LinkedIn ghost-writing and strategy for CEOs // EO Member

Sales doesn’t fail from lack of ideas. 

It fails when teams default to cold outreach instead of building a system.

Every business owner starts as salesperson, marketer, storyteller, and tribal leader - all in one.

That works well but founder fuel burns fast... 🔥

At first, your energy sells the vision. You’re close to every customer. And you are the leader of your tribe. 

But usually, around the 5–20 employee mark, cracks begin to show. You want to move from working 'in' your business to working 'on' your business - so you hire someone to take over marketing.

Your first junior marketer arrives and…
- Launches a cold outreach campaign.
- Subscribes to HubSpot for $800/month.
- Tries a podcast.

Then, the cold outreach gets paused after no one replies. The HubSpot account sits dormant because you're too busy to hand over your contacts. And the podcast dies after seven episodes because it didn't bring ales. 

And you think: Marketing doesn’t work for us. Do I have to keep doing this myself? 🤨

Good news: You don't. 

Over the past 25 years, I’ve built five businesses, sold three, and advised on 75+ marketing projects.

Because of what I’ve seen, I believe marketing simply fails because nobody makes these 3 calls:
- Choosing one strategy every team member can explain and believe in.
- Sticking with that one strategy long enough to make it work.
- Holding everyone (including you, the founder) accountable with KPIs.

Making those 3 calls is what I call the CMO Gap.

→ Founders want to step out of marketing and need a CMO who makes decisions. But they can only afford a junior marketer who can’t do that.

Our program, CONTENT TURBO, closes that gap: In six months, we implement a repeatable and customised marketing system your team can run on their own, no agencies, no tool bloat, no false starts. 

Just a system that delivers at a fraction of a CMO's cost. 

It's the CMO I wanted in my five businesses but could't afford.


👉 If you’re ready to outgrow the marketing chaos, let’s connect.

✉️ Email me: chappuzeau@storylux.com
💬 WhatsApp me: +44 7375 428 095

Simon Chappuzeau

PORTZ • COACH 

Coach • Mentor • Moderator • Trainer

CoA Academy

CEO & Chairman

CoA Academy's PURPOSE is to help leaders to succeed with ease.
Our VISION is to have become the #1 Brand for Leadership Development.

Founder & Coach

Entrepreneurs'​ Organization

At EO Accelerator, our mission is to empower entrepreneurs with the tools, accountability and community to aggressively grow and master their business.

Accelerator Coach & Trainer

50smart

Business Angel

Teva Windows

The most energy efficient windows in South Africa.
tevawindows.co.za

Director

Alto Social Analytics

Alto Analytics brings actionable business intelligence to digital media.
Alto-Analytics.com

Member of the Advisory Board

Entrepreneurs' Organization

EO engages leading entrepreneurs to learn and grow in business and life with over 13,000 business owners around the world.
eonetwork.org

President of the Board 2015   -   EO Qatar

PORTZ QATAR

CONSULTING & INVESTMENTS:
- Qatar Stars League: Marketing Strategy, Business Planning
- Alkhiyami Group: Board, Governance, and Business Planning
- The Shisha Company: Startup, Product Development, IP Protection, Brand Development
- Alto Social Analytics: Board, Governance and Business Planning, Brand Development
- Teva Windows: Business Planning, Brand Development, Marketing Planning
- Bridge Alliance: Customer Experience, Social Media Research
- Farah Hospital: Brand Development
- Katara: Organisational Structuring, Brand Development, Marketing Plan
- Radio Feelgood: Feasibility Study and Business Case
- Go Arabi: Business Planning
- Qatar Tourism Authority: Moderation, Conference Planning

Managing Director

The Shisha Company LTD

MISHA - THE NEW WAY TO ENJOY SHISHA 
MISHASHISHA.com

Founder & CEO

The Cultural Village Foundation - Katara

Improved Marketing, Brand, and Organization of Katara Cultural Village Foundation.
www.katara.net

Advisor to the President

IT'S ALL ABOUT PEOPLE • Author of Leadership Programs, Books and Podcasts • Speaker • Coach • Husband • Father • Musician 🎶

Are you experiencing people pains? 

I help leaders and teams to achieve their goals.

Drawing on over 30 years of experience as a corporate executive, founder, consultant, and business angel, I offer personalized services, including one-on-one coaching and mentoring, team coaching, strategy workshops, leadership development, conflict resolution, mediation and moderation.

My approach blends empathy and insight, creating a safe environment for clients to gain clarity, close gaps, and accelerate their success. 

Through my work, I have helped thousands of professionals in small, medium, and large organizations.
Contact me for a list of references.

I am the author of Chief of Anything and The Six Situations of Feedback, and I co-host the Chief of Anything podcast, where we share practical techniques and reflections on leadership and growth. 

Much like the interplay of melody and rhythm in a symphony, I help leaders to create dynamic teams where every individual’s unique contribution builds toward shared success. 🎶

taplio

The Battle

Simon Chappuzeau

Michael Portz

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