Multi-faceted communications consultant | Passionate about content and brand positioning | Full-time mom | Part-time meme queen

I help companies build focused, scalable content ecosystems rooted in strategy. That means defining platforms, formats, tone, and messaging with intention. Choosing what to say no to. Doubling down on what works. And cementing it all with thought leadership that earns trust instead of chasing trends.

👋🏻 I’m Simone Engbo Hansen — strategist, advisor, and long-time content nerd. I work with global brands to build content systems that don’t just feed the engine — they make the engine work.

What I’ve done:
Helped brands like momkind, VELUX, HOFOR, Region Sjælland, Airtame, SparkForce, and Templafy find their voice and use it well.

What I do now:
Guide companies in building strategic content ecosystems: platform decisions, tone of voice frameworks, focused editorial systems, and thought leadership that sticks. I also write Content Crush – a newsletter where content gets lovingly dissected.

What I sometimes do:
Mentor. Guest. Speak. Co-create. If the fit is right, I’m open.

What I’ll always do:
Write things worth reading.

Good content isn’t about showing up everywhere. It’s about showing up with consistency, clarity, and a point of view.

Simone Engbo Hansen

SaaSiest

B2B SaaS Community for operators - The SaaSiest Community in Europe!
Executive Networks, Podcast, News, Events & Community
Join us at www.SaaSiest.com

Head of Community Management

Saleswomen Unite

Saleswomen Unite is here to connect, support, and elevate women in sales. We provide a space for saleswomen to share, learn, and grow together, empowering each other to succeed.

Vision:
To see women in sales thriving, leading, and recognised for their contributions, with a community that drives growth, opportunity, and equality in the industry.

Founder and Community Lead

Women of SaaS

Women are still underrepresented in the SaaS industry, often facing a trust gap, lacking visibility and representation in leadership. We’re here to change that.

We envision a SaaS world where women have equal seats – and equal voices – at the table. By building a strong, supportive network, Women of SaaS empowers women to elevate each other, actively shape their careers, and ensure their impact is seen.

I co-lead the Copenhagen chapter of Women of SaaS together with Jasmine Hansen de Guzman organising in-person meet ups and building the community.

Copenhagen Hub Lead

Women in Sales

Women in Sales is focused on elevating, empowering, and promoting women within the sales profession. 

In order to realize this vision and create more equitable sales teams in the future, we recognize that men need to be part of the conversation and contribute towards the progress.  

Through facilitating conversations and workshops focused on enabling sales professionals, we believe that we can help mold the future of sales to be more inclusive.

Member

Moving Mensch Pilates Studie

Certified Pilates Instructor

Dreamdata

Dreamdata automatically collects, models and activates B2B go-to-market data, empowering you to:

- Get the 360° view of every customer journey
- Discover the ROI and attribution of your GTM activities
- Reveal buying signals across intent sources
- Create custom audiences and send data back to ad platforms

Account Executive

Certainly

Ecommerce Advisor Team Lead

Launched in late 2017, the Copenhagen- and Madrid-based AI Chatbot and Conversational AI Platform specializes in conversational AI, ML and chatbots for e-commerce. Certainly’s AI Bot Builder is used by companies of all sizes across 15 countries in the EU and the US. The no-code platform enables businesses to create complex bot solutions and achieve fast ROI. Certainly helps companies to accelerate growth through personalized sale at scale across industries such as consumer electronics, supermarkets and groceries, fashion, insurances, transport, travel, shipping services, gaming and entertainment. The fast movers using Certainly are seeing up to 400% more sales and 80% of contacts handled automatically.

Ecommerce Advisor

Clerk.io

Business Development Representative

Tivoli

Dancer at the Tivoli Ballet Theater, dancing in diverse dance and pantomime productions throughout the summer at the Pantomime Theatre. I have also performed at Tivoli's Concert Hall in their production of Nutcracker. As a member of Tivoli Ballet Theater I have been chosen to dance in many Opera performances with Det  Kongelige Teater.

Ballet Dancer

Det Kongelige Teater

Worked as a dancer in Swan Lake and Nutcracker.

Ballet Dancer 

B2B Revenue Attribution @ Dreamdata | Sales 🫶 Marketing | ex-professional ballerina🩰 | Mum | Brit in Denmark 🇩🇰

I jumped into the world of SaaS after 20 years of experience within the entertainment industry. I am self-motivated, driven, and I also love to connect and speak with people from all walks of life. 

In my new role at SaaSiest, I am helping to connect B2B SaaS professionals to exchange knowledge and help their careers and companies excel.

To put me in a nutshell I am an ex-professional ballet dancer, mother of 2 crazy kids and 2 cats, avid tea drinker and pursuing a career in SaaS and community building.

Wanna connect? I'd love to chat with you more about Community, Event Management, Marketing, Sales and everything SaaS.

taplio

The Battle

Simone Engbo Hansen

MC (Marie-Claire) Silfer 🩵

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