Serious about sales acceleration? Welcome 👋 Sales Coach for B2B firms ($1M-$5M revenue) | I optimize sales processes in finance, consulting & technology. 👉 Try Risk Free: strategysprints.com

Serious about sales acceleration? 

If you're running a $1M-$5M B2B firm in finance, consulting, or tech, you know the frustration: 
❌ Promoting a webinar for weeks only to present to an empty room 
❌ Watching attendees drop off as soon as you make your pitch 
❌ Checking your CRM to see no booked sales calls & ZERO pipeline

We fix this. Fast. Our clients typically see 25-40% win rate increases within 90 days through optimized positioning, messaging, and sales systems. The results? 

✅ Our clients book 4x more sales calls than their industry average. 
✅ Their email list grows week over week, generating +$200K deals for them. 
✅ Marketing turns from dreaded to FUN for both founders and their team. 

👉 Ready to turn your sales team into a revenue machine? strategysprints.com

Simone Severino CSC

Ghostwriter & Messaging Strategist helping leaders achieve 70% opt-ins with a Microstory Journey using the 3-Minute Story Blueprint to build trust and convert hesitant prospects into eager customers.

Most businesses struggle to convert leads because they rely on forgettable downloads and meaningless discounts that fail to create an emotional connection. 

Prospects don't just need information, they need to feel valued, to trust you, and to experience genuine engagement. 

That's why I created the concept of the Microstory Journey, a 5-day emotional experience that uses the 3-Minute Story Blueprint to touch hearts, build authentic connections, and establish unshakable trust, turning hesitant prospects into eager customers ready to take action.

AWAI Verified Copywriter
Case Studies Certification
Sales Enablement Certification

WRITING SERVICES I PROVIDE:

📨 5-Day Education Email Courses
💲 Ghostwriting on Social Media Platforms
📰  Newsletters
🌐   Web Content
✍️   Blog Posting
📧   Email Marketing
🛒   Sales Pages
📱   Facebook/Google Ads 

WHOM I WORK WITH: I help executives, CEOs, founders, & coaches.

3 Simple Steps to Powerful Messaging
1. Define your goals and messaging. 
2. Develop a customized storytelling strategy. 
3. Execute and refine messaging for maximum impact.

HERE'S WHAT TO DO NEXT:
Email me at mike@mikehays.net OR
Book a call with me at https://calendly.com/ask-mikehays

Mike Hays

Stop Saying 'Should.' 

It's Killing Your Progress.

"I should prospect more." 
"I should post on LinkedIn." 
"I should work out."

Yet nothing changes. The list grows longer while your results stay flat.

Here's what actually happens when you 
replace "should" with different language:

Scenario 1: Your prospecting goal.

↳Old language:
"I should reach out to five prospects today."
Then guilt when you don't. Repeat tomorrow.

↳New language:
"I'm reaching out to five prospects today."
Or admit: "I'm choosing not to prioritize this right now."

↳Result: You either act or you own the choice. No guilt loop.

Scenario 2: Your content creation.

↳Old language:
"I should post three times this week."
Followed by excuses about time, perfectionism, fear.

↳New language:
"I must post three times this week to build my authority."
Or: 
"I'm not ready to commit to this yet."

↳Result: Clarity replaces confusion. Action replaces avoidance.

Scenario 3: Your personal commitments.

↳Old language:
"I should work out tomorrow morning."
Then snooze the alarm. Feel terrible. Repeat.

↳New language:
"I will work out tomorrow at 6 AM."
Or: "I'm prioritizing sleep over exercise right now."

↳Result: You honor your decision either way.

"Should" is the language of obligation without commitment.

It keeps you stuck in a cycle of intention without execution.

When you eliminate "should" from your vocabulary, 
you force yourself to either commit or let go.

Follow Mike Hays for more communication insights.

Mike  Hays

Messaging Strategist & Ghostwriter for Leaders - I help you turn short stories into trust, influence, and premium clients with my Microstory Journey using the 3-Minute Story Blueprint.

You know exactly what you need to do.
But you're still not doing it.

Here's why:

Your brain isn't lazy.
It's just running a calculation you don't see.

Every decision comes down to emotional math:
↳ Pain of taking action vs. pain of staying stuck
↳ Whichever feels heavier wins

I used to think I lacked discipline.

Turns out, I'd just linked massive pain to starting:
- Anxiety about failing publicly
- Worry about wasting time
- Fear of looking stupid

Meanwhile, staying stuck felt... safe.

