Multi-faceted communications consultant | Passionate about content and brand positioning | Full-time mom | Part-time meme queen

I help companies build focused, scalable content ecosystems rooted in strategy. That means defining platforms, formats, tone, and messaging with intention. Choosing what to say no to. Doubling down on what works. And cementing it all with thought leadership that earns trust instead of chasing trends.

👋🏻 I’m Simone Engbo Hansen — strategist, advisor, and long-time content nerd. I work with global brands to build content systems that don’t just feed the engine — they make the engine work.

What I’ve done:
Helped brands like momkind, VELUX, HOFOR, Region Sjælland, Airtame, SparkForce, and Templafy find their voice and use it well.

What I do now:
Guide companies in building strategic content ecosystems: platform decisions, tone of voice frameworks, focused editorial systems, and thought leadership that sticks. I also write Content Crush – a newsletter where content gets lovingly dissected.

What I sometimes do:
Mentor. Guest. Speak. Co-create. If the fit is right, I’m open.

What I’ll always do:
Write things worth reading.

Good content isn’t about showing up everywhere. It’s about showing up with consistency, clarity, and a point of view.

Simone Engbo Hansen

marketinginmind.social

LinkedIn Help to B2B Companies:
As a specialized independent B2B LinkedIn Marketing consultant 
I daily help B2B businesses optimize their LinkedIn Marketing presence 
I support and grow their business!
Shall I help your B2B company too?
Let’s book a free 30 min discovery talk!
Write me: mikala@marketinginmind.social

I help my clients utilize their LinkedIn B2B marketing investments to lift success =
grow business results

Background:
Heading Danish LinkedIn Marketing Solution office, 6 years (2017-2023)

I focus all my time improving & developing my multiple clients LinkedIn B2B marketing & content strategies. 
Working closely with Danish B2B companies & their agencies
Departments: B2B marketing & PR departments & Top C level management.

Client Portfolio includes 75% of the companies listed in the C25 index

My extended experience: 
Deep, diversified knowledge through developing, consulting and executing LinkedIn Marketing Solutions strategies & executing campaigns for 100+ B2B clients, within various industries.

I can deeply understand YOUR B2B too:
Your B2B services/products, your market & competitive situation & your GOALS

I combine your business info with my solid accumulated LinkedIn insights
I help YOU optimize & customize YOUR B2B strategy & best execution to lift your LinkedIn success! 
I offer B2B marketing counseling services i.e:
*	Develop a successful and customized LinkedIn strategy 
*	Develop a LinkedIn tactics – formulation, planning, budgeting & execution, secure correct adaption to platform
*       Auditing you legacy LinkedIn ad campaigns - to optimize for KPI & reach your ICP
*	Content creation guiding; How to best customize to target groups, the platform and the specific 
goals
*	LinkedIn ad campaign management; creation, execution, optimization during the campaign period, 
        reporting with learnings and suggestions for next campaigns optimization, campaign manager 
        optimization 
*	Multiple LinkedIn learning & workshop sessions

Certified LinkedIn Marketing Advisor=help B2B w Ads/Content/Strategy/Tactics/employee-advocacy

Teads

Entering a new market project.
A project where I investigated the danish advertising market for the possible entering of an unfamiliar technical advertising solution (teads) by starting the conversations on both the agency and the publisher side exploring the demand possibilities and the possibilities  to enter partherships with top DK publishers

Country Lead Denmark

LinkedIn | AdColony Scandinavia

Heading Linkedin Marketing Solutions Denmark, at AdColony - the official LinkedIn Partner in Denmark

Delivered a revenue growth of more than 600% ! for the danish LinkedIn partner market (uplift in 5 years)

Represented Linkedin Marketing Solutions Exclusively in the danish market for +6 years

Helping firms create successful B2B Strategy on Linkedin through Native content & data marketing solutions with our 6+ years of experience as the local LinkedIn Marketing Solution Partner.

In my role I I head the team, and lay the strategy and market tacktics for the danish market.
While still directly involved managing and consulting our Top 10 client relationships -
75% on the Top list appears in the danish C25 stock index

I worked to educate danish marketeers in how to best utilize LinkedIn Marketing Solutions as well as develop marketers strategical LinkedIn presence organically and through employee advocacy programs.

The continued long time relationships and efforts have resulted in better results for our clients over the  years using the LinkedIn platform in their marketing mix and communication strategy.

This has resulted in all our B2B clients significant business growth.

We worked closely with a major part of the largest danish marketeers and their agencies.

I educated and consulted the 3 largest agencies social media departments in Linkedin best practise to help them generate great results for their B2B clients.

