You've built something technically solid. People are happy to try your SaaS product, but they’re not quite sure what to do next. They get stuck, a bit confused, and many leave before seeing the value.

Then support tickets pile up with the same questions. Trials quickly drop off and demos don't quite land. Your product has everything users need, they just can't figure out how to actually use it.

Meanwhile, you're spending money on marketing to bring in new users, but UX is costing you customers on the other end.

And the longer you wait, the harder it gets to fix. Because now you have users, and a product that feels like a "Frankenstein," it's functional but clunky, with features bolted on as you've grown.

After 12 years working with 30+ B2B SaaS companies, here's what I've learned:Most engineering teams aren’t set up to solve UX problems. And when that gap exists, users get stuck, don't know what to do next, where to click, or why they should care.

The good news is fixing it doesn't take months of research or endless "what if we try..." cycles. It usually just needs someone who's seen this pattern before and knows what moves the needle.

Imagine your product working like this:

People try it and immediately just 'get it'. No hand-holding or confusion.

Trials turn into paid customers because users reach value fast. Customers stick around because your product is genuinely intuitive. And all those features you've built actually get used.

That's what I do for B2B SaaS companies.I partner with B2B SaaS founders and engineering teams (typically Seed to Series A) who've built something powerful but know it's UX hasn't kept up with the product.

I don't disappear for weeks and come back with a big reveal. I move fast, ship meaningful improvements in the first week, and focus on stuff that matters - better onboarding, higher conversions, and lower churn.

Here’s what that’s meant for some clients:

-  30% growth in revenue (SiteGuru)
-  25% lift in trial-to-paid conversions (SendX)
-  Faster time to market to win those first customers (Ring4, Ascend)

If your product’s confusing people and slowing down growth, let’s chat. Drop me a DM.

Simon McCade

Sebastien Mirolo

Suppliers Survey Platforms

In a World changing at a fast pace, how do you manage accurate data gathering across multiple organizations (ex: Scope 3 GHG Emissions) effectively? Implement timely improvement plans? - These are some of the questions on my mind as CEO of DjaoDjin - The Welcome Spirit(TM) - a Practices Survey Platform for professional trade organizations.

Prior to DjaoDjin, I co-founded 2 B2B SaaS companies, a General-Purpose Processor startup and a video game studio. I was granted patents for staticly scheduled processor architectures, taught group fitness classes and occasionally did stunts in independent films.

Hit me up if you like to talk about ESG/Cybersecurity assessments, building Cloud/SaaS products, Open Source or Creative Commons.

Founder/CEO

DjaoDjin - The Welcome Spirit(TM) - operates whitelabel practices survey platforms in the suppliers ESG/Cybersecurity assessments space. Ex: https://www.tspproject.org/

- Build DevOps and Customer Support teams.
- Define marketing and pricing strategies.
- Increase awareness of DjaoDjin open source projects (http://github.com/djaodjin/).
- Debug code whenever necessary.

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The Battle

Simon McCade

Sebastien Mirolo

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