Uncomfortable, sure. But familiar.

The shift happened when I realized:
Inaction has a cost too.

It's just quieter.
More gradual.
Easier to ignore.

So I started asking myself:

"What's the real pain I'm avoiding here?"

Usually, it wasn't the work itself.

It was the vulnerability. The visibility.

The possibility of being wrong.

Once I named it, the math changed.

Taking action became less scary than staying invisible.

Here's what I realized:
You're not avoiding action because you're broken.

You're avoiding it because right now, it feels riskier than standing still.

What pain have you been avoiding by not taking action?

Follow Mike Hays  for insights on doing the work that matters

How To Get Complainers to Stop Complaining
Without Losing Your Mind.

You enabled the complaining the moment you 
started validating every grievance.

And now you're stuck in an endless loop of 
negativity instead of progress.

But here's what most people miss - 
stopping complainers isn't about dismissing their concerns.

It's about redirecting their energy strategically.

Here's what's really happening:
↳ Your empathy becomes their permission to continue
↳ Chronic complainers seek attention, not solutions
↳ They control the conversation through negativity

Here's how to break the pattern:

1. Acknowledge Once, Then Pivot

↳ Validate briefly, then shift to action
↳ Don't get trapped in the complaint cycle
↳ "I understand. What's one thing you can control here?"

2. Ask Solution-Focused Questions

↳ "What would make this situation better?"
↳ Move them from problem to possibility
↳ Force their brain to think differently

3. Set Boundaries Early

↳ Be clear about your role
↳ People respect confident limits
↳ Define what conversations you'll engage in

4. Model the Energy You Want

↳ Stay solution-oriented in your responses
↳ Your tone sets the standard
↳ Don't match their negativity

What Most People Are Overlooking:
Everyone can listen.
Everyone can sympathize.
But only leaders can transform complainers into problem-solvers.

Quick Question:

When was the last time you got stuck in someone's complaint spiral?

How did you handle it?

Follow Mike Hays for more communication strategies.

Work on December 25th looks… illegal.

(30-second read!)

No emails.
No Slack.
No “quick 5 mins?”

Even LinkedIn went quiet.
The grind took PTO.

I refreshed my inbox anyway.
Out of habit.
Out of fear.
Out of pure corporate trauma.

Nothing happened.

No fires.
No escalations.
No one died because I wasn’t “across it.”

The system survived without me.
Which was rude.
But enlightening.

Turns out constant intensity isn’t strength.
It’s just loud.

Rest doesn’t slow the work.
It reloads it.

Follow Mike Hays for big changes in the new year.

5 fears keeping coaches up all night

The one solution everyone overlooks...

Coaches aren’t losing sleep because of competition
they’re losing sleep because of "visibility".

Here are the fears I hear most:

1. **Being overlooked**
2. **Being ignored**
3. **Being misunderstood**
4. **Being easily replaced**
5. **Being forgotten five minutes after they speak**

These fears stack, quietly, until they feel like a weight on your chest.

But these fears rarely come from lack of ability
they come from not having a story that makes you unforgettable.

When your narrative is unclear, your value becomes invisible.
But when your story sharpens, the fear fades.

People don’t remember the loudest voice
they remember the clearest one.

Why this list matters:
Because every one of these fears disappears the 
moment your story starts working harder than your anxiety.

Which one hits you the most right now?

Follow Mike Hays for more coaching tips.

What's Controlling Your Life Right Now?
It's Not What You Think.

(And it's definitely not your circumstances)

Most people believe their life is shaped by what happens to them.
But here's the truth I've learned:

↳ Your decisions create your reality, not your conditions.

There are three decisions driving everything in your life right now:

1. What You Choose to Focus On

↳ Your focus determines your experience
↳ Not what's happening around you
↳ But where you direct your attention

2. Your Emotional State

↳ Your emotions shape your actions
↳ Your state creates your outcomes
↳ You can change how you feel in any moment

3. Your Blueprint

↳ The standards you've set for yourself
↳ What you believe you deserve
↳ These are your expectations

Here's What Most People Miss:

↳ They wait for conditions to improve
↳ They blame circumstances for their results
↳ They give their power away to external factors

The Real Shift Happens When:

↳ You rewrite your blueprint
↳ You realize you control your focus
↳ You take ownership of your emotional state

Your life doesn't transform when you get the promotion, 
find the relationship, or hit the income goal.

