Multi-faceted communications consultant | Passionate about content and brand positioning | Full-time mom | Part-time meme queen

I help companies build focused, scalable content ecosystems rooted in strategy. That means defining platforms, formats, tone, and messaging with intention. Choosing what to say no to. Doubling down on what works. And cementing it all with thought leadership that earns trust instead of chasing trends.

👋🏻 I’m Simone Engbo Hansen — strategist, advisor, and long-time content nerd. I work with global brands to build content systems that don’t just feed the engine — they make the engine work.

What I’ve done:
Helped brands like momkind, VELUX, HOFOR, Region Sjælland, Airtame, SparkForce, and Templafy find their voice and use it well.

What I do now:
Guide companies in building strategic content ecosystems: platform decisions, tone of voice frameworks, focused editorial systems, and thought leadership that sticks. I also write Content Crush – a newsletter where content gets lovingly dissected.

What I sometimes do:
Mentor. Guest. Speak. Co-create. If the fit is right, I’m open.

What I’ll always do:
Write things worth reading.

Good content isn’t about showing up everywhere. It’s about showing up with consistency, clarity, and a point of view.

Simone Engbo Hansen

DHL Global Forwarding

Head of HR & Communication

Main responsibilities - Strategy:
* Planning “strategy planning”
* Facilitate and steer strategy process
* Facilitate strategy roll-.out incl. department level
* Secure strategy execution
* Strategy follow-up
* Develop tools for strategy follow-up
* Secure readjustment of strategy

Main responsibilities - HR:
• Approx. 230 employees in 3 locations
* Employee branding
• Employee relations and Legal
• Compensation & Benefit
• Recrutiment 
• Development and Talent Management
• Resignations

Head of Strategy & HR

@DHL Global Forwarding (Denmark) – from February 2011
   (incl. Head of Internal Communications)
@DHL Freight (Denmark) – from February 2011 – August 2016
@DHL Global Mail Nordics AB - from January 1st, 2013 to June 30th, 2016
@DHL Supply Chain (Denmark) - from April 1st 2014 to June 30th, 2016

Head of Human Resources

Main responsibilities during this period of time:
• Approx. 500 employees in 8 locations
• Develop and maintain business plans and strategies
• Employee relations and Legal
• Compensation & Benefit
• Develop policies and procedures
• Recrutiment 
• Development and Training
• Retainment
• Resignations
* HR Strategy planning and implementation

HR Business Partner

Solsikkeprogrammet

The Sunflower Programme and Sunflower Lanyard were created back in 2016 when Gatwick Airport in London wanted to find out how they could provide passengers with invisible disabilities with a better and safer travel experience. In other words, the question was how to make the invisible visible. So they created the Sunflower Lanyard - a simple sunflower on a green background - an unobtrusive but visible symbol. Wearing the Sunflower Lanyard can make your invisible disability visible and signal to airport staff and people around you, that you may need more help, patience or time while at the airport and other places.

The Lanyard was very well received by users and has since been rolled out to many other airports, including all major airports here in Denmark. They have thus given their employees an insight into what an invisible disability can mean. From airports, the Sunflower Programme and the Sunflower Lanyard have spread to many other industries. DHL Global Forwarding Denmark, Lego House and Givskud Zoo, for example, support the Sunflower Programme.

The Sunflower Programme and the Sunflower Lanyard are owned by Hidden Disabilities Sunflower, based in the UK.

Advisory Board Member

Christoffer Hagen

Coaching within stress, leadership, business, career and life

Owner

Self Wellness

We're on a mission to democratize wellness to every body. Our massage concept combines human competence with robotic technology. This enables signature massages from world-renowned masseurs to transfer their skills into the robot. Our non-human masseur never gets tired, so it’ll be ready to serve and relax you 24/7 - both near home and at your workplace.

Elektronista Media

Freelance Writer

Plus Bolig - når du vil leje

Housing company, that manages more than 3,500 rental units in Himmerland, Denmark (Aalborg, Stoevring and Farsoe)

Elected Member of the Board and Vice Chairman of Plus Bolig

PBS (nu NETS Danmark)

• Client executive for 2 of the 5 largest customers at PBS (yearly turnover: DKK 100+ million)
• Responsible for RfP/RfI on international clients
• Market- and customer surveillance
• Draw up sales- and account plans
• Responsible for various projects

Strategic Account Manager

Multidata A/S

Employee elected member of the board

• Develop and maintain policies and procedures
• Recrutiment
• Training and development
• Retaining
• Resignations
• Project participation
• Legal, Compensation & Benefit

HR consultant

• Develop and maintain policies and procedures
• Recrutiment
• Training and development
• Retaining
• Project participation
• Legal

* Implementation of SAP R/3 with the focus on HR-modules (Time Management, Shift Planning, Master Data etc.)

SAP Specialist

* Servicing customers (credit card holders, banks and merchants) with issues in regards to credit card payments
* Shift planning for evening and night shift

Service Consultant, Card Services

Forsvaret

Kongens Artilleriregiment/KAR - Amongst other "The ABC-operative of the Battery"

Private first class of the military reserves

Kongens Artilleriregiment, Compulsory military service

Private

I am an experienced HR and communication professional with over 20 years of diverse and global experience in various industries, including logistics, technology, and finance. As the Head of HR & Communication at DHL Global Forwarding, I lead the development and execution of HR and communication strategies, policies, and processes that support the business objectives and enhance employee engagement, performance, and well-being.

In addition to my corporate role, I am also a passionate executive coach, advisory board member, and freelance writer. I leverage my expertise in stress management, leadership development, and career coaching to empower individuals and teams to achieve their personal and professional goals. I also contribute to innovative projects that democratize wellness and assist people with invisible disabilities, such as Self Wellness and the Sunflower Programme. Through these activities, I aim to make a positive impact on the world and inspire others to do the same.

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The Battle

Simone Engbo Hansen

Christoffer Hagen

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