You've built something technically solid. People are happy to try your SaaS product, but they’re not quite sure what to do next. They get stuck, a bit confused, and many leave before seeing the value.

Then support tickets pile up with the same questions. Trials quickly drop off and demos don't quite land. Your product has everything users need, they just can't figure out how to actually use it.

Meanwhile, you're spending money on marketing to bring in new users, but UX is costing you customers on the other end.

And the longer you wait, the harder it gets to fix. Because now you have users, and a product that feels like a "Frankenstein," it's functional but clunky, with features bolted on as you've grown.

After 12 years working with 30+ B2B SaaS companies, here's what I've learned:

Most engineering teams aren’t set up to solve UX problems. And because of that, users get stuck, don't know what to do next, where to click, or why they should care.

The good news is fixing it doesn't take months of research or endless "what if we try..." cycles. It usually just needs someone who's seen this pattern before and knows what moves the needle.

Imagine your product working like this:

People try it and immediately just 'get it'. No hand-holding or confusion.

Trials turn into paid customers because users reach value fast. Customers stick around because your product is genuinely intuitive. And all those features you've built actually get used.

That's what I do for B2B SaaS companies. I partner with B2B SaaS founders and engineering teams (typically Seed to Series A) who've built something powerful but know it's UX hasn't kept up with the product.

I don't disappear for weeks and come back with a big reveal. I move fast, ship meaningful improvements in the first week, and focus on stuff that matters - better onboarding, higher conversions, and lower churn.

Here’s what that’s meant for some clients:

-  30% growth in revenue (SiteGuru)
-  25% lift in trial-to-paid conversions (SendX)
-  Faster time to market to win those first customers (Ring4, Ascend)

If your product’s confusing people and slowing down growth, let’s chat. Drop me a DM.

Simon McCade

DesignEminence

DesignEminence offers a subscription service to address the unpredictable costs, delays, and quality inconsistencies in design. We ensure swift, unique designs, letting businesses focus on growth without design hassles.

Founder

Securitas Canada

During my time as Concierge, I was accountable for boosting customer satisfaction by being proactive in
tackling their questions and solving intricate problems.

My approach involves fostering strong connections with both guests and colleagues from various departments, working together harmoniously. I'm all about maintaining open lines of communication with clients, visitors, and fellow team members to guarantee seamless operations.

Concierge

My passion lies in crafting wireframes, mockups, and prototypes that effortlessly adapt to various devices and interfaces.

My design process is all about refinement. I thrive on iterative processes, constantly fine-tuning my
designs based on user testing insights, evolving objectives, and the valuable input from stakeholders.

My commitment to excellence is unwavering. I pride myself on staying in the know with the latest
standards, dynamic shifts, and emerging trends within the exciting worlds of UX and visual design.

I'm a big fan of utilizing industry-standard tools like Figma and Principle. These tools drive efficiency and
spark innovation in my UX/UI design work.

Creating comprehensive blueprints, interactive prototypes, and engaging presentations is my forte. I love
showcasing compelling proof of concept that paves the way for seamless implementation strategies.

Freelance Web Designer

Abdrahman Agial

I've had the privilege of personally delivering tailored English language instruction, focusing on enhancing
speaking, listening, reading, and writing skills.

My approach involves crafting engaging and personalized lesson plans and study materials that cater to each student's unique strengths, weaknesses, and learning preferences. It's truly fulfilling to witness the increased engagement and enthusiasm that result from this personalized approach.

I felt pride in supporting my students through challenges and guiding them towards boosted confidence. By offering constructive feedback and constant encouragement, I've seen remarkable transformations in their language skills.

Adapted to each student's progress is key, and I consistently fine-tune my teaching methods to ensure a
seamless journey of continuous improvement.

To keep the learning experience vibrant, I employed dynamic and interactive teaching techniques that not only maintained the student's interest but also foster a genuine enthusiasm for learning.

I maintained open lines of communication with parents is essential to me. Also I provided regular updates on students' progress and addressing any concerns ensure that we are all aligned in achieving the best possible outcomes.

Private English tutoring

Commissionaires Ottawa

Safety Officer

Carleton University

Lab Technician

I help B2B and SaaS firms achieve seamless designs, empowering their business growth

As a solutions-driven and creative UI/UX designer, I am passionate about crafting remarkable user
experiences that leave a lasting impact. With a strong academic background and extensive hands-on
experience, I specialize in designing and developing user-friendly applications and bespoke websites that
not only meet but exceed expectations.

My knack for managing and successfully delivering highly complex projects within defined scope,
specification, and cost constraints sets me apart. By applying user-centered methodologies, I consistently produce innovative designs and layouts that enhance application accessibility, user experience, and scalability.

One of my key strengths lies in my ability to comprehend client requirements and transform imaginative
ideas into intuitive interfaces and seamless interactions. This skill has been instrumental in shaping digital solutions that seamlessly merge creativity with functionality, ultimately enhancing user satisfaction.

Throughout my career, I have demonstrated a track record of delivering exceptional user experiences
that elevate the digital landscape and yield positive outcomes. My proficiency in an array of tools,
including Figma and Photoshop, empowers me to bring concepts to life and ensure the highest level of quality in every project.

I am driven by a continuous desire to push boundaries, embracing challenges and transforming them into
opportunities for growth and innovation. If you're seeking a forward-thinking UI/UX designer who is
committed to enhancing user interactions and creating meaningful connections, I would welcome the
chance to collaborate and contribute to your next transformative project. Let's create designs that don't
just impress, but inspire.

taplio

The Battle

Simon McCade

Abdu Agial

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