AdColony was the Exclusive local Partner on LinkedIn Marketing Solutions in Scandinavia 6 years before LinkedIn took a strategic decision and insourced this business part from Jan 2023.

AdColony Scandinavia was by far the best performing Linkedin Marketing Solution Partner of all 32 global markets, thus generating 50% of the total partner revenue for LinkedIn!

Head of the LinkedIn Marketing Solutions Partnership in Denmark & Country Manager Denmark

Strategic Sr. Market Director & Agency Lead, LinkedIn Marketing Solutions Denmark

Strategic Sr. Client Director, Agency Lead - LinkedIn Marketing Solution Denmark

Linkedin Marketing Solutions Denmark, Executive Linkedin Partner

Represent Linkedin Marketing Solutions Exclusively in the danish market.

Helping firms create successful B2B Strategy on Linkedin through Native content marketing solutions with our deep experience as the local LinkedIn Marketing Solution Partner.

In my role I introduce and educate danish marketeers in LinkedIn Marketing Solutions as well as develop marketers strategical LinkedIn presence.

We work closely with a major part of the largest danish marketeers and their agencies.

AdColony is Exclusive local Partner on LinkedIn Marketing Solutions in Scandinavia
AdColony is the most important Linkedin Marketing Solution Partner, generating more the 50% of the total marketing partner market

Sr. Client Manager, Agency Lead - Linkedin Marketing Solutions Denmark

eBay

•	Strategic responsible for the Group M agency account and their clients  ( top 100 advertisers in DK)
•	Negotiating on director level 
•	Programmatic sales, data and audience based solutions,  native  & content 
•	Trusted media advisor working in succesful co-operation with employees from Group M (Trade,   Xaxis, Digital, Account, Client, etc.) driving their Clients growth through digital audience and databased solutions
•	Work closely with & influence internal stakeholders to meet commercial market adaption (product, business development, tech, marketing etc. 
•	Research +  Market indsights /development

Biggest success: 
I have redeemed the programmatic solution & data selling revenue on my portfolio - from a non existing revenue stream at my accession - to a seven digit revenue stream 
While parallel growing the IO buying on the same ad agency client (in a declining market) with 21%

Senior Agency Manager * Account: Group M (WPP)

Specific Media

Responsibilities:

- Digital targeted data media solutions
- Media sales Cross Device/ Cross Platforms, Mobile, Video.
- Portfolio - WPP(all Group M agencies) + some smaller Danish agencies
- Trusted media advisor working the co-operation with employees from WPP (Digital, Broadcast, Client) with the aim of driving their Client´s growth through digital marketing
- Process the client base of WPP directly
- Intensively extend the relations with the agencies and clients
- Negotiation on director level
- Research
- Sales Strategy
- Presentations on C Level


Achievements:

- *A 320 % sales growth in new products/video solutions


_________________________________________

Specific Media provided digital marketing solutions. The company operated within the advertising sector, where it provided solutions for advertisers and media. The concept of programmatic buying was a key factor in this business.

Senior Agency Manager * Account: Group M(WPP)

Euroinvestor

Responsibilites:

- Head of Department with 2 employees
- Portfolio - both client and media agencies
- Negotiations on director level
- Commercial partner relations
- Strategy sales - also on the European sites
- Research
- RTB  Strategy
- Evolve new sales Enterprises


Achievements:

- A 300 % revenue growth in new clients
- Managing 2 positions simultaneousley and successfully: the sales tasks as Key Account Manager handling my own Portfolio - and the managing tasks as Head of Sales

________________________________

Euroinvestor.com is a 100% independent internet media. The company's mission is to help private investors improve their investing skills. The revenue comes from advertising, sponsorships, user paid subscription services and investor relation services.

Euroinvestor is a leading stock and investor portal, which make sure that 1.6 million users around the world can stay on top with relevant investor information.

Senior Sales Manager & team lead

Børsen

Responsibilities:
 
- Portfolio - both client and media agencies
- Negotiating on director level
- Building up Pipeline with Existing and new Clients
- Commercial partner relations
- Digital sales strategy
- Evolve new sales enterprises


Achievements:

- Elevated existing portfolio with 2 digit figures each year –Also during the rather frozen media market 2009-10!
- Growing the BtB Property clients from spending literally zero on digital ads - to spending over 2 million DKK. That corresponded to 8% of the total Revenu for the Digital Department
- Managing 2 portfolios at the same time for a 6 month periode, managing to grow both of the portfolios


_______________________________

Børsen is a Danish newspaper with focus on the business sector, but it also covers politics, lifestyle and economics. 