It transforms the moment you decide differently.

When you stop waiting for permission from your 
circumstances and start making different 
decisions, everything changes.

So here's my question for you:

Which of these three decisions do you need 
to take back control of today?

Follow Mike Hays  for more insights on intentional living

Ever replay one harsh comment all day?

I do.

Someone once told me my work "lacked depth."
Not in a meeting. Not with context.
Just a quick message, then silence.

I couldn't shake it.

I replayed it during lunch.
During my next call.
Even while brushing my teeth that night.

The comment wasn't even detailed.
But my brain filled in the gaps with worst-case scenarios.

Here's what I learned:

Our minds magnify criticism.
→ One negative comment outweighs ten compliments
→ We loop it, dissect it, personalize it
→ It becomes louder than reality

But here's the shift:

That comment forced me to ask better questions.
Not "Am I good enough?"
But "What specifically can I improve?"

I reached out. Got clarity. Made changes.
The work got stronger.

Harsh comments sting because they touch something real.
The goal isn't to ignore them.
It's to separate the noise from the signal, fast.

Because replaying it won't help.
But responding to it will.

What's one comment that pushed you to level up?

🔔 Follow Mike Hays for more leadership strategies

To the Leader Who Thinks They Know Their Audience: 
You're Only Half Right.

You know their job title.
Their industry. Maybe even their pain points.

But here's what you're probably missing:

I used to think I understood my audience perfectly.
I'd done the research. Built the personas. Checked all the boxes.

Then I started actually listening.

Not to what they said in surveys.

Not to what I assumed they needed.

To the stories they told when no one was selling them anything.

That's when everything shifted.

I realized I knew "about" them, but I didn't know "them".

I knew their problems, but not how those problems 
made them feel at 11 PM when they couldn't sleep.

I knew their goals, but not the fears that 
kept them from pursuing them.

There's a difference between demographic data 
and human understanding.

One tells you who they are on paper.

The other reveals who they are in reality.

Most leaders stop at the data.
They think knowing the "what" is enough.

But your audience doesn't buy because you understand their role.
They buy because you understand their world.

The leaders who truly connect?
They go deeper. They listen longer. They ask better questions.

They stop assuming and start discovering.

So yes, you might know your audience.
But do you "understand" them?

What's one thing you learned about your audience that surprised you?

🔔 Follow Mike Hays for more leadership strategies

5 massive communication shifts you'll see this year

Do you have the skills to stay ahead?

1. People are drowning in AI-generated content
In 2026, the volume of AI-produced text, images, 
emails, pitches, and posts will reach saturation.

 When everything starts to sound the same, human voices stand out.
 Real communication becomes a filter and a relief in a world of infinite noise.

2. Trust becomes the rarest commodity
In an AI-heavy world, human connection signals credibility.

Tone, pacing, hesitation, and enthusiasm 
these are trust cues that AI still struggles to replicate.

Voice becomes a verification layer.

When you hear someone speak, you hear intentions, 
emotions, and authenticity.

3. Quality and clarity beat quantity
AI makes it easy to produce more… but not necessarily to matter more.

Professionals who communicate with precision, empathy, and presence become more influential because their words carry weight, not volume.

The more automation grows, the more value we place on the craft of clear, thoughtful communication.

4. Technology is shifting us back to voice-by-default
Wearables, AR, ambient computing, and voice 
interfaces reduce typing friction.

Speaking becomes faster than writing.

And when people speak more, they connect more naturally.

5. Human connection becomes a competitive advantage
Teams that communicate well outperform those that don’t.
Sales calls convert better when there’s warmth.

Leaders who speak with clarity and energy build stronger followings.

In 2026, communication isn’t a soft skill it’s a differentiator.

Follow Mike Hays for more communication and leadership tips.

Introducing the Fishbowl Practice

The First Method That Neutralizes Criticism Anxiety

(The drill that builds emotional armor)

I help smart people stop talking like robots.
But here's what nobody tells you:

↳ The fear of criticism keeps you sterile.

