LinkedIn ghost-writing and strategy for CEOs // EO Member

Sales doesn’t fail from lack of ideas. 

It fails when teams default to cold outreach instead of building a system.

Every business owner starts as salesperson, marketer, storyteller, and tribal leader - all in one.

That works well but founder fuel burns fast... 🔥

At first, your energy sells the vision. You’re close to every customer. And you are the leader of your tribe. 

But usually, around the 5–20 employee mark, cracks begin to show. You want to move from working 'in' your business to working 'on' your business - so you hire someone to take over marketing.

Your first junior marketer arrives and…
- Launches a cold outreach campaign.
- Subscribes to HubSpot for $800/month.
- Tries a podcast.

Then, the cold outreach gets paused after no one replies. The HubSpot account sits dormant because you're too busy to hand over your contacts. And the podcast dies after seven episodes because it didn't bring ales. 

And you think: Marketing doesn’t work for us. Do I have to keep doing this myself? 🤨

Good news: You don't. 

Over the past 25 years, I’ve built five businesses, sold three, and advised on 75+ marketing projects.

Because of what I’ve seen, I believe marketing simply fails because nobody makes these 3 calls:
- Choosing one strategy every team member can explain and believe in.
- Sticking with that one strategy long enough to make it work.
- Holding everyone (including you, the founder) accountable with KPIs.

Making those 3 calls is what I call the CMO Gap.

→ Founders want to step out of marketing and need a CMO who makes decisions. But they can only afford a junior marketer who can’t do that.

Our program, CONTENT TURBO, closes that gap: In six months, we implement a repeatable and customised marketing system your team can run on their own, no agencies, no tool bloat, no false starts. 

Just a system that delivers at a fraction of a CMO's cost. 

It's the CMO I wanted in my five businesses but could't afford.


👉 If you’re ready to outgrow the marketing chaos, let’s connect.

✉️ Email me: chappuzeau@storylux.com
💬 WhatsApp me: +44 7375 428 095

Simon Chappuzeau

Blair Sharp 🧀

I write the Hey Freelancer! newsletter | Content writer & cheese lover 🧀

Hi, I’m Blair — a freelance content writer, copywriter, and UGC creator. ✨

I help brands reach the right audience with authentic, high-performing videos for TikTok and Instagram, and words that are simple, clear, and human.

My psychology and mental health background (Psychometrist at Mayo Clinic) + my parenting experience shape everything I create: family, home, mental wellness, and lifestyle content.

If you want content that feels relatable and drives results, I’m your person. Let’s build something great together. 😁

Off camera, I bring brand stories to life as a freelance copywriter, with bylines in Parents, Rescripted, The Bump, Insider, and more.

I love helping brands connect with their people. Short-form content — like social media — is where I shine, but I can also take care of words for email, web, and blogs.

When I'm not writing or creating, I love spending time in my cozy Minnesota home with my husband, son, and our Dobie-mix Roman.

I'm a tall, introverted homebody who loves riveting reality television, a good charcuterie board, and canceled plans. 💁🏻‍♀️

Portfolio: blairsharp.com

💌 hello@blairsharp.com

Send me a DM — Let's chat!

#UGC #Copywriting #LifestyleContent #FamilyContent #WellnessContent #LifestyleContent #UGCcreator #FreelanceWriter #ContentWriter

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Simon Chappuzeau

Blair Sharp 🧀

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