I partner with organizations that want to achieve transformational growth with Experimentation.

Client teams and I integrate deeply to implement and scale a proven process to measurably drive growth.

I work with exec-level stakeholders to discover and activate customer insights, and advise in their decision-making process with the data and insights.

We get really clear on customers, their motivation and their buying objections with research.
 
We go beyond the surface revenue wins, and strategize tests to solve the challenge of dominating their market with Experimentation.

What sets me apart is this intersection between being a strategic thinker, a board-level communicator and being process driven.


Strategy & Roadmap Ownership
• Business alignment. We formally meet once a quarter to align on business goals, priorities and quarterly targets. Every test is directly aligned with business goals and targets KPIs that are meaningful to business growth.
• Relentless customer focus. Your business grows from its customers, and I help design and run customer research studies to inform high impact hypotheses.
• Evidence-based recommendations. The output of my work is focused on quality and confidence, and every recommendation comes with supporting evidence that facilitates its internal approval.

Executive Leadership
• Strategic Partner. I frequently earn and maintain buy-in from C-level stakeholders, overcome their objections and challenge their thinking.
•Cross-functional player. I integrate in the client teams seamlessly, break down silos, and democratize ideation by acting as a facilitator to team discussions.
• Sounding board. Clients can ask for feedback about anything and I will answer any question related to growth while clearly stating my limitations, and making introductions when a trusted partner is better suited to answer a specific question.

Precise & Rigorous Execution
• Transparency. I take care of documenting all hypotheses and customer data points and their prioritization to provide a simple, actionable document on our next priorities. 
• Driving insight into action. I aggregate data points and synthesize the information in clear and concise ways to keep you focused on the high level strategic elements. My methodology and complete details are always available to you for in depth reviews.
• Drive for activation and accountability. I ensure that outcomes from our project are assigned, actioned and completed.

Simon Girardin

CRO Specialist @ Maksimer

I help *smart* eCommerce brands dramatically improve their bottom line through rigorous, data-driven experimentation across the customer journey.

My creativity and analytical thinking skills are my greatest assets alongside an unrelenting focus on why actual humans behave the way they do in the digital realm - particularly when making purchase decisions online.

I have a background in business studies and hold a postgraduate degree in Management, Organizations and Governance from the London School of Economics and Political Science. 

I'm a lifelong learner with an unquenchable thirst for knowledge as my primary driving force.

"Rerum Cognoscere Causas" /// "To Know the Causes of Things"

Luka Nikolić

If you're in CRO and looking for a job, let me know. I've got a decent network of people I'm happy to connect you with free of charge. It's a tough market out there; if you've been struggling for a while, DM me and I'll see what I can do. RIP my inbox in 3, 2, 1... 🪦 #cro #shopify #ecommerce #jobhunting

Good people of Cape Town, SA - I'm looking to help you get hired! Please reach out to me if you actually live and work in CT (crucial!) and are one or more of the following:

1. UX / UI designer (bonus points if you have eCommerce and/or CRO experience)
2. Junior developer (bonus points if you've developed A/B tests before)
3. Medior / senior PPC media buyer (Meta & Google)
4. Web analyst who can help with GTM event tracking setups and QA

I cannot overstate how important it is that you're a Cape Town native. I won't be replying to any DMs sent by candidates who don't reside there. Good luck!

#hiring #jobhunting #capetown #southafrica

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Simon Girardin

Luka Nikolić

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The Battle

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Luka Nikolić

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luka Nikolić's LinkedIn Performance

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