Multi-faceted communications consultant | Passionate about content and brand positioning | Full-time mom | Part-time meme queen

I help companies build focused, scalable content ecosystems rooted in strategy. That means defining platforms, formats, tone, and messaging with intention. Choosing what to say no to. Doubling down on what works. And cementing it all with thought leadership that earns trust instead of chasing trends.

👋🏻 I’m Simone Engbo Hansen — strategist, advisor, and long-time content nerd. I work with global brands to build content systems that don’t just feed the engine — they make the engine work.

What I’ve done:
Helped brands like momkind, VELUX, HOFOR, Region Sjælland, Airtame, SparkForce, and Templafy find their voice and use it well.

What I do now:
Guide companies in building strategic content ecosystems: platform decisions, tone of voice frameworks, focused editorial systems, and thought leadership that sticks. I also write Content Crush – a newsletter where content gets lovingly dissected.

What I sometimes do:
Mentor. Guest. Speak. Co-create. If the fit is right, I’m open.

What I’ll always do:
Write things worth reading.

Good content isn’t about showing up everywhere. It’s about showing up with consistency, clarity, and a point of view.

Simone Engbo Hansen

TrackMan

TrackMan creates state-of-the-art precision shot tracking solutions for sports like Golf and Baseball helping players unleash their potential. TrackMan Range offers exciting and easy-to-use games and tools that provide the best experience for golfers at every level to play and improve their game on the Driving Range.
SportsTech / Wireless / Entertainment

Hardware Project Manager - Driving Range

Airtame

Airtame creates a simpler, smarter and more engaging experience for shared screens, offering easy-to-use solutions for hybrid conferencing, screen sharing and digital signage used by 20,000+ businesses and schools across the world
IoT /  Wireless AV / Conferencing

𝗥𝗼𝗹𝗲
◆ Direct Mechanical- and Industrial Design solutions and philosophy in new product development (NPD) projects from user research, exploration, conceptualisation, DFM, to mass production
◆ Drive sustainable thinking throughout the development process
◆ Build, manage and review product requirements BOM, QC standards, and technical documentation
◆ Ensure product safety compliance and all related documentation
◆ Interdisciplinary leader with direct responsibility for two employees and four external contributors
◆ Grow the innovation, tech and design skills within the team and hire more talent over time

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀
➊ 𝗕𝗿𝗼𝘂𝗴𝗵𝘁 𝗻𝗲𝘄 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝘁𝗼 𝗺𝗮𝗿𝗸𝗲𝘁 (video conferencing) - the Airtame Hub
➋ 𝗟𝗲𝗱 𝗮 𝘁𝗲𝗮𝗺 𝘄𝗶𝘁𝗵 𝗮 ~𝟵𝟱% 𝘁𝗵𝗿𝗼𝘂𝗴𝗵𝗽𝘂𝘁 𝗼𝗳 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝘁𝗮𝘀𝗸𝘀 across two NPD projects and +10 sub projects by close involvement with the team and continuous improvement and adaption of task management process
➌ 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗼𝘃𝗲𝗿𝗮𝗹𝗹 𝗱𝗲𝘀𝗶𝗴𝗻 𝗰𝗼𝗵𝗲𝗿𝗲𝗻𝗰𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗼𝗿𝗴 by building a framework for a Unified Design System across Marketing and Design Teams to simplify design efforts, improve coherence and compliance
➍ 𝗥𝗲𝗱𝘂𝗰𝗲𝗱 𝗰𝗮𝗿𝗯𝗼𝗻 𝗳𝗼𝗼𝘁𝗽𝗿𝗶𝗻𝘁 𝗼𝗳 𝗻𝗲𝘄 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 by working with Supply Chain Team, suppliers and material specialist to implement recycled material in production (avg 45% recycled plastic and 85% recycled cardboard) and eliminate plastic waste in final product
➎ 𝗛𝗲𝗹𝗽𝗲𝗱 𝗯𝘂𝗶𝗹𝗱 𝗮𝗻𝗱 𝗳𝗼𝗿𝗺𝗮𝗹𝗶𝘀𝗲 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗮 𝗱𝗼𝘇𝗲𝗻 𝗱𝗲𝘃 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀 and automate a couple within Hardware and Supply Chain Teams to save time, reduce ambiguity and risk of error

