I partner with organizations that want to achieve transformational growth with Experimentation.

Client teams and I integrate deeply to implement and scale a proven process to measurably drive growth.

I work with exec-level stakeholders to discover and activate customer insights, and advise in their decision-making process with the data and insights.

We get really clear on customers, their motivation and their buying objections with research.
 
We go beyond the surface revenue wins, and strategize tests to solve the challenge of dominating their market with Experimentation.

What sets me apart is this intersection between being a strategic thinker, a board-level communicator and being process driven.


Strategy & Roadmap Ownership
• Business alignment. We formally meet once a quarter to align on business goals, priorities and quarterly targets. Every test is directly aligned with business goals and targets KPIs that are meaningful to business growth.
• Relentless customer focus. Your business grows from its customers, and I help design and run customer research studies to inform high impact hypotheses.
• Evidence-based recommendations. The output of my work is focused on quality and confidence, and every recommendation comes with supporting evidence that facilitates its internal approval.

Executive Leadership
• Strategic Partner. I frequently earn and maintain buy-in from C-level stakeholders, overcome their objections and challenge their thinking.
•Cross-functional player. I integrate in the client teams seamlessly, break down silos, and democratize ideation by acting as a facilitator to team discussions.
• Sounding board. Clients can ask for feedback about anything and I will answer any question related to growth while clearly stating my limitations, and making introductions when a trusted partner is better suited to answer a specific question.

Precise & Rigorous Execution
• Transparency. I take care of documenting all hypotheses and customer data points and their prioritization to provide a simple, actionable document on our next priorities. 
• Driving insight into action. I aggregate data points and synthesize the information in clear and concise ways to keep you focused on the high level strategic elements. My methodology and complete details are always available to you for in depth reviews.
• Drive for activation and accountability. I ensure that outcomes from our project are assigned, actioned and completed.

Simon Girardin

Automate To Win

Automate to Win | Owner
May 2023 - Present
Austin, Texas Metropolitan Area · Remote

Leveraging my success in implementing human-first engineering solutions, I founded Automate to Win to bring transformative technological approaches to organizations of all sizes.

Key Offerings:

Custom-designed automation solutions that prioritize human needs and organizational culture
Strategic integration of cutting-edge technologies to streamline workflows and enhance productivity
Consultative services to help companies replicate the efficiency and employee satisfaction achieved at Speero


Core Focus Areas:

Cultural Transformation: Aligning technology implementation with company values and employee well-being

Process Optimization: Identifying and eliminating inefficiencies while preserving human-centric workflows

Technology Integration: Seamlessly incorporating automation tools that complement, rather than replace, human expertise

Achievements:

Successfully implemented human-first automation strategies for 13 clients across various industries
Achieved an average of 93% increase in employee satisfaction scores post-implementation

Reduced manual, repetitive tasks by an average of 75% across client organizations

At Automate to Win, we're not just optimizing systems – we're revolutionizing how businesses approach technology integration, putting people at the heart of every solution. 

My mission is to create work environments where technology enhances human potential, leading to happier employees and more successful organizations.

Business Consultant

Elm Street Design

Elm Street Design | Co-Owner & Technical Lead
Jan 2008 - Present · 16+ years

Elm Street Design specializes in comprehensive digital solutions for the restaurant and hospitality industry, having served over 50 establishments in the West Palm Beach area.
Key Offerings:

Custom website development and design tailored for restaurants and hospitality businesses
Full-spectrum branding services: logo design, menu creation, merchandise, billboards, and advertising materials
Integrated technology solutions: POS systems, online ordering, delivery app integration

E-commerce solutions including WooCommerce/Shopify integrations for gift cards and merchandise
Digital marketing and SEO strategies specific to the hospitality industry

Video production and editing for promotional content

Unique Approach:

One-stop-shop for all digital and print needs in the hospitality sector
Seamless integration of online and offline marketing strategies
AI-enhanced design and development processes for increased efficiency
Human-centric solutions that prioritize both staff and customer experiences

Key Achievements:

Successfully completed 50+ restaurant and hospitality projects in the West Palm Beach area
Maintained a 95%+ client satisfaction rate over 16 years
Reduced average project delivery time by 40% through AI integration and workflow optimization
Increased online visibility and bookings for clients by an average of 30%

Notable Clients:
Two Drunken Goats, Avocado Grill, Avocado Cantina, Leila, Revenge Rum, The Underground Pizza, Next Hospitality, Field of Greens, Lynora's, Hullaballoo, Lost Weekend, Kapow!, Howleys, Subculture Coffee

At Elm Street Design, we don't just build websites – we create comprehensive digital ecosystems for restaurants and hospitality businesses.

