Simon Brossard

Whipping up new ideas... | Previously CBO @lemlist

Un truc que j’ai appris après avoir passé 3 ans chez lemlist, en passant de 2 à 22 millions d’euros d’ARR :

👉 90% du succès de ta prospection dépend de la qualité de ta liste de contacts.

Si ta liste est mauvaise dès le départ, tes résultats le seront aussi 🤷‍♂️

C’est exactement pour ça qu’on a lancé Cleon1, spécialisé sur le marché français.

Plus de numéros de mobile fiables et précis.

Moins de temps perdu.

Plus de deals signés.

Simple, non ?

Et en bonus, je partage aussi notre aventure entrepreneuriale, les hauts comme les bas !

Chief Business Officer

Benjamin Donteville

We launched Scalability 5 years ago with one controversial decision:

Stay 100% bootstrapped.

Everyone told us we were crazy. "You need funding to scale fast." "Competitors will outrun you." "You're limiting your growth potential."

Here's why we ignored them all:

👉 Full control over our decisions
No board meetings about pivoting our vision.
No pressure to chase vanity metrics.
We build what our customers actually need.

👉 Growing at our own pace
(Which turned out to be pretty fast anyway)
We focused on sustainable growth, not hockey stick fantasies.
Every dollar earned was a validation of our market fit.

👉Healthy foundations first
Add revenue before adding losses.
Profitability from day one meant we could reinvest smartly.
No burn rate anxiety keeping us up at night.

The path has been long and complex.
Some months were brutal.
We've had to say no to opportunities that required big upfront investments.

But it's the most beautiful adventure we're living right now.

We're building Agentic Outbound on solid ground, not on investor expectations.

Next week, I'll share our entire bootstrapping playbook - from the first dollar to building a profitable tech company without external funding.

What's your take on bootstrapping vs raising? Worth the trade-offs?

Mass outbound is dead.

Too much noise. Too much automation. Not enough intelligence.

The future belongs to expert salespeople—freed from growth engineering, powered by agentic systems that operate at scale.

Not AI that sells for them.
But agents that work for them.

Agents that structure data, orchestrate signals, and industrialize execution without diluting human intuition.

Because a salesperson's job isn't to manage tool stacks—it's to understand, convince, and deliver value to clients.

Agentic Outbound means shifting from volume to relevance, from blind automation to intelligent orchestration, from stacked tools to augmented salespeople.

Outbound that scales without losing the human touch.

Welcome to the era of Agentic Outbound.

Want to know more ? Send me a DM 🫡

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The Battle

Simon Brossard

Benjamin Donteville

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taplio

The Battle

Simon Brossard

Benjamin Donteville

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Benjamin Donteville's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBenjamin Donteville's LinkedIn Performance