Mechanics & Design Engineering Manager

𝗥𝗼𝗹𝗲
◆ Lead Mechanical- and Industrial Design projects from user research, conceptualisation and DFM, to mass production
◆ Help explore, contract and qualify new suppliers and optimise production flow and cost
◆ Maintain Workshop- and Test Facilities for Hardware, FW and QA Teams
◆ Work with Office Manager and Architect to ensure a safe and responsible infrastructure and environment
◆ Establish a foundation for innovation, prototyping and testing
◆ Explore, procure and test new tools and machines
◆ Manage workshop budgets

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀
➊ 𝗞𝗶𝗰𝗸𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆’𝘀 𝗼𝘃𝗲𝗿𝗮𝗹𝗹 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 by establishing a Sustainability Committee consisting of representatives from different departments of the company to drive sustainability projects
➋ 𝗥𝗲𝗱𝘂𝗰𝗲𝗱 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝘁𝗶𝗺𝗲 𝗮𝗻𝗱 𝗰𝗼𝘀𝘁 by establishing a Prototyping Lab with tools and machines like FDM and SLA 3D printers for Mechanical- and Industrial Design projects
➌ 𝗘𝗻𝘀𝘂𝗿𝗲𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁-𝗺𝗮𝗿𝗸𝗲𝘁 𝗳𝗶𝘁 by visiting +60 cross-segment-stakeholders in 35 different countries across Europe and North America to talk about their pains and needs. This helped establish user- and customer driven development in NPD
➍ 𝗥𝗲𝗱𝘂𝗰𝗲𝗱 𝗱𝗲𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁 𝗰𝗼𝘀𝘁 𝗳𝗼𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 through cutting setup time of Airtame 2 by 50% by designing and building a Mass Deployment Tool for large customers (+1000 devices) saving months worth of work for IT Admins
➎ 𝗥𝗲𝗱𝘂𝗰𝗲𝗱 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝘁𝗶𝗺𝗲 𝗮𝗻𝗱 𝗰𝗼𝘀𝘁𝘀 by establishing a Prototyping Lab for Mechanical- and Industrial Design projects with better and more efficient 3D printers more suited for rapid prototyping and testing
➏ 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝘁𝗼𝗼𝗹𝘀𝗲𝘁 𝗳𝗼𝗿 𝗛𝗮𝗿𝗱𝘄𝗮𝗿𝗲/𝗘𝗹𝗲𝗰𝘁𝗿𝗼𝗻𝗶𝗰𝘀 𝗟𝗮𝗯𝘀 based on feedback from FW and QA Teams

Project Manager - Mechanics & Design Engineering

𝗥𝗼𝗹𝗲
◆ Lead sub-projects within Hardware focusing on Mechanical- and Industrial Design
◆ Work in close collaboration with Software, Design and Product Management teams in new product development projects (NPD) to help ensure alignment 
◆ Ensuring NPD projects create value for users through user-centred research, development, prototyping and testing
◆ Translate user needs into product requirements and ensure continues relevance of requirements
◆ Ideate, conceptualise and develop mechanical solutions based on product- and business requirements while ensuring manufacturability and low NRE costs
◆ Create and maintain launch material and technical documentation for Commercial Teams
◆ Create and maintain production drawings and technical documentation for Supply Chain Team
◆ Work closely with Supply Chain, and production partners to build good production flow and ensure high quality and traceability in product SKUs
◆ Plan, hold and participate in talks and seminars about product development (development, prototyping, testing, manufacturing/production, and sustainability) to educate and inspire future Industrial Designers and -Engineers and help grow the Hardware product community