My Fishbowl Practice changes that:

1. Write Your Worst Nightmares Down

↳ Every harsh comment you fear
↳ Every cruel judgment possible
↳ Drop them in a fishbowl

2. Pull One Daily

↳ Record your response on camera
↳ Just you and the discomfort
↳ No script, no safety net

3. Watch Your Transformation

↳ Week one: You'll stumble
↳ Week two: You'll find your voice
↳ Week three: You'll own your message

4. Build Resilience Through Repetition

↳ Criticism loses its power
↳ Your authentic voice emerges
↳ Confidence replaces performance anxiety

5. Turn It Into Content

↳ Your growth becomes your story
↳ Your vulnerability becomes your authority
↳ Your responses become YouTube Shorts

The Real Win:
When you can handle the fishbowl, real comments feel easy.

I'm starting this series next week.
Each episode: one comment, one raw response, zero editing.

Quick question:

What's the harshest comment you're afraid to receive?

⤵️ Drop it below
Follow Mike Hays for authentic communication strategies

The safest career move in 2026 won’t look safe at all.

Introducing the 2026 Reality

For years, the script was simple.

 ↳Climb the ladder.
 ↳Park capital in the S&P.
 ↳Wait patiently.

Franchising sat on the sidelines.
 ↳Misunderstood.
 ↳Overlooked.
 ↳Written off as a “fast-food play.”

Then 2025 cracked the illusion.
Layoffs didn’t hit the reckless.
They hit the reliable.

Tenured professionals learned the hard way 
that security was rented, not owned.

That’s when behavior changed.

As we move into 2026, the shift is visible everywhere.
Franchising is approaching $900B in economic output.

Senior care and home services are surging 
as demographics collide with labor gaps.

Asset-light models now launch below $150K, 
without storefronts or payroll bloat.

Here’s the real turning point.
↳The risk equation flipped.
↳Leaving a job isn’t the gamble anymore.
↳Staying in a system where you build zero equity is.

Today’s franchise owners don’t look like yesterday’s stereotypes.
They use AI-driven marketing.
 They run lean, mobile teams.
 They scale boring, essential services while others wait for certainty.

By the end of 2026, the window narrows.
Territories tighten.
Entry costs rise.
Late movers pay premiums early adopters avoided.

The model hasn’t changed.
The timing has.

In the next cycle, wealth won’t favor the bold.
It will favor the prepared.

Are you building optionality or watching it consolidate?

Follow Mike Hays for more business strategies.

Five minutes after I spoke…

I was already forgotten.

That's the moment I realized my message wasn't landing.

I used to think speaking more would solve it.

More posts.
More content.
More explanations.

But scattered advice only made things messier.

I was exhausting myself trying everything, yet nothing stuck.

Here's what I discovered:

Being remembered isn't about volume.

It's about structure.

The Scattered Approach
→ No clear thread connecting ideas
→ Trying every tactic you see
→ Hoping something resonates
→ Jumping between topics
→ Feeling lost in the noise

The Strategic Approach
→ Creating intentional repetition
→ Building one clear narrative
→ Following a proven framework
→ Guiding people through a journey
→ Connecting each message to the last

One leaves people confused.
The other creates lasting impact.

I stopped chasing every new strategy.

I started building a system:
A clear path people could follow.
A story they could remember.
A message that compounds over time.

The result?

People didn't just hear me.
They remembered me days, weeks, months later.

Because consistency beats creativity when it comes to being remembered.

If you want to be unforgettable, stop scattering your message.

Start building a journey people can follow.

Follow Mike Hays for more messaging strategies.

Influence someone without them noticing.

Only a handful of leaders can do it.

And they don’t rely on speeches.
They rely on consistent daily conversations.

I didn’t understand this at first.
I thought influence required preparation.

Daily Conversations Build Influence Automatically.

The most influential speeches aren't the ones delivered from stages.

I used to think influence required preparation.

Polished slides.
Rehearsed talking points.
Perfect delivery under spotlight.

But the more I studied real influence, the more one truth became clear:

The conversations that change minds happen in hallways, not auditoriums.

And there are only two types of influence:

The performative kind
→ Saving your best ideas for presentations
→ Needing an audience to matter
→ Waiting for the big moment
→ Relying on formal settings
→ Memorized speeches

The everyday kind
→ Sharing insights in passing
→ Leading through daily interactions
→ Speaking with conviction casually
→ Making every conversation count
→ Treating coffee chats like keynotes

One waits for permission to influence.
The other influences by default.

The most effective leaders don't turn influence on and off.

They communicate with the same intentionality whether they're addressing five hundred people or five.

They know their one-on-one conversations carry more weight than any presentation deck.

Because influence isn't about the size of your audience.

It's about the consistency of your message across every interaction.

The speeches nobody realizes they're giving are the ones that actually stick.

