You've built something technically solid. People are happy to try your SaaS product, but they’re not quite sure what to do next. They get stuck, a bit confused, and many leave before seeing the value.

Then support tickets pile up with the same questions. Trials quickly drop off and demos don't quite land. Your product has everything users need, they just can't figure out how to actually use it.

Meanwhile, you're spending money on marketing to bring in new users, but UX is costing you customers on the other end.

And the longer you wait, the harder it gets to fix. Because now you have users, and a product that feels like a "Frankenstein," it's functional but clunky, with features bolted on as you've grown.

After 12 years working with 30+ B2B SaaS companies, here's what I've learned:Most engineering teams aren’t set up to solve UX problems. And when that gap exists, users get stuck, don't know what to do next, where to click, or why they should care.

The good news is fixing it doesn't take months of research or endless "what if we try..." cycles. It usually just needs someone who's seen this pattern before and knows what moves the needle.

Imagine your product working like this:

People try it and immediately just 'get it'. No hand-holding or confusion.

Trials turn into paid customers because users reach value fast. Customers stick around because your product is genuinely intuitive. And all those features you've built actually get used.

That's what I do for B2B SaaS companies.I partner with B2B SaaS founders and engineering teams (typically Seed to Series A) who've built something powerful but know it's UX hasn't kept up with the product.

I don't disappear for weeks and come back with a big reveal. I move fast, ship meaningful improvements in the first week, and focus on stuff that matters - better onboarding, higher conversions, and lower churn.

Here’s what that’s meant for some clients:

-  30% growth in revenue (SiteGuru)
-  25% lift in trial-to-paid conversions (SendX)
-  Faster time to market to win those first customers (Ring4, Ascend)

If your product’s confusing people and slowing down growth, let’s chat. Drop me a DM.

Simon McCade

Game Theory 

Product Designer

Kots

UI/UX Designer

FeastByte

• Designed a restaurant POS system through 3+ iterations of wireframes, prototyping and usability testing, enabling startup to monetise with $1M return in 2 years.
• Conducted user interviews, competitive analysis, and secondary research to implement user centred features.
• Built brand assets like logos & landing pages for products.
• Designed an expandable design system in Figma, increasing design speed by 36%.
• Defined information architecture and evaluated wireframes using heuristics to ensure usability

Google Season of Docs

• Designed and developed a responsive landing page for the open-source chatbot company "Wechaty" using Figma, highlighting its value propositions.
• Collaborated with product owner and contributors to gain insights on the brand(organisation) and developer needs.
• Developed the landing page using React and Docusaurus, that greatly increased online traffic and assisted developers in building a community.

UI/UX Designer & Frontend Developer

Designing is straightforward when you keep your user in mind.

Hey, I am a user experience (UX) designer with two years of experience in the technology industry. I am a data-driven, enthusiastic designer with a strong understanding of user-centered design principles and methods. I enjoy collaborating with people who share my vision and are eager to take on tough tasks and address one problem at a time.
Currently, I am designing experiences for Suvidha.tech's flagship product in the PoS industry, and I am having a great time doing it. 
When I'm not worried over designs, I enjoy travelling, eating a lot of Indian food, and slaying with my badminton racquet. 
I'm also a big fan of coffee and the people who make it, so let's connect and chat about designs over a cup of coffee in your favourite café.

taplio

The Battle

Simon McCade

Arnab Saha

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