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀
➊ 𝗦𝗮𝘃𝗲𝗱 𝗨𝗦𝗗 𝟮.𝟭𝟳𝗠 𝗶𝗻 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗰𝗼𝘀𝘁𝘀 𝗶𝗻 𝟮𝟬𝟭𝟵 𝘄𝗶𝘁𝗵 𝗮 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝗲𝗱 𝘀𝗮𝘃𝗶𝗻𝗴 𝗼𝗳 𝟲𝗠 𝘂𝗻𝘁𝗶𝗹 𝗘𝗼𝗟 by cutting BOM cost by ~22% by optimising parts, production and supply chain and finding new suppliers
➋ 𝗕𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝘄𝗼 𝗻𝗲𝘄 𝗮𝗰𝗰𝗲𝘀𝘀𝗼𝗿𝘆 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝘁𝗼 𝗺𝗮𝗿𝗸𝗲𝘁 - Airtame PoE Adapter and Airtame Extension Cord - to expand offering and thus increase market fit and potential more sales 
➌ 𝗛𝗲𝗹𝗽𝗲𝗱 𝗲𝗻𝘀𝘂𝗿𝗲 𝟵𝟵.𝟱% 𝘆𝗶𝗲𝗹𝗱 𝗶𝗻 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 through close collaboration with Hardware and Supply Chain Team as well as production partners continued focus on quality and a sustainable approach in production

Mechanical Design Engineer

𝗥𝗼𝗹𝗲
◆ Lead sub-projects within Hardware focusing on Mechanical- and Industrial Design
◆ Development Ideation, sketching, prototyping, user testing
◆ CAD, technical drawings and -documentation for new products

// Work with the Hardware, Firmware and Design Teams to design the best devices for a wireless future
// Ideation, sketching, prototyping, user testing, packaging design, performance testing of hardware and electronics
// Planning production setup, distributor and supplier relationships.

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀
➊ 𝗕𝗿𝗼𝘂𝗴𝗵𝘁 𝗻𝗲𝘄 𝗺𝗮𝗶𝗻𝗹𝗶𝗻𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘁𝗼 𝗺𝗮𝗿𝗸𝗲𝘁 - Airtame 2 - and made improvements on every level of the product offering
➋ 𝗘𝗹𝗶𝗺𝗶𝗻𝗮𝘁𝗲𝗱 𝗽𝗹𝗮𝘀𝘁𝗶𝗰 𝘄𝗮𝘀𝘁𝗲 𝗶𝗻 ~𝟵𝟬% 𝗼𝗳 𝗦𝗞𝗨𝘀 by redesigning the packaging for most of the product portfolio
➌ 𝗠𝗮𝘅𝗶𝗺𝗶𝘀𝗲𝗱 𝘁𝗵𝗲𝗿𝗺𝗮𝗹 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗼𝗳 𝗺𝗮𝗶𝗻𝗹𝗶𝗻𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 by increasing uptime by +400% with a new thermal construction developed through rigorous and methodological testing

Associate Mechanical Design Engineer

Support the Hardware Team in ramping up to mass production of new product

InnoFounder

PentaLock IVS is a proud part of the InnoFounder incubator for the Batch of September 2017.

InnoFounder is a nationwide design-driven incubator owned and financed by Innovation Fund Denmark. 
The InnoFounder programme offers 12 months of funding of 215.000 DKK per founder, a dedicated mentor, workshops on everything a startup needs to grow, a free seat at a co-working space and a vast network of investors and domain experts.

PentaLock

At PentaLock we aim to create the future of bike security through an integrated security system that is both easy to use and easy on the eyes while keeping the bike safe from professional thieves.

CDO & Co-Founder

MAN Diesel & Turbo

Working as a graphical assistant at MAN Diesel & Turbo I was assisting in a wide variety of graphics and communication, both for internal and external purposes.

