Multi-faceted communications consultant | Passionate about content and brand positioning | Full-time mom | Part-time meme queen

I help companies build focused, scalable content ecosystems rooted in strategy. That means defining platforms, formats, tone, and messaging with intention. Choosing what to say no to. Doubling down on what works. And cementing it all with thought leadership that earns trust instead of chasing trends.

👋🏻 I’m Simone Engbo Hansen — strategist, advisor, and long-time content nerd. I work with global brands to build content systems that don’t just feed the engine — they make the engine work.

What I’ve done:
Helped brands like momkind, VELUX, HOFOR, Region Sjælland, Airtame, SparkForce, and Templafy find their voice and use it well.

What I do now:
Guide companies in building strategic content ecosystems: platform decisions, tone of voice frameworks, focused editorial systems, and thought leadership that sticks. I also write Content Crush – a newsletter where content gets lovingly dissected.

What I sometimes do:
Mentor. Guest. Speak. Co-create. If the fit is right, I’m open.

What I’ll always do:
Write things worth reading.

Good content isn’t about showing up everywhere. It’s about showing up with consistency, clarity, and a point of view.

Simone Engbo Hansen

LEO Pharma

Key Responsibilities:
- Led the development and integration of content management platforms, ensuring seamless operations and user adoption.
- Acted as the product manager for SaaS solutions, collaborating with stakeholders to refine roadmaps.
- Provided extensive user support and training, emphasizing best practices and technical issue resolution.

Key Achievements:
- Integrated two major platforms, ensuring a unified Digital Asset Management solution. (Veeva PromoMats)
- Delivered an insightful presentation on Generative AI, covering foundational concepts, implications like AI hallucination, effective prompt strategies, and shared practical use-cases including creating a full video advertisement using advanced GenAI tools such as ChatGPT, Midjourney, Elevenlabs, DI-D, and Leiapix.

 #PromoMats #Anthill #Activator #ChatGPT #Midjourney #Elevenlabs #RunwayML

Associate Global Content Process Manager

Key Responsiblities
- Digital Asset Management (Components/Claims): Led the global development and implementation of the Digital Asset Management system within Veeva Vault PromoMats, driving the integration of components and claims to ensure consistent and compliant content use across the organization.
- Agency Onboarding: Managed the onboarding process for external agencies within Veeva Vault PromoMats, establishing clear guidelines and workflows to enhance collaboration and efficiency.

Key Achievements:
- Achieved organization-wide adoption of the Digital Asset Management setup in PromoMats.
- Chosen as Panelist speaker about the future of MLR at the European Veeva Commercial Summit 2023 in Madrid discussing how generative AI may support efficiency and quality gains.
- Initiated the development of a BI dashboard for monitoring and benchmarking performance in Veeva PromoMats utilising PowerBI

Associate Global PromoMats Manager

Key Responsibilities:
- PromoMats Coordinator for key launch brand, Adtralza® . Coordinating global marketing materials, ensuring compliance with corporate procedures and regulations.
- PromoMats operations including product management, process optimization, user support

Key Achievements:
- Was part of the US and European launch of Adtralza®
- Streamlined the approval flow process for marketing materials, reducing the time from draft to final output.

Global PromoMats Coordinator

I work with operational procurement and I am responsible for sourcing goods and services within the categories; data communication, IT consultancy & services and engineering. This involves amongst other things contract negotiation, supplier relationship management and stakeholder management. Besides this, I am globally responsible for training employees in our procurement processes and SAP.

Results: Redesigned Global training material for all requisitioners in LEO Pharma and affiliates.

Operational Purchaser

SAP Requisitioner for Global IT with responsibility for the overall process within Global IT, training and execution. Stakeholders management including training and communication. Various Ad Hoc tasks such as manage telephony, home broadband and mobile phone subscriptions for LEO Pharma Denmark.

Main results: Centralized and developed a new SharePoint site to gather all relevant information about requisitioning with order subsite that included automated FLOW emails. I also managed a clean-up of all Danish employees home broadband equipment as well as helped analyse and negotiate for a new company phone deal for LEO Pharma causing a significant saving per year.

Business IT Professional

- SAP Requisitioner for Leo Pharma Global IT.
- Assisting the business analysts and asset manager in their daily tasks i.e. analyse purchase reports and SCCM data, develop global process flows and improve existing processes.

Student Assistant

Sony Music Entertainment

Project coordinator: 
One Direction Fan bus tour

Management of Sony Music playlists (Wimp, TDC Play, Deezer)

Video coordinator:
Cinema advertisement: Hits lige nu playlist, Britney Spears, One Direction, Lis Sørensen, Celine Dion.
Music video: Kaliber - Forguder mit fjæs 
Behind the scenes: Yepha

Social media (strategy, online advertisement, content)
- Julemusik
- Hits lige nu
- Artist fan pages (Ginger Ninja, Gregersen, Yepha)

Event Management (One Direction fan day)

Strategic Marketing

COWI

Prepare, collect and supervise data collection for the public transport sector.

Assistant Analyst

CBP Network

I was part of my Master Programs event committee and organized student events.

Event Project Manager & Tutor

Katalysator

I organized an event to help celebrate the merger of the two companies, which entailed ordering catering, music, decoration and a photo shoot. 

Other work included updating the sales lead database and giving inputs in terms of the company branding strategy.

Project Manager (Internship)

Fårup Sommerland

Seasonal worker at Fårup Sommerland. It has given me an amazing skill within the service field. I worked at most of the amusement rides, which includes the lifeguard position (certified first aid). I helped with maintenance/build/renovation going from off season during the winter as well as help close down for winter.

Service & Entertainment employee

Søren Højberg Booking A/S

Booking and tour management.

Gary Moore (Denmark Tour)

Booking Agent

Adam Spiegel Productions

I worked the UK tour of Fame the musical, which covered all aspects of stage management and involved work within the other technical departments (Lights, Sound, Stage). I was also responsible for running the get-ins and get-outs.

Technical Assistant Stage Manager

Buddy Holly the musical

I worked as a Tech ASM doing get-ins and get-outs. Manage backstage during show and help other technical departments (sounds, lights).

As an IT Professional with a strong background in IT and commercial operations, I bring over a decade of experience driving digital adoption and efficiency in the pharmaceutical industry. At LEO Pharma, I have led a global digital asset management project and advanced the adoption of AI technologies to enhance operational excellence. My expertise in Veeva Vault PromoMats, SAP procurement, and stakeholder management has enabled me to streamline workflows, reduce time-to-market, and deliver impactful solutions across global teams.

I am passionate about leveraging technology to solve complex challenges and improve business outcomes. My experience ranges from managing SaaS product roadmaps and providing extensive user support to optimizing procurement processes and developing business intelligence dashboards. I am committed to continuous learning and staying at the forefront of industry trends - particularly in AI.

taplio

The Battle

Simone Engbo Hansen

Jens Christian Nørgaard

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