Multi-faceted communications consultant | Passionate about content and brand positioning | Full-time mom | Part-time meme queen

I help companies build focused, scalable content ecosystems rooted in strategy. That means defining platforms, formats, tone, and messaging with intention. Choosing what to say no to. Doubling down on what works. And cementing it all with thought leadership that earns trust instead of chasing trends.

👋🏻 I’m Simone Engbo Hansen — strategist, advisor, and long-time content nerd. I work with global brands to build content systems that don’t just feed the engine — they make the engine work.

What I’ve done:
Helped brands like momkind, VELUX, HOFOR, Region Sjælland, Airtame, SparkForce, and Templafy find their voice and use it well.

What I do now:
Guide companies in building strategic content ecosystems: platform decisions, tone of voice frameworks, focused editorial systems, and thought leadership that sticks. I also write Content Crush – a newsletter where content gets lovingly dissected.

What I sometimes do:
Mentor. Guest. Speak. Co-create. If the fit is right, I’m open.

What I’ll always do:
Write things worth reading.

Good content isn’t about showing up everywhere. It’s about showing up with consistency, clarity, and a point of view.

Simone Engbo Hansen

BackInBusiness - By Nanna Dahl

BackInbusiness is a consulting firm dedicated to helping businesses and individuals maximize their LinkedIn presence. Our comprehensive services include:  
- Strategy development 
- KPI setting and goal setting 
- Target audience analysis 
- Content marketing 
- Thought leadership 
- Business development 
- Campaign Manager training 
- LinkedIn workshops 

Each service is designed to optimize and add value to your business or personal brand.

Owner

SparkForce

Sparkforce is a B2B growth agency helping brands with marketing. Founded 2023 November.  I joined SparkForce in the early stage and was responsible for developing the Paid Social department. And so I did. 

I developed processes for the company including:

- How we work with clients
- Development and training of our own employees
- Prioritisation of tasks and allocations among different team members
- Development of client materials from strategy to evaluation
- LinkedIn strategy for clients
- Development of frameworks for Paid Social
- Client management
- Campaign setup on META and LinkedIn
- Team lead
- Content marketing strategy and Thought Leadership 
- Organic social - strategy + execution

LinkedIn Lead

LinkedIn | AdColony Scandinavia

At LinkedIn we help professionals become more productive and successful. As a Strategic Marketing Director focusing on the Danish market, within LinkedIn Marketing Solutions, I helped marketers nurture their target audience down the buying cycle funnel with thought leadership content, custom solutions, and insights.

My key responsibilities was to:
 • Work closely with client and agencies on LinkedIn Marketing strategies and delivery 
 • Be the go-to person on strategy, content, product, audience, data and campaign knowledge 
 • Build and maintain existing client relationships and to grow key accounts
• Manage onboarding, campaign process and delivery with both internal and external teams
 • Present data and insights to educate and guide clients on strategy and performance
 • Continue to improve processes

Strategic Marketing Director, LinkedIn Marketing Solutions Exclusive Partner Scandinavia

Senior Marketing Manager, LinkedIn Marketing Solutions Exclusive Partner Scandinavia

Digital Marketing Manager and Content Specialist, LinkedIn Marketing Solutions Exclusive Partner

Center for Digital Pædagogik

Communication Consultant - Sundhedsstyrelsen

OMD Danmark

Digital Planner

Digital Graduate (Trainee)

Danish Health Authority

Communication Assistant at Danish Commitee for Health Education

CAP Partner

CAP Partner works with organisational development, project management and congress planning for scientific associations in Europe.

Project and Communication Assistent at CAP Partner

Advance A/S

Insight and Strategy

Copenhagen Business School

Administrative instructor Ha(kom.)

Bitte Kai Rand

Sales assistant

Certified LinkedIn Expert (1 out of 45 worldwide) | Ex-LinkedIn Marketing Solutions Denmark | Public Speaker | Content Marketing Nerd

Hi my name is Nanna, and I'm the Founder of BackInBusiness a consultancy company that helps companies, organisations and/or personal profiles to grow their businesses with LinkedIn.

I'm a Certified LinkedIn Expert (1 out of 45 worldwide) with more than 8 years of experience with LinkedIn and LinkedIn advertising and a background as an ex-LinkedIn employee.

My goal is to help companies reach highly targeted audiences with relevant and informative content and thus enhance ROI. 

If you think your company could benefit from our help and services or are just curious to know a bit more about me, feel free to send me an InMail or reach out to me.

I am an ambitious, dedicated, outgoing business-minded woman with a creative mindset. I work goal-oriented and I like being pushed out of my comfort zone to get challenged and gain more experience. I have a passion for content marketing, digital communication, project management and strategic analysis of consumer behavior and design.

As a person I am curious and I am always looking to expand my knowledge and my skills I would describe myself as a people person meaning that I’ve always managed to establish good relationships with others, both professionally and privately.

Specialties: Business development, LinkedIn consulting, LinkedIn Strategy, Content Marketing, Business, and consumer technology, Media Sales, Sales Management, Digital advertising, Digital & social media strategy, Agency and client relationships, Brand marketing & negotiating, and Stakeholder engagement.

Nanna Dahl

taplio

The Battle

Simone Engbo Hansen

Nanna Dahl

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