LinkedIn ghost-writing and strategy for CEOs // EO Member

Sales doesn’t fail from lack of ideas. 

It fails when teams default to cold outreach instead of building a system.

Every business owner starts as salesperson, marketer, storyteller, and tribal leader - all in one.

That works well but founder fuel burns fast... 🔥

At first, your energy sells the vision. You’re close to every customer. And you are the leader of your tribe. 

But usually, around the 5–20 employee mark, cracks begin to show. You want to move from working 'in' your business to working 'on' your business - so you hire someone to take over marketing.

Your first junior marketer arrives and…
- Launches a cold outreach campaign.
- Subscribes to HubSpot for $800/month.
- Tries a podcast.

Then, the cold outreach gets paused after no one replies. The HubSpot account sits dormant because you're too busy to hand over your contacts. And the podcast dies after seven episodes because it didn't bring ales. 

And you think: Marketing doesn’t work for us. Do I have to keep doing this myself? 🤨

Good news: You don't. 

Over the past 25 years, I’ve built five businesses, sold three, and advised on 75+ marketing projects.

Because of what I’ve seen, I believe marketing simply fails because nobody makes these 3 calls:
- Choosing one strategy every team member can explain and believe in.
- Sticking with that one strategy long enough to make it work.
- Holding everyone (including you, the founder) accountable with KPIs.

Making those 3 calls is what I call the CMO Gap.

→ Founders want to step out of marketing and need a CMO who makes decisions. But they can only afford a junior marketer who can’t do that.

Our program, CONTENT TURBO, closes that gap: In six months, we implement a repeatable and customised marketing system your team can run on their own, no agencies, no tool bloat, no false starts. 

Just a system that delivers at a fraction of a CMO's cost. 

It's the CMO I wanted in my five businesses but could't afford.


👉 If you’re ready to outgrow the marketing chaos, let’s connect.

✉️ Email me: chappuzeau@storylux.com
💬 WhatsApp me: +44 7375 428 095

Simon Chappuzeau

VJGC

As the International Education Virtual assistant at VJGC Limited, my role is dynamic and crucial in ensuring the smooth operation of our international education services.

I'm the go-to person for managing email communications, where I handle client inquiries promptly and effectively, ensuring their needs are met with the utmost care and attention to detail. Whether it's providing information about our programs or addressing any concerns, I take pride in delivering exceptional customer service at every interaction.

One of the most exciting aspects of my role is reaching out to potential clients. I love the thrill of researching and identifying new opportunities for collaboration and connecting with educators and institutions worldwide to explore partnerships that align with our vision and mission.

When it comes to our online presence, I wear multiple hats as the social media manager. From crafting engaging content to designing visually appealing posts and writing captivating captions, I enjoy every aspect of creating a compelling narrative that resonates with our audience. And seeing our follower count grow from less than 100 to an impressive 1000 is truly rewarding—it's a testament to the impact of our digital engagement efforts.

In essence, my role isn't just about managing emails or handling social media—it's about building relationships, driving growth, and making a tangible difference in the realm of international education. And I'm honored to play a part in shaping the future of VJGC Limited on a global scale.

Virtual Assistant

Institute for Entrepreneurial Leadership (IFEL)

As the Social Media Expert at the Institute of Entrepreneurial Leadership, I play a pivotal role in empowering small business owners to leverage the power of social media to grow their ventures.

First and foremost, I serve as a guide and mentor, helping entrepreneurs navigate the complex world of social media platforms. Whether it's setting up their accounts, optimizing profiles, or understanding the nuances of each platform, I'm there every step of the way to provide personalized support tailored to their specific needs and goals.

One of the most rewarding aspects of my role is educating business owners on the importance of strategic planning. I work closely with them to develop comprehensive content calendars spanning three months, ensuring that every post is strategically aligned with their brand identity and objectives. From brainstorming ideas to scheduling posts and analyzing performance metrics, I equip them with the tools and knowledge they need to succeed in the competitive digital landscape.

But it doesn't stop there—my role extends beyond just teaching the basics of social media. I strive to foster a culture of continuous learning and innovation, keeping entrepreneurs updated on the latest trends, best practices, and emerging technologies. Whether it's hosting workshops, providing resources, or offering one-on-one coaching sessions, I'm dedicated to empowering them with the skills and confidence to thrive in the ever-evolving social media landscape.

