Multi-faceted communications consultant | Passionate about content and brand positioning | Full-time mom | Part-time meme queen

I help companies build focused, scalable content ecosystems rooted in strategy. That means defining platforms, formats, tone, and messaging with intention. Choosing what to say no to. Doubling down on what works. And cementing it all with thought leadership that earns trust instead of chasing trends.

👋🏻 I’m Simone Engbo Hansen — strategist, advisor, and long-time content nerd. I work with global brands to build content systems that don’t just feed the engine — they make the engine work.

What I’ve done:
Helped brands like momkind, VELUX, HOFOR, Region Sjælland, Airtame, SparkForce, and Templafy find their voice and use it well.

What I do now:
Guide companies in building strategic content ecosystems: platform decisions, tone of voice frameworks, focused editorial systems, and thought leadership that sticks. I also write Content Crush – a newsletter where content gets lovingly dissected.

What I sometimes do:
Mentor. Guest. Speak. Co-create. If the fit is right, I’m open.

What I’ll always do:
Write things worth reading.

Good content isn’t about showing up everywhere. It’s about showing up with consistency, clarity, and a point of view.

Simone Engbo Hansen

Founder @ SparkForce | The channel agnostic B2B growth agency | Demand Gen | Growth Advisor | Public Speaker | Podcast host |

I am on a mission to make marketing... better. For too long marketing has been at the backseat forced to make in-adequate arguments to our choices. Today, I believe we can do better. 

We can prove why marketing is important, and we can prove how much marketing matters. So, I try to do just that.

I try to combine strategic knowledge; with hands-on abilities; and a creative nature in order to truly create something unique. 

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🛠 Tools I Use and Love

MS Office, Google Sites, Facebook Power Editor, LinkedIn Campaign Manager, Falcon.io, Sysomos, Sendgrid, MailChimp, Google Analytics, WordPress, Twitter, TweetDeck, Trello, Slack, Intercom, Inspectlet, Hotjar, PhantomBuster, Dux-Soup, Yahoo Gemini, AdWords, ThinkCell, FindThatLead, DiscoverOrg, Grouply, Google Optimize, Google Search Console, Ahrefs, SearchMetrics, Screaming Frog, HubSpot, TwentyThree, YouTube, Opteo, Google Ads Editor

Let’s go. 🚀

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📘 Course: Social Selling

👉 Check out my newest course on social selling:
https://sparkforce.thinkific.com/courses/social-selling

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🎤 Recent Talks, Webinars & Podcasts
Here are some recent events I've participated in:

Spark - "Presenting the Perfect Audience with the Perfect Product" - https://www.falcon.io/spark/speakers

Social Ads Conference - "How to Win on LinkedIn" -  https://socialadsconference.dk/

Nordic Growth Hackers - "How we turned LinkedIn into one of our most profitable channels using paid tactics" - https://nordicgrowthhackers.com/ngh15-casper-rouchmann/

Accutics - Fireside Chat - https://accutics.com/blog/analytics-fireside-chat-casper-rouchmann-templafy/

Talentgarden - "Growth Hacking Google Ads" - https://schoolcopenhagen.talentgarden.org/growth-hacking-marketing/

TwentyThree - "B2B Video Marketing Growth Hacks" - https://video.twentythree.net/b2b-video-marketing-growth-hacks/join

TwentyThree - "How to Market a Product Everyone Wants, but No One Understands" - https://video.twentythree.net/seminar-how-top-brands-increase-engagement-with

Dansk Industri - "Hvordan vinder man med LinkedIn?" - https://www.danskindustri.dk/brancher/di-handel/events--netvark/events/linkedin/

LeadFeeder - "Score Big Wins with a Stellar Account-Based Marketing Strategy" - https://app.livestorm.co/leadfeeder/create-the-perfect-funnel-account-based-marketing-tips-with-templafy-and-leadfeeder

Falcon.io - "How to Win on LinkedIn" - https://www.falcon.io/webinars/winning-on-linkedin/

taplio

The Battle

Simone Engbo Hansen

Casper Emil Sciuto Rouchmann

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