3. Diary of a CEO
4. Throne of Glass (well, we love a bit of fantasy too!!)
5. Building a Story Brand 2.0

Time to add some fantasy fiction to the show?? 🤣


Huge thanks to all our guests, sponsors, and listeners for helping us grow in 2025!

Want to get involved in 2026?
> Apply to be a guest https://lnkd.in/e8hiwQ_y (currently looking for SEO, GEO, and Growth experts)
> Want to be a sponsor? Contact Chloë Thomas

Keep Optimising Marketing Podcast Spotify Wrapped 2025

OK, AI search results, and GEO - what are you doing about it?

I've been really keen to get a brand-side rather than supplier-side perspective on it for the eCommerce MasterPlan Podcast listeners.

So when I met Miracle Inameti-Archibong  CMgr FCMI at eCommerce Expo, right after her super-practical keynote, I knew I'd found the right guest!

We held off on recording until December so we could put it out in January (you know, once peak is over!), and today... it's live 🎧.

🍏 On Apple
🦒 On Spotify
🕸️ OR just head to our website
Just search 🔎 "eCommerce MasterPlan" and hit play

Miracle has a pragmatic & insightful approach to how a brand should be dealing with the "threat/opportunity" that is the shift of consumer searches from search to AI, AND the shift of search answers from our websites to AI.

We get into:
🤖 How different is a GEO strategy from an SEO strategy?
🔍 What should we focus on? keywords? trust? brand? links?
🤖 How do we change our content strategy
🔍 What foundation work should we do? (yeah, product data!)
🤖 Metrics... and reporting
🔍 Ongoing planning and optimisation

It's a super reassuring episode, although it will fill up your to do list!

You have been warned - let me know what you think of the episode, or share you advice in the comments.

Thanks Miracle for being an awesome guest.

Can you help?

I need podcast guests for our upcoming SEO mini-series on Keep Optimising Marketing Podcast...

🤖 And YES this does include GEO and AI Search.

Do you know the great strategies that eCommerce brands need to know about to improve their organic sales?

- Product data
- Schema
- Legacy content
- Keywords
- Tracking and metics
- What NOT to care about anymore
- and more, more, more!

We're anticipating this will be a hot 🔥 hot topic - so I highly recommend getting your application in asap.

🎤 Want to be a guest? 🎤
First step is to fill in our application form https://lnkd.in/eQAHrfuF
- head to the Keep Optimising website 
- click on "Apply to be a guest" in the footer

⁉️Got an idea?⁉️
If you know someone we should be getting on the show, or there's a topic you'd LOVE us to cover... please comment below.

🚀AND sponsorship for the mini-series is currently still available... DM me if interested.

Thanks in advance for helping me make a crazy-helpful series. 🙏

#SEO #eCommerceMarketing #GenerativeAI

post it note on an untidy desk that says "must do, find SEO guests, AI? keywords? tech stack? blogs? pdps? techincal? speed?

3 Ways I Want AI to Improve eCommerce in 2026...

🤖 Kill data silos & democratise the data

The whole "garbage in, garbage out" situation (in both agentic, and generative AI) is pushing us all to get our data in order.

From content, or product data, to finance, to logistics, to marketing results - it all needs to be accurate, and accessible, AND secure.

Thereotically this should enable huge amounts of automation, as well as the opportunity for some very clever strategic developments.

BUT if the data isn't good AND un-siloed it's never going to work.

So I'm hoping an AI outcome this year is that businesses really get on top of their data and how they leverage it in lots of ways.

🤖 Agentic Support Agents that really deliver - for the user

Yes, I'm talking about Agents BEHIND THE SCENES.

The ones that help a brand team leverage everything they can from their software.

And even analyse the results and make proactive (easy to implement) solutions.

From what I'm hearing from SaaS teams this has been one of the biggest AI opportunities for them in the last year- so let's see more of it, and further development of it.

🤖 Strategic Adoption of AI in Brands

It's scary how many brands don't have AI policies in place - huge dangers from the wrong software being used, and data getting mishandled.

It's also scary how many brands haven't yet progressed past the generative copywriting stage of AI adoption.

I think it's most similar to when the internet became a tool. It's a change that affects everyone and everything in a business. Whilst you don't want to be a dictator about it, you do want to provide a clear playpen for your team. In internet terms- the dark web is out of bounds, and you only use the official email accounts for work.


What have I missed? What would be on your list?

post it note with "What do we want from AI this year?" written on it.

What do you need to be listening to at the start of the new year? 

The latest Customer Acquisition ideas, of course!

Lucky for you, that's exactly what the 5 most recent episodes on the Keep Optimising Marketing Podcast are all about - going deep into what the cool eCommerce kids will be doing for improved customer acquisition this year.

We've got 5 brilliant guests sharing what you need to know on 5 MASSIVE topics:

Episode 284 🆕 Performance PR (via affiliates)

This is such a cool new acquisition channel - bringing together 2 tried and trusted routes to market, and we have the brilliant Rick Magennis back on the show to explain all.

Episode 285 🆕 Instagram DM Automation

Will 2026 be the year of conversational commerce? Maybe, and if it is you need to start getting the hang of all this. Mel Eilers is taking us into the details of turning instagram DM's into a sales channel.

Episode 286 🆕 Meta Ads

Well, we couldn't do this series without a Meta Ads episode! Elyse Collat is sharing exactly what you need to know to make your Facebook Ads more successful next year.

Episode 287 🆕 Brand as the key to full funnel strategies

Of course, as competition goes ever upwards embracing both the full funnel approach AND consistent, real brand (we're not just talking logo and hexcodes!!) is at the heart of it all - and Jaye Cowle 😊 is on the show to explain how to do it all.

Episode 288 🆕 4 Steps to GEO Traffic Success

Another topic we couldn't avoid - GEO - getting seen on AI and getting traffic and sales. Super pleased to have booked Lisa Wendland, MBA to explain all this.

Critical listening for marketers and founders alike...

You can hear them all right now.

Yesterday I had a pair of fascinating LinkedIn DMs:

1x wanted to connect with me because they were looking for "introverted leaders"
1x wanted to connect with me because "eCommerce MasterPlan is a software that helps brands with their customer support issues"

We don't market me as an introverted leader.
We don't market eCommerce MasterPlan as a CS SaaS.
And I'm 99% sure we've never used those phrases about our brands anywhere...

The first one is true - I'm autistic, that's about as introvert as you can get.
The second one is wildly untrue.

I see this is an example of GEO or AI Search in the wild.

Clearly the AI has a much better understand of what "Chloe Thomas" is than it does of "eCommerce MasterPlan". 

I have some work to do. 🤣 

But the goal isn't to stop bad cold outreach, I don't mind if I still get cold DM thinking I run a SaaS business.

The goal is to help the AI understand us in a way I want it to understand us - so we get found for what we want to get found for.

Already on the to do list for eCommerce MasterPlan - but going up the priority list fast...

Any tips?

taplio

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Chloë Thomas

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taplio

The Battle

Ben Fisher✨

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ben Fisher✨'s LinkedIn Performance

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