You've built something technically solid. People are happy to try your SaaS product, but they’re not quite sure what to do next. They get stuck, a bit confused, and many leave before seeing the value.

Then support tickets pile up with the same questions. Trials quickly drop off and demos don't quite land. Your product has everything users need, they just can't figure out how to actually use it.

Meanwhile, you're spending money on marketing to bring in new users, but UX is costing you customers on the other end.

And the longer you wait, the harder it gets to fix. Because now you have users, and a product that feels like a "Frankenstein," it's functional but clunky, with features bolted on as you've grown.

After 12 years working with 30+ B2B SaaS companies, here's what I've learned:Most engineering teams aren’t set up to solve UX problems. And when that gap exists, users get stuck, don't know what to do next, where to click, or why they should care.

The good news is fixing it doesn't take months of research or endless "what if we try..." cycles. It usually just needs someone who's seen this pattern before and knows what moves the needle.

Imagine your product working like this:

People try it and immediately just 'get it'. No hand-holding or confusion.

Trials turn into paid customers because users reach value fast. Customers stick around because your product is genuinely intuitive. And all those features you've built actually get used.

That's what I do for B2B SaaS companies.I partner with B2B SaaS founders and engineering teams (typically Seed to Series A) who've built something powerful but know it's UX hasn't kept up with the product.

I don't disappear for weeks and come back with a big reveal. I move fast, ship meaningful improvements in the first week, and focus on stuff that matters - better onboarding, higher conversions, and lower churn.

Here’s what that’s meant for some clients:

-  30% growth in revenue (SiteGuru)
-  25% lift in trial-to-paid conversions (SendX)
-  Faster time to market to win those first customers (Ring4, Ascend)

If your product’s confusing people and slowing down growth, let’s chat. Drop me a DM.

Simon McCade

UX Designer

Vorwerk-Stift

Web design for the website of Vorwerk-Stift artist residency in Hamburg. The website is currently under development and new parts are being prepared for future.

Freelance Web Designer

Galerie 21 / Vorwerk-Stift

Poster design for the gallery's exhibitions

Freelance Graphic Designer

Nina Divitschek

Design and development of a portfolio website for the costume designer Nina Divitschek.
https://ninadivitschek.com/

Theater Oberhausen

Brand Identity and UI for an experimental friendship mobile app for the immersive theater play "Rigby". For the needs of the project I worked closely with the directors Kaufmann/Witt and with the stage designer Anthoula Bourna, as well as with the development company Palasthotel. Finally I talked with users and actors to evaluate the result. Really glad with this experience!

UI Designer

Kampnagel

Design and illustration of an artist's book to accompany Venetsiana Kalampaliki's performance "Phrases".

Graphic Design Artist

Brand design, prop design and marketing material for the critically acclaimed immersive theater plays "Sterben in Oberhausen" and "Sterben" Hamburg.

Graphic Designer

Hi, I'm a UX designer with a background in graphic design and fine arts. I have worked as a freelancer on various projects that involved creating accessible, attractive, and user-friendly digital products and websites. 
I love starting from business goals in order to craft useful and delightful experiences with engaging storytelling and aesthetic value. On my free time draw, learn web development and walk around.

taplio

The Battle

Simon McCade

Georgios Kondylis

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