Which setting do you find more challenging:

Formal presentations or casual influence?

Follow Mike Hays for more leadership communication insights.

You can be competent and still be invisible.

Start Landing Moments That Stick

Most professionals won’t admit this fear.
↳ Being overlooked.
↳ Ignored.
↳ Misunderstood.

# You prepare.
# You show up.
# You do the work.

And still, your message fades before the next meeting ends.

That quiet anxiety follows you everywhere.

I learned it wasn’t a competence problem.

It was a communication problem.

*Long explanations didn’t stick.
*Polished logic didn’t travel.

But short stories did.
↳ A single moment.
↳ A bit of tension.
↳ One clear turn.

People don’t remember information.

They remember moments.

That’s why I started using a simple structure:
→Before.
→Break.
→Breakthrough.

Before: name the familiar struggle.
Break: introduce the tension or shift.
Breakthrough: land one clear insight.

No speeches.
No noise.

Just small, story-driven snapshots that build trust over time.
Each story becomes a stepping stone.

Together, they compound into a message people recognize and repeat.
The goal isn’t louder communication.
It’s communication people remember.

In January, I'll be leading a 4-week cohort. 10 to 15 people max. 
More information to follow.

You're watching the wrong thing during presentations.

The Signal That Tells You 10× More

That's what I realized after years of watching presentations.

But here's what most presenters miss:

The slides don't tell you if your message is landing.

The faces do.

People think I'm weird for watching faces instead of slides.

I used to obsess over perfecting every bullet point.
Tweaking fonts.
Rehearsing transitions.
Making sure the data looked flawless.

But the more presentations I attended, the clearer one truth became:

Your audience's reaction matters more than your content.

And there are only two ways to present:

The oblivious way
→ Never checking for understanding
→ Finishing on schedule regardless
→ Reading bullet points verbatim
→ Ignoring confused expressions
→ Staring at your own slides

The adaptive way
→ Reading the room constantly
→ Noticing when energy drops
→ Responding to nonverbal feedback
→ Pausing when faces show confusion
→ Adjusting pace based on engagement

One delivers information.
The other creates connection.

The best presenters aren't just speakers, they're observers.

They know a furrowed brow means "slow down."
They see glazed eyes and shift tactics immediately.

Not because they're mind readers.

But because they prioritize resonance over rehearsal.

Watching faces isn't weird.

It's the difference between presenting at people and communicating with them.

Your slides support your message, but faces reveal if it's working.

What do you pay attention to during presentations?

Follow Mike Hays for more communication insights.

The Day I Started Treating Failures Like Assets

Not Setbacks.

Most entrepreneurs bury their failures and move on:
(They miss the most valuable data they'll ever collect)

I do something different.

I mine them for profit.

Here's my process:

1. Immediate Documentation

↳ Record what happened within 24 hours
↳ Capture emotions and facts separately
↳ Detail the decisions that led there

2. Pattern Recognition

↳ Your patterns reveal blind spots
↳ Compare failures across time
↳ Identify recurring mistakes

3. Client Education Content

↳ Share the lesson, not just the story
↳ Your mistakes solve their problems
↳ Turn each failure into a teaching moment

4. Product Development Insights

↳ Failures show what the market actually needs
↳ Adjust offerings based on real feedback
↳ Pivot with evidence, not guesswork

Takeaway:
Your failures aren't wasted experiences.
They're research you paid for with time and money.

I've turned failed launches into case studies.
Botched pitches into training materials.
Wrong hires into better systems.

Each failure became content, clarity, or competitive advantage.

Quick Question:

What's one failure you could turn into profit today?

Share below

In 2026, The Breakthrough Isn't Finding Your Niche

It's Becoming It.

Most entrepreneurs chase niches like they're hunting treasure.
(But the real shift happens when you stop searching)

You ARE the niche.

Here's what I learned building my positioning:

1. Your Experience = Your Territory

↳ Nobody lived your exact journey
↳ Your failures are your filters
↳ Specificity creates authority

2. Stop Borrowing Other People's Niches

↳ Your unique angle already exists - in you
↳ Copying positions makes you invisible
↳ Authenticity beats templates every time

3. The Market Finds You

↳ When you stop trying to fit in
↳ When you speak from lived truth
↳ When you own your story completely

4. Narrow Through Self-Knowledge

↳ Who relates to YOUR specific background?
↳ What problems do YOU solve naturally?
↳ Your constraints define your edge

The market has shifted:
Your niche isn't out there waiting to be discovered.
It's already inside you, waiting to be claimed.

