Multi-faceted communications consultant | Passionate about content and brand positioning | Full-time mom | Part-time meme queen

I help companies build focused, scalable content ecosystems rooted in strategy. That means defining platforms, formats, tone, and messaging with intention. Choosing what to say no to. Doubling down on what works. And cementing it all with thought leadership that earns trust instead of chasing trends.

👋🏻 I’m Simone Engbo Hansen — strategist, advisor, and long-time content nerd. I work with global brands to build content systems that don’t just feed the engine — they make the engine work.

What I’ve done:
Helped brands like momkind, VELUX, HOFOR, Region Sjælland, Airtame, SparkForce, and Templafy find their voice and use it well.

What I do now:
Guide companies in building strategic content ecosystems: platform decisions, tone of voice frameworks, focused editorial systems, and thought leadership that sticks. I also write Content Crush – a newsletter where content gets lovingly dissected.

What I sometimes do:
Mentor. Guest. Speak. Co-create. If the fit is right, I’m open.

What I’ll always do:
Write things worth reading.

Good content isn’t about showing up everywhere. It’s about showing up with consistency, clarity, and a point of view.

Simone Engbo Hansen

Pillion Expats

Building a community for expat spouses in Denmark

Co-Founder

Megnanimous Media

Offering communications and social media marketing services as a freelance consultant

Owner

Last Week in Denmark

I love social media, I love Denmark and I am an expat. I wanted to give back to this amazing country by helping build the Instagram presence of 'Last Week in Denmark' - the newsletter for internationals. This is a part-time volunteer role.
- Leading organic content strategy for Last Week In Denmark's Instagram profile & growing traffic to newsletter
- Team lead and coaching 3-member team
- Responsible for ideating & curating news stories, creating reels, and content calendar planning
- Closely monitoring social media trends
- Objective setting and tracking success metrics
- Campaign for European Parliament elections - interviewed an EU candidate from Alternativet party, planned and created content to inform followers

Instagram Team Lead - Volunteer role (Available for full time roles)

A.P. Moller - Maersk

- Led multi-channel communications strategy for Global Customer Insights and Solutions to inspire a customer-centric culture and inform internal audiences
- Leveraged video, newsletters, social posts, intranet articles and community calls to inform global audiences, delivering >10,000 views and >23,000 SharePoint site visits
- Key communications projects - supply chain visibility insights video series, launch of Personas & Journeys framework, Product Taxonomy update explainer, NPS insights articles
- Designed, implemented, and led change management for Insights one-stop-shop platform to democratise customer insights to 5,000 colleagues from commercial frontline, product, and marketing
- Led community building initiatives (broadcasts, offline events) for the team
- Edited and published internal newsletters for Customer Insights and Solutions (delivering 2.5x subscriber growth in one year)
- Advised the team on communications, storytelling, and channel best practices
- Supported content creation by taking up additional responsibilities (mobile videography, video editing)

Engagement and Communications Lead

VerSe Innovation

- Pitched and executed branded content campaign totaling 30 million (INR) for Global and Indian B2C brands - Samsung Mobiles, Samsung Appliances, McDonald's, GSK, Tinder, Flipkart, Gillette
- Content and project manager for Samsung Note20 #WFN launch campaign executed on Dailyhunt app and social channels
- Delivered a range of content and ad formats for brands - videos, articles, full page interstitials, banners
- Managed a portfolio of freelance writers, translation experts, influencer marketing & creative production agencies

Senior Branded Content Strategist

NDTV

- Part of the launch and editorial strategy team for the app
- Anchored 'Hop Press' - a live news show on the digital-only content app for millennials
- Ideation, news selection and execution for the news programmes on NDTV HOP Live

Senior News Editor and Anchor, NDTV HOP

- Wrote content based on pop-culture, search and online trends to bring new unique users to the website
- Delivered average monthly unique views of 6 million as part of a 4-people team using on-page SEO methods and insights from Google Analytics

Editor, Offbeat and Trending News

- Part of the core team behind app development and subsequent launch
- Curated video content from social media platforms for the product

Head of Content, Vixty App

- Editorial and breaking news producer for live news shows on NDTV 24x7
- Editorial producer for Left, Right & Centre with Nidhi Razdan and The Buck Stops Here with Vishnu Som

Programme Editor

Bloomberg UTV

- Produced (anchor copies and graphics) market hours and post-market hour live shows
- Planning and coordination with Bloomberg New York correspondent for World Market update programming

Assistant Producer

With 10+ years experience and a track record of delivering results across internal communications, branded content strategy, and editorial roles, I have contributed to the growth of a legacy media brand, a homegrown unicorn tech startup, and a Fortune 500 global organisation 

How? 

Through the power of content creation, storytelling and meaningful engagement - I have delivered 30 million (INR) ad revenue, brought unique users to a news website, influenced the perception of a legacy news brand amongst younger audiences, helped bring the voice of customer to life and make customer insights accessible in a matrix organisation of 100,000 employees.

I am trained in broadcast news and editorial but I also think social-first.

~ I thrive in diverse, high energy and collaborative teams ~
~ I love solving problems creatively ~
~ I firmly believe in the power of keeping things simple ~
&
I get things done and I'm incredibly easy to work with

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Simone Engbo Hansen

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