LinkedIn ghost-writing and strategy for CEOs // EO Member

Sales doesn’t fail from lack of ideas. 

It fails when teams default to cold outreach instead of building a system.

Every business owner starts as salesperson, marketer, storyteller, and tribal leader - all in one.

That works well but founder fuel burns fast... 🔥

At first, your energy sells the vision. You’re close to every customer. And you are the leader of your tribe. 

But usually, around the 5–20 employee mark, cracks begin to show. You want to move from working 'in' your business to working 'on' your business - so you hire someone to take over marketing.

Your first junior marketer arrives and…
- Launches a cold outreach campaign.
- Subscribes to HubSpot for $800/month.
- Tries a podcast.

Then, the cold outreach gets paused after no one replies. The HubSpot account sits dormant because you're too busy to hand over your contacts. And the podcast dies after seven episodes because it didn't bring ales. 

And you think: Marketing doesn’t work for us. Do I have to keep doing this myself? 🤨

Good news: You don't. 

Over the past 25 years, I’ve built five businesses, sold three, and advised on 75+ marketing projects.

Because of what I’ve seen, I believe marketing simply fails because nobody makes these 3 calls:
- Choosing one strategy every team member can explain and believe in.
- Sticking with that one strategy long enough to make it work.
- Holding everyone (including you, the founder) accountable with KPIs.

Making those 3 calls is what I call the CMO Gap.

→ Founders want to step out of marketing and need a CMO who makes decisions. But they can only afford a junior marketer who can’t do that.

Our program, CONTENT TURBO, closes that gap: In six months, we implement a repeatable and customised marketing system your team can run on their own, no agencies, no tool bloat, no false starts. 

Just a system that delivers at a fraction of a CMO's cost. 

It's the CMO I wanted in my five businesses but could't afford.


👉 If you’re ready to outgrow the marketing chaos, let’s connect.

✉️ Email me: chappuzeau@storylux.com
💬 WhatsApp me: +44 7375 428 095

Simon Chappuzeau

Creatonomy

Funded by a Creative Catalyst grant from Innovate UK, Creatonomy aims to help high-potential creators to bring their digital content to life by implementing publishing and monetisation strategies including newsletters, subscription websites, courses and more. Creatonomy helps to support such creators with editorial services and selection and management of delivery platforms and channels – areas where many creators can lack experience or capacity.

Co-Founder

SubHub

SubHub is a leading membership website platform, enabling content creators, content owners and specialist media to easily publish and generate income from their digital content.

Huplei

Mentor for Bcombinator company Huplei (formerly Cinesmart) - focused on adding interactivity and engagement to cinema advertising.

Business Mentor

Rocketmakers

Chief Commercial Officer

Commercial and Strategic Development

Atlantic Leap

Atlantic Leap focused on accelerating international growth for fast-growing digital media and technology companies.

Founder & Managing Partner

Crystal Semantics

Crystal Semantics was an award-winning provider of semantic advertising solutions, founded by renowned linguist David Crystal. Crystal Semantics was acquired by 24/7 Media in 2013.

Non Executive Director

Excite@Home

As one of the first Silicon Valley executives to land in Europe, in 1998, I led the growth of Excite Europe from a 10-person London-based team with $1.2 million in annual revenue, to a pan-European team of nearly 200 with annual turnover of $30 million -- accounting for seven percent of global revenues of our NASDAQ-listed parent company, Excite@Home.

Managing Director, Excite Europe

Excite.com was one of the leading search engines and portals of the dot-com era. As one of two senior producers, I oversaw commercial and product development for key Excite.com channels including travel, entertainment, local and others.

Senior Producer

I led the team building Excite's City.net product and successfully executed our plan to develop it into the leading contemporary travel website, resulting in millions of dollars in sponsorship commitments.

Director, City.net

As the 45th employee of pioneering internet search engine and portal Excite.com, I negotiated and managed relationships with various partners, and contributed to strategic conversations regarding the direction of the business.

Director Of Business Development

News Corporation

Negotiated and managed relationships with content and distribution partners for iGuide, News Corporation's early and ambitious effort to build an online directory for the web.

Business Development Director

Newsday

Starting first as "sysop" of the Newsday BBS and leading ultimately to the launch of Newsday Direct on the Prodigy online network, I played a lead role in the development and operation of the earliest online services at Newsday, then the seventh-largest daily newspaper in the United States. Notably, I also wrote headlines for the historic "Zipper" news ticker sign in New York's Times Square.

Online Services Manager

The Record

Local news reporter for award-winning daily newspaper based in northern New Jersey.

News Correspondent

For more than three decades, I've had a front-row view of the transformation of media and the business models that pay for it. I co-founded SubHub, one of the first platforms for building membership websites, and Creatonomy, empowering creators to achieve financial autonomy through their knowledge, expertise and passions.

In order to maintain the quality of my LinkedIn network, I only accept invites from people I know. If you would like to invite me to connect, please include a note describing how we know each other.

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The Battle

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