Multi-faceted communications consultant | Passionate about content and brand positioning | Full-time mom | Part-time meme queen

I help companies build focused, scalable content ecosystems rooted in strategy. That means defining platforms, formats, tone, and messaging with intention. Choosing what to say no to. Doubling down on what works. And cementing it all with thought leadership that earns trust instead of chasing trends.

👋🏻 I’m Simone Engbo Hansen — strategist, advisor, and long-time content nerd. I work with global brands to build content systems that don’t just feed the engine — they make the engine work.

What I’ve done:
Helped brands like momkind, VELUX, HOFOR, Region Sjælland, Airtame, SparkForce, and Templafy find their voice and use it well.

What I do now:
Guide companies in building strategic content ecosystems: platform decisions, tone of voice frameworks, focused editorial systems, and thought leadership that sticks. I also write Content Crush – a newsletter where content gets lovingly dissected.

What I sometimes do:
Mentor. Guest. Speak. Co-create. If the fit is right, I’m open.

What I’ll always do:
Write things worth reading.

Good content isn’t about showing up everywhere. It’s about showing up with consistency, clarity, and a point of view.

Simone Engbo Hansen

Jeg gør svære ting lette at forstå. Min erfaring kommer fra DR Lær, DR Dokumentar og P4. Senest har jeg undersøgt, hvordan journalister og andre historiefortællere kan fortælle bedre historier med personer, der har en diagnose eller et handicap. Det er der kommet 10 konkrete råd og en lille håndbog ud af. Følg mig eller tilføj mig til dit netværk, hvis du gerne vil læse mere om dét. Så lover jeg også at krydre dit feed med lidt relevante memes 💁🏻‍♀️

Vil du vide mere om mit arbejde? Så skriv til mig her eller på ina@greatminority.dk. 

taplio

The Battle

Simone Engbo Hansen

Ina Rosdal

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