The newspaper was founded in 1896, and is today a part of the Swedish Bonnier-group.

Senior Digital Consultant

Berlingske Media

Responsibilities:

- Responsible for sales on media brands: berlingske.dk, business.dk, bt.dk, bny.dk
- Building up Sales Direct Department with 12 Key Account Managers
- Coaching colleagues and sales teams in various situations
- Advertising Sales
- Online Advertising
- Online Marketing
- Portfolio: the agencies’ groups - Group M & Aegis
- Intensively extend the relations with the media buyers at the agencies
- Negotiation on director level
- Process the client base of the agencies 


Achievements:

- More than 100 % revenue growth on my portfolio


_________________________________

Berlingske Media owns the three major Danish news brands Berlingske, BT and Weekendavisen as well as a number of digital activities and the national radio channel Radio24syv. 

Each month they reach 661.000 readers and 2,4 mil. web users, and through quality journalism their media inform the Danish public and contribute to the democratic debate.

Senior Agency Manager

Erhvervs Ejendom

Sales Manager, at Erhvervs Ejendom


•	Head of Department (2 employees)
•	Negotiating on director level
•	Building up pipeline and extending costumer base
•	Marketing /sales strategy & Business development 
•	Presentations and marketing material

Biggest success:  A 55 % growth on yearly client agreements

___________________________________

Erhvervsejendom:

A BtB Magazine, site and seminar provider (with 15 employees)
Target group: the professional property business

Manager of Sales

Bonnier Publications A/S

Responsibilities:

- Nordic and Danish Client Portfolio
- Negotiating on director level
- Developing existing Client relations/yearly agreements
- Look up leads and develop to new Clients
- Creative sales approach
- Sales coaching internal in Bonnier 
- Initiate the work towards Nordic costumers on Nordic sales level 


Achievements:

- A 35 % growth on yearly client agreements –achieved in a very declining market


.

Nordic Key Account Manager

Certified LinkedIn Marketing Advisor//Helping B2B companys succeed at LinkedIn Marketing Strategy & Content & ads & employee advocacy=generate business growth//ex.Head LinkedIn Marketing Solutions DK 6 years(2017-2023)

*I help B2B businesses stand out on Linkedin and get noticed by potential clients & sphere of interest
* By utilizing the multiple business possibilities offered by LinkedIn within the Marketing & PR fields:
 *Strategy, targeting, paid advertising (campaign management),Content development, community growth

As a experienced LinkedIn B2B consultant  - working exclusively with LinkedIn for 7 years - 
I can help your business optimize your LinkedIn Marketing & organic presence to support and successfully develop your business goals!

Background:
I officially represented LinkedIn Marketing Solutions for 6 years.
Heading the LinkedIn Marketing Solution Partner team in DK.

Your business benefits unleashing my knowledge:
 I have fully focused & dedicated all my working time improving and developing my clients LinkedIn B2B  paid & organic strategie by working close with larger agencies and 100+  Danish B2B companies & cooperating with marketing & PR departments & C level management 
- including 75% of the B2B companies listed in the Danish C25 index for 7 years!

My extended hands on experience with a deep and diversified knowledge goes from developing strategies & tactics to executing campaigns for diverse B2B clients, operating within various B2B industries such as FinServ, Tech, Manufactoring, Startups etc. will help YOU utilize LinkedIn best possible!

Working together I will deep dive into your:
*industry *ideal clients *services/products *market and competitive situation *business goals 

 B2B marketing counseling services I offer:
*	Develop a successful and customized LinkedIn strategy 
*	Develop a LinkedIn tactics – formulation, planning, budgeting & execution, secure correct adaption 
         to platform
*       Auditing you legacy LinkedIn ad campaigns - to optimize for KPI, reach your ICP
*	Content creation guiding; How to best customize to target groups, the platform and the specific 
         goals
*	LinkedIn ad campaign management; creation, execution, optimization during the campaign period, 
        reporting with learnings and suggestions for next campaigns optimization, campaign manager 
        optimization 
*	LinkedIn learning & workshop sessions on multiple LinkedIn marketing & ad topics

Sum up:
I will help optimize your LinkedIn B2B marketing and content investments leading to greater business success!

Contact:
Shall I also help your B2B company?
Let us have a free 30 min discovery video talk!

Please reach out by email: mikala@marketinginmind.social to book a time sloth!

PS. I speak danish (my native tongue) english & german fluently

taplio

The Battle

Simone Engbo Hansen

Mikala Krüger

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?