Skills: Web Development, Graphic Design, Restaurant Branding, E-commerce Integration, Digital Marketing for Hospitality, Video Production, Print Design, POS Integration

Co-Owner

Speero

At Speero, I spearheaded a comprehensive digital transformation initiative, revolutionizing the A/B testing ecosystem:

• Engineered an Airtable-based automated system, eliminating manual data entry and streamlining workflows across multiple platforms (Google Sheets, Google Slides, Slack, email, ClickUp, Figma, and Notion).

• Developed a pioneering "Web Matrix" that seamlessly integrated cross-functional teams and their preferred tools, enhancing collaboration and productivity.

• Implemented a "Human-First Engineering" approach, focusing on optimizing processes to support human workflows rather than system-centric solutions.

Key Achievements:

Reduced time spent on manual tasks by approximately 90%
Improved cross-departmental communication efficiency by 90%
Increased successful A/B test implementation rate by 70%

My unique value proposition lies in combining traditional systems engineering principles with an MBA-level understanding of business processes, all underpinned by a human-centric philosophy. This approach allows me to:

Identify and eliminate communication bottlenecks and non-value-adding tasks
Align individual functions with overall business objectives
Shift focus from output metrics to outcome-based performance indicators

By prioritizing human needs over rigid system requirements, I've successfully transformed work processes, leading to increased employee satisfaction and improved business outcomes. 

This human-first methodology represents a paradigm shift from traditional input-focused optimization, resulting in more flexible, efficient, and effective business operations.

Operations Engineer

Speero | Project Manager to Operations Engineer
Mar 2021 - May 2023 · 2 yrs 3 mos
West Palm Beach, Florida, United States/Austin, Texas, United States (Remote)

Initially hired as a Project Manager, I quickly identified and addressed systemic inefficiencies, leading to my promotion to Operations Engineer.

Key Responsibilities and Achievements:

Orchestrated alignment and scheduling between clients and strategists for A/B testing projects
Implemented cutting-edge project management technologies to streamline workflows
Identified critical inefficiencies in existing systems, including redundant reporting and excessive micromanagement
Initiated and led a company-wide process optimization effort, focusing on:

Eliminating manual data transfer between platforms (e.g., Google Sheets to Google Slides)
Reducing redundant reporting by 75%
Streamlining approval processes to reduce micromanagement
Implementing automated systems to replace manual, error-prone tasks



Key Outcomes:

Reduced project turnaround time by 40% through process optimization
Increased team satisfaction scores by 75% by eliminating tedious, repetitive tasks
Improved client communication efficiency by 50% through streamlined reporting
Recognized for initiative and problem-solving skills, leading to promotion to Operations Engineer

This experience was pivotal in developing my "Human-First Engineering" approach, emphasizing the importance of aligning technological solutions with human needs and workflow preferences.

Skills Demonstrated: Project Management, Process Optimization, Change Management, Cross-functional Team Leadership, Automation, Business Process Improvement

Project Manager

Systems Engineer | Builder of Things | Human-First Approach to AI and Process Optimization

With over 20 years of experience, I've worked with Fortune 100 companies and bootstrapped ventures, bridging the gap between enterprise solutions and everyday business needs. My unique value lies in:

Diverse expertise across multiple verticals

• A human-first approach to systems engineering
• The ability to ask critical questions that drive optimal solutions


Educating businesses about complex systems

• Optimizing processes using empathetic, logical approaches
• Leveraging AI responsibly to enhance human potential
• My mission: Free up bottlenecks and relieve tension in your business.

Let's connect: 

Book a free discovery call to explore how we can optimize your systems and prepare your business for the future.

Multiple degrees and certifications in relevant fields.

#SystemsEngineer #ProcessOptimization #Automation #AIFirst #BusinessGrowth #EmpathyInTech #AIforGood #TechForBusiness #CustomBots #WorkflowAutomation #HumanCenteredDesign #FutureOfWork #TechConsulting

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