LinkedIn ghost-writing and strategy for CEOs // EO Member

Sales doesn’t fail from lack of ideas. 

It fails when teams default to cold outreach instead of building a system.

Every business owner starts as salesperson, marketer, storyteller, and tribal leader - all in one.

That works well but founder fuel burns fast... 🔥

At first, your energy sells the vision. You’re close to every customer. And you are the leader of your tribe. 

But usually, around the 5–20 employee mark, cracks begin to show. You want to move from working 'in' your business to working 'on' your business - so you hire someone to take over marketing.

Your first junior marketer arrives and…
- Launches a cold outreach campaign.
- Subscribes to HubSpot for $800/month.
- Tries a podcast.

Then, the cold outreach gets paused after no one replies. The HubSpot account sits dormant because you're too busy to hand over your contacts. And the podcast dies after seven episodes because it didn't bring ales. 

And you think: Marketing doesn’t work for us. Do I have to keep doing this myself? 🤨

Good news: You don't. 

Over the past 25 years, I’ve built five businesses, sold three, and advised on 75+ marketing projects.

Because of what I’ve seen, I believe marketing simply fails because nobody makes these 3 calls:
- Choosing one strategy every team member can explain and believe in.
- Sticking with that one strategy long enough to make it work.
- Holding everyone (including you, the founder) accountable with KPIs.

Making those 3 calls is what I call the CMO Gap.

→ Founders want to step out of marketing and need a CMO who makes decisions. But they can only afford a junior marketer who can’t do that.

Our program, CONTENT TURBO, closes that gap: In six months, we implement a repeatable and customised marketing system your team can run on their own, no agencies, no tool bloat, no false starts. 

Just a system that delivers at a fraction of a CMO's cost. 

It's the CMO I wanted in my five businesses but could't afford.


👉 If you’re ready to outgrow the marketing chaos, let’s connect.

✉️ Email me: chappuzeau@storylux.com
💬 WhatsApp me: +44 7375 428 095

Simon Chappuzeau

Belle's Treatment Corner

My passion is meeting, healing and helping people to reach and maintain their full optimal health and well being.  I have a high interest in energy healing and the human anatomy and body movements.

My goal and mission is to assist my clients in any way I can to enhance their sense of health and well being and to care and maintain a high sense of health and well being.

I worked as a massage therapist in a self employed role. At the markets such as Kings Cross Organic Food Markets, Rozelle Markets and Manly Village Markets.  I provide healing sessions using Reiki and Energy Healing Techniques, Swedish Massage and pressure point therapy.  I offer tarot card reading as part of the treatment package. 

As a sole trader looking after my clients and accommodating to them through providing the type of treatment they wish to have, for example  Hand, Foot, Back/Shoulders and Head focus.  Reiki and massage and or a tarot reading as a combined package.  Full massage and Reiki Healing at home on a table is the type of treatment is a major part of my focus.

My massage work/roles had extended to the Corporate environment in which I provide corporate massages as a massage therapist for a variety of different companies as a contractor.  This work requires working independently or as part of a team, working to strict time frames ensuring that all clients receive their massages at the right times and accommodating the staff as the needs arises.  I enjoy working as part of a team and meeting and serving different people in various organisations.
Now I am focussing more on charity or function events as a massage therapist on an at hoc basis.

Certified Massage Therapist, Energy Healer

Royal Prince Alfred Hospital

Greeting visitors and assisting medical staff with requests for administration or information support. Responding to requests for administrative support from the midwives, physiotherapists and nurses which encompasses the management of patients, face to face and on the telephone. This includes checking in and out patients, booking appointments, following up on calls, listening and providing information to patients and managing the waitlist, referrals and writing letters. Managing the telephone enquiries, visitors to the maternity/birthing suite.  This includes providing support for the nurses with administration task, recording information updates to client details, writing file notes, letters, photocopying and organising forms for processing.

Health Administrative Assistant

Transport for NSW

Provide a prompt and safe school service to students, parents and members of the public before and after school hours. Maintain open and friendly communication with all students, sustaining a safe and operational flow of vehicle and predestrian traffic. Remaining aware if all factirs cintributing to the safe transport of students whilst crossing the road.

School Crossing Supervisor

Willoughby City Council

Assisted with the coordination and delivery of early learning progams for children, emphasing safety and the provision of interesting, varied and developmentally appropriate programs for children.  Supported and managed conflict management, provide a positive behaviour modelling and hygiene. Fostered a creative learning environment in line with the Early Years Learning Framework and observation guidelines and methods.

Educator

Royal North Shore Hospital

Delivered accurate and responsive administrative support services on a busy ward within a major teaching hospital.  Managed the admissions and discharge process, collated and dispersed information and records appropriately and provided high-level administrative support in complex cases such as patient deaths.  Liaised with medical health professionals.  Other administrative staff, allied health service representatives an across different departments.  Booked transport transfers, inpatient and outpatient clinic appointments and in-hospital transfers.  Received and direct phone calls, manage patient and family enquiries and create written correspondence.

Ward Clerk 

Greenwich Hospital

Provided patient-centred care and assistance to physiotherapy patients and to the physiotherapists which included setting up of equipment and pools in readiness for sessions.  Supported high quality clinical care and therapeutic techniques, demonstrated exercises and transport patients to and from sessions.  I used technology and best practices to support patients's mobility, independence and functional requirements in a safe manner using manual handling techniques.  Maintained patient records and files including exercise outcomes and evaluation documentation.  Followed rigid standards of care to deliver high quality support.  Communicated effectively with staff, residents and their families to support a holistic care approach.

Physiotherapy Assistant

I am a highly driven and focused individual with experience across customer service, nursing, patient and medical support. My passion is working as a Certified Massage Therapist who has experience in the Corporate Environment and at a local Organic or Village market. These days Belles Treatment Corner is Tuesdays, Friday and Saturday mornings located at a room at North Manly or the Spa Ha at Mosman.🏕 

Reiki Massage Therapy enhances health and well being, increases blood circulation and lifts the spirits through relaxation and trust.  Satisfaction and relaxation is my priority.💪

Reiki helps you to stay calm and it enhances your health and well being - I am happy to show you how!

Let me help you to relax, stretch and let your tightness release slowly, breathe better, rejuvenate and increase your range of movements. 🏆

taplio

The Battle

Simon Chappuzeau

Belle van den Hout

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