Graphic Designer

LEO Pharma

LEO Pharma is one of the world’s leading companies within medical dermatology, driving science to discover and develop new innovative solutions for the treatment of psoriasis, eczema and rare diseases
Medico / MedTech / Dermatology

𝗜𝗻𝘃𝗼𝗹𝘃𝗲𝗺𝗲𝗻𝘁
As part of the department of Device & Packaging I was part of several projects working with research planning and user/stakeholder interviews but most significantly I was part of strategic project to streamline and improve the design and experience of the product portfolio while reducing overall complexity in production by cutting down on part variety to reduce SKUs and CoGS

Design Engineer

Brdr. Sørensen Møbler & Concept

As the first media and content creator at Brdr. Sørensen I was in charge shaping of our social media presence, engaging customers, creating leads and website traffic through channels like Facebook and Instagram.

Social Media Content Creator

Aalborg University, Center for Industrial Production

Working with the professors at CIP I helped create visuals and graphics for the various pieces of communication, research projects and books.

Graphic Consultant

Working closely with the businesses and entrepreneurs, Business Model Design Center is a unit at Aalborg University which focuses on teaching, research and lab activities.

My working areas include the conceptualisation and design of the visual identity, front-end user interfaces and design of infographics.

Nile | Designing services for the way we live

Nile is a multidisciplinary team of designers, researchers, and foresight practitioners, specialising in heavily regulated domains were we help organisations do what designers do best, at scale: we introduce new perspectives, break down silos, and zoom in on services, customers, and the planet, turning strategy into solutions.
Consulting / Service Design / Strategic Design / Fintech

𝗜𝗻𝘃𝗼𝗹𝘃𝗲𝗺𝗲𝗻𝘁
I worked on several projects doing user research/interviews and UI. Most significantly I helped facilitate cross-country focus groups and workshops in 4 cities with +100 participants for the "People’s Money" project - a national project initiated by The Royal Bank of Scotland to redesign their bank notes to be implemented as part of the transition to polymer bank notes

Service Designer

Danish Cancer Nursing Society

Danish Cancer Nursing Society aims to strengthen and develop nursing as a profession and mean to help cancer patients in their process of treatment.

My first responsibility was to redesign their visual identity.
My ongoing responsibility is to design communicational and promotional material, including: Pamphlets, posters, rollups, flyers, folders, giftcards, diplomas, bags, event photos and alike.

Graphics Consultant

I’m a process-oriented tech- and design leader and product manager with a love for human- and sustainability-centered solutions with 13+ years of experience in various fields of design including 6+ years of experience in hardware & mechanical design, process development, manufacturing and supply chain and 3+ years of project- and product management.

𝗠𝘆 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵
With an academic background in Industrial Design and Mechanical Engineering I have a strong foundation for approaching Product Development more holistically. Mixed with a human-centered and sustainability mindset it fuels my passion for developing solutions that creates real value throughout the value chain

My strong understanding of processes enables me determine effective and efficient ways to achieve desired development and business outcomes and to think long-term and strategically in projects as well as assess risks on multiple levels and help mitigate them.

I have a knack for taking on multiple perspectives and think critically, this enables me to take well-founded decisions and build solid solutions. This also empowers me to be a strong communicator, sparring partner and coach

I'm highly motivated to build and empower teams to work together in an effective and efficient manner while adapting to the changing nature of product development and bringing products to market and value to customers and the business

I am driven to deliver business outcomes and have ambition not only on behalf of me and my team, but also on behalf of the business and company I am in, always wanting us all to reach higher - let's build better, together

I also enjoy involving myself in the community and coach students and peers, hold seminars at universities and do public speaking to inspire the designers, engineers, techies and dreamers of tomorrow

taplio

The Battle

Simone Engbo Hansen

Nadiim Nafei

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