Multi-faceted communications consultant | Passionate about content and brand positioning | Full-time mom | Part-time meme queen

I help companies build focused, scalable content ecosystems rooted in strategy. That means defining platforms, formats, tone, and messaging with intention. Choosing what to say no to. Doubling down on what works. And cementing it all with thought leadership that earns trust instead of chasing trends.

👋🏻 I’m Simone Engbo Hansen — strategist, advisor, and long-time content nerd. I work with global brands to build content systems that don’t just feed the engine — they make the engine work.

What I’ve done:
Helped brands like momkind, VELUX, HOFOR, Region Sjælland, Airtame, SparkForce, and Templafy find their voice and use it well.

What I do now:
Guide companies in building strategic content ecosystems: platform decisions, tone of voice frameworks, focused editorial systems, and thought leadership that sticks. I also write Content Crush – a newsletter where content gets lovingly dissected.

What I sometimes do:
Mentor. Guest. Speak. Co-create. If the fit is right, I’m open.

What I’ll always do:
Write things worth reading.

Good content isn’t about showing up everywhere. It’s about showing up with consistency, clarity, and a point of view.

Simone Engbo Hansen

B2B Revenue Attribution @ Dreamdata | Sales 🫶 Marketing | ex-professional ballerina🩰 | Mum | Brit in Denmark 🇩🇰

✨ From centre stage to SaaS stage ✨

I started my career in ballet, performing professionally before leaping (quite literally) into B2B SaaS.

What began in tech sales turned into a passion for building real community.

Now, I’m Head of Community and Events at Zensai.

💬 I post regularly about SaaS, community-building, life as a working mum, and pushing for more representation in tech.

💜 I founded Saleswomen Unite and co-lead Women of SaaS to make sure women are seen, supported, and heard. 
Communities I'm very passionate about. 

🎤 I host events, moderate panels, and create spaces that feel more like conversations than conferences.

At home, I’m a mum of two little ones, a recovering perfectionist, and a firm believer that a cuppa tea can solve most things (I'm a Brit after all).

If you're building community, love SaaS, care about representation, or just want to chat about how to make events actually meaningful - I’d love to connect.

MC (Marie-Claire) Silfer 🩵

I nearly gave up posting on LinkedIn two months in.

At the time, I was an AE hustling to reach quota.
Busy pipeline. Targets to hit. Pressure on.

Posting felt like “extra”.

Well, I’m not in sales anymore.
But when I look back, that decision to keep showing up changed more than I realised.

Prospects started referencing my posts on discovery calls.

Demos were booked directly after product videos that barely anyone “liked”.

And then strangers started saying hello at industry events because they recognised me from LinkedIn.

It still feels slightly surreal.

But it changed how sales felt.

I wasn’t just “a seller”.
I was someone buyers already knew.
Someone they trusted before the call even began.

And that shift, from chasing conversations to being recognised before reaching out, is something I see so many women in our Saleswomen Unite community trying to navigate right now.

I’ve written a full article about what building a personal brand on LinkedIn actually did for me when I was in sales, and the simple RECOGNISE → TRUST → OPEN framework that made it feel achievable, not overwhelming.

If you’re curious, I’d love for you to read it.

And if you’re thinking, “I want to start, but I don’t know how,” — let’s talk about it 💜

Link below 😉

MC Silfer 🧡

Head of Community & Events | ex-professional ballerina🩰 | Mum | Brit in Denmark 🇩🇰

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The Battle

Simone Engbo Hansen

MC (Marie-Claire) Silfer 🩵

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taplio

The Battle

Simone Engbo Hansen

MC (Marie-Claire) Silfer 🩵

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}MC (Marie-Claire) Silfer 🩵's LinkedIn Performance

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Performance ScoreMC (Marie-Claire) Silfer 🩵's LinkedIn Performance