LinkedIn ghost-writing and strategy for CEOs // EO Member

Sales doesn’t fail from lack of ideas. 

It fails when teams default to cold outreach instead of building a system.

Every business owner starts as salesperson, marketer, storyteller, and tribal leader - all in one.

That works well but founder fuel burns fast... 🔥

At first, your energy sells the vision. You’re close to every customer. And you are the leader of your tribe. 

But usually, around the 5–20 employee mark, cracks begin to show. You want to move from working 'in' your business to working 'on' your business - so you hire someone to take over marketing.

Your first junior marketer arrives and…
- Launches a cold outreach campaign.
- Subscribes to HubSpot for $800/month.
- Tries a podcast.

Then, the cold outreach gets paused after no one replies. The HubSpot account sits dormant because you're too busy to hand over your contacts. And the podcast dies after seven episodes because it didn't bring ales. 

And you think: Marketing doesn’t work for us. Do I have to keep doing this myself? 🤨

Good news: You don't. 

Over the past 25 years, I’ve built five businesses, sold three, and advised on 75+ marketing projects.

Because of what I’ve seen, I believe marketing simply fails because nobody makes these 3 calls:
- Choosing one strategy every team member can explain and believe in.
- Sticking with that one strategy long enough to make it work.
- Holding everyone (including you, the founder) accountable with KPIs.

Making those 3 calls is what I call the CMO Gap.

→ Founders want to step out of marketing and need a CMO who makes decisions. But they can only afford a junior marketer who can’t do that.

Our program, CONTENT TURBO, closes that gap: In six months, we implement a repeatable and customised marketing system your team can run on their own, no agencies, no tool bloat, no false starts. 

Just a system that delivers at a fraction of a CMO's cost. 

It's the CMO I wanted in my five businesses but could't afford.


👉 If you’re ready to outgrow the marketing chaos, let’s connect.

✉️ Email me: chappuzeau@storylux.com
💬 WhatsApp me: +44 7375 428 095

Simon Chappuzeau

DASA Meditation™️

Specializing in Mind-Body Wellness for health and workplace productivity. | Second-generation DASA Meditation Certified Instructor & Trainer | Fundamental Resilience Training and Advanced Mind-Body Medicine Professional | The Center for Mind-Body Medicine | Development and facilitation of a six-week bilingual pain-management program for a CARF-approved medical facility | Guest columnist Northbay Biz magazine.

Executive Director

Lorraine Alexander Interior Design / Feng Shui

Interior design consulting, residential project design and management, focused on high-end environmentally responsible remodels and new construction. Exceptional conceptualizing, design and color capabilities, coupled with organizational, communications, and interpersonal skills. Dedicated to education and public service in the green building industry.

Senior Designer / Project Manager

Ethan Allen Global, Inc.

GM / Senior Project Manager / National Achievement Award Ethan Allen Global in September of 2006 for the highest designer performance (one of three stores in the US awarded this achievement). / Responsible for operations with a budget of $6.5 million including margins and profitability, weekly and month end financial reports, management of seventeen staff, schedules, recruitment, human resources and payroll.

Sr. Project Manager / General Manager

Lorraine Alexander Interior Design / Feng Shui / Showroom

Luxury Healdsburg retail showroom and design studio located in the heart of Northern California's wine country. While designing custom furniture and accessories for the showroom / studio, the emphasis was on sustainable lifestyles.  This retail showroom was filled with high-end reclaimed furniture, accessories and objects of art, which were refurbished or repurposed.

•	Published in Abode Magazine Fall 1999 
•	Cover story in Abode Magazine Fall 2002

Collaborative work includes: 
•	Alderbrook Winery 
•	B.R. Cohn / Feng Shui Consulting

Feng Shui Practitioners training and extensive study with Grandmaster Lin Yun and Sean Xenia.

Interior Designer, Principal

Randolph Johnson Design, Tobias Stucco

Director the Santa Rosa design showroom. Launched the new high-end heirloom wholesale furniture showroom in 1998 at the San Francisco Design Center. Promotion of Tobias Stucco, an interior stucco line - one of the first natural interior wall applications of its kind. 
• Collaborative residential design on multiple luxury projects for Paul Mitchell Systems.

Design / Showroom Director

☀️Transforming lives with everyday tools that inspire self-care, longevity and balance. Corporate Resilience Programs / 1:1 Meditation & Awareness Training / Wellness Retreats & Events 🌿 

DASA Meditation™ | Executive Director 
Specializing in Meditation and Mind-Body Wellness for health and productivity in the workplace. | Employee wellness training (on-site, hybrid, or remote).

Uniquely skilled in mind-body wellness...
• Second-generation DASA Meditation™ Certified Instructor | Over four decades in practice.
• DASA Teachers' Annual Certification Program | Content development and delivery | 2015-2024
• Advanced Mind-Body Medicine Professional  | The Center for Mind-Body Medicine 2019
• Fundamental Resilience Training  | The Center for Mind-Body Medicine 2018
• Meditation for Pain Management | Development and facilitation of a six-week bilingual mind-body pain-management program for Northern California Functional Restoration Program, a facility approved by CARF-Commission on the Accreditation of Rehabilitation Facilities. 2017-2018

Environmental devotion...
Advocate and volunteer for environmental education, sustainable design for human resilience. | Over 12 years and seven leadership roles to develop and deliver sustainable education for the US Green Building Council (USGBC), includes service as Regional Representative and Pacific Region Chair. Marketing of successful events including the 2014 Pacific Region Summit, and monthly events to grow public awareness held in Marin, Sonoma, and Napa counties—up to 120 attendees. 

Overview...
Second-generation DASA Meditation | Mind-Body Wellness | Green Building | Sustainable Design | Guest columnist with published articles in the following publications: The Bohemian, NorthBay Biz, the US Green Building Council, the Windsor Times, Homes & Lifestyles, and the Press Democrat. 
Primary contributor to the DASA Meditation™ blog. 

1:1 DASA Vedic Meditation instruction | Group mind-body skills training for stress management and higher-awareness | Corporate wellness training | Events | Retreats  

DASA Meditation™ "Stress reduction made easy since 1975." |  US . Canada . Japan
Follow DASA Meditation on LinkedIn: https://www.linkedin.com/company/dasameditation/
Visit DASA Meditation's website: https://www.dasameditation.org

Read my published articles on health and meditation at: https://dasameditation.org/news.html

taplio

The Battle

Simon Chappuzeau

Lorraine A.

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