In 2026, the winners won't be those who found the perfect market.
They'll be those who became irreplaceable in their own.

Quick Question:

What part of your story makes you the only option for someone?

⤵️ Share below

I've Been Creating Content for Years…
But I Only Started Getting Results When I Asked THIS Question

(The single filter that changes everything)

Everyone obsesses over:
↳ Hashtag strategies
↳ Posting times
↳ Algorithms

But here's what actually matters:

Would someone share this?

That's it.
That's the entire game.

Here's why this question transforms your content:

1. Shareability = Value Proof

↳ People share what makes them look good
↳ Your content becomes their currency
↳ Social proof happens automatically

2. Distribution Multiplier

↳ One share reaches hundreds
↳ Organic reach explodes exponentially
↳ Algorithms reward engagement signals

3. Trust Accelerator

↳ Shared content carries endorsement weight
↳ Third-party validation beats self-promotion
↳ Your message gains instant credibility

The Reality Check:
Before you hit publish, ask yourself:
↳ Would I share this video?
↳ Would I forward this email?
↳ Would I reference this in a presentation?

If the answer is no, rewrite it.

Your content isn't about you.
It's about what your audience wants to pass along.

Quick Question:

What's the last piece of content you actually shared? 
What made you do it?

⤵️ Drop it below

Follow Mike Hays for more leadership opportunities.

If you can shift one belief, you can shift everything.

I didn’t expect it to work that fast…

The moment I stopped chasing… everything came to me.

For years, I thought business was a math problem.
More profit = more success.

So I optimized everything for the outcome.

↳ Every conversation became a calculation.
↳ Every new connection was a potential “prospect.”
↳ Every coffee meeting was a disguised pitch.

And here’s the part I didn’t see at the time:

↳ The harder I chased money…
↳ the faster it ran.
↳ My pipeline felt forced.
↳ Opportunities slipped away.

People sensed the tension I couldn’t hide.
Then one moment flipped the whole thing.

A mentor looked at me and said:

“Money is a byproduct.
People are the source.”

And for the first time, I realized the real problem wasn’t my strategy
it was my goal.

When money is the goal, you treat people like vehicles.
When people are the goal, money becomes the outcome.

That was the shift.

And the moment it clicked, everything started working.

↳ Conversations flowed.
↳ Referrals increased.
↳ Clients came back instead of fading away.

Not because I tried harder
but because I finally stopped trying to get,
and started trying to give.

There are two ways to build a business:

The Scarcity Way
– Every interaction is a pitch
– You calculate ROI on people
– You lead with your offer

The Abundance Way
– You invest in real relationships
– You focus on transformation, not transactions
– You ask, “How can I help?”

(And people naturally come closer)

The entrepreneurs who consistently win?
They aren’t the loudest.
They aren’t the most aggressive.

They’re the most generous.

If you want more revenue,
start by wanting MORE for people.

I asked 50 clients what they wanted…

then watched what they actually bought.

The gap was massive.

There's a fundamental disconnect between stated wants and revealed wants.

I used to build offers based on what people told me.

Survey responses.
Discovery calls.
Direct feedback.
What they claimed mattered most.

But the more I tracked actual buying behavior, the more one truth became obvious:

People don't buy what they say they want.

They buy what solves their immediate pain.

And there are only two types of wants:

The aspirational want
→ Sounds impressive in conversation
→ Requires long-term commitment
→ Feels good to claim publicly
→ Often stays on the wishlist
→ Rarely converts to action

The urgent want
→ Takes action quickly
→ Willing to pay premium
→ Keeps them up at night
→ Demands immediate relief
→ Actually opens their wallet

One lives in their head.
The other lives in their behavior.

The best offers aren't built on surveys they're built on observation.

They track clicks, not comments.
Purchases, not promises.
What people do when no one's watching.

Your audience will tell you they want transformation.

But they'll pay for the shortcut that removes today's frustration.

If you want to create offers that convert, 
watch their actions, not their words.

What's the biggest gap you've noticed between 
what clients say and what they buy?

Follow Mike Hays for more messaging insights.

taplio

The Battle

Simone Severino CSC

Mike Hays

Followers

Posts

Engagements

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The Battle

Simone Severino CSC

Mike Hays

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mike Hays's LinkedIn Performance

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