Hey, I’m Simon.

A dad, a Geordie, and a designer who helps B2B SaaS teams turn confusing products into experiences people actually enjoy using.

I’ve worked on 30+ products, collaborating closely with founders, product managers, and engineers to fix the UX problems that cost customers and revenue.

I don’t do long research reports or get hung up on processes for the sake of it.

My approach is flexible and pragmatic: we figure out what the problem is, wireframe solutions, iterate to high-fidelity prototypes, and launch fast.

Always keeping the user front and centre.

Here’s what that looks like in practice:

- 25% uplift in paid conversions + 2X ACV (SendX)
- 30% revenue increase (SiteGuru)
- Upsold existing clients + converted new customers (RealTyme)
- Faster launch to win early customers (Ring4)

I love the variety of projects I get to work on: from payroll to email marketing software. And I love seeing founders and teams get excited about their product again.

It’s rewarding to know that the work I do not only improves the product but rejuvenates the entire team.

When I’m not designing, you’ll find me in Newcastle with my family, following football (I’m a recovering Manchester United fan), testing new tech, or spotting great, and sometimes terrible, UX in the wild.

If you want to fix your UX and create a product that actually converts and retains customers, DM for a chat.

Simon McCade

Canva’s done an incredible job democratising design, but this dashboard is crying out for a spring clean. Cut the clutter, bring back the personality, and give users more control.

It’s busy, repetitive, and oddly impersonal for a brand that prides itself on creativity and clarity. 

Here’s where it could do with a serious tidy-up. 👇 

𝗜𝗻𝘃𝗶𝘁𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗶𝘀 𝗯𝘂𝗿𝗶𝗲𝗱.
If Canva wants teams to collaborate, why hide the button in grey? Make it loud and proud.

𝗧𝗵𝗲 𝗖𝗿𝗲𝗮𝘁𝗲 𝗯𝘂𝘁𝘁𝗼𝗻’𝘀 𝗮 𝗯𝗼𝘁𝘁𝗹𝗲𝗻𝗲𝗰𝗸.
For a tool that’s all about speed and flow, one button for everything is a pain. Split it out so users can jump straight into the right type of design.

𝗧𝗵𝗲 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱 𝗳𝗲𝗲𝗹𝘀 𝗿𝗼𝗯𝗼𝘁𝗶𝗰.
What will you design today? is fine, but where’s the warmth? A simple greeting with a name would make it feel like Canva actually knows who I am.

𝗧𝗵𝗲 𝗶𝗰𝗼𝗻𝘀 𝗮𝗿𝗲 𝗮𝗻𝘆𝗼𝗻𝗲’𝘀 𝗴𝘂𝗲𝘀𝘀.
Doc? Sheet? What do they actually do? A few hover tooltips would fix that in minutes.

𝗥𝗶𝗴𝗶𝗱 𝗹𝗮𝘆𝗼𝘂𝘁.
Why can’t I reorder the top design types? It’s 2025 people work differently, let them customise it.

𝗦𝗵𝗮𝗿𝗲𝗱 𝘃𝘀. 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗮𝗿𝗲 𝗮 𝗺𝗲𝘀𝘀.
I shouldn’t have to squint to work out what’s mine and what’s shared. It’s confusing and slows people down.

𝗧𝗵𝗲 𝗛𝗲𝗹𝗽 𝗯𝘂𝘁𝘁𝗼𝗻’𝘀 𝗽𝗼𝗶𝗻𝘁𝗹𝗲𝘀𝘀.
A static question mark buried in the corner isn’t helping anyone. Make it contextual, make it useful, or remove it entirely.

Canva’s a great product, no question. It’s slick, it’s powerful, and it’s made design accessible to millions. 
But let’s be honest: the dashboard feels like it’s been designed by committee.

It’s not about changing what Canva is, it’s about helping it live up to its own promise of being beautifully simple.

What do you think? Let me know in the comments: 👇 
__

Hey, I'm Simon!
I'll help you fix your UX, so trial users convert and customers stick.
Follow me, Simon McCade, for regular design tips
📌 Repost if you found this useful
📌 DM me for a chat

The SaaS UX guy | Turn more users into long-term paying customers

Everyone thinks good design comes AFTER growth. But, in my experience, good design CREATES growth. This client is the perfect example of that:

A few years back, RealTyme got in touch. 

They’d built a secure communication platform used by some of the most security-conscious organisations in the world. Governments, global enterprises, defence teams. 

But as the platform grew, so did the challenge of keeping everything clear, consistent, and easy to use. 

It’s something I see quite often, a great product that’s evolved quickly, and now needs to bring the design up to the same level as the tech.

So we took it one step at a time. Over three and a half years, I worked closely with their team to:

🔸Redesign the product experience end-to-end
🔸Establish a new visual language so everything felt consistent
🔸Build a design system to help their engineers move faster and more confidently
🔸Gradually shift the product from being sales-led to product-led

None of it happened overnight. But bit by bit, the experience started to feel purposeful, cleaner, and more connected.

The result was a product that not only looked better, but worked better. 

Users could get started faster, support requests dropped, and RealTyme saw a real commercial impact. Happier customers, stronger retention, and more conversions.

As their CEO, Onur, said afterwards:
'We not only gained competitive advantage but also increased customer satisfaction which started to pay off commercially by upselling through existing clients and converting new ones.'
__

Hey, I'm Simon!

I'll help you fix your UX, so trial users convert and customers stick.
Follow me, Simon McCade, for regular design tips
📌 Repost if you found this useful
📌 DM me for a chat

I’ve never seen a discount fix a value problem in SaaS. 
Yet every November we give it another go... 🙄 

Every year around this time I see the same thing happen across SaaS. 

Big Black Friday discounts like this one from Adobe start flying about and for a moment it all feels a bit frantic. 

I get why teams do it. It brings people in the door quickly and it gives the numbers a short term lift. The trouble is what happens next.

When someone signs up because of a heavy discount, their expectations rarely match what the product is actually worth. Retention becomes harder. The relationship starts off on the wrong foot. 

One SaaS company that seems to understand this better than most is Notion. 

They never run Black Friday sales. They hold the line on their pricing because they know the value they deliver and they stick to it. 

For SaaS founders this is worth thinking about. When you start cutting money off the price, even with the best intentions, you might be training customers to wait for the next offer rather than building a stable long term relationship. 

Holding your ground on price can feel uncomfortable in the moment but it often pays off in the quality of the users you attract and keep.

__

Hey, I'm Simon!
I'll help you fix your UX, so trial users convert and customers stick.
Follow me, Simon McCade, for regular design tips
📌 Repost if you found this useful
📌 DM me for a chat

Founders often come to me feeling stuck. They’ve reached the  ‘Something feels off but we can’t put our finger on it’ stage. Design has become a bottleneck. Here’s why:

The front-end engineers are doing their best to make it look good and make it work, but design isn’t really in their wheelhouse. 

Things slow down. Progress stalls.

If you’re running a SaaS, but growth is slowing, design isn’t just about polish. It’s a growth lever.

And by the time I get involved, it’s usually reached the ‘stuck’ stage.

Here’s what I’ve learned after 12 years of helping teams through this:

📌 Early design decisions compound. 
What starts as a quick fix can turn into design debt that’s hard to unravel later.

📌 Founders put off design for too long. 
It feels non-essential at first, but once you’ve got users, design is growth. 

It’s what reduces friction, shortens time-to-value and helps turn trial users into paying customers.

📌 Calm comes from clarity. 

Once we map out the product experience, founders go from feeling “stuck” to feeling in control again.

Make your product easier to use, quicker to learn, and it’ll start doing more of the heavy lifting for you.
__

Curious if you’ve felt that same “bottleneck” moment?
What helped you move past it?

Hey, I'm Simon!
I'll help you fix your UX, so trial users convert and customers stick.
Follow me, Simon McCade, for regular design tips
📌 Repost if you found this useful
📌 DM me for a chat

Halal Lab

We only specialize in UX/UI Design for Web Apps, which is what we do best.

