You've built something technically solid. People are happy to try your SaaS product, but they’re not quite sure what to do next. They get stuck, a bit confused, and many leave before seeing the value.

Then support tickets pile up with the same questions. Trials quickly drop off and demos don't quite land. Your product has everything users need, they just can't figure out how to actually use it.

Meanwhile, you're spending money on marketing to bring in new users, but UX is costing you customers on the other end.

And the longer you wait, the harder it gets to fix. Because now you have users, and a product that feels like a "Frankenstein," it's functional but clunky, with features bolted on as you've grown.

After 12 years working with 30+ B2B SaaS companies, here's what I've learned:

Most engineering teams aren’t set up to solve UX problems. And because of that, users get stuck, don't know what to do next, where to click, or why they should care.

The good news is fixing it doesn't take months of research or endless "what if we try..." cycles. It usually just needs someone who's seen this pattern before and knows what moves the needle.

Imagine your product working like this:

People try it and immediately just 'get it'. No hand-holding or confusion.

Trials turn into paid customers because users reach value fast. Customers stick around because your product is genuinely intuitive. And all those features you've built actually get used.

That's what I do for B2B SaaS companies. I partner with B2B SaaS founders and engineering teams (typically Seed to Series A) who've built something powerful but know it's UX hasn't kept up with the product.

I don't disappear for weeks and come back with a big reveal. I move fast, ship meaningful improvements in the first week, and focus on stuff that matters - better onboarding, higher conversions, and lower churn.

Here’s what that’s meant for some clients:

-  30% growth in revenue (SiteGuru)
-  25% lift in trial-to-paid conversions (SendX)
-  Faster time to market to win those first customers (Ring4, Ascend)

If your product’s confusing people and slowing down growth, let’s chat. Drop me a DM.

Simon McCade

Founder @ Flow

Most SaaS companies don’t lose customers because of product. They never make it there in the first place because of crappy onboarding.

I’ve led marketing & growth at five SaaS scale-ups, and advised many more. Wherever I went, I saw the same pattern repeating itself: founders spending millions to acquire users, only to lose them in the first few clicks.

In 2022, I founded Flow to help B2B SaaS companies fix their onboarding gap, and turn trial users into loyal subscribers. Basically, my job is to speed-run users as quickly as possible to their first “aha” moment: that’s what really makes them stick.

Here’s how we do it:
- First we’re uncovering how users really experience your product (and where they drop off).
- Then we’re pinpointing onboarding friction that kills activation and conversions.
- Based on that, we build personalized onboarding flows across in-app, email, and beyond, using scalable low-code solutions.

Acquisition is expensive, retention is priceless - and onboarding is the bridge between the two. Our clients see faster activation, higher subscription rates, and less cancellations. They get users that stay, succeed, and become advocates.

If you’re leading a SaaS company and want your users to stick, I’d love to connect.

Jamie McDermott

20,000 streams over the weekend 🤯 

The last few days have been a wild ride since the release of my (and Jody Wisternoff's) new song, Citadel on #Anjunadeep16.

For anyone interested I've included a couple of links below for Spotify & Apple Music so you can have a listen. For those that have already checked it out, thank you! 😊 

🟢  Listen on Spotify: https://lnkd.in/gg3H5uek

🍎 Listen on Apple Music: https://lnkd.in/gZXrjbxD

Thanks also to the Involved Group - Anjunabeats, Anjunadeep, Involved Management, Involved Publishing team for their support with the record.

taplio

The Battle

Simon McCade

Jamie McDermott

Followers

Posts

Engagements

Likes

Performance ScoreJamie McDermott's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Simon McCade

Jamie McDermott

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jamie McDermott's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJamie McDermott's LinkedIn Performance