Multi-faceted communications consultant | Passionate about content and brand positioning | Full-time mom | Part-time meme queen

I help companies build focused, scalable content ecosystems rooted in strategy. That means defining platforms, formats, tone, and messaging with intention. Choosing what to say no to. Doubling down on what works. And cementing it all with thought leadership that earns trust instead of chasing trends.

👋🏻 I’m Simone Engbo Hansen — strategist, advisor, and long-time content nerd. I work with global brands to build content systems that don’t just feed the engine — they make the engine work.

What I’ve done:
Helped brands like momkind, VELUX, HOFOR, Region Sjælland, Airtame, SparkForce, and Templafy find their voice and use it well.

What I do now:
Guide companies in building strategic content ecosystems: platform decisions, tone of voice frameworks, focused editorial systems, and thought leadership that sticks. I also write Content Crush – a newsletter where content gets lovingly dissected.

What I sometimes do:
Mentor. Guest. Speak. Co-create. If the fit is right, I’m open.

What I’ll always do:
Write things worth reading.

Good content isn’t about showing up everywhere. It’s about showing up with consistency, clarity, and a point of view.

Simone Engbo Hansen

DERU Digital - LinkedIn & Google Ads Agency

Paid Social Lead

SparkForce

Paid Social Associate

Siteimprove

Associate Marketing Specialist

Student Assistant, Digital Marketing

Associate Marketing Specialist at Siteimprove

Krists Jakabsons

Last Friday, I attended Dreamdata newest product launch, the Dreamdata Activation.

I will make a separate post covering the product itself, but here is a quick recap of the event.

If you know me, you know I enjoy a good Dreamdata event. They always get the format right by focusing on what people enjoy - networking.

In my humble opinion, no one really wants three hours of presentations and then a rushed half-hour of networking before going home. For Dreamdata, it is always the opposite.

The product announcement was as short, but straight to the point, as the video I managed to capture, because I was to busy with games, food, networking and listening to a vinyl DJ playing in the background. 

A Friday evening well spent.

I guess it’s officially official that you moved into an office, only once you have a huge a$$ led logo sign 😂

For anyone wondering - 102 ads apparently is the limit, you can add for Thought Leadership campaign.

And before anyone says - that's too many ads, let me stop you there and say - I know. 😅 

Majority of them are paused, as we continuously add new ones and pause the underperformers. And as there is no way to delete paused ads (except of duplicating the campaign), we have to keep on stacking, but now I have no other option than to duplicate the campaign and start from scratch. 🙃 

Interestingly enough, many of those active ads are suuuper old, and we often have to pause the newly added ones, not the old ones. Even though we give the new ads enough time to catch up and always look at the data in isolated timelines, to keep it fair.

Moral of the story, 102 is the limit and old post from a year ago, still could be relevant to this day.

Happy to join the club, haven't done one of these certifications in a while, not going to lie, had to sweat a little bit. 😅 

In my pocket now: LinkedIn Marketing Measurement Certification from LinkedIn!

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Simone Engbo Hansen

Krists Jakabsons

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The Battle

Simone Engbo Hansen

Krists Jakabsons

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Krists Jakabsons's LinkedIn Performance

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