Nothing great is made alone!
Let's work together: hello@halallab.co

Founder, Head of Design, UX Designer

Hugeicons Pro

Welcome to Hugeicons Pro - your ultimate resource for top-quality and unique icons. Crafted for designers, developers and content creators

Creator

Elegant Themes

Elegant Themes builds stunning Premium WordPress Themes coupled with advanced functionality and excellent support. They are a leader in the industry, providing hundreds of thousands of customers with the tools they need to create stunning and powerful websites on the WordPress platform.

In my journey with the company, I designed and built nine website layout packs with the team's help.

Product Designer

Bashundhara Group

Bashundhara Group (P1) is the largest saas company in Bangladesh. At Bashundhara Group (P1), I practiced these major skill sets, and it was my first dream job.

• User Interface Design (UI)
• User Experience Design (UX)
• User Interviews
• Wireframing
• Interactive Prototyping
• High-fidelity Visual Design
• Product development


http://gagagugu.com/

UI/UX Designer

Pathao

Pathao is Bangladesh's fastest-growing startup and leading ridesharing company. I was constantly working and experimenting to improve the experience of the mobile app users.

https://pathao.com/

Founder and Head of Design at Halal Lab | SaaS UI/UX Designer | Creator of Hugeicons Pro

Passionate about creating user-centered experiences that are both visually appealing and functional. Experienced in designing and developing SaaS, mobile apps, and websites for clients of all sizes.

❖ Data-driven and evidence-based approach to design
❖ Strong problem-solving and analytical skills
❖ Excellent communication and collaboration skills
❖ Lead a team of UI/UX designers and researchers
❖ Mentor junior designers

With my awesome team of designers and developers, we help clients by:
√ Making super user-friendly apps & websites
√ Listening to what users really want
√ Using simple design tricks to keep users happy
√ Helping online businesses grow and shine
√ Making sure every click feels just right

I believe good design is neither a one-man job nor even one time effort. It thrives on teamwork and collaboration. This is exactly how we engage with our clients — like an extended part of their team. 
It's no wonder they're super happy with us

🏀 Dribbble: dribbble.com/masum_parvej

Masum Parvej

Learn how to design a delivery-tracking Dynamic Island widget with a premium, polished feel in Figma.

Creator of Hugeicons • Design insights for better UX

So many tiny tweaks behind a premium dark nav UI

#uidesign

Dynamic Island Component for a Delivery Mobile App

#uidesign #iOS

🎉 New feature drop!
Hugeicons now has Custom Icons Support!

You can now upload your own SVG icons alongside Hugeicons library icons when generating custom fonts!  

What's new:
- Upload custom SVG files to include in your icon font
- Mix your custom icons with 40,000+ Hugeicons library icons
- All in one font package with unified unicode mapping

How to use it?
- Simply just upload your SVG files in the custom Icons tab when making a font generation request.

Try it out and let us know what you think!

Here is how to choose white-mode colors that feel premium and professional

Construction management web app, not made by AI

So many tiny tweaks behind a smooth & glassy dark nav UI.

#uidesign

We reverse-engineered ChatGPT’s UI so you can apply real-world design patterns with confidence.

We reverse-engineered ChatGPT’s UI

This is how an icon is born.

Designing the Notification icon in 4 styles

Here’s how to make your UI actually pop 🔥

Learn how to design a clean, creative dropdown with plenty of subtle visual treatments (4-minute speed watch)

That's how we designed the UI and picked the right icons.

Here’s how to design a beautifully refined dark dropdown with rich depth and micro-details (4-minute speed tutorial)

here's how to make your glassy effect smooth and professional in full detail

Here’s how to make your tabs look bolder with small tweaks that create big visual impact.

With tons of subtle visual details, see how to design a clean, creative dropdown (4-minute speed watch)

Beautiful icons create beautiful interfaces.

Start using Hugeicons today, or miss out.

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