At the end of the day, my role isn't just about teaching small business owners how to use social media—it's about arming them with the knowledge and tools they need to build meaningful connections, drive engagement, and ultimately, achieve their entrepreneurial dreams. And I'm honoured to be a part of their journey every step of the way.

Volunteer

Ask The Pediatricians

As the Graphics Designer at Ask the Paediatricians, I hold a pivotal role in visually shaping the brand's online presence and offline events, ensuring that every design reflects our mission of providing trusted pediatric advice and support.

My day-to-day involves diving into the creative process, where I channel my passion for design into crafting captivating visuals for social media platforms and upcoming events.  health information or designing promotional materials for workshops and seminars.  

Collaboration is at the heart of my role—I work closely with the content team to understand the key messages and objectives behind each piece of content, ensuring that my designs not only capture attention but also effectively communicate the intended message. From brainstorming concepts to refining drafts based on feedback, I thrive on the collaborative nature of our work, knowing that each design plays a crucial role in enhancing our brand's visibility and impact.

But it's not just about creating visually appealing graphics—it's about storytelling. I strive to infuse each design with personality and authenticity, capturing the essence of Ask the Paediatricians and creating a connection with our audience on a deeper level. Whether it's through vibrant colors, playful illustrations, or thought-provoking imagery, I aim to evoke emotions and spark conversations that resonate with parents and caregivers around the world.

As the face behind the visuals, I take great pride in my role as a brand ambassador, ensuring that every design reflects the values and professionalism of Ask the Paediatricians. Whether it's a simple social media post or a complex event poster, I approach each project with dedication, creativity, and a commitment to excellence, knowing that my designs have the power to make a difference in the lives of families everywhere.

Ipadeola Bolaji Model College, Ogun State

Science Teacher

The Iconic Brand Awards

Volunteer Graphic designer at The Iconic Brand Awards

Intern

LONGRICH NIGERIA

Distributor

EVERESTX Talent Solutions

Talent Management Specialist

Responsibilities:
- Conduct talent management activities for US-based clients, focusing on sourcing, correspondence, and placement.
- Utilize LinkedIn Recruiter to source and engage potential candidates.
- Manage correspondence and communication with candidates throughout the recruitment process.
- Evaluate and shortlist promising candidates based on predetermined criteria.
- Facilitate matching candidates with suitable positions within our client's portfolio.

Requirements:
- Proven experience in talent management or recruitment, preferably in a US-based context.
- Proficiency in utilizing LinkedIn Recruiter or similar platforms for candidate sourcing.
- Excellent communication and interpersonal skills.
- Strong attention to detail and ability to effectively prioritize tasks.
- Familiarity with talent assessment techniques and candidate evaluation processes.

Recruitment Specialist

NAFDAC Nigeria

Educator🟢 Graphic Designer🟢 Virtual Assistant🟢 ForbesBLK Member

Ever wondered how a childhood dream of becoming a pediatrician can metamorphose into a passion for sparking scientific curiosity in future generations? That's my story!  

My background in biochemistry (graduating with second-class upper honours, no less!) instilled a love for science, but it was the classroom that truly ignited my fire.

As a certified teacher, I'm not just about facts and figures – I'm about fostering creativity and a love of learning in my students.  My innovative teaching methods have a proven track record of boosting achievement, and I'm constantly developing engaging curriculums to keep young minds curious.

But my passion for inspiring young minds extends beyond the classroom walls.  I volunteer with Ask The Paediatricians Foundation, a prestigious global organisation, developing health education materials for their massive online community.  This experience, coupled with my love for visual communication, led me to become a graphic designer.  Canva, Photoshop, and Figma are my tools of choice for creating impactful visuals that not only educate but also engage.

My journey doesn't stop there!  Social media management became another skill I honed while volunteering with the Institute for Entrepreneurial Leadership.

So, how can I ignite a love of science in your child, or help your educational organisation thrive online?

As your Virtual Assistant, I leverage my diverse skill set to offer a unique package:
✅ Engaging Science Curriculum Development: Let's create captivating learning materials that spark curiosity and fuel a love for science.
✅ Social Media Management for Educators: Connect with parents and fellow educators through strategic social media engagement.
✅ Eye-catching Visual Design: From presentations to infographics, I can create visuals that support your educational and business goals.

Ready to discover the potential of creative science education and more?  Let's connect and discuss how I can help!

My DM is waiting for your message or you can simply send an email to mercyaderogba08@gmail.com

taplio

The Battle

Simon Chappuzeau

Mercy